Category / BU research

New Publication: de Souza, J., Mendes, LF., Buhalis, D., 2020, Evaluating the effectiveness of tourist promotions to improve the competitiveness of destinations, Tourism Economics, Vol. 26(6), pp, 1001–1020,

New Publication: de Souza, J., Mendes, LF., Buhalis, D., 2020, Evaluating the effectiveness of tourist promotions to improve the competitiveness of destinations, Tourism Economics, Vol. 26(6), pp, 1001–1020, https://doi.org/10.1177/1354816619846748
 
This study focuses on the evaluation of the tourist destination advertising effectiveness. The destination advertising response DAR model was used to analyze data on the effectiveness of destination promotional campaigns on visitor expenditure, in six trip facets: destination, accommodations, attractions, restaurants, events, and shopping. Independent sample t-tests were conducted to identify any differences in total destination spending among the groups of those visitors influenced for each trip facet. A multiple regression analysis was performed to discriminate the performance of the travel facets expenditures in the estimation of total expenditures. Significant results indicate that the “destination,” “accommodations,” and “restaurants” facets directly influence the total expenditures. Self-planners had the highest variance, explaining in total visitor expenditure compared to the regression analysis results of the other two groups (i.e. travel agencies and online travel agencies). The study also explores how destinations can improve their competitiveness on tourist advertising by using technologies.
 
Keywords tourism, destination, marketing, advertising, competitiveness, DAR model, destinations, technologies

Research Professional – all you need to know

Every BU academic has a Research Professional account which delivers weekly emails detailing funding opportunities in their broad subject area. To really make the most of your Research Professional account, you should tailor it further by establishing additional alerts based on your specific area of expertise. The Funding Development Team Officers can assist you with this, if required.

Research Professional have created several guides to help introduce users to Research Professional. These can be downloaded here.

Quick Start Guide: Explains to users their first steps with the website, from creating an account to searching for content and setting up email alerts, all in the space of a single page.

User Guide: More detailed information covering all the key aspects of using Research Professional.

Administrator Guide: A detailed description of the administrator functionality.

In addition to the above, there are a set of 2-3 minute videos online, designed to take a user through all the key features of Research Professional. To access the videos, please use the following link: http://www.youtube.com/researchprofessional

Research Professional are running a series of online training broadcasts aimed at introducing users to the basics of creating and configuring their accounts on Research Professional. They are holding monthly sessions, covering everything you need to get started with Research Professional. The broadcast sessions will run for no more than 60 minutes, with the opportunity to ask questions via text chat. Each session will cover:

  • Self registration and logging in
  • Building searches
  • Setting personalised alerts
  • Saving and bookmarking items
  • Subscribing to news alerts
  • Configuring your personal profile

Each session will run between 10.00am and 11.00am (UK) on the fourth Tuesday of each month. You can register here for your preferred date:

8th September 2020

10th November 2020

These are free and comprehensive training sessions and so this is a good opportunity to get to grips with how Research Professional can work for you.

Have you noticed the pink box on the BU Research Blog homepage?

By clicking on this box, on the left of the Research Blog home page just under the text ‘Funding Opportunities‘, you access a Research Professional real-time search of the calls announced by the Major UK Funders. Use this feature to stay up to date with funding calls. Please note that you will have to be on campus or connecting to your desktop via our VPN to fully access this service.

Conversation article – Stonehenge: how we revealed the original source of the biggest stones

Stonehenge: how we revealed the original source of the biggest stones

Andre Pattenden/English Heritage

David Nash, University of Brighton and Timothy Darvill, Bournemouth University

Stonehenge, an icon of European prehistory that attracts more than a million visitors a year, is rarely out of the news. Yet, surprisingly, there is much we don’t know about it. Finding the sources of the stones used to build the monument is a fundamental question that has vexed antiquaries and archaeologists for over four centuries.

Our interdisciplinary team, including researchers from four UK universities (Brighton, Bournemouth, Reading and UCL) and English Heritage, has used a novel geochemical approach to examine the large “sarsen” stones at Stonehenge. Our results confirm that the nearby Marlborough Downs were the source region for the sarsens, but also pinpoint a specific area as the most likely place from where the stones were obtained.

