Category / REF Subjects

What is FoMO and how do you deal with it?

Student Engagement, student research

Students and staff attended 14:Live in the Student Centre, on Tuesday afternoon to hear from Dr Miguel Moital about FoMO.

FoMO is a fairly new area of research which looks into the psychology behind the ‘Fear of Missing Out’.

With the upcoming festival season, the session looked at FoMO in relation to festivals and marketing tactics used to convince consumers to attend.

Much of the research has been conducted by events management undergraduate students Ellie Taylor and Helena Jarman who previously worked on the topic as part of their dissertation.

Ellie was the pioneer conducting the first dissertation on the topic, whilst Helena worked with Dr Miguel Moital during June-July 2016 as a Student Research Assistant. Helena collated and organised material around FoMO in events leading up to the organisation of a workshop for local event professionals. The students created and provided a large amount of material for 14:Live.

The fear of missing out is a psychological fear that comes from a heightened sensation that everyone but us appears to be having more fun. Social media can often make us feel as though we’re missing out on socially driven events and experiences, because of posts from friends, family or even strangers.

FoMO appeals are often used by marketers to sell an event or product to consumers. Marketers often use specific communication tactics which play on someone’s emotions. This can include using ‘highlights videos’ and using techniques such as ‘75%’ sold out. This then encourages you to book early or attend at the risk of ‘missing out’ on the event.

Dr Moital commented “We looked at the types of emotions felt when experiencing FoMO, what it is people miss out on, how people may behave when they feel FOMO, the types of communication tactics that can be used when designing FoMO event marketing appeals, and what strategies can individuals reduce the levels of FOMO,”

“The session was very interactive and it was great to see a mix of colleagues from faculties and professional services, as well as a number of very engaged students.”

If you’d like to hear more about FoMO please contact Dr Miguel Moital.

14:Live is monthly lunchtime session, that discusses the different areas of research being undertaken here at BU. If you’d like to hear more about 14:Live please contact Hannah Jones.

‘How boards strategize’ explored in new student-staff study

student research

Marg Concannon

The strategy work of boards of directors has been a puzzle in the corporate governance literature for a long time. But the picture is becoming clearer, thanks to a paper soon to be published and co-written by a Master’s graduate and staff member in the Faculty of Management at BU.

After the financial crisis the work of boards became especially pertinent, for companies and public policy. Some boards — think of Royal Bank of Scotland and HBOS — manifestly failed both in strategizing  and in monitoring the performance of managers. The shortcomings contributed to a long, global economic malaise. Margaret Concannon earned an MSc in Corporate Governance with Distinction at BU in 2015 with a dissertation that examined how the work of boards has changed. Now, writing with Donald Nordberg, Associate Professor of Strategy and Corporate Governance, her study has become a journal article, due to appear soon in European Management Journal.

Donald Nordberg

Their paper, “Boards strategizing in liminal spaces: Process and practice, formal and informal,” shows how the theory of liminality, developed in anthropology to study rites of passage and adapted in organisation studies, can explain how, after the crisis, the increasingly hierarchical nature of the monitoring work of boards has pushed often strategy off the formal agenda. But strategizing has emerged again in new, informal settings and spaces, where the creativity possible in liminality can reassert itself. The paper explores what benefits that brings — and what risks.

New publication: vital signs obstetric charts

PG research, Publishing, student research, writing

Congratulations on the Faculty of Health & Social Sciences team which had its paper ‘Vital signs and other observations used to detect deterioration in pregnant women: an analysis of vital sign charts in consultant-led UK maternity units’ accepted by the International Journal of Obstetric Anesthesia (published by Elsevier). 
The paper compares: (i) vital sign values used to define physiological normality; (ii) symptoms and signs used to escalate care; (iii) 24 type of chart used; and (iv) presence of explicit instructions for escalating care. The authors conclude that the wide range of ‘normal’ vital sign values in different systems used in the UK and the Channel Islands suggests a lack of equity in the processes for detecting deterioration and escalating care in hospitalised pregnant and postnatal women. Agreement regarding ‘normal’ vital sign ranges is urgently required and would assist the development of a standardised obstetric early warning system and chart. The lead author of this new paper is FHSS Visiting Professor Gary Smith, his co-authors include FHSS staff Vanora Hundley, Lisa Gale_Andrews and Edwin van Teijlingen as well as three BU Visiting Faculty: Debra Bick (King’s College London), Mike Wee (Poole Hospital NHS Foundation Trust) and Richard Isaacs (University Hospital Southampton).

