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The Community Voices Webinars are back… Bournemouth, Poole, and Christchurch Indian Community Association!

Come and join us for our next Community Voices webinar! Grab a cuppa, bring your lunch, and come along to hear about the fantastic work happening locally.
This month, we are delighted to welcome Poonam from the Bournemouth, Poole, and Christchurch Indian Community Association, who will be sharing insights into the organisation’s work supporting the local community and promoting inclusion, connection, and cultural understanding across Dorset.
Join us live for the opportunity to take part in the discussion, ask questions, and chat with Poonam about her work and experiences.
📅 Thursday 8 October
 🕐 1:00pm – 2:00pm
Community Voices is a collaboration between Bournemouth University’s PIER (Public Involvement in Education and Research) Partnership, the Centre for Seldom Heard Voices, and the Community Research Engagement Network (CREN). The webinar series provides a platform for local community organisations and activists to share their experiences, celebrate community-led initiatives, and explore opportunities for connection and collaboration.
We hope you can join us! 🙂

Accelerate your research impact: book an Impact Surgery

Need some advice on developing, evidencing or scaling the impact of your research?

An Impact Surgery is a focused 30-minute online session delivered by the REF Team providing practical, tailored support for academic colleagues working towards REF2029
and developing the impact of their research more broadly.

The session is an opportunity to meet with and discuss how you can accelerate your research impact with the support of the REF Facilitator, and access expert advice on your
individual needs.

What do you cover?

Depending on where you are with your research, topics could include:
• Developing your impact pathway and identifying potential beneficiaries through
stakeholder analysis approaches
• Thinking through engagement opportunities that could lead to real change
beyond the university
• Identifying and strengthening impact evidence
• Understanding and articulating reach and significance of research impact
• Developing or strengthening an Impact Case Study
• Exploring potential impact types and outcomes
• Planning an Impact Evaluation
• Preparing research and impact activity for REF2029
• Discussing challenges, opportunities or next steps for your research impact

What should I bring?

Please send by email in advance a completed BU Impact Planner. Planners can be submitted to Emma Sherriff, REF Facilitator [at] researchengagementandimpact@bournemouth.ac.uk

You should also bring a notebook, laptop or tablet for notetaking purposes during your appointment. We will send you useful links to further reading and resources following the session.

Who is this for?

The Impact Surgery is open to academic colleagues at all career stages who would like advice or support with research impact and/or REF2029.

Whether you are just beginning to think about impact or are developing an established Impact Case Study, the session can be tailored to your needs.

Sessions will take place online via Microsoft Teams from 13:30pm to 17:00pm on a Wednesday afternoons during term time (for all research staff), a limited number of
surgeries are ringfenced to REF Impact Case Study Writers only on Friday mornings. A Teams link will be provided following registration.

Please book one appointment per topic/research project where possible, to make the best use of the 30-minute session. You are welcome to book multiple sessions to support you during your research.

Come with a question, an idea or a challenge — and leave with practical next steps for your impact journey.

Book now

SONAMONI contributions to Safety Conference 2026 in South Africa

In the first week of September colleagues working on our SONAMONI project presented preliminary results at the Safety Conference 2026 in Cape Town, the Republic of South Africa.   In total, six abstracts from the Sonamoni Project had been accepted.  The first paper presented by BU PhD student Md. Shafkat Hossain was highlighted in a previous BU Research Blog (see here!).

Our Bangladesh-based collaborators, CIPRB (Centre for Injury Prevention and Research, Bangladesh) presented papers with the following sunmmaries:

  • Understanding mothers’ caregiving routines is essential to develop appropriate interventions; however, traditional local practice restricts opportunities for women to participate in the HCD process. Therefore, a study was conducted to explore ways to overcome these restrictions to ensure gender representation during the development and implementation of drowning prevention interventions in rural Bangladesh.
  • The objective of the second abstract was to explore community perceptions and their prioritization of the proposed drowning prevention solutions.
  • The objective of the third abstract was to explore the use of different visual tools that assisted the researchers, designers, and the community to develop more acceptable and sustainable drowning prevention interventions in rural Bangladesh.
  • The objective of the fourth study was to identify the association between household income, caregiving investment, child supervision, childcare-related expenses, and exposure to drowning risk among children under 2 years in Bangladesh.

The presenters’ names were: Notan Chandra Dutta, Research Manager; Shibat Mirza Rowshan, HCD Specialist; Mahbub Hasan, Research Officer (Health Economics).

