Category / Business & Management Studies

Promoting Human-Centred Design in Drowning Prevention

The Department of Design and Engineering at Bournemouth University has a reputation for its Human-Centred Design (HCD) work.  In our interdisciplinary Sonamoni project we have HCD at its centre.  The Sonamoni project is coordinated by Bournemouth University in collaboration with the University of the West of England (Bristol), the University of Southampton, and the Royal National Lifeboat Institution (RNLI), Design Without Border (DWB) in Uganda and Centre for Injury Prevention and Research, Bangladesh (CIPRB). The interdisciplinary team at Bournemouth University covers three faculties and six academics: Dr. Mavis Bengtsson, Dr. Kyungjoo Cha, Dr. Mehdi Chowdhury, Dr. Yong Hun Lim, Mr. John Powell, and Prof. Edwin van Teijlingen.

Last month two staff from CIPRB, Notan Chandra Dutta and Mirza Shibat Rowshan visited DBW in Uganda, as part of so-called South-South learning. Their objective was to share (1) knowledge and experience of using HCD techniques and (2) best practices of drowning prevention in both countries. Utilizing HCD techniques, Sonamoni is working to identify and prioritize potential solutions, develop prototypes, and assess the acceptability of the interventions to reduce drowning deaths among old children under two in Bangladesh.

During the visit, Notan and Shibat participated a four-day ideation workshop with the fisher community near Lake Victoria, organized by DWB. In the workshop, different HCD tools were used along with other group activities to generate and refine ideas for the solutions. The generated ideas were recorded by visualization tools. Notan and Shibat also attended a session on the principles of creative facilitation of HCD, including the need to understand the problem, role of the facilitator and other stakeholders.  Various visualization tools were discussed, e.g.  ‘journey maps’, ‘stakeholder map’, ‘context map’ and different types of sketches.  Notan shared CIPRB’s experiences of managing the best drowning prevention practices and its challenges from Bangladesh context.

This international project funded by the National Institute for Health and Care Research (NIHR) through their Research and Innovation for Global Health Transformation programme, also includes a BU-based PhD student, Mr. Md. Shafkat Hossein.  Last week Shafkat presented our Sonamoni project in lecture to BU Engineering students at Talbot campus.

 

Prof. Edwin van Teijlingen

Centre for Midwifery & Women’s Health

Promoting South-South collaboration and learning

The Sonamoni Project is working with communities in rural Bangladesh utilizing human-centered design (HCD) techniques. These design principles have been applied for many years in designing consumer products and, more recently, in the fields of health and social systems. The research project is identifying solutions to reduce the number of drowning deaths in newly mobile children (6-24 months), developing prototype, and assessing the acceptability and usability of potential  interventions. This interdisciplinary project is coordinated by Bournemouth University in collaboration with the Centre for Injury Prevention and Research, Bangladesh (CIPRB), the University of the West of England, the Royal National Lifeboat Institution (RNLI), the University of Southampton, and Design without Borders Africa (DwB) from Uganda. Our Sonamoni project has been made possible thanks to a grant from the National Institute for Health and Care Research (NIHR) through their Research and Innovation for Global Health Transformation programme.

As part of the Sonamoni project we arranged some serious South-South learning by facilitating a visit to DwB in Uganda in early march by two of our Bangladesh-based team, namely Notan Chandra Dutta, Research Manager and Mirza Shibat Rowshan, HCD Specialist.  DwB applies HCD approaches to complex challenges faced by communities in low and middle-income countries. To gain greater insights into HCD activities the researchers from Bangladesh visited one site near Lake Victoria to observe data collection with fishermen, transporters, and local leaders. Notan and Shibat co-facilitated a four-day long Design Community Advisory Board (DCAB) workshop on the “Enhancing Fisherfolk Safety” project where fishermen, boat owners, transporters, traditional weather forecasters, health workers were the participants. To prevent drowning, HCD was applied in the workshop to generate ideas and share solutions of the lake site community from Lake Victoria of Mayuge district. Lessons learnt from the visit by two staff of CIPRB can further enrich the Sonamoni Project implementation in Bangladesh.  The NIHR really values research capacity building and South-South learning in its funded projects, as well as North-South leaning, of course.

 

Prof. Edwin van Teijlingen

Free Research Event – Wednesday 26th February – A Celebration of Sustainable Consumption Related Research

BU Research Centre CSSRC is celebrating its interdisciplinary and intersectoral research around Sustainable Consumption on Wednesday 26th February 2025, 3.15-5.00pm.

The Centre for Sustainable & Socially Responsible Consumption (CSSRC) invites you to attend its research event on Wednesday 26th February 2025 to celebrate its interdisciplinary and intersectoral research around sustainable consumption. After a welcome refreshment this interesting and informative event will comprise of two topical presentation sessions, each lead by a member of CSSRC, as outlined below. Opportunity for discussions and networking over refreshments after the talks will round off the event.

Session 1: Sustainability, Place Brands and congruence- how important are they in student choice? 

