Category / Communities, Cultures and Conflicts

“Six-hit” for PR History

Publishing

Collating and editing six books on the history of public relations is one of the main projects being undertaken by Professor Tom Watson of the Media School during his FIF-supported study leave.

The books will be the first-ever study of PR’s history outside North America. Collectively the series is entitled “National Developments in the Development of Public Relations: Other Voices” and is being published by Palgrave in its new Pivot model.

The first book, Asian Perspectives in the Development of Public Relations: Other Voices, is now in production and will be published in May. It will be followed by Eastern Europe and Russia (being edited), Middle East & Africa, Latin America & Caribbean, Western Europe and a final book of essays on the theorisation of public relations history.

“In public relations literature for several decades, it was assumed that PR was an American invention,” Prof Watson said. “And American scholars nationalistically purveyed that world view. Since the start of the International History of Public Relations Conference at BU in 2010, it was evident that PR and informational/promotional communications have many sources which depend on social, political and cultural influences.

“This series will shift the historiography of PR and related methods of communication away from the US to the ‘other voices’ of the series title. It is an important development that keeps BU as a world leader in PR and media/communication history research, alongside the work of the Centre for Media History.”

Prof Watson says publication of the series should be complete by mid-2015. Each Pivot volume is up to 50,000 words and is published by Palgrave in e-book and print-on-demand formats. The publisher undertakes to publish each book within three months of its submission.

ENABLE: Reflections on a Fieldtrip

Fusion, Women's Academic Network

A room with a view

We arrived fairly late in the evening. The roads were dark and seemed more windy and enclosed than during the daytime, and yet the bus driver, somewhat perversely, insisted on overtaking at speed on occluded bends whenever he possibly could!

The barrier to the ‘resort’ was shut when we arrived but our interpreter told the guard that we were indeed going to the Tasik Chini Resort – the only place one can go after passing through the gate. After deliberation, he let us proceed.

The receptionist indicated that tonight we had two rooms rather than the one room we had booked, having asked for two extra beds in the room for the children. One room had a twin bed and a mattress, and the other a single bed, but she said she would sort it all tomorrow. We paid in full after debating three or four times what the actual price was for the stay; a kind of mental gymnastics that pulls the mathematical body into contorted shapes only vaguely resembling the original anatomy from whence it came.

The rooms: interesting that the room with the twin beds and a ‘mattress’ was exactly that; no sheets or blankets just the mattress. The other room, however, looked more promising at first sight. There were in fact two beds there not one. OK, so the toilet ballcock was gone and water was constantly overflowing from the cistern onto the bathroom floor, but TWO beds!

So, we divided the children, given they didn’t want to sleep without an adult, sprayed the rooms with insecticide and prepared for the night. It was then that I (Jonathan) looked at the two beds and saw that whilst one was fine, the second was covered by dead, dying and some struggling ants and assorted insects; and the toilet was still dripping, resonant off the hollow dampness of Derbyshire’s Blue John mines! That bed couldn’t be slept in as I then preceded to spray it.

So, back to plan A with me (Sara) and one of the girls in the bed and one on the mattress. But, just a minute, there’s a mattress but no covers or pillow. No that’s not going to work so three in a bed it is, with some topping and tailing, and me back to the bed in the other room keeping the insects at bay and drowning the noise of the leaking cistern by air conditioning that’s making everything too cold and dry.

Fieldwork is, of course, meant to be a little uncomfortable and sometimes evocative of van Gennep’s ‘rite of passage’, a gaining of one’s socio-anthropological spurs! However, we are staying at what purports to be the premier resort for Tasik Chini. This is important because, until 2004 – (and here I (Jonathan) had to stop writing for a while to scratch that itch that turned out to be a troop of ants seeking solace in my bed) – in 2004 eco- and ethno-tourism (although somewhat contested) was seen as an important means of securing the economy of the area. It seems now, a decade on, that this resort finds anyone staying a rather irritating yet bizarre intrusion into a life that happily runs purposelessly for itself, except for weekend weddings, or as a place for the army cadets to stay and practice manoeuvres through the night. (Manoeuvres punctuated by eerie whistles, commands and shouts!) And, rather perversely, it seems that staff cannot get a single order right, no matter how small or precisely articulated it is: kopi ice O kosong (black iced coffee, without sugar) usually has milk and sugar in it; roti bakar (toast), if it comes at all, takes longer (much longer) than nasi goreng (fried rice)!