Furthermore, our collaborator Dr. Becky Sindall, Senior International Advocacy Manager at the Royal National Lifeboat Institution (RNLI) in Poole contributed to a session on ‘Drowning Prevention and Water Safety Policy’.

SONAMONI is jointly coordinated by Bournemouth University (BU) and CIPRB), working with the University of the West of England, Bristol, the University of Southampton, Design Without Borders (DWB) in Uganda, and the RNLI. We are working to reduce drownings among newly-mobile children, generally those under two years old. This £1.6m project has been made possible thanks to a grant from the National Institute for Health and Care Research (NIHR) through their Research and Innovation for Global Health Transformation programme.

Prof. Edwin van Teijlingen

Faculty of Health, Environment & Medical Science

 

REF adds ‘midwifery’ to Unit of Assessment 3 name

Late last week, after years of being lobbied, the Research Excellence Framework (REF) has renamed its sub-panel 2 to ensure midwifery is explicitly recognised within its assessment structure ahead of REF 2029.  Sub-panel 3, previously titled “Allied Health Professions, Dentistry, Nursing & Pharmacy”, will now be known as “Allied Health Professions, Dentistry, Midwifery, Nursing & Pharmacy”.   Bournemouth University is represented on this prestigious sub-panel by Prof. Vanora Hundely for the Centre for Midwifery & Women’s Health.

Three CMWH presentations at Berlin conference

Two Ph.D. students and one member of staff from Bournemouth University’s Centre for Midwifery & Women’s Health (CMWH)  presented their work at the 25th International Normal Labour and Birth Research Conference held in mid-September 2026 in Berlin.  Ph.D. student and CMWH midwifery lecturer Kate Burgess presented her poster ‘Sustaining Maternity Care: Intrapartum Leadership, Teamwork and Workforce Wellbeing’.  This poster shared her on-going literature review on how leadership and teamwork influence midwives’ courage and capacity to provide personalised care during labour. 

Whilst Joanne Rack presented work from her clinical doctorate ‘Beyond the Risk Label: Communication, Autonomy and Care for Women of Advanced Maternal Age’.   Joanne’s Ph.D. research (the ParentAge Study) started from an important observation: births to women aged 40+ are at record levels in the UK, these women consistently experience increased morbidity and yet report limited risk discussions, unmet information needs, and anxiety-provoking encounters with maternity services. This, combined with the last three MBRRACE reports, that have repeatedly identified this as a discrete and growing population at increased risk of poorer mortality outcomes.

Furthermore, CMWH academic Dr. Dominique Mylod presented ‘The Early Labour App as a Digital Solution: Ten Lessons Learned’ based on midwifery research conducted with Prof. Vanora Hundley.  The Early Labour App is in development as an innovative digital tool which combines evidence-based strategies to support families in preparing for early phase labour. It includes a dedicated website, an educational video to promote birth ball use and a Slow and Deep Breathing visual graphic. The project has been underpinned by co-creation since its inception, involving women, birth partners and midwives, with the recognition that current service users are the first digital natives. This collaboration has validated the app concept and informed the content, structure and design of the app.

 

Well done!

Prof.Edwin van Teijlingen

 

New interdisciplinary paper on Nepal

Congratulations to Dr. Pramod Regmi on yesterday’s publication of ‘Strengthening evidence on migrant workers’ health in Nepal’ in the international scientific journal Discover Public Health [1].  Co-authors on this paper include Bournemouth University’s (BU) Ph.D. student Anjana Paudyal and Prof. Edwin van Teijlingen (in CMWH), former BU member of staff Dr. Nirmal Aryal, and BU’s Visiting Faculty Prof.Padam Simkhada (based at the University of Chester) as well as our North American collaborator in the ENSURE project, Dr. Heath Prince.

Further congratulations are due to Dr. Regmi who was also accepted as by the UKGCE as recognised research supervisor!

Labour migration is a vital economic driver for Nepal, yet it poses significant health risks to migrant workers, with many suffering from chronic illnesses and high mortality rates abroad. This paper emphasizes the need for a systematic approach to utilize existing health data from pre-departure screenings and returnee assessments, advocating for an integrated electronic health database to inform targeted health interventions and improve the overall well-being of Nepalese migrant workers.