Innovation in sport: breaking through the white-water

Shelley3-1100x500It’s British Science Week 2017 and to celebrate we’re sharing some of our science research stories, to highlight some of the fantastic research taking place here at BU. Today we’re looking how we’re breaking down the barriers in kayaking for women.Kayaking originated as a method of hunting on rough seas for Arctic Inuit tribes. It was later popularised in the UK by Scottish sportsman John MacGregor, known as Rob Roy, who wrote about his many voyages in a canoe more than 150 years ago, before his death in Bournemouth in 1892.The sport has, ever since, exhibited a more male-dominated history, with only 18% of UK kayakers being female in 2013, according to figures from Sport England.An early career researcher at BU is researching the design of kayaks, focussing on understanding how anthropometric enhancements, such as seating height within the craft, can affect the performance and paddling efficiency of white-water kayaks for women. Shelley Ellis, an academic and Lecturer in Biomechanics and Performance Analysis, became interested in the subject as she saw the challenges facing women in kayaking first-hand.

“My research looks specifically at kayak sitting height – it’s about trying to identify whether adapting sitting height in a white-water kayak can make our paddle strokes more efficient. It’s really borne out of my personal background as a kayaker and the challenges I’ve faced,” explains Shelley.

Having been around the kayaking community for some time, Shelley had heard many coaches suggest that seating height should be raised in order to improve performance, but discovered that there was no follow-up guidance about how much to raise the seat by. It tends to be based on trial and error, rather than taking into account an athlete’s height, body shape and size.

“Because historically kayaks have been predominantly designed with male participants in mind and we can’t change that or make the kayak different at this point in time, we have to make what we have more accessible to all users,” says Shelley, “We already know that by altering sitting height it will effect a chain of contact points within the kayak, however we don’t know how high it has to be to improve efficiency overall.”

Women tend to have a shorter torso length and shorter arms, which gives them a smaller lever to paddle the boat through water. If the sitting height is changed, then this means women have a different torso height, enabling them to have better leverage when paddling.

“My research is all about making sport, in this instance kayaking, more accessible to female participants. The number of women taking part in kayaking is considerably lower than men, although the female population in kayaking is growing much faster than males.

“It’s really about breaking down those barriers on the basis that equipment wasn’t originally designed for women – sport should be accessible for everyone and can be with our scientific knowledge. If we’re able to say that based on height and arm span, for example, we are able to calculate an altered seat height to enable a kayaker to be more efficient, this can help them to progress to the next level of their sport.

“If you look back to the Olympic and Paralympic Games, there are many names of female athletes that come to mind, from Jessica Ennis-Hill and Laura Trott to Sarah Storey and Ellie Simmonds, these now well-known names are helping to change perceptions of what is and isn’t achievable. But these successes didn’t happen by accident – alongside incredible athletes, a lot of science and research has taken place and this has also helped to understand how equipment should be setup for each athlete.

With these role models, even more people are likely to get involved in sport. As all of kayaking’s history has come from a male background, what we now need is for manufacturers to catch up to the fact that it is becoming more popular for women.

“We’re very lucky in the way that we think at BU – we’ve got a lot of academics here who feel that research is important but are also keen to make it relevant and useful. We want to make sure that our research will be used by people and through engaging people with that process, we can ensure that it has a further reach in the long run.

“I’m supported by a local kayaking business, South Coast Canoes, who give me access to participants and a place to share my research directly with the kayaking population in the form of workshops and talks. It really motivates me to solve this ‘challenge’ that female kayakers face as there are people telling me that this research is important, and that they need the answers to move forward in the sport.”

This story featured in the 2017 Bournemouth Research Chronicle, which can be read in full here.

Lifelong health and wellbeing: improving orthopaedic practice and patient care

ORI-3

It’s British Science Week 2017 and to celebrate we’re sharing some of our science research stories, to highlight some of the fantastic research taking place here at BU. Today we’re looking at the Orthopeadic Research Institute (ORI).

