Category / REF Subjects

Creating Impact on Business Practice and Strategy

Business Engagement, Industry collaboration

The future of YouTube was a co-created research project between Emma Parrett, Strategic Partnerships Director at OMD UK and Dr John Oliver (FMC). OMD are a strategic communications and planning agency that employs over 8,500 people in more than 120 offices globally and are the most awarded agency network in the world.

One of OMDs clients are YouTube and the challenge they faced was how to develop long-term market insight and strategic solutions in a rapidly changing media environment.The project combined imaginative and systematic thinking in a way that provided a unique insight into future media environments and how YouTube could compete using multiple strategic options.

The impact of the project and the scenario planning methodology has influenced OMD’s business practices in a number of ways. They believe that their media planning team were better able to make sense of often conflicting macro-environmental trends and are now able to find more advanced strategic insight. Additional positive outcomes were evidenced by increased usage of scenario planning, as well as staff and client understanding of a methodology which they ultimately regarded as a way of obtaining strategic solutions in a rapidly changing business environment.

Dr Oliver commented that the benefits of academics working with industry professionals to create knowledge and instrumental impact on business practices has been evidenced in this project. ​

Furthermore, the YouTube project has been written up and published in both industry and academic journals and the level of publisher downloads has run into the thousands.

The article can be accessed at: https://authors.elsevier.com/a/1Wbaj1lnoC6sq

seca mBCA Body Composition Demonstration – 4th December, 2pm, RLH

Industry collaboration, NHS

BUCRU will be hosting a demonstration by Seca UK who will be showing BIA body composition analysers.  Tuesday 4th December at 2pm, R508, Royal London House. The standing mBCA 515 and portable mBCA 525 are multi-frequency, and offer medically precise measurements of fat mass, fat free mass, visceral fat in litres, hydration status, energy, fat-mass to muscle-mass ratio, segmental skeletal muscle mass, BIVA Chart, phase angle, and cardiometabolic risk, with results presented in just 17 seconds in a motivational and visually appealing format.  seca mBCA BIA products are clinically validated against the “gold standard” for body composition – MRI, ADP, DEXA, NaBr, D20.

 

The demonstration will last approx. 45-60 minutes, which will be sufficient time to view the demonstration and analyse the results and plenty of time for questions/discussions.

 

Please email BUCRU to advise if you plan to attend.

 

Supporting literature & validation papers for the mBCA 515 available upon request.

HE policy update for the w/e 2nd November 2018

Funding opportunities, international, NHS, Student Engagement

The Budget

As previously trailed in the media the Autumn Budget was focused on demonstrating the end of austerity. There wasn’t much in the way of HE announcements, however paperwork released with the budget confirms that the Government intends to continue to freeze the maximum tuition fees at the current £9,250 level (UUK report this means £200 million less funding for the sector by 2023-24). Previously announced increases to research and development funding (£1.6 billion more) were reiterated:

  • £1.1 billion through the Industrial Strategy Challenge Fund
  • £120 million through Strength in Places fund
  • £150 million for research fellowship schemes
  • Funding for 10 university enterprise zones, and for catapult centres

(more…)

Nepal paper by Lesley Milne (CMMPH)

international, open access, Publishing, writing

Congratulations to Lesley Milne, senior lecturer in midwifery, on the acceptance of her latest paper on maternity care in Nepal.  This new paper ‘Gender inequalities and childbearing: A qualitative study of two maternity units in Nepal’ will appear soon in the Open Access publication: Journal of Asian Midwives [1].   This is the second publication from a qualitative research study undertaken in two birthing facilities in Kathmandu Valley to examine barriers to women accessing these services from the perspective of hospital staff [2].

The study received financial support from Wellbeing of Women and the RCM (Royal College of Midwives) as Lesley won their first International Fellowship Award.   The study was a collaboration led by Lesley in the Centre for Midwifery, Maternal & Perinatal Health (CMMPH) with two of FHSS’s Visiting Faculty, namely Prof. Padam Simkhada who is based at Liverpool John Moores University and Jillian Ireland, Professional Midwifery Advocate based at Poole NHS Hospitals Foundation Trust.

Well done!

Profs. Vanora Hundley & Edwin van Teijlingen

 

 

 

References

  1. Milne, L., Ireland, J., van Teijlingen, E., Hundley, V., Simkhada, P.P. (2018) Gender inequalities and childbearing: A qualitative study of two maternity units in Nepal, Journal of Asian Midwives (accepted).
  2. Milne, L., van Teijlingen, E., Hundley, V., Simkhada, P., Ireland, J. (2015) Staff perspectives of barriers to women accessing birthing services in Nepal: A qualitative study BMC Pregnancy & Childbirth 15:142 www.biomedcentral.com/1471-2393/15/142 .