 

Reference:

  1. Regmi, P., Pant, P.R., Faller, E.M., Paudyal, A.R., Aryal, N., Paudyal, P., Simkhada, P., Prince, H.J., van Teijlingen, E. (2026) Strengthening evidence on migrant workers’ health in Nepal. Discover Public Health 23, 1495. https://doi.org/10.1186/s12982-026-02877-z

New BU Social Work paper published this week

Congratulations to Dr. Louise Oliver and Orlanda Harvey on yesterday’s publication of ‘A Picture of Christian Grey: Using Narrative Analysis to Explore How Coercive Controlling Behaviors in Intimate Relationships Can Be Romanticized Within Fiction’ in the academic journal Humanities [1]. Intimate Partner Violence and Abuse (IPVA) is a public health phenomenon due to its prevalence and impact across the world.

The authors examine how coercive and controlling behaviors within intimate relationships are obfuscated, in other words, thrown into the shadows, romanticized, and normalized within romantic fiction, further adding to this global issue. Fifty Shades (novel series) - Wikipedia The “Fifty Shades of Grey” series is interpreted through the use of narrative analysis and the framework of Craven’s “Dominator” model. This illustrates how the distinct perpetrator personas, the Headworker, the Persuader, the King of the Castle, the Jailer, the Liar, the Bully, and the Sexual Controller, are present in the actions of the male protagonist throughout the series of books. This paper identifies how these books portray such behaviors that are used to coerce and control as desirable expressions of protection, masculinity, desire, and love. This paper, therefore, suggests that such texts contribute to the normalization of abusive relationships, embedding them within the cultural ideals of romantic love and, therefore, sustaining abusive relationships.

Well done!

Prof. Edwin van Teijlingen

Centre for Midwifery & Women’s Health

 

Reference:

  1. Oliver, L., & Harvey, O. (2026). A Picture of Christian Grey: Using Narrative Analysis to Explore How Coercive Controlling Behaviors in Intimate Relationships Can Be Romanticized Within Fiction, Humanities 15(10): 141. https://doi.org/10.3390/h15100141

ESRC SWDTP – PhD Studentships | September 2027

Bournemouth University is delighted to be part of the Southwest Doctoral Training Partnership (SWDTP), one of the UK’s largest centres of postgraduate research training for social scientists, including in the fields of Health, Wellbeing & Society, Psychology, Climate Change & Sustainability.

Since the outset of the partnership, Bournemouth University has been successful in securing awarded 7 PhD studentships and 1 Post Doc Research Fellow.

The call for PhD Studentships starting in September 2027 will shortly be live. 

Applicants may apply for an ESRC studentship at Bournemouth University in one of the following pathways:

Studentships cover tuition fees and provide a maintenance stipend for living costs and other additional forms of support and are normally for 3 years 3 months plus 3 months “Research in Practice” (placement). Part-time studentships will be offered pro rata to their full-time equivalent.

Applicants should contact potential supervisors (see SWDTP Supervisor Database) and submit an applications via myHUB, together with the relevant supporting information:

  • SWDTP Studentship Application Form 2026 Entry (Annex A) (docx 224kb) which includes the research proposal, the name(s) of the potential supervisors
  • Supervisor Supporting Statement Form for 2026 Entry (Annex B) (docx 183kb) which must be completed by the nominated primary supervisor
  • One reference from someone familiar with the applicant’s academic work
  • Verified transcript of the applicant’s highest qualification to date or an interim transcript if they are still studying
  • If the applicant is not a national of a majority English-speaking country, they will need to submit evidence of their proficiency in English.

To find out more, please join us for an online information session:

Wednesday 30 September | 12-00 – 13:00 | Online – Microsoft Teams.

To join the meeting, please use the details below:

Join: https://teams.microsoft.com/meet/374940735497135?p=s0pVsPBYXBLN9168pY

Meeting ID: 374 940 735 497 135

Passcode: Zj2sY3QP

 

Journal of Advanced Nursing 50 years of publishing

I would like to thank my colleague Dr. Leslie Gellingm, Associate Professor of Nursing in the Faculty f Health, Environment and Medical Science (HEMS) for reminding my on LinkedIn that one the leading global nursing journals, the Journal of Advanced Nursing is celebrating its 50th anniversary this year.

Over the past five decades the Journal of Advanced Nursing has published nearly 14 thousand papers.  According to SCOPUS our 2008 paper ‘Factors affecting the utilization of antenatal care in developing countries: systematic review of the literature‘ [1] is still in the top 30 most cited papers of the journal.  With 661 citations it is the 30th most quoted paper out of 13,585!  It is also the most cited paper on SCOPUS for all four co-authors, two of whom, Dr. Bibha Simkhada (University of Huddersfield) and Prof. Padam Simkhada (University of Chester) are BU Visiting Faculty in HEMS .