Two main types of stone are present at Stonehenge: sarsen sandstone for the massive framework of upright stones capped by horizontal lintels; and a mix of igneous rocks and sandstones collectively known as “bluestones” for the smaller elements within the central area.

Part of Stonehenge casting shadows.
Inside the sarsen circle.
James Davies/English Heritage

Research in the last decade has confirmed that the igneous bluestones were brought to Stonehenge from the Preseli Hills in Pembrokeshire, over 200km to the west. The sandstones have been tracked to eastern Wales although the exact outcrops have yet to be found. However, the origins of the sarsen stones has, until now, remained a mystery.

Stonehenge is a complicated and long-lived monument constructed in five main phases. The earliest, dated to about 3000BC, comprised a roughly 100m-diameter circular enclosure bounded by a bank and external ditch. Inside were various stone and timber structures, and numerous cremation burials.

The sarsen structures visible today were erected around 2500BC and comprised five trilithons (the doorway-like structures formed from two uprights joined by a lintel) surrounded by a circle of a further 30 uprights linked by lintels. The trilithons were arranged in a horseshoe formation with its principal axis aligned to the rising midsummer sun in the northeast and the setting midwinter sun to the southwest.

Locating the sarsen source

Conventional wisdom holds that the sarsens were brought to Stonehenge from the Marlborough Downs, some 30km to the north, the closest area with substantial scatters of large sarsen boulders. However, the Marlborough Downs are extensive and greater precision is needed to understand how prehistoric peoples used the landscape and its resources.

Our research has identified what might be termed the “geochemical fingerprint” of the Stonehenge sarsens. We started by analysing the geochemistry of all 52 remaining sarsens at Stonehenge (28 of those originally present are now missing, having been removed long ago).

This phase of the work involved using a non-destructive technology called portable x-ray fluorescence spectrometry (PXRF). Carrying out the PXRF analyses required access to the monument when it was closed to visitors and included several night shifts and one early morning analysing the lintel stones from a mobile scaffold tower. Data collection is never easy!

Diagram of Stonehenge layout
Most sarsens had the same chemical signature.
David Nash, University of Brighton, Author provided

Analysis of the PXRF data showed that the geochemistry of most of the stones at Stonehenge was highly consistent, and only two sarsens (stones 26 and 160) had a statistically different chemical signature. This was an interesting result as it suggested we were looking for a single main source.

Then came a major stroke of luck. We were able to analyse three small samples that had been taken from one of the stones in 1958, Stone 58, part of the group of sarsens with a consistent chemistry. Using a method known as inductively coupled plasma mass spectrometry (ICP-MS) gave a high-resolution geochemical fingerprint for the Stonehenge sarsen. Like all good detectives, we could now compare our fingerprint with those of the potential sources.

Man examining stone rod.
David Nash examining the core from Stone 58.
Sam Frost/English Heritage

Sarsen blocks are found widely scattered across southern Britain, broadly south of a line from Devon to Norfolk. We sampled stones from 20 areas, including six in the Marlborough Downs, and analysed them using ICP-MS.

Comparing the geochemical signature from Stone 58 against our resulting data revealed only one direct chemical match: the area known as West Woods to the south-west of Marlborough. We could therefore conclude that most of the Stonehenge sarsens were from West Woods.

Our results not only identify a specific source for most of the sarsens used to build Stonehenge, but also open up debate about many connected issues. Researchers have previously suggested several routes by which the sarsens may have been transported to Stonehenge, without actually knowing where they came from.

Aerial view of Stonehenge
Many mysteries remain.
Andre Pattenden/English Heritage

Now these can be revisited as we better appreciate the effort of moving boulders as long as 9m and weighing over 30 tonnes some 25km across the undulating landscape of Salisbury Plain. We can feel the pain of the Neolithic people who took part in this collective effort and think about how they managed such a Herculean task.

We can also ask what was special about the West Woods plateaux and its sarsens. Was it simply their shape and size that attracted attention? Or was there some more deep-seated reason rooted in the beliefs and identities of the people that built Stonehenge?