It also seems to evoke, more seriously, something that mimics the tragedy happening to the lake in bio-environmental terms and, from a human perspective, to the Orang Asli people living around the lake. It is an intrusion into the ill-thought plans of others or an encumbrance to manage that imposes rather than seeks dialogue!

And still the dripping cistern spits! (Should have consulted ‘Tripadvisor’ first http://www.tripadvisor.com.my/Hotel_Review-g298291-d2213723-Reviews-Lake_Chini_Resort-Pahang.html!)

Jonathan Parker & Sara Ashencaen Crabtree

Fusion – Study leave to research 2 books – AIDS Education and Media Gaze

Fusion

I am delighted to report that I have been sucessful in my Fusion Investment Fund bid for study leave to research two academic books, between August this year and the end of January 2015.

These are books are titled ‘Pedro Zamora: A Media Icon for AIDS Education, under contract with Cambria Press, and ‘Straight Girls and Queer Guys: The Heteromedia Gaze upon the Queer Male’, under contract with Edinburgh University Press.

This will include not only research time where I can involve myself looking at archives, examining media texts and holding interviews, but also this will involve visiting other academic institutions, charitable health educational organisations, and practice production houses.

These projects are very exciting, as to some degree they represent a culmination of ideas that I have been working on for many years.

With the Pedro Zamora AIDS education book, I first heard of Pedro Zamora and his status as a leading youth educator on AIDS way back in the early 2000s. Appearing the The Real World TV series, and reaching a worldwide audience, his impact  was phenomenal, and his legacy as an influence on AIDS educators is very important. Pedro’s death in 1994, just after The Real World aired, seemed such a loss.  Yet his legacy continues, speaking to Latino and gay youth audiences.  Whilst I have examined Pedro’s appearances in media texts, in a few of my publications, I have not yet closely examined his impact as an AIDS educator, relative to practice.  I have set up a range of interviews with those who not only knew Pedro, but also have been inspired by his impact, and potentially exhibit this in their educational practice

With the ‘Straight Girls and Queer Guys’ book, I will be considering the rise of the relationship between ‘straight girls’ and ‘gay guys’ in the media.  This seems like an entirely different prospect (to the Pedro Zamora book), but in many ways its another aspect, of media identification potential. This relationship dates back to the early part of the 20th century, considering the union or camaraderie exhibited between gay men and prostitutes in London, and the use of the secret language of ‘Polari”, a coded language where secret discourse could be exchanged, without the general population getting in on the know.  Later gay men’s identification with female movie stars such as Judy Garland, revealed a similar type of coupling – where gay men identified with the sense of tribulation and trial as being outside.  Even more later shows like Will and Grace seem to offer this type of union, and on the internet, there is a proliferation of this coupling.

Well enough for now, there’s lots to think about.  I am just so pleased that I can get to do these engaging projects.  I am now in the process of careful time planning, as I tell my students, time management is everything.

Dr Chris Pullen – Senior Lecturer in Media Theory – The Media School.

 

 

 

 

Cyber Security Seminar: Everyday Security for Everyday Lives (Lizzie Coles-Kemp, Royal Holloway)

Our next Interdisciplinary Cyber Security Seminar will take place on Tuesday, 4th March at 5pm.
The seminar will take place in EB202 in the Executive Business Centre, and will be free and open to all. If you would like to attend, please register at https://www.eventbrite.co.uk/e/interdisciplinary-seminar-in-cyber-security-tickets-10691914805

Our speaker will be Dr Lizzie Coles-Kemp. Lizzie is a qualitative researcher, interested in the everyday practices of information production, circulation, curation and consumption within a broad range of communities. She works in Possible Futures Lab within the Information Security Group at Royal Holloway University of London. Her main focus is the interaction between people and security and privacy technologies, how each influences the other and the communities of practice that emerge. As part of this focus, she explores topics such as identity and technology use, gender and information management and information control as a means of power. Current interdisciplinary work includes: value sensitive design in public service delivery, cultural analysis in institutional security and the use of visual research methods in interdisciplinary research.

Abstract: Over the last five years at the Information Security Group, Royal Holloway, a research group called Possible Futures Lab has been working on projects that explore what notions of information control mean in the context of everyday lives. We have two primary objectives: to improve designs related to everyday information production and control and to influence thinking on topics of everyday information security. Each of our projects has started with ethnographic research that has enabled us to identify and observe the relevant spaces and places. From there we have co-designed with each community discovery tools for seeing, experiencing and exploring these spaces. These tools help us to better understand the community viewpoints on information and its control and to design/re-design services and technologies to better support this position. This talk gives examples of this approach in two of our projects that focus on cyber security decision making.