 

Prof. Edwin van Teijlingen

Reference:

  1. Simkhada B, van Teijlingen ER, Porter M, Simkhada P. (2008) Factors affecting the utilization of antenatal care in developing countries: systematic review of the literature. Journal of Advanced Nursing,  61(3):244-60. doi: 10.1111/j.1365-2648.2007.04532.x. PMID: 18197860.

 

What happens when people share experiences of racism on TikTok?

TikTok has become a place where people do much more than follow trends or watch entertaining videos. For many users, it is also a public space for sharing personal experiences of racism. A short video describing a discriminatory encounter can reach far beyond someone’s immediate social network, attracting responses from people they may never meet.

But what happens after someone shares such an experience? How do audiences respond? What might these responses mean for wider conversations about racism?

These are the questions I explored with my co-authors in a recently accepted study on audience responses to self-disclosures of anti-Asian racial discrimination on TikTok. We analysed 1,531 comments on 171 TikTok videos and found both possibilities and limitations in how audiences engage with these personal stories.

Support dominates the conversation

The clearest pattern was social support.

More than a third of the comments expressed what we describe as esteem support, which refers to responses that affirmed or validated the person sharing their experience. Emotional support was also common, with commenters expressing sympathy, care and encouragement.

For social media users, this highlights that even seemingly simple responses matter. Expressing support can make solidarity visible and contribute to a comment space in which experiences of racism are publicly acknowledged.

Comment sections can also become spaces for exchanging knowledge

Audiences did more than offer support. Many shared information or their own experiences of racism.

One person’s account of discrimination might prompt others to describe similar experiences in another workplace, city or country. Viewed together, these individual contributions can present a broader and more nuanced picture of how racism is experienced.

For organisations and campaigners working on racial justice, this suggests that the value of a social media post can extend beyond the original content. The conversations developing underneath it can become another layer of public communication, where experiences and knowledge are exchanged.

But support does not necessarily lead to action

Our findings also reveal an important limitation.

Comments involving critical discussion of racism, criticism of anti-racism measures or calls for action were much less common than supportive responses and experience sharing.

This suggests we should be cautious about equating social media engagement with social change. A post can generate considerable empathy and interaction without necessarily prompting deeper reflection or collective action.

We also encountered counterproductive responses, reminding us that comment spaces do not automatically become constructive simply because the original content addresses racism.

What can we take from this?

For the public, our findings highlight that how we respond to disclosures of discrimination matters. Offering support can make recognition and solidarity publicly visible. But we can also think about what comes after support: Can we contribute useful knowledge? Can we reflect on the wider structures behind an individual experience? Can an online conversation point towards meaningful action?

For organisations and social media platforms, the findings suggest that success should not be understood simply in terms of how much engagement a post receives. What kind of engagement it generates matters too.

Social media can make personal experiences of racism visible to large audiences. Our study shows that the resulting conversations are often characterised by support and knowledge exchange. The bigger challenge is how these conversations might move beyond recognition and empathy towards critical reflection and action.

Dr. Xin Zhao

Principal Lecturer in Media and Communication

Project supported by British Academy/Leverhulme Small Research Grants

NEW BOOK Just Published:  Rather and Buhalis, 2026, Metaverse Marketing: Challenges, Opportunities, and Fundamental Mechanisms

NEW BOOK Just Published: 
 
Metaverse Marketing: Challenges, Opportunities, and Fundamental Mechanisms
 
Raouf Ahmad Rather and Dimitrios Buhalis, 2026
Metaverse Marketing: Challenges, Opportunities, and Fundamental Mechanisms
Edward Elgar, ISBN: 9781035331253
 