Icons and Inspirations: Alan, Tamsin and Alex

PG research, Research Integritiy, writing

Left to right: Alan Sinfield, Tamsin Wilton and Alexander Doty

Whilst researching a new Level 5 ‘Media Perspective’ unit (Life Stores and the Media) for the Department of Media Production, I decided to discuss the concept of ‘dissident reading’ within the lectures, relating the work of Alan Sinfield in this area.  In doing this, I not only checked out if our library had the relevant book Cultural Politics – Queer Reading, which we did, but also I thought that I would just check out (online) what Alan is working on now.

Alan Sinfield had been a catalyst in my research journey, as way back in 2004 when I was in the final stages of my PhD, Alan had invited me to speak at a research seminar workshop at the University of Sussex.  I remember that Alan was a little critical of my interest in the ‘carnivalesque’, but largely supportive. That seminar offered me a great experience in developing my ideas for the eventual PhD at Bournemouth, and it provided me with a much-needed psychological boost, as the PhD submission date loomed. I remember at the time I had asked Alan some probing questions regarding his new research interests. Alan’s work was fundamental in developing gay and lesbian studies in theatre and popular culture. He replied that he was working on something new, concerning ageing.  It was remiss of me to not follow up on this, despite having more contact with the University of Sussex in other areas later on, such as working with Sharif Molabocus who contributed to two of my edited collection books, and also working there as an external PhD examiner.  On searching for Alan’s latest work, I discovered that he had passed away last year, aged 75.

In thinking through my meeting with Alan in 2004, I had not realized that soon after this he would retire, as Parkinson’s disease would effect his speech.  Now I maybe understand Alan’s interest in writing about ageing, at a time when his life must have been changing.  The loss of Alan also made me think about others in the LGBT and queer studies media research community who I have met that are no longer with us.

Before I was accepted to study my PhD at Bournemouth, I had applied to the University of the West of England.  When the panel interviewed me, I met Tamsin Wilton, whose ground-breaking book was entitled Immortal, Invisible: Lesbians and the Moving Image. While I did not get the doctoral scholarship at UWE, Tamsin confided in me that her research was mostly done within her own time, suggesting that at that time the department thought her work was ‘too radical’. Tamsin passed away in 2006, only a few years after we met, and I remember thinking how much we have lost in her passing, her work was revolutionary, and she genuinely encouraged me to press on with my research, in times when LGBT studies were less popular.

Besides the loss of Alan Sinfield and Tamsin Wilton, I cannot forget the sudden loss of Alexander Doty. Similar to meeting Alan and Tamsin early in my research journey, I briefly met Alex when he was presenting at the feminist Console-ing Passions Conference in Bristol in 2001, a conference that I would eventually co-organise this year at Bournemouth. In 2001, I was studying for an MA at Bristol, and I had never been to an academic conference before, but we were required as students to help out. I remember attending Alex’s paper on the TV series Will and Grace, and I had a brief conversation with him over coffee. Somehow, I made some links between his ideas, and those that I was studying, and I am forever grateful to Alex for his work, and his non-pretentious demeanour. Although if I am honest, I was a little in awe of him, and at the time I could have never imagined that I could have published my academic work.

So I think, often we encounter inspirational researchers along the way, at conferences, seminars, symposiums, and even in interviews. For me, the loss of Alan Sinfield, Tamsin Wilton and Alex Doty, almost seems too much to bear, as clearly they had far more to offer, despite their remaining stellar work. In the manner where I discussed the legacy of Pedro Zamora (the HIV/AIDS activist) and the meaning of a life cut short, theoretical and political ideals potentially live on. Our task is not only to remember all that potential, but also to continue it in any way we can.

 

The Impact of Digital Strategy and Business Transformation

Business Engagement, Industry collaboration, Knowledge Exchange

In April 2017 Dr John Oliver co-hosted a business engagement event on Digital Strategy and Business Transformation with The Hackett Group (London). The Hackett Group are leading management consultants providing expert advice on digital transformation and benchmarking to major corporations and government agencies, including 97% of the Dow Jones Industrials, 89% of the Fortune 100 and 59% of the FTSE 100.