Congratulations to Anne Quinney

Publishing, Research assessment

Anne Quinney, Senior Lecturer Social Work (HSC) who has been appointed to the Editorial Board of the highly esteemed British Journal of Social Work.

Anne recently stepped down as Editor and Co-Editor of the peer-reviewed journal Practice; social work in action.  Whilst she also recently completing her five-year term of office as Editorial Board member of the peer reviewed journal Social Work Education.

 

Prof. Edwin van Teijlingen

Centre for Midwifery, Maternal & Perinatal Health

BU Social Science Input at Tasik Chini, Malaysia

Fusion, Women's Academic Network

A very significant aspect of our Fusion Funded Study Leave has been our invitation to spend time as Visiting Professors at the Tasik Chini Research Centre, Universiti Kebangsaan Malaysia.  This Research Centre is primarily a natural science-based one, which is now expanding its remit to embrace social science, and which focuses on Tasik (Lake) Chini in the State of Pahang, about 4 hours drive from Kuala Lumpur. This lake, one of only two freshwater lakes in Peninsular Malaysia, is composed of a very large area of 12,568 acres, and in terms of beauty and grandeur was not dissimilar to England’s Lake District.  Google the lake and a serene vision will appear of placid waters smothered in ravishing pink and white water-lilies in a valley of opulent, teeming rain forest and rimmed by green mountains. A veritable paradise, seemingly, and also the traditional ‘native’ lands of a community of indigenous, ‘first-people’, of Malaysia, the Jakun tribe of the Orang Asli (original people).

 

Hardly surprisingly maybe that this wonderful area received coveted UNESCO Biosphere Reserve status due to its lush diversity of flora and fauna. However, although once a popular eco-tourist destination, very few tourists are spotted now and the trade has virtually died off. The reason being that the lake itself is dying with total and irreversible collapse of the ecological system predicted by 2030.  Unrestrained mining of the mineral-rich soil in the area has led to mass deforestation, while logging, itself, and destruction of the colossal swathes of the forest has made way for Oil Palm plantations. Contaminants from mines in very close proximity to the lake have caused considerable pollution and the replacement of local flora with a pernicious species of aquatic weed and algae.  To add to a catalogue of disasters, and against the wishes of the those Orang Asli communities who managed to hear of it (as they were not formally consulted) and Malaysian environmentalists, an ill conceived dam was placed in 1994 at the juncture of the Tasik Chini and the great Pahang River. This served to prevent the annual ebb and flow of the lake that made boating of tourists difficult at times but was essential to the ecosystem of the area  The lake is now stagnant, polluted and  the fish, upon which the Jakun relied on as fisher folk, frequently unfit to eat, their flesh being tainted and their bodies invaded by parasites.

 

Our role as social scientists invited to work with the Tasik Chini Research Centre is to help to bridge the gap between scientific knowledge of the problems here and the local communities. Our work is to aid amplification of their voices in speaking of their experiences of trying to survive in traditional native lands that have been violated and usurped.  With our fourth intensive field trip to Tasik Chini coming up this week and a packed itinerary of interviews and focus group discussions planned with the local villagers, our ethnographies are rapidly developing. The Orang Asli people have much to be angry about and although too often treated as backward and uneducated in Malaysia itself, they have impressed us considerably with their passion for their lands, their rage and grief at the destruction, their eloquence, their gracious hospitality to us – and their ability to organise their communities and their protests up to the highest levels of Government. Truly they are a great if much abused people and we count it a pronounced honour to be so warmly welcomed by them, and regard this as some, and maybe, the most important work of our careers.

 

We hear much in the UK of the trite, overused and sometimes disingenuous phrase ‘making a difference’ when applied to higher educational endeavour and these experiences have brought into sharp relief the differences between its application to the banal and to the truly tragic. This area is part of the traditional land of the Jakun, and as such should be protected and preserved. But much more than this it is an international site for the earth’s future generations and we must, as academics, plough back what little knowledge we have into securing this heritage.

 

Sara Ashencaen Crabtree and Jonathan Parker

PR education history archive now online

Fusion, REF Subjects

An insight into the first decade of PR education in the UK has just been posted online. It is the archive of the Public Relations Educators Forum (PREF) from 1994 to 1999, its most active years. It can be found at: http://microsites.bournemouth.ac.uk/historyofpr/files/2010/03/PREF-Archive-1994-1999.pdf

Catalogued by Professor Tom Watson of the Media School, it illustrates the growth of PR education which began in 1987 in Scotland and a year later in England. PREF was founded in 1990 to bring the new cohort of PR educators together and help negotiate the academia-industry connection. As Bournemouth University (then Dorset Institute of Higher Education) was one of the first two UK universities to launch undergraduate studies in PR, the PREF archive also adds to university history.