 
Contents
 
Introduction to Metaverse Marketing: Challenges, Opportunities, and Fundamental Mechanisms 1
Raouf Ahmad Rather and Dimitrios Buhalis
1 Metaverse marketing: challenges, opportunities, and fundamental mechanisms 5
Raouf Ahmad Rather, Dimitrios Buhalis, Ali Raza, Farhan Mirza and Amir Zaib Abbasi
2 The metaverse and the international digital marketing landscape 23
Iva Atanassova and Huda Khan
3 Metaverse brand communities: how brands can form communities through engagement in the metaverse 40
Sara Mahmoud Khater
4 Luxury brands in the metaverse: a review of the literature 57
Farhan Mirza, Ding Hooi Ting, Amir Zaib Abbasi and Raouf Ahmad Rather
5 Social media in the metaverse marketing era 83
Hasan Tinmaz and Yunze Liu
6 Sustainable consumption in the metaverse toward a future agenda 104
Chengyuan Li, Nannan Xi, Jani Holopainen and Juho Hamari
7 Navigating the dark side of the metaverse: understanding the impact of technological stressors on user well-being 134
Uzma Hasan, Rehan Husain and Shadma Shahid
8 The metaverse for higher education in South Korea: a case of a human anatomy course 156
Jin Hwa Lee and Hasan Tinmaz
9 The drivers of the metaverse in retailing 177
Ammara Awan, Baasanjargal Purev, Mohsin Abdur Rehman, Abdul Mannan Rana and Zeeshan Ullah
10 Metaverse marketing: opportunities and challenges for tourism destinations and hospitality service providers 199
Mustafeed Zaman
11 Conclusion: revisiting metaverse marketing and scope for future research 216
Raouf Ahmad Rather, Dimitrios Buhalis and Muhammad Faisal Shahzad


National Postdoc Appreciation Week 2026: The Changing Landscape of Postdoc Careers

The 21-25 September marks National Postdoc Appreciation Week (NPAW) across the UK

UK National Postdoc Appreciation Week is an annual nationwide event celebrating the vital contributions postdocs and early-career researchers make to research and university life.

To kick off the week, staff and researchers across Bournemouth University are invited to attend this year’s free UK Flagship Online Event. With the research environment constantly evolving, the 2026 theme focuses on “The Changing Landscape of Postdoc Careers.”

What to Expect

Creative Academic Reflection: Explore and understand your academic journey through guided, creative language play and poetry.

Skills Workshop: Practical activities designed to help you map out and navigate your future career exploration.

Funder Panel & Live Q&A: An honest discussion featuring representatives from major funding bodies, including UKRI and the British Academy, covering the current realities and future changes in academic funding.

Event Details

Monday 21 September, 10am-12pm

Online

Register for the Flagship Event

For full details on nationwide activities and updates throughout the week, visit the official UKNPAW Website.

NIHR Insight South West Central Conference 2026 at Bournemouth University

Today Bournemouth University (BU)  is hosting the annual NIHR-funded Insight South West Central Conference.  The event bring together current students, prospective students and past students on the Insight programme from both BU and the Bristol-based UWE (University of the West of England).

The opening two key note speakers were BU’s Professor of Social Care Lee-Ann Fenge and Helen Lewis-White, Deputy Director of Research and Innovation at North Bristol NHS Trust and a Health and Care Research Director (NMAHP) for the NIHR Southwest Central Research Delivery Network.  The conference includes invited speakers, research speed-dating sessions as well as students’ presentations (both oral and posters).

BU PhD student presented at World Safety Conference in South Africa

PhD student Mr. Md. Shafkat Hussain was invited to present at the World Conference on Injury Prevention and Safety in South Africa at the beginning of September.  Shafkat based in the Faculty of Health, Environemnt & Medical Science (HEMS) is conducting hs PhD on the use of human-centred design in drowing prevention interventions and programmes aimed at children under the age of two, which is part of our NIHR-funded Sonamoni project.

The SONAMONI Project is a large interdisciplinary research project co-ordinated by Bournemouth University (BU) and CIPRB (Centre for Injury Prevention and Research, Bangladesh) to help reduce drowning in young children (under the age of two) in rural Bangladesh.  The SONAMONI project is a collaboration between BU, CIPRB, the University of the West of England, the University of Southampton, the RNLI (Royal National Lifeboat Institution) and Design Without Borders (Uganda).

This £1.6m project has been made possible thanks to a UK grant from the National Institute for Health and Care Research (NIHR) through its Research and Innovation for Global Health Transformation programme. This exciting four-year project will run until February 2027.

NIHR Inclusion Webinar – Research is stronger when everyone has a voice.

This NIHR webinar explores what has been learned over the past two years since research inclusion became a condition of funding. Join the conversation and discover how inclusion is shaping the future of research.
This session will take place on Wednesday 14th October from 11am – 12.15pm and will be jointly delivered by the NIHR Research Inclusion team and the NIHR Research Support Service (RSS) – please come along!
#InclusiveResearch #ResearchInclusion #PPIE #PIER
Diversity And Inclusion Vector Art, Icons, and Graphics for Free Download

National Research Supervision Recognition: Apply Now & Join the Supporting Workshop on 16 September

UKCGE Research Supervision Recognition: Open Call & Workshop on Wednesday 16 September

Gain national recognition for your doctoral supervision with support from the Doctoral College. Academic staff at all experience levels, from first-time co-supervisors to seasoned lead supervisors can apply for national accreditation through the UK Council for Graduate Education (UKCGE). Ahead of the 19 October deadline, join us on Wednesday 16 September, 12–1pm for an online workshop covering the UKCGE framework and application process.