The event formed part of a British Academy/Leverhulme Trust funded research project and was attended by senior business executives from the likes of Ofcom, the Financial Times, Astrazeneca and Bell Pottinger. At the time, the delegates commented that it was an “excellent event” that provided different perspectives on digital transformation and new ideas on how to manage strategic digital transformation within their firms.

After 18 months, a clearer picture has emerged of the impact that the presentation of findings and subsequent discussion has had on business practice. Chris Davenport, a Senior Director at The Hackett Group, recently commented that “the event influenced our strategic approach to the development of a new Digital Strategy and Analytics service for our clients. This new consultancy service has been now been launched and several of our FTSE100 clients (among others Tesco, John Lewis and Unilever) have gained insight from this. Some of these clients have already decided to invest millions of pounds into resources creating many new jobs in Digital services and Analytics departments in their firms and we expect many more to follow”.

The research findings have been published in several practice management journals, whilst the academic papers are in the final stages of peer review.

FHSS student awarded Chiropractor of the Year 2018-19

Centre for Excellence in Learning, PG research, Student Engagement, student research

Congratulations to Amy Miller!   At the British Chiropractic Council’s annual conference 13-14th October, Bournemouth University PhD student Amy Miller was awarded the British Chiropractic Association’s award of ‘Chiropractor of the Year 2018-19’ for her contributions to research and engagement. 

Amy is based in the Faculty of Health & Social Sciences  (FHSS).  Her PhD is investigating an inter-professional student-led breastfeeding clinic for student learning, and breastfeeding outcomes and experiences.  Amy is supervised by Associate Professor Sue Way, Senior Lecturer in Midwifery Dr. Alison Taylor and Prof. Edwin van Teijlingen all based in the Centre for Midwifery, Maternal & Perinatal Health (CMMPH). The British Chiropractic Association’s award for Chiropractor of the Year recognises individuals who have made a significant contribution to the profession.

 

 

Journal of Asian Midwives

international, open access, PG research, Publishing, student research, writing

As co-editor of the Journal of Asian Midwives I receive occasional updates from the Aga Khan University (AKU) library in Pakistan on the number of downloads of articles published in the journal.   The journal is fully Open Access and does not charge a submission or processing fees!  All articles in the Journal of Asian Midwives are stored online in the AKU Institutional Repository.  The latest update with data until end of September 2018 informed us that there had been: 18,462 downloads, from 167 countries/regions, across 56 articles.  Nearly 20,000 downloads is not bad for a fairly new journal, which only published its inaugural issue online in 2014.

What is interesting is that the detailed download figures show that Bournemouth University is the highest ranking university of all the downloading organisations.  Listed as fifth on the download list, Bournemouth is behind two commercial organisations, the Pakistan library network and Bangladesh-based Icddr-B.  The latter is one of the largest NGO (Non-Governmental Organisations in the world based on staff numbers.  Of course it helps that Bournemouth academic staff and PhD students have published five scientific articles in the past four editions of the journal [1-5].

 

Prof. Edwin van Teijlingen

CMMPH (Centre for Midwifery, Maternal & Perinatal Health)

References:

  1. Ireland, J., van Teijlingen, E., Kemp, J. (2015) Twinning in Nepal: the Royal College of Midwives UK and the Midwifery Society of Nepal working in partnership, Journal of Asian Midwives 2 (1): 26-33.
  2. Mahato, P., van Teijlingen, E., Simkhada, P., Angell, C. (2016) Birthing centres in Nepal: Recent developments, obstacles and opportunities, Journal of Asian Midwives 3(1): 18-30.
  3. Baral, YR., Lyons, K., van Teijlingen, ER., Skinner, J., (2016) The uptake of skilled birth attendants’ services in rural Nepal: A qualitative study, Journal of Asian Midwives 3(3): 7-25.
  4. Sharma, S., Simkhada, P., Hundley, V., van Teijlingen, E., Stephens J, Silwal, R.C., Angell, C. (2017) Evaluation a Community Maternal Health Programme: Lessons Learnt. Journal of Asian Midwives. 4(1): 3–20.
  5. Mahato, P., van Teijlingen, E., Simkhada, P., Angell, C. (2017) Determinants of quality of care & access to Basic Emergency Obstetric & Neonatal Care facilities & midwife-led facilities in low & middle-income countries: A Systematic Review, Journal of Asian Midwives 4(2):25-51.

Parliament – nursing and midwifery

Nursing and midwifery both featured in Parliament last week.