It wasn’t an easy relationship with particular tension in the mid-1990s over industry’s attitude to the quality of graduates and its desire to impose a skills-led training curriculum on universities. This was resisted by PREF, as correspondence and evidence of meetings shows.

“This archive shows the teething pains of new academic-led education faced with industry’s desired for trained technicians. The positive news is that PR was an academic area in which women took leading roles from the outset,” Prof Watson said. The online archive contains copies of PREF’s newsletters and membership lists which show the rapid expansion of PR education in the UK.

The PREF archive is one of several projects to advance scholarship in public relations history being developed by Prof Watson during his Fusion Investment Fund-supported Study Leave.

 

The ceremonial landscapes and funerary monuments of southern Britain

Fusion

Following a successful application to the Fusion Investment Fund I have been awarded a period of Study Leave, to move on a body of research to publication. Under the umbrella title of ‘ The ceremonial landscapes and funerary monuments of southern Britain’ I will be bringing together material from seven seasons of archaeological field work focussed upon the later Neolithic and Early Bronze Age monuments found in the Allen Valley on Cranborne Chase in east Dorset. The cluster of henge monuments at Knowlton and a dense concentration of round barrows associated with them have been an important factor associated with my research interests since 1994. This grouping of broadly contemporary archaeological monuments has up until recently been under explored even though the importance of the group it can be argued is on a par with better known ceremonial complexes such as  those at Stonehenge, Avebury and Orkney.

Amongst the discoveries made during the fieldwork was the discovery of a late Neolithic house, one of the most complete examples thus far discovered in the UK and an unusual mortuary complex which offers important and exciting new insights into the burial ritual and practices at the beginning of the 2nd millennia BC.

The study leave period will be starting in the late summer and I am very much looking forward to the dedicated space and time so necessay to bring together this large body of work.

Excavations at High Lea Farm 2007 ( Early Bronze Age Barrow and later Saxon cemetery)

CEMP Bulletin Feb 2014

Funding opportunities, PG research, Publishing

    CEMP bulletin Feb 2014

Here’s the updated CEMP Research, Innovation and Funding Bulletin.

To follow up any of these funding opportunities, or to talk about working with CEMP on research / innovation in other ways, please contact Julian McDougall or:

Media School – the CEMP Fellow in your academic group (Anna Feignbaum, Richard Wallis, Neal White or Ashley Woodfall)

Non Media School – Milena Bobeva (the CEL / CEMP Fellow)

 

 

ENABLE-ing Social Work Education: Sharing UK experiences and insights with our Malaysian colleagues

Fusion, Women's Academic Network

Debating the curriculum

As seasoned academics who have, between us, experienced numerous reviews of social work education, it was fascinating and exciting for us to learn about and discuss some of the proposed changes to qualifying social work education in Malaysia in anticipation of their forthcoming Social Work Act. We were fortunate to attend a meeting to discuss how current social welfare workers in government and non-governmental organisations might be assisted in developing knowledge and education to a qualified and pre-qualified level. The meeting, attended by an independent Australian consultant, Malaysian academics, NGOs, representatives of MASW and the Methodist College of Kuala Lumpur, expressed the laudable concern to professionalise social work rightly focusing on increasing and regulating the educational qualifications needed to practise in Malaysia.

Context is all-important when designing and developing any curriculum but more so in respect of social work programmes because of the interpersonal, social and cultural aspects of the work. However, isomorphic global trends in higher education in general and social work in particular make comparisons and sharing ideas useful, even when we acknowledge that social work as a discipline and practice differs from nation to nation across the world. We were able to offer some insights and reflections following recent UK experiences as a way of highlighting some of the pitfalls that might arise and could be best avoided. We followed this by exploring possible ways forward for academic social work including publication strategies and internationalising the curriculum and departmental outlooks for those universities offering social work. This will be continued in discussion later in March 2014.