Levels of Recognition

  • Recognised Supervisor (Full Award): For those who have supported doctoral candidates through to final examination and completion.
  • Recognised Associate Supervisor: For those who have not yet supervised candidates to completion and/or who contribute to supervision in an informal capacity.

Why Apply

UK universities are increasingly prioritising supervisor development to enhance research culture and doctoral support. The Research Supervisor Recognition Programme (RSRP) encourages supervisors at all levels to engage in structured self-reflection, using the Good Supervisory Practice Framework to identify strengths and target areas for growth.

Key Benefits

  • Structured Self-Reflection: Evaluate your methods and decision-making
  • Benchmarked Excellence: Map your practice against national standards
  • Professional Growth: Identify clear pathways for improvement, whether applying for Full or Associate awards
  • BU already has over 30 recognised research supervisors, and you could be next

How to Apply

Write a reflective account of your supervisory practice aligned with the Good Supervisory Practice Framework.

Submit your Application using the Relevant Form

Recognised Supervisor Reflective Account Form

Recognised Associate Supervisor Reflective Account Form

Your application will be peer-reviewed by a two-person panel. Whatever the outcome, you will receive detailed feedback.

UKCGE | Frequently Asked Questions

To complete your application, please ensure we receive a formal approval email sent directly from your Associate Dean Research, Innovation and Enterprise to researcherdevelopment@bournemouth.ac.uk. This confirmation is required before your application can move to the final review stage.

For more information, to register your interest, or to discuss your application, please email Julia Taylor (Doctoral College) at researcherdevelopment@bournemouth.ac.uk

Please note: The Doctoral College will cover the cost of applications submitted by BU supervisors.

Application Deadlines

BU Window Closes: 9am, Monday 19 October

UKCGE Window Closes: Friday 23 October

Expected Outcome: January 2027

Complete applications should be submitted to Julia Taylor (Doctoral College) at researcherdevelopment@bournemouth.ac.uk by the above deadlines.

Supporting Workshop

Supervisory Lunchbite | UKCGE Recognised Research Supervisor Award 

This session provides an introduction to the UKCGE Good Supervisory Practice Framework and the two levels of recognition:

Recognised Supervisor (Full Award)

Recognised Associate Supervisor

Staff attending this session will be able to:

  • Understand the application process for UKCGE recognition (including deadlines and timescales)
  • Apply the UKCGE Best Practice Framework to their own supervisory experience
  • Appreciate the wide-ranging, highly complex and demanding set of roles that modern research supervisors undertake to perform the role effectively

Wednesday 16 September, 12-1pm

Online

Find out more and register here

NEW AI PAPER JUST PUBLISHED Artificial Intelligence and Human Resources Recruitment for Tourism and Hospitality

NEW AI PAPER JUST PUBLISHED
Artificial Intelligence and Human Resources Recruitment

Shi,X., Leung, X/Y., Bai, B., Buhalis, D., 2027 Artificial intelligence–facilitated selection in tourism and hospitality: Justice, inclusion, and gender differences in resume screening and interviews, Tourism Management Volume 118, February 2027, 105478 https://doi.org/10.1016/j.tourman.2026.105478

Abstract
As artificial intelligence (AI) becomes more prevalent in human resource management, its role in tourism and hospitality hiring remains underexplored. This study investigates job applicants’ perceptions of AI in employee selection, focusing on resume screening and interviews. Drawing on fairness heuristic theory and social role theory, we examine how AI affects perceived justice, inclusion, and organizational attractiveness. Four scenario-based experiments and one qualitative study were conducted with job applicants comparing AI-based and human-based selection methods. Results show that human recruiters are generally perceived as more just and inclusive, enhancing organizational attractiveness. However, gender moderates these effects: females favor AI-based resume screening, whereas males are more receptive to AI-based interviews. These findings provide insights for organizations seeking to integrate AI into employee selection while maintaining justice and inclusion. As AI becomes more prevalent in hiring, organizations should prioritize human oversight, ensuring that AI supports rather than replaces human.

Keywords
Artificial intelligence (AI)Employee selectionFairness heuristic theorySocial role theoryGender differencesOrganizational attractiveness