Category / Media Studies

IHPRC celebrates 5th birthday

The International History of Public Relations Conference (IHPRC) celebrated its fifth birthday on the first day of the 2014 conference on Wednesday, July 2.

The conference chair, Prof Tom Watson, was joined in cutting the celebration cake by Prof Don Wright (BostonUniversity), Associate Professor Meg Lamme (UniversityofAlabama) and Associate Professor Natalia Rodriguez Salcedo (UniversityofNavarra), who were members of an advisory panel consulted on the establishment of the conference in 2009.

 The conference, which was opened by the Dean of The Media School, Stephen Jukes, has been attended by delegates from more than 12 countries. Some 33 papers and a Keynote Panel have been presented.

More than 150 papers have been offered by delegates from 30 countries in the past five years. The conference has established the field of PR history and spurred a big growth in journal and book publishing, with two more books launched at the 2014 conference.

 Planning is already beginning for the 2015 conference to be held on July 7-8.

(L-R) Prof Don Wright, Prof Tom Watson, Assoc Prof Meg Lamme & Assoc Prof Natalia Rodriguez Salcedo

 

Dr. Inventor – next generation “Google” search for researchers

Awarded & submitted bids, Research assessment

 

 

 

 

 

 

 

 

Are you eager to have innovative ideas?  Are you keen to find an effective method to solve your research problems? Do you want to speed up your research information collection? Cooperated among eight universities and companies around Europe, we are developing a virtual personal research assistant in our new European Commission funded project “Dr. Inventor – Promoting Scientific Creativity by Utilising Web-based Research Objects”. 

DrInventorDr Inventor aims to develop an intelligent software system utilising machine-empowered search and computation to bring researchers extended perspectives for scientific innovation. By informing researchers of a broad spectrum of relevant research concepts and approaches, this system will help assess the novelty of research ideas and offer suggestions of new concepts and workflows for new scientific discovery. Dr Inventor will be the first web-based system that supports the exploration of scientific creativity via a computational approach, which will overcome a lot of human limitations.

If you would like our system to work the way you envisage to do, please join our user requirement study by finishing a short survey (taking about 5 minutes) at https://www.surveymonkey.com/s/drinventor. You can tell us how you perform your research tasks, what is the most difficult part in your research, what you wish our system to do to help you. Your feedback will guide our design; your suggestions may steer the way how people undertake research in the next few decades.

          

 Jian J Zhang & Xiaosong Yang

National Centre for Computer Animation, The Media School, Bournemouth University

 

‘Intelligences’ theme of PR conference

Dr David MacQueen and Prof Tom Watson of The Media School both chaired panels and presented papers at the PR Meeting #4 conference in Barcelona last week.

The conference, which features research on critical approaches to public relations and strategic communication, had a focus on ‘intelligences’ this year.

Dr McQueen chaired a session which included fellow speakers from the the US, Spain and New Zealand. His paper, jointly authored with Graeme Baxter of Robert Gordon University, considered community resistance to corporate power in Scotland and Ireland.

Prof Watson presented a critical review of repetitive research issues in PR, in a session which also included speakers from Australia and Sweden. On the final afternoon of the conference he was a panel speaker on academic writing and publishing.

“This conference is a top event as it has broad international participation and always pushes into new research territory,” said Prof Watson. “This year, it was built around Howard Gardners’s work on intelligences, which brought forward aspects such as competitive, professional, spiritual, digital, emotional, dialogic, wicked and feminist intelligences.”

(L-R) PR Meeting # organisers Prof Jordi Xifra (Pompeu Fabra) and Prof David McKie (Wakato) with Prof Tom Watson

Successful BU Festival of Learning debate of media and fear in childbirth!

Festival of Learning

Yesterday saw the lively debate organised by Prof. Vanora Hundley on the motion: ‘The media is responsible for creating fear in childbirth.’

 

Elizabeth Duff from the NCT and HSC Prof. Edwin van Teijlingen affiliated with the Centre for Midwifery, Maternal & Perinatal Health and against the motion argued Joanne Dewberry (http://joannedewberry.co.uk/about-joanne/ ), independent blogger, journalist and successful business woman and Dr. Ann Luce from BU’s  Journalism and Communication Academic Group. 

The debate was part of BU’s Festival of Learning event to explore the role of the mass media in shaping such beliefs and identify whether media portrayals are responsible for rising rates of intervention.  The audience voted in favour of the motion, but the media team managed to get some people to reconsider their views on the impact of the mass media on women’s view of childbirth.