Revealing that all the stones came from a single main source is also important and accords with the evidence that the sarsens were all erected at much the same time. But what about the two sarsens whose fingerprints differ from the main source? Where did they come from? The quest continues, and the questions just keep coming.The Conversation

David Nash, Professor of Physical Geography, University of Brighton and Timothy Darvill, Professor of Archaeology, Department of Archaeology and Anthropology, Bournemouth University

This article is republished from The Conversation under a Creative Commons license. Read the original article.

BUCRU (Bournemouth University Clinical Research Unit) – Bulletin

Please see the latest BUCRU Bulletin from the Bournemouth University Clinical Research Unit. We hope you find it interesting.  Featuring details on our online NIHR Grant Applications Seminar next week (28th July) and how to register.

BUCRU supports researchers to improve the quality, quantity, and efficiency of research locally by supporting grant applications and providing on-going support in funded projects, as well as developing our own programme of research.

Don’t forget, your local branch of the NIHR RDS (Research Design Service) is based within the BU Clinical Research Unit (BUCRU) staff are working remotely at present so please call us on 01202 961939 or send us an email in the first instance.

Contacting RDS

Like the rest of BU, RDS (Research Development and Support) have been working from home for the past four months. If you’ve been struggling to find out who you can contact in RDS, we have a helpful page called ‘faculty-facing staff‘, which can be found along the top menu bar under ‘RDS Team’.

We will ensure that when we aren’t available, we have an ‘out of office’ message that gives a clear alternative contact. Due to working from home, we are experiencing a high level of email traffic. Please don’t use the central RDS mailing lists unless you cannot find who to contact. These go to the whole team, which increases email traffic for all.

When working, we will answer any emails within 48 hours on a week day. Please don’t send follow-up emails because you haven’t had an instant reply. A lot of the team are juggling high workloads with deadlines and childcare, but we promise we will respond.

If any members of RDS are available by phone or on MSTeams then we will ensure that our email signatures provide these details so that you have alternative options to make contact.

Thank you for your patience and we look forward to continuing to work with you.

Due Diligence: International Research Collaborations & Partnerships – Best practice guidance

The Centre for the Protection of National Infrastructure (CPNI) has provided guidance on due diligence regarding the legitimacy of international research collaborators and partners.

We recommend that academics wishing to apply for research funding with collaborators and partners, particularly those out of the UK, should peruse this guidance.

Typical calls requiring such collaborations include funding opportunities that involve the Global Challenges Research Fund (GCRF), the Newton Fund and many others.

When you have fully considered this guidance when developing your networks and have identified a call, please contact your pre-award team for submission support. The more partners are involved in a bid, the more work will be required in co-ordinating the research writing and budgets. In parallel, we will need more time to support you with due diligence checks, costing and internal approvals, so please give yourself a minimum of 3 months before the deadline to work on such bids. The earlier you contact us, the more time we will have to work with you.

Having Problems with Home Deliveries? Results from the BU questionnaire January 2020

Many staff and students completed our questionnaire in January on their home parcel delivery practices and views on alternative work place collection-delivery points (CDPs). The research was undertaken by Bournemouth University in association with University of Southampton as part of a project funded by Southampton City Council (SCC). We are now analysing the data and the headline findings show:

  • Growth in online shopping (We were able to compare our 2020 data with comparable data we collected in 2015. These findings align with national statistics.)
  • Increase in selection of faster and more time dependent delivery options (e.g. next day delivery) which have higher carbon footprints
  • Scope for reductions in home delivery vehicle km and emissions of up to 86%  for BU staff and student use of CPDs (based on number of parcels and those willing to use CDPs)
  • We have yet to extrapolate the amounts at BU, but for University of Southampton this equates to reductions per annum of 304,926 km, 76,300 kg CO2, 305 kg NOX, 4 kg PM10 and 33 kg CO and 59,595 failed deliveries per annum avoided
  • The preferred format for work place CDPs was unattended CDPs (i.e. self-service lockers)
  • While there has been a slight shift towards greater environmental concern (2015-2020) this is not reflected in delivery choices that are becoming less sustainable

We are now working on guidance for UK HEIs and other large organisations where there would be benefits from CDPs.