Last Wednesday the First Minister of Scotland, Nicola Sturgeon, announced an increase in bursaries (to £10,000) for Scottish student midwives and nurses to help cover accommodation and living expenses.

The Royal College of Midwives Scotland Director, Mary Ross Davie, commented: “This is great news and a forward thinking and important announcement…Let us not forget that in England student midwives and nurses do not get any bursary at all, which makes this increase for Scotland even more progressive. This also comes on the back of the best pay award for NHS midwives and nurses in the UK, another important step to ensuring we retain the midwives we have…I would urge the government in England to rethink their decision to take away bursaries in England.”

 

Suzanne Tyler, Executive Director for Services to Members at the Royal College of Midwives, responded to the announcement: “The announcement is simply great news for student midwives in Scotland…It frankly should shame the Government in England who have taken away bursaries for England’s student midwives, who also have to pay tuition fees.  This leaves them tens of thousands of pounds in debt when they qualify. 

This is even more worrying given the large shortage of midwives in England, and sits at odds with the Government’s commitment to bring 3000 more midwives into the NHS in England. The RCM [Royal College of Midwives] repeats its call for this Government to give our student midwives and nurses their bursaries back. So that we can attract people into the profession and so that the Government can meet their promise of 3000 more midwives for England.”

There were also two relevant parliamentary questions:

Q – Paula Sherriff: To ask the Secretary of State for Education, how many mental health nursing students have started degree apprenticeships in the 2018-19 academic year.

A – Anne Milton: In the 2017/18 academic year reported to date (from August 2017 to April 2018), 260 apprenticeship starts were recorded for the standard ‘Registered Nurse’. This is the level 6 degree apprenticeship approved for delivery on 9 May 2017. Mental health nursing remains an optional element within the nursing apprenticeships.

Additionally, there have been 640 apprenticeship starts reported to date (from August 2017 to April 2018) for the standard ‘Nursing Associate’ (level 5 apprenticeship standard, approved for delivery on 20 November 2017; note that we class apprenticeships at level 6 and above as ‘degree-level’). There were no starts on these standards in the 2016/17 academic year. Full final year data for the 2017/18 academic year will be available in November 2018 and data covering 2018/19 will be available in January 2019.

In England, there have been 64,830 apprenticeship starts in the Health, Public Services and Care sector subject area reported to date in the first three quarters of the 2017/18 academic year (August 2017 to April 2018). This data can be accessed at the following link: https://www.gov.uk/government/collections/further-education-and-skills-statistical-first-release-sfr .

We want to increase the number of nursing apprenticeships and now have a complete apprentice pathway from entry level to postgraduate advanced clinical practice in nursing. This will support people from all backgrounds to enter a nursing career in the National Health Service (NHS).

We are working closely with employers, Health Education England and ministers in the Department of Health and Social Care to make sure the NHS is fully supported to recruit apprentices, both in nursing and in a range of various occupations.

 

Q – Paula Sherriff: To ask the Secretary of State for Health and Social Care, how many students started mental health nursing degree courses in the 2018-19 academic year.

A – Matt Hancock: The Universities and Colleges Admissions Service (UCAS) collect data on acceptances to mental health nursing degree courses.

Acceptances for 2018/19 entry can still be made until the end of clearing on 23 October 2018.

The final number of acceptances for mental health nursing degree courses for 2018/19 will be available following the publication of end of cycle data by UCAS in December 2018.

Final Safeguarding Adults ESRC seminar: Fusion in practice

The final seminar in our ESRC seminar series  concerning the development of legal literacy and adult safeguarding was held at the Friends’ Meeting House in London on the 11thOctober bringing together three years exploration of meanings, interpretation and learning from the implementation of the Care Act 2014. The series brought together expertise in adult safeguarding from the universities of Bournemouth, Bedford, East Anglia, Chester and led by Keele University, alongside practitioner expertise from 39 Essex Chambers and PASA-UK (Practitioner Alliance for Safeguarding Adults).

The morning session was chaired by Prof Jonathan Parker, who introduced the retired high court judge Sir Mark Hedley to begin the day by examining professional power and responsibility and the complexities of decision-specific capacity and the need for care, brought to life through a range of often heart-wrenching cases. Prof Paul Kingston (Chester) and Luke Joannou of the Royal British Legion then considered the topical area of safeguarding in the charitable sector that highlighted contemporary demands for good governance brought to the fore by recent cases involving Oxfam and Save the Children. The final session of the morning was presented by Kenny Gibson, the recently appointed head of safeguarding for NHS England. Kenny, only 120 days in post, articulated some of the changes NHS England was making to roll out understanding and improve practice in safeguarding across the workforce.