Living well in older age is increasingly becoming a concern for our society. A key priority for our health services is to enable people to stay healthy and independent for as long as possible. BU’s newly established Orthopaedic Research Institute (ORI) is addressing this need by carrying out research to improve orthopaedic practices and patient care, thus supporting people to improve their activity levels and mobility as they age. Orthopaedics will become a critical issue as our population ages, as longer and more active lives will increase the risk that joints will wear out and replacements or treatments will be needed.

Deputy Head of ORI Associate Professor Tom Wainwright explains: “Knee and hip problems are going to become more prevalent, so we’re going to need better solutions to manage that; whether it’s better surgical procedures or better nonsurgical interventions. We have some very effective treatments in orthopaedics, but they’re not 100% effective, so part of our role is to work out how to make them better – improve them, through developing better surgical techniques, testing new medical techonology or developing better rehabilitation processes.”

Between them, Associate Professor Wainwright and Head of ORI Professor Rob Middleton have a wealth of clinical and research expertise. Professor Rob Middleton is a practising orthopaedic surgeon, specialising in hip replacement, while Associate Professor Wainwright is a physiotherapist and clinical researcher. They carried out research alongside their clinical practice before joining BU and have a national and international reputation for their work to date.

One of their biggest successes so far is speeding up the recovery process after hip and knee surgery, which has led to their work being cited in best practice health guidelines around the world. This approach, called Enhanced Recovery after Surgery, seeks to minimise the impact of surgery and accelerate recovery by employing strategies throughout the patient pathway, to improve outcomes and reduce the need for medical interventions. Their research into this area was a first in the UK for orthopaedics and demonstrated its value to patient care, as well as showing an improvement in patient and staff satisfaction and leading to significant cost savings to hospitals.

A more recent example of their work is a programme developed with local partners in Dorset called CHAIN – Cycling Against Hip Pain – which is designed to help people to live well with conditions such as osteoarthritis and to improve their mobility. The programme provides a combination of education and static cycling sessions,designed to improve mobility and increase people’s confidence in managing their conditions. The results have been excellent, with patients reporting improvements in walking, finding daily living tasks easier and most importantly, decreases in pain. Even the least likely candidates have seen improvements, demonstrating the value of education and exercise in improving patient care and in helping to reduce or delay the need for further medical interventions.

“As well as developing interventions to help patients recover from surgery and manage their conditions. We also work with a number of global orthopaedic companies to test and run clinical trials
on the latest orthopaedic technology,” says Associate Professor Wainwright. “We work with companies such as ZimmerBiomet, Lima Corporate, and Firstkind Ltd to ensure that their technology is delivering the best possible outcomes for patients.”

One example of their work with ZimmerBiomet was to explore ways to improve the technology used in hip replacements. The hip joint is a ball and socket joint and one of the risks of hip replacement is dislocation; where the new ball comes out of the socket. ORI’s research has shown that a larger ball reduces the risk of dislocation, and does not adversely affect the rate of wear.

“We currently have five trials underway within local hospitals and more to come,” explains Associate Professor Wainwright. “These trials are looking at different ways that we can improve the medical technology used in orthopaedics and means that not only are we contributing to improving future care, but we’re also bringing the latest technology to Dorset and improving care in the local area. As Dorset has a very high proportion of orthopaedic surgeries, there is potentially a very large group of people we can benefit.”

“We take a very interdisciplinary approach to our research. Establishing ourselves within BU is a real advantage for us, because we can draw on the expertise of colleagues in other areas of research, including other health professionals, psychologists, technologists and engineers,” explains Associate Professor Wainwright, “Ultimately, our driving force is that we wantto ensure that everyone gets the best possible treatment for their condition – it’s just the right thing to do.”

Wainwright, T.W., Immins, T. and Middleton, R.G., (2015) A cycling and education programme to promote self-management and to increase functional ability in patients with osteoarthritis of the hip. Osteoarthritis and Cartilage, 23 (2), 372.

Howie, D.W., Holubowycz, O.T., Middleton,R. and Grp, L.A.S., (2012) Large Femoral Heads Decrease the Incidence of Dislocation After Total Hip Arthroplasty A Randomized Controlled Trial. Journal of Bone and Joint Surgery – American Volume, 94A (12), 1095- 1102.