If you would like more information contact Professor Janet Dickinson (jdickinson@bournemouth.ac.uk)

UKRI publishes Annual Report

UK Research and Innovation (UKRI) has published its Annual Report and Accounts, covering the financial year 2019-20.

The Annual Report and Accounts encompasses all nine of UKRI’s constituent research councils and has been laid before Parliament.

It contains the Performance Report, which details a number of significant milestones and achievements for UKRI, including their work supporting the research and innovation community during the COVID-19 pandemic, and the delivery of significant investments such as the Industrial Strategy Challenge and Strategic Priorities Funds.

Writing in the introduction to the report, UKRI Chief Executive Professor Dame Ottoline Leyser said: “UKRI has supported researchers and innovators who have been at the heart of the response to COVID-19, ensuring that the Government’s response is informed by the best possible science. I am very proud of the way UK Research and Innovation has responded.”

Read the Annual Report 2019-20 (PDF, 10.5MB)

Audio Testimonies Symposium at BU (online)

Dr Panos Amelidis, Dr Tom Davis from Experimental Media Research Centre, BU and Dr Thomas Gardner from Creative Research into Sound Arts Practice, UAL, hosted the first Audio Testimonies Symposium at BU on 4-5th July 2020.

This symposium was an attempt to consider the role of Audio Testimony in artistic practice, and explored the ways in which artists use sound to enable new forms of testimony, and create new artistic configurations, which engage public consciousness. The event featured two keynotes and workshop sessions spread over two days.

Keynote 1:  The symposium was opened by a keynote presentation by John Young, Professor of Composition at De Montfort University, who reflected on recorded audio testimonies as agents of meaning through electroacoustic music. Professor Young started from the notion that sound recording is a significant act in itself, and discussed some of the ways in which he has used a range of audio testimonies to explore the experience of war.

Keynote 2: A second keynote presentation was by Amy Wlodarski, Professor of Music at Dickinson College, USA, who talked about her experiences of listening to audio Holocaust testimonies and how she have come to think about the relationship of listening to recorded traumatic memories, specifically the relationship between the witness and the interviewer.

Workshop sessions: Participants worked in small discussion groups of 4-5 people, in which they gave short presentations about how their work related to the theme of the symposium. Participants also brought material that connected their practice to audio testimony and presented this to the group in order to draw links between their own creative practice and emerging themes.

On day two participants attempted to collaborate creatively within their groups and explored ways of presenting their findings and experiences back to the main body of the symposium. The outcomes were amazing successful given that they were constructed in such a short time frame and included, poetry, reflective writing, performance, edited audio, pre-recorded testimonies and more.

The groups were coordinated by six group facilitators: John Young (keynote speaker) Salomé Voegelin (Professor of Sound at the London College of Communication), Cathy Lane Professor of Sound Arts at the London College of Communication and Director of CRiSAP), Dr Mark-Peter Wight (Post-Doctoral Research Arts at the London College of Communication), Dr Thomas Gardner, Dr Tom Davis and Dr Panos Amelidis.

The Conversation – National anthems in sport: songs of praise or memorials that are past their use-by date?

National anthems in sport: songs of praise or memorials that are past their use-by date?

Keith Parry, Bournemouth University; Daryl Adair, University of Technology Sydney, and Jamie Cleland, University of South Australia

International sport has resumed in the UK with the cricket Test match between England and the West Indies. Before play, in addition to a rendition of Jerusalem (the “official hymn” of England cricket), both teams and officals “took a knee” in support of the Black Lives Matter (BLM) movement. Nationalistic traditions, such as playing anthems at sport matches, have been a key part of society for many years but now may be time for change.

Symbols of colonialism, such as statues, place names and rituals, are attracting unprecedented criticism in postcolonial, liberal-democratic societies. That is especially so when memorialised individuals and institutions are viewed as unworthy – by 2020 standards – of such honour.

The most immediate concern, driven in part by BLM, is racism. One aspect of that is whitewashed commemoration, in the way that civic observances tend to sanitise uncomfortable truths.

Nationalistic songs – especially national anthems, which venerate a particular tradition – can both embrace and marginalise. So it’s no surprise that debates around the suitability of anthems – both official and unofficial – are not new. For instance, in 2016 the suitability of the British national anthem was debated in the House of Commons.