Learning by experience & ways forward:
There are, we believe, a number of key aspects of learning that Malaysian social workers and social work academics may wish to reflect on in the exciting times ahead as the Social Work Acts get closer to endorsement and implementation in Malaysia. These are:

• The need to reflect critically on moves towards professionalization, regulation and registration; recognising and identifying exactly what these moves are intended to achieve and not accepting uncritically that they will automatically produce better social work services.
• Developing appropriate ways to ensure that numbers of social workers employed in social work posts increase and, whilst paying attention to retaining those social care workers who may not be able to qualify at the desired level and protecting their career interests, not diluting the core principles underpinning reform.
• Speaking with one voice for social work, including Government departments, professional bodies, NGOs, practitioners and academics to ensure that unwelcome political interference is resisted. This may require developing a critically reflective stance and, at times, resistance to official pronouncements.
• Developing a robust research base for the profession that speaks with authority and evidence. Research that is about, for and with social work and social workers.
• Learning from the mistakes of other countries, e.g. England’s recent official approach to professionalization, as well as from their successes, whilst ensuring that all developments are appropriately contextualised and address the needs of all peoples in Malaysia.
• Internationalising social work education to be able to assess the worth of other models, to understand other approaches and to enhance confidence in bespoke Malaysian approaches where they work well and to adapt them when they do not.

A core element of learning that UK, and especially English, social work academics and practitioners need to undertake is to reflect on the core principles that are demonstrated elsewhere in the world; principles that are, in fact, illustrated by the commitment, energy and ‘can-do’ attitude we have seen from Malaysian social workers, NGOs, professional bodies and academics. In a recent note we sent to our UK Association of Professors of Social Work about our need to learn from global approaches to social work, we were heartened to hear how many of our colleagues agreed wholeheartedly.

Malaysian social work possesses a number of important strengths that will assist in making the most of the challenges and opportunities that lie ahead. These include strong and competent academic teams within the universities who work with each other, government departments, NGOs and professional bodies and speak with a single voice, in the main, about the way forward. The enthusiasm and dedication of social workers, managers and academics promoting a ‘can-do’ attitude that will make positive change happen. It is important, however, to foster a critically reflexive approach that allows for challenge and resistance where that is appropriate. This may be harder to achieve for our colleagues for whom compliance is a virtue taught from an early age.

Malaysian social workers should promote their achievements across the region and across the world. We saw many examples of good practice to highlight. Furthermore to sustain these excellent developments we discussed the importance that the universities, in conjunctions with other social work groups, develop and work towards a robust research strategy.

Social work research is not costly, and much more important than addressing university KPIs for income-generation (which in social science, in general, is difficult and often more so for social work which across the world is seen either as a poor relation to other disciplines or a troublesome aspect of life). However, conducting social work research provides both understanding and illumination of social phenomena and an evidence-base for social work that can be used to grow its future. One of the most important elements of such a strategy that we discussed together concerned publication and we offered our experience suggesting that publication in international, as well as ASEAN, journals represents the best way forward. Whilst this can be difficult when writing in a second language our established experience with social work colleagues at both Universiti Sains Malaysia and Universiti Malaysia Sarawak shows that writing with scholars from other countries, and including native English speakers can overcome these difficulties. Doing so increases the visibility of Malaysian social work and citation counts, something that our colleagues we aware may appeal to their university managers.

The future is potentially very bright for Malaysian social work, and we hope that the opportunities will be grasped and a qualified, skilled, principled and professional workforce represents the future.

(Much of this blog was adapted from a paper written for the Malaysian Association of Social Workers journal)

Prof Jonathan Parker & Dr Sara Ashencaen Crabtree

Website training sessions

Training

Screen shot of new website

I just wanted to remind colleagues that we are hosting training sessions for the new research webpages on Friday 7 February and Friday 14 February.

These 90 minute sessions are open to all BU academic staff, post graduate research students and those supporting researchers in their communications activity.

During the session you will learn the following:

  • Why BU has new research webpages
  • How you can upload content to the website
  • How the site can be used most effectively to maximise exposure of BU research.

Sessions are informal and if they fall over lunchtime, do feel free to bring a sandwich!

To book on one of the following sessions please use the links below…

Friday 7 February 2014 12:00-13:30 – S103 Studland House, Lansdowne Campus

Friday 14 February 2014 10:00-11:30 – P131 Poole House, Talbot Campus

Friday 14 February 2014 14:30-16:00 – P131 Poole House, Talbot Campus

If you have any questions about the website or training sessions, please email the research website team.

 

CMH visit to Lund

PG research

 

 

 

 

 

 

Members of the Centre for Media History (Hugh Chignell, Kristin Skoog, Kathryn McDonald, Tony Stoller and Megan Davies) are currently visiting the University of Lund to develop our ties with media historians there.

We are talking about our research at a seminar on Wednesday evening at which we will focus on public service broadcasting and how it has been interpreted in the UK.

Conversations are taking place between us and staff and students in Lund and planning for future events.