Wainwright, T. and Middleton, R., (2010) An orthopaedic enhanced recovery pathway. Current Anaesthesia and Critical Care, 21 (3), 114-120.

ORI was established at BU thanks to generous funding from the Dorset Local Enterprise Partnership (LEP).

This article appeared in the 2016 Bournemouth Research Chronicle. Download a copy of the magazine, or view the articles online.

Dr. Masi Fathi appointed to the board of Sociological Research Online

open access, Publishing, writing

SROCongratulations to Dr. Mastoureh (Masi) Fathi, FHSS Lecturer in Sociology, who has been appointed to the editorial board of Sociological Research Online.  Sociological Research Online is a peer-reviewed online sociology journal looking at current social issues, and it is in its twenty-second year.

Well done!

Prof. Edwin van Teijlingen

Developing a novel self-optimising femtocell network for indoor communication with mobile devices

PG research

We would like to invite you to the latest research seminar of the Centre for Games and Music Technology Research.

 

Speaker: Haseeb Qureshi (Creative Technology PhD Student)

 

Title:     Developing a novel self-optimising femtocell network for indoor communication with mobile devicesFemtoCell

 

Time: 2:00PM-3:00PM

Date: Wednesday 15th March 2017

Room: PG11, Poole House, Talbot Campus

 

Abstract:

The need for a fast and reliable wireless communication system has increased with the development of social and business activities around the world. A promising cost and energy efficient way of meeting the future traffic demands is the idea of very dense deployment of low cost, low power and self-organizing small base stations i.e. Femtocells. Self-configuring, self-optimizing and self-healing base stations have the potential to significantly increase the capacity of mobile cellular networks in the future 5G while reducing their energy consumption. The aim of this research is to consider the integration of Femtocells as Self Optimising Networks for the future communication network. An extensive and thorough research has been carried out to investigate what drawbacks of the existing communication 4G network are and whether Femtocells as a Self-Optimising network can improve the current network. In order to evaluate the algorithms for self-optimising Femtocells that have been proposed by other authors in the existing literature an evaluation criteria has been developed, and a simulating environment has been constructed. The evaluation is performed by measuring the effect that changing parameters has on the output of the environment. From the results of the evaluation a new algorithm to enhance the self-optimisation of the network will be designed and developed in a simulating environment.​

 

We hope to see you there.

PCCC success with industry-student collaborative research

Fusion, innovation, Student Engagement, student research

A project led by Dr. Georgiana Grigore, a member of FMC/CMC’s Promotional Cultures & Communication Centre, has received a prestigious industry award.  The Millennial Rules project won an award for Excellence in Research Presentation at the Media Research Awards, hosted by Mediatel on the 23rd of February. This is an example of innovative fused activity where students work with experts from media organizations and their tutors to develop and co-create excellent research.

Neil Sharman, a freelance researcher, delivered a guest talk for Consumer Culture and Behaviour that led to a collaborative project with the Marketing Society, Metro, Mail Online and CrowdDNA.  As part of this collaborative work, three students from the Marketing Society – Jack Goss, Iona Kelly and Emily Richardson – won £1,000 between them after impressing judges with their marketing insights. The students were selected with 10 others to take part in a special workshop day all about Millennials and the Media. The workshop was part of a research project for the Mail Online and Metro newspaper, which aimed to discover more about how Millennials use media. James Harrison, president of the BU Marketing Society at the time, added: “This was a really great opportunity for our members to take part in and the Marketing Society is pleased to have helped make it happen. We continually strive to organise events and opportunities that inspire our members and develop their knowledge in the world of marketing and advertising.”

 Neil, who came up with the idea of the project was impressed with the student’s enthusiasm. He said: “We had some start students in the room and we learnt lots from the insights they produced. They represented BU and their generation brilliantly.” Throughout the day the students worked on a range of tasks to define their marketing and advertising insights with help from experts at the Mail Online, the Metro and CrowdDNA. Neil wishes to pass his thanks onto the Marketing Society for contributing to the success of this project.

 

More details about it can be found here: http://www.millennialrules.co.uk

 

From Nepal, to BU and back again

PG research, student research

Recent BU graduate Dr Pratik Adhikary is currently working alongside BU researcher Professor Edwin van Teijlingen and the Centre of Midwifery, Maternal and Perinatal Health (CMMPH) in Nepal.