Intriguingly, the concept of “the nation” – and anthems invented to represent them are – historically, young. The modern nation state is a product of the 19th and 20th centuries.

So, it is not surprising that many of the ideas and assumptions associated with national identity are rooted in what historian Eric Hobsbawm has deftly labelled “the invention of tradition”. In the context of the British Empire, this process involved both the celebration of conquest and, as is typical of imperialism, the subjugation and control of indigenous cultures.

Given the major role sport played in the establishment of empire for Britain, it is no surprise that the first sporting event to feature a national anthem was a rugby match in 1905 between Wales and New Zealand. Soon after, in the United States, the playing of the national anthem before baseball matches became a feature during the first world war. The Star Spangled Banner, not officially recognised until 1931, carried patriotic weight as the song was already used to honour the nation’s military.

Anthemic activism

Exceptionally, national anthems at sport events have involved athlete activism. More than 50 years ago, the Black Power salute protest of Tommie Smith and John Carlos (supported by Australia’s Peter Norman) during the US anthem at the 1968 Mexico Olympic Games received worldwide attention. Smith and Carlos were vilified for highlighting the racism and discrimination present both inside and outside of American sport.

American sprinters Tommie Smith and John Carlos, along with Australian Peter Norman, during the award ceremony of the 200-metre race at the Mexican Olympic games.
Angelo Cozzi (Mondadori Publishers)

In 2016, Colin Kaepernick refused to stand during the playing of the national anthem ahead of NFL matches. He stated: “I am not going to stand up to show pride in a flag for a country that oppresses black people and people of colour.”

He and fellow anthem protesters were labelled by loyalist critics as anti-American. They received death threats, and were described as “sons of bitches” by the US president, Donald Trump (whose comments often pander to white nationalist sentiments).

But in the wake of BLM, sport has become a site for widespread anti-racism activism. Athletes are increasingly using their profiles to draw attention to social movements that challenge inequalities and injustices – especially those underpinned by structural racism.

In professional sports leagues from Britain to Australia, matches have been preceded by players taking a knee. Players and officials are keen to show their support of BLM and, belatedly, Kaepernick.

Even the typically conservative NFL is now allowing athletes to advocate openly in respect of BLM. The league has also indicated a plan to play the song Lift Every Voice and Sing, widely known as the Black national anthem, during the first week of the season.

Moreover, in another sign of changing times, the Washington Redskins has announced it will review their name – which, after all, speaks to conquest and genocide of Indigenous Americans. The power of BLM to invoke change cannot be underestimated. As recently as 2013, the Redskins’ owner said that the team would never change its name, conveniently ignoring repeated appeals and protests by Native Americans.

Swing low and other stories

In Britain, BLM has catalysed debate about the appropriateness or otherwise of fans singing the “unofficial anthem” for English rugby, Swing Low, Sweet Chariot. This song has been sung with gusto at [rugby matches since the 1960s].

Precisely why it was embraced by fans is unclear. But some black players now reveal they are uncomfortable with their sport revelling in what was, originally, a black Christian hymn that combined “spiritual belief with the hardships of daily life as a slave in antebellum America”.

Whether or not it knew of the song’s history, the Rugby Football Union has commercialised and profited from its appropriation of an African-American slave hymn.

In Australia, too, there has been debate about whether the national anthem is appropriate in that it fails to recognised Indigenous Australians. This movement saw a protest by Indigenous Australians ahead of key rugby league games in 2019.




Read more:
Our national anthem is non-inclusive: Indigenous Australians shouldn’t have to sing it


Our recently published research found that protests by high-profile Indigenous athletes can move debates on societal inequalities back into the spotlight.

Making positive change

Formula One World champion Lewis Hamilton has championed BLM activism in his sport. He remarked recently that racism is still not understood by many people, especially by whites who have not experienced it.

In societies where whiteness has long been privileged, the voices of black and indigenous athletes are important in raising concerns about inequalities and maltreatment according to race. In sport, part of that discussion involves nationalist rituals and symbols that – by their colonialist nature – reinforce structural inequities.