Prof Michael Preston-Shoot (Bedford) chaired the afternoon session. The Rt Hon Norman Lamb MP, the former minister who ushered through the Care Act 2014 began the afternoon, reflecting on transformative approaches to care and Winterbourne View. He was followed by Prof Jill Manthorpe (King’s College, London) who presented aspects of her research group’s work on whether or not powers of entry would be beneficial for practitioners working in adult safeguarding; a fraught and contested area of practice that raises the importance of debate in this area. Bridget Penhale (UEA) then took us back into the history of identifying elder abuse – a very recent history – showing the political twists and turns, and the ways this has added to calls for a UN Convention of the Human Rights of Older People. The afternoon was completed by Alex Ruck Keane (39 Essex Chambers) who took us back to the beginnings of the seminar programme and the elusive processes in developing adequate definitions to negotiate this complex practice milieu.

As the series drew to a close we have turned attention to sustainability, dissemination and taking forwards the learning. One of the central elements of the three years has been to raise awareness and knowledge amongst the next generation – public, professional and academic – of adult safeguarding and to identify and challenge blurred lines within society. One way of doing so has been to ensure spaces are available for students, at all levels of study. As an example of our BU fusion approach, promoting the interface of research, education and practice, final year Sociology & Criminology student, Andreas Bubier-Johnstone joined the seminar, his interests developing through the degree programme. His reflections are useful:

As a third year Sociology & Criminology student wanting to pursue a future career in Adult Safeguarding I found the seminar overall a tremendous help. On arrival I was greeted by many fantastic minds, and felt instantly welcome. All of the speakers provided me with new and, more importantly, useful information, whether it was from textbook legalities and standard protocols, to their own personal experiences; it was both fascinating, and stimulating. I found the overall diversity of the speakers, something of great interest. Being able to gauge information from different people, and perspectives was a great touch in showing different fields and how they function.

What I took away from the day simply was clarity. I knew after the seminar was over, that I really did want to pursue a career in adult safeguarding. It gave me a new founded drive, speaking to people who are developed in the field really has given me a boost, and hunger to achieve my future career goals. The people who attended the seminar were all very helpful, and provided me with information on how to further achieve my goals for the future.

Jonathan Parker and Andreas Bubier-Johnstone

Congratulations to Dr. Alison Taylor

PG research, Publishing, student research, writing

Congratulations to Dr. Alison Taylor whose PhD paper ‘The therapeutic role of video diaries: A qualitative study involving breastfeeding mothers‘ has just appeared online [1].  This paper, in Women and Birth (published by Elsevier), was co-authored with her PhD supervisors Prof. Emerita Jo Alexander, Prof. Kath Ryan (University of Reading) and Prof. Edwin van Teijlingen.

The paper highlights that despite breastfeeding providing maximum health benefits to mother and baby, many women in the United Kingdom do not breastfeed, or do so briefly.  Alison’s study explored in a novel way the everyday experiences of first-time breastfeeding mothers in the early weeks following birth.  Five UK mothers were given a camcorder to capture their real-time experiences in a video diary, until they perceived their infant feeding was established. This meant that data were collected at different hours of the day by new mothers without a researcher being present.  Using a multidimensional approach to analysis, we examined how five mothers interacted with the camcorder as they shared their emotions, feelings, thoughts and actions in real-time. In total mothers recorded 294 video clips, total recording time exceeded 43 hours.

This paper focuses on one theme, the therapeutic role of the camcorder in qualitative research. Four subthemes are discussed highlighting the therapeutic impact of talking to the camcorder: personifying the camcorder; using the camcorder as a confidante; a sounding board; and a mirror and motivator. The paper concludes that frequent opportunities to relieve tension by talking to “someone” without interruption, judgement or advice can be therapeutic and that more research is needed into how the video diary method can be integrated into standard postnatal care to provide benefits for a wider population.

Alison is Senior Lecturer in Midwifery and a member of the Centre for Midwifery, Maternatal & Perinal Health.

 

 

Reference:

  1. Taylor, A.M., van Teijlingen, E., Alexander, J. & Ryan, K. The therapeutic role of video diaries: A qualitative study involving breastfeeding mothers, Women Birth (2018), (online first)  https://doi.org/10.1016/j.wombi.2018.08.160