Professor of Societal Marketing, Chris Chapleo will discuss his current research in relation to two core projects: the first of these concerns the role of sustainability in university communications and branding, and whether sustainability league tables really matter to key stakeholders. He is also looking at sustainable city brands and how this links to universities in these cities. This is a joint project between BU and Pannonia, Hungary.  The second, related project is looking at how students choose a university and their ‘congruence’ with city/ university brands. This project is a collaboration between Bournemouth University, University of the West of England, and University of Plymouth.

Session 2: Understanding and encouraging the consumption of pulses

Professor of Psychology Katherine Appleton will present this session and introduce her work in this area. Pulses, including beans, chickpeas and lentils, are healthy, sustainable, low-cost foods, but consumption is low and increased consumption would benefit the health of the population and the planet. I have a programme of work looking at trying to understand why pulse consumption is low, and how we can increase this. I will speak about two studies that were completed last year looking at barriers and facilitators to pulse consumption, with specific foci on the use of recipes, enjoyment and cooking skills in increasing consumption. I will finish by considering our current ongoing study, and where we might be going next.

Provisional Timetable:

3.15-3.30pm – Welcome refreshment

3.30-4.30pm – Presentation sessions

4.30-5.00pm – Discussion, networking and refreshments

This is a free event, but you must register to attend via Eventbrite: https://www.eventbrite.co.uk/e/a-celebration-of-sustainable-consumption-related-research-tickets-1224716332519?aff=oddtdtcreator

About CSSRC

The Centre for Sustainable & Socially Responsible Consumption (CSSRC) aims to promote and advance the understanding of sustainable consumption and socially responsible consumption through developing and delivering internationally renowned research. It provides a hub to explore and address topics that are currently globally relevant, through utilising a strong interdisciplinary focus. Webpage: https://www.bournemouth.ac.uk/research/centres-institutes/centre-sustainable-socially-responsible-consumption

AFE seminar 31st October – Streamlining finance for SMEs: the solution of automated pre-filled VAT returns

Join us for the Accounting, Finance and Economics (AFE) seminar, taking place on Thursday 31st October at 2pm.

The AFE seminar for this semester will be delivered by BU’s Dr Siamand Hesami on the topic of Streamlining finance for SMEs: the solution of automated prefilled VAT returns. 

Digital transformation in tax administrations has gained global momentum as governments seek to enhance efficiency and service delivery. The seminar will examine the financial and economic impacts of a key digital innovation: prefilling value-added tax (VAT) returns.

Using Chile as a case study, the analysis evaluates the net benefits and costs from both government and taxpayer perspectives. The results demonstrate that prefilling VAT returns can significantly reduce taxpayer compliance costs, presenting a strong case for its adoption.

For Chile, this initiative’s economic net present value is estimated at US$5.66 billion, with US$1.729 billion in benefits to the private sector and US$3.391 billion in positive budgetary impact for the government. Sensitivity analyses confirm the robustness of these findings, except in scenarios where changes in taxpayer compliance significantly affect government revenues.

This research highlights prefilling VAT returns as an effective strategy to reduce compliance costs, close the tax gap, and minimise the risk of audits and tax evasion, offering valuable insights for broader applications in tax administration.

The seminar takes place in F108 (Fusion Building) from 2pm.

Drowning prevention meeting for NIHR-funded study

This week our collaborators on the Sonamoni project traveled from Bangladesh and Uganda to Dorset for a set of research planning meetings.  The visitors represented CIPRB (The Centre for Injury Prevention and Research, Bangladesh) and DWB (Design without Borders).  They were hosted by colleagues from Bournemouth University, the RNLI (Royal National Lifeboat Institute) and from the University of Southampton.  Since Monday we managed to have an intensive week of design workshops, reviewing and incorporating local-community prioritised interventions for child drowning prevention (aged <2years) in Bangladesh.  I say ‘we managed’, but I have been at home all week with COVID-19.  The past few days I was beginning to feel quite well again, so I was unpleasantly surprised that I was still positive when I tested yesterday, and even more so this morning.  Consequently, missing the whole week working with our visiting collaborators.

The Sonamoni project recently presented its own video recording on YouTube,which you can watch here!

Sonamoni is a public health project is funded by the National Institute for Health and Care Research (NIHR) through its Research and Innovation for Global Health Transformation programme. For more information, visit the NIHR website.

 

 

Prof. Edwin van Teijlingen

Centre for Midwifery & Women’s Health (CMWH)

Prof. John Oliver receives European media award

Prof.John Oliver was presented with the European Media Management Association’s highest award for “excellence in media management scholarship and practice” at the annual conference in The Netherlands.

The award also recognises Prof. Oliver’s contribution to the development of the association where he served on the Executive Board for many years and as the President between 2021-23.

Prof. Oliver commented that “whilst it is an honour to be presented with an individual award, it is also in recognition of the many people that have helped me develop my research and the contribution that many of the association’s members have made over the years”.