Is it justifiable to question the nationality or commitment to the nation of anyone that critiques the viability of a national anthem or what it stands for, merely by choosing not to stand or sing when it is performed?The Conversation

Keith Parry, Deputy Head Of Department in Department of Sport & Events Management, Bournemouth University; Daryl Adair, Associate Professor of Sport Management, University of Technology Sydney, and Jamie Cleland, Senior Lecturer in Sport and Management, University of South Australia

This article is republished from The Conversation under a Creative Commons license. Read the original article.

Jisc, UK institutions and SAGE agree open access deal

BU authors can now publish open access in 900+ SAGE subscription journals at no extra cost!

The UK Jisc Agreement, open to all UK institutions who are members of the consortium, will run between 2020 and 2022 and includes back dating to the 1st January.

Corresponding authors publishing an article in 900+ subscription journals in the current SAGE Premier package, as well as in the IMechE Journal Collection and the Royal Society of Medicine Collection can now publish open access, free of charge. Eligible journals are those which offer hybrid open access publishing (SAGE Choice).

Please check with Open Access if you are unsure whether your journal is included.

Authors in subscription journals do not need to take any action to benefit from this offer – SAGE will contact all eligible authors to inform them of the Open Access agreement with Jisc and to invite them to the SAGE Open Access Portal to take up the offer as soon as their accepted article has been received into SAGE’s Production department.


Gold open access journals: Corresponding authors publishing an article in a gold open access journal are entitled to a 20% discount on the prevailing article processing charge (APC). This is available on 150+ pure Gold journals a list of which are available here.

Where an author is eligible for more than one discount, discounts cannot be combined but the highest discount available to the author will be automatically applied to the APC due.

Further information on the agreement and gold open access journals can be found here.
If you have any further queries, please email Open Access.

Wessex reaches over 200,000 participants in clinical research

Over 200,000 participants have joined research studies supported by the National Institute for Health Research (NIHR) Clinical Research Network (CRN) Wessex in the last five years, according to latest figures published by the NIHR CRN.

The NIHR CRN’s 2019/20 annual statistics show that 37,067 participants took part in NIHR CRN Wessex supported research studies in the last financial year, taking the CRN Wessex participant total for the last five years to 222,042.

Patients from 100% of NHS trusts across the Wessex region, which covers Hampshire, Dorset, south Wiltshire and the Isle of Wight, took part in research, demonstrating the opportunities for people to participate, wherever they live and work.

You can read the full article here.

A number of BU-sponsored clinical studies have contributed to this figure, so if you have your own research idea and wish to branch out into the NHS, please get in touch.

PGR Virtual Poster Showcase | Charlotte Clayton

Latest addition to the PGR Virtual Poster Showcase:

Charlotte Clayton, PhD student in the Faculty of Health & Social Science with this poster entitled:

‘Role of Midwifery continuity of CARE in reducing health inequalities.’

Click the poster below to enlarge.

The impact of living in a deprived area on a low-income, has far reaching consequences on maternal and infant health. Studies show that in England, women living in the most deprived areas have some of the poorest birth outcomes, and are 50% more likely to die due to pregnancy related complications than women in the least deprived neighbourhoods. Between 2010-2020, life expectancy fell for women living in deprived areas in England compared to women living in the least deprived areas, who have experienced increases in their life expectancies. Women from low-income backgrounds are also more likely to report negative maternity care experiences.

The Social Determinants of Health (SDH) are the conditions in which people are born, grow, work, live, and age. They are themselves influenced by wider societal forces shaping our daily lives, such as the distribution of wealth, power, and resources. The SDH are mostly responsible for health inequity – the unfair and avoidable differences in health status seen within and between different people, populations, and countries. Compared with traditional healthcare which impacts upon approximately 20% of health outcomes, the SDH are estimated to impact upon approximately 40%. Evidence shows that taking action on the SDH affecting women from the most deprived areas alongside the provision of continuity of midwifery care; where there is consistency in the midwife providing hands-on care for a woman and her baby throughout the antenatal, intrapartum, and postnatal periods, improves birth outcomes and reduces health inequalities. How midwives working in caseloading teams providing continuity of care to women with complex social needs in areas of high deprivation, address the SDH as part of their expanding public health role is currently not clear. There is also a lack of contemporary qualitative evidence about the SDH impacting upon childbearing women’s lives in England, from the perspectives of women themselves, which this research seeks to address.