The CMMPH have been working on improving maternity care in Nepal for a number of years. They’ve most recently begun looking at the impact of women’s groups on maternal and child health uptake in Pharping- rural Nepal.

A former BU PhD student, Dr Adhikary is in charge of planning and monitoring the study, as well as training local Nepalese data collectors. He also looks after the data entry and the overall evaluation of the study.

As well as this, Newton funding is offering him his first fieldwork post as an independent researcher. Below we follow his journey from a former BU student to a BU staff member.

“I’m originally from Nepal and came to Bournemouth University in 2009 to study for my PhD. This looked at Nepalese migrant workers working in the Middle East and Malaysia – this focused on their physical and mental health, as well as any risks they took in their jobs. Previously, I studied for an MSc in Public Health at the University of Aberdeen, as well as working as a cardiac data collection officer in Aberdeen Royal Infirmary,” says Dr Adhikary.

“Studying at BU was very important for my academic career. I was lucky enough to present my PhD study at an international conference, which provided me with useful feedback from both academics and early career researchers,”

“My academic supervisors Prof van Teijlingen and Dr Steven Keen were instrumental throughout my PhD- in gaining a partial fee waiver, international travel funds to attend conferences and arranging a grant from the open society foundation,”

“As a young researcher, I am planning a number of drafts for publication in 2017. Support from my BU colleagues has given me a unique stepping stone in the academic world,”

“Being at BU has enabled me to grow my researcher’s network and provided me with an insight into the some of the highest quality of research in the world,” says Dr Adhikary, “I’ve always felt at home at BU and I’m keen to continue my research career here! “

You can read one of Dr Adhikary’s PhD papers online for free here

Dr Adhikary was also a co-author on this recent 2016 paper on the BU Research Blog

Patient and Public Involvement Seminar Series

DrBUDSPA James Gavin is running a free series of seminars on  patient and public involvement (PPI).

This series will highlight the importance of PPI throughout the research cycle, from design to dissemination. PPI is gaining importance to identify treatments that meet people’s needs and are more likely to be adopted in practice.

Speakers will share insights on involving the public as partners to improve: relevance, quality, study protocol design and the communication of findings in health research. The speakers are from a variety of roles in occupational therapy, mental health, social work, health demographics, education and national health governance.

To find out more information and to book your place please click here.

Date Location Time Speaker Seminar Title
Monday 6 March 2017 EB708, Lansdowne Campus 3.00-4.30pm Professor Jo Adams Making research meaningful and accessible to patients: Why PPI is crucial to designing effective health research studies
Wednesday 15 March 2017 EB708, Lansdowne Campus 3.00-4.30pm Lisa Gale-Andrews & Dr Zoe Sheppard Importance of public involvement in research design: an orthopaedic case study
Monday 3 April 2017 EB708, Lansdowne Campus 3.00-4.30pm Dr Mel Hughes & Angela Warren Recruiting and supporting participants to engage in meaningful PPI
Monday 24 April 2017 EB708, Lansdowne Campus 11.00am-12.30pm Simon Denegri How can today’s patient help research tackle tomorrow’s health challenges?

Recent publications in disability sport

In the past few weeks, I have been involved in two publications in the field of disability sports medicine that have been accepted for publication. The first is in Clinical Journal of Sport Medicine, and explored the differences in baseline concussion scores between athletes with and without disability (http://journals.lww.com/cjsportsmed/Abstract/publishahead/Do_Neurocognitive_SCAT3_Baseline_Test_Scores.99486.aspx). This study demonstrated that traditional ways of testing for concussion in athletes that already have a disability  are flawed, and is part of a larger PhD study which is evaluating this area.

The second study (which is not yet available online) was accepted by the journal “PM&R”, and is titled “Medication and supplement use in disability football world championships”. This builds on the work of one of the co-authors on this (Phillipe Tscholl), who has conducted extensive research into the overprescription of medications in elite sport (http://bmjopen.bmj.com/content/5/9/e007608). Findings from our study were consistent with previous work in the area, and indicated that there were very high rates of prescribing anti-inflammatory medications.

Osman Ahmed, Faculty of Health and Social Sciences