This research will take place in the NHS, in a low-income setting in the South of England, and will follow a Constructivist Grounded Theory approach. Through the use of semi-structured interviews with childbearing women, and midwives working in caseloading teams, the study will generate a grounded theory to help explain how and indeed whether midwives engage with and take action on the SDH as part of their public health role. The study also seeks to better understand the SDH impacting upon women’s lives from their perspectives and what mechanisms exist within the case setting to facilitate or obstruct midwives engagement with the SDH. Examining these domains will contribute to the evidence base about the impact of continuity of midwifery care for women and babies at increased risk of health inequalities. 

Charlotte Clayton is a Clinical Doctoral student in the FHSS and a midwife at University Hospital Southampton. She is due to start data collection once the NHS are able to re-commence their non-Covid 19 research activity. She is supervised by Professor Ann Hemingway, Dr Mel Hughes and Dr Stella Rawnson. Please feel free to get in touch with Charlotte for more information at: claytonc@bournemouth.ac.uk or @femmidwife on Twitter.

 


If this research has inspired you and you’d like to explore applying for a research degree please visit the postgraduate research web pages or contact our dedicated admissions team.

The Conversation: How Bali could build a better kind of tourism after the pandemic

Farizun Amrod Saad

Jaeyeon Choe, Bournemouth University and Rick Stafford, Bournemouth University

COVID-19 has hit tourism-reliant destinations hard. The Indonesian island of Bali, for example, where 70% of the population depend on tourism, has seen extensive job and income losses since it closed its borders in April.

The economic impact so far has been greater than that of the Bali bombings of 2002, with losses of around 9.7 trillion rupiah (about £551.3 million) a month.

In the past, the island’s image as a peaceful paradise with a rich cultural and religious heritage has made it a highly resilient tourist destination. Bali recovered swiftly in the wake of past crises, both natural and man made, including the Gulf War (1990), a cholera outbreak (1995), Sars (2003) and bird flu (2007).

But without significant investment and diversification, there are widespread concerns that this crisis could be different.

A different approach may now be needed to save the tourism industry – and to make sure its benefits are more evenly spread. We believe that now is the time to adjust the model in Bali away from surf, parties, and yoga towards rural villages with high poverty rates across the island (especially the underdeveloped north-east).

To do this, government support is required to build small-scale tourism that will provide new livelihoods. This might include everything from dolphin watching and snorkelling trips, to food tourism and “experience tourism” focused on traditional fishing and farming.




Read more:
African tourism has been put on ice by coronavirus – here’s how some countries are reviving it


That support does not necessarily need to be in the form of cash. When we interviewed small-business representatives in Bali last year, they called not for financial subsidies, but for marketing training and access to tourism-research data.

As one entrepreneur told us: “Many local creative businesses are managed as informal family businesses. They lack knowledge in professional management and marketing skills.”

He also spoke of the need for improved collaboration between IT experts, business consultants, local universities and policymakers.

Yet there are important risks to consider when attempting to build a new kind of tourism. “Authentic” experiences can often be manufactured by large businesses, preventing regional economic development (other than occasional low-paid work) in the most deprived areas.

And without investment in tourist infrastructure, it would be too easy for tourists to prefer the manufactured version over the true “authenticity” on offer from local communities. Carefully considered investment, however, could lead to sustainable development.

According to Dr Luh Putu Mahyuni, a sustainable business consultant and economist at Undiknas University: “The pandemic provides a wake up call for Bali to foster […] new types of tourism such as gastronomic tourism.”

She told a webinar we hosted in May: “The tourism sector needs to develop products with other sectors so as to create a more resilient and sustainable economy.”

Reliable visitors to Bali’s shores.
Shutterstock/NattapolStudiO

To boost that economy, the island should also consider a tourist tax, while reducing taxes on small-scale home-stays, and better regulating the presence of Airbnb. It also needs to restrict foreign ownership of property, limit destruction of viable farmland and limit business sizes in the south of the island.

An island of opportunity

Notwithstanding all the devastation it has caused, COVID-19 has given the world an opportunity to pause and reflect on how things may change in its aftermath. The tourism industry in Bali (and many other places) is no exception.

For tourism is often seen as a solution to all kinds of problems, from economics to conservation. But as our research has shown, unless tourist money is kept in the local community, the benefits do not materialise.

And besides the major financial concerns on Bali, and the need for a tourism-led recovery, the authorities must also face up to deeply entrenched levels of structural inequality. Poverty, homelessness and dispossession existed long before the pandemic.

The island must learn from what happened 18 years ago, when the bombings led to job losses and increased rates of depression, alcoholism and crime. And we hope that Bali can use the current crisis as an opportunity to look at the causes of such social problems, rather than the symptoms. To move on and build a more resilient island, where responsible tourism plays a major role in alleviating poverty.The Conversation

Jaeyeon Choe, Senior Lecturer in Tourism and Leisure, Bournemouth University and Rick Stafford, Professor of Marine Biology and Conservation, Bournemouth University

This article is republished from The Conversation under a Creative Commons license. Read the original article.

Research Professional – all you need to know

Every BU academic has a Research Professional account which delivers weekly emails detailing funding opportunities in their broad subject area. To really make the most of your Research Professional account, you should tailor it further by establishing additional alerts based on your specific area of expertise. The Funding Development Team Officers can assist you with this, if required.

Research Professional have created several guides to help introduce users to Research Professional. These can be downloaded here.

Quick Start Guide: Explains to users their first steps with the website, from creating an account to searching for content and setting up email alerts, all in the space of a single page.

User Guide: More detailed information covering all the key aspects of using Research Professional.

Administrator Guide: A detailed description of the administrator functionality.

In addition to the above, there are a set of 2-3 minute videos online, designed to take a user through all the key features of Research Professional. To access the videos, please use the following link: http://www.youtube.com/researchprofessional

Research Professional are running a series of online training broadcasts aimed at introducing users to the basics of creating and configuring their accounts on Research Professional. They are holding monthly sessions, covering everything you need to get started with Research Professional. The broadcast sessions will run for no more than 60 minutes, with the opportunity to ask questions via text chat. Each session will cover:

  • Self registration and logging in
  • Building searches
  • Setting personalised alerts
  • Saving and bookmarking items
  • Subscribing to news alerts
  • Configuring your personal profile

Each session will run between 10.00am and 11.00am (UK) on the fourth Tuesday of each month. You can register here for your preferred date:

14th July 2020

8th September 2020

10th November 2020

These are free and comprehensive training sessions and so this is a good opportunity to get to grips with how Research Professional can work for you.

Have you noticed the pink box on the BU Research Blog homepage?

By clicking on this box, on the left of the Research Blog home page just under the text ‘Funding Opportunities‘, you access a Research Professional real-time search of the calls announced by the Major UK Funders. Use this feature to stay up to date with funding calls. Please note that you will have to be on campus or connecting to your desktop via our VPN to fully access this service.

PGR Virtual Poster Showcase | Ogochukwu Ann Ijezie

Taking us into July’s PGR Virtual Poster Showcase:

Ogochukwu Ann Ijezie, PhD student in the Faculty of Health & Social Sciences with this poster entitled:

‘Quality of life of adults with Down Syndrome: A systematic review.’

Click the poster below to enlarge.

Most research on people with Down Syndrome is in the context of health needs and treatment. There is a dearth of literature focusing upon their quality of life (QoL). The purpose of this review was to synthesize the evidence relating to the assessment and experience of QoL for adults living with Down syndrome and to identify measures of QoL for adults with Down syndrome. Searches were carried out in eight online scientific databases (January 1990 – August 2019) and supplemented with grey literature searches to identify relevant primary studies. This review is registered on PROSPERO (registration number – CRD42019140056). A total of 2112 studies were identified and screened against the inclusion/exclusion criteria. Twelve studies met the inclusion criteria (ten qualitative and two quantitative study designs). The poster will present the findings from this review.


If this research has inspired you and you’d like to explore applying for a research degree please visit the postgraduate research web pages or contact our dedicated admissions team.