Professors Vanora Hundley and Edwin van Teijlingen

CMMPH

Delphi comes to Leipzig via BU

Fusion

Delphi method is an unsung qualitative research technique used for investigating complex issues. It was the subject of one of The Media School’s Prof Tom Watson’s teaching actions during his Erasmus visit to Leipzig University in Germany last week.

He was hosted by Prof Gunter Bentele and Prof Ansgar Zerfass of the university’s Communication Management Research Institute (Instituts KMW), who are also co-researchers with him.

“Delphi method has been little used in PR and Communication Management research. So this was an opportunity to present it to a group of Early Career Researchers and PhD students,” said Prof Watson who used it for an international study of PR research priorities in 2007/08.

He is hopeful that Delphi method, which draws its name from the oracle of Delphi as it is used for forecasting and policy creation, will be more widely used at both universities. “It gets very rich results amongst practitioners and from international experts.”

Other actions during Prof Watson’s Erasmus visit, supported by the British Council and a FIF SMN selection, were two seminars to Masters students on PR history and PR measurement as well as mentoring meetings with PhD students.

Leipzig University has been an Erasmus partner of BU for the past four years. It has one of Europe’s leading communication management and PR research teams, with an international reputation. Professors Bentele and Zerfass have both visited BU under the Erasmus banner. Students have also come from Leipzig to BU for six months’ study on the MA Public Relations.

“As well as being where J.S. Bach composed his music in the Thomaskirche (St Thomas’s Church) in the 18th century, the venue of the annual World Goth Festival and a charming city centre , Leipzig is a top university which started in 1409”, said Prof Watson. “There is great potential to further develop our relationship with it and its very welcoming staff.”

Thomaskirche, Leipzig, where J.S. Bach composed most of his music

 

3rd edition of ‘Evaluating Public Relations’ published

Publishing

The third edition of the enduring public relations text, Evaluating Public Relations, has been published by Kogan Page. Much revised by authors Professor Tom Watson (Media School) and former lecturer Paul Noble, the book has greater emphasis on the measurement of social media and concepts of value created by that communication.

“When the first edition of Evaluating Public Relations came out in 2005, it mostly dealt with the measurement of media relations activity”, Professor Watson said. “In it, we included a chapter on how to measure PR-influenced coverage on a no- or low-cost basis. An updated version is included in the latest edition.

“But the world of PR practice has moved on and so the book includes the measurement and evaluation of social media, more focus on outcomes rather than outputs, and advice to meet increasing demands that PR/communication delivers value to the organisation.”

Professor Watson said that the new edition calls for PR/communication practitioners to take “a big step forward in the planning and strategy-setting processes.”

“Not only should communication objectives align with organisational objectives, but practitioners must ensure that communication is part of the organisation or client’s own objectives.”

The third edition includes new and revised chapters based on Professor Watson’s research into the history of PR measurement and his work, with Professor Ansgar Zerfass of Leipzig University, on methods of performance management in PR/communications.

CEMP Success: Three BU Colleagues approved as Higher Education Academy Associates

Fusion

Last week colleagues from BU’s Centre for Excellence in Media Practice (CEMP) and Centre for Excellence in Learning (CEL) won appointments to the newly approved Higher Education Academy (HEA) Associates programme. CEMP’s Director Julian McDougall, Head of CEMP’s Postgraduate Research Richard Berger, and CEMP Fellow Anna Feigenbaum from the Media School’s CMC will join the re-developed Academic Associates community. As Associates they will take part in research projects, event programming and developing the HEA’s UK and International consultancy.  The HEA is the UK’s main provider of resources, events and workshops relating to learning and teaching in higher education, servicing 28 different disciplines. In addition to running its professional recognition Fellowship programme–that many BU staff are a part of–the Higher Education Academy also offers a robust funding scheme for education research and practice.  Through their Academic Associate roles, Julian, Richard and Anna look forward to strengthening CEL and BU’s relationship with the HEA.  Continuing CEMP’s track record of internationally recognised higher education research, this role will enhance the centre’s engagement in media education research consultancy, shaping innovative teaching practice and influencing HE policy.

Bournemouth European Network in Cyber Security (BENICS)

Fusion

In recent years, the field of Cybersecurity has attracted researchers and practitioners from academic fields ranging from Computer Science and Design, through to Psychology and Business Studies. To date, however, these communities have not been influenced by each other. Their research are disseminated in a variety of workshops and conferences across these fields. As a result, there is a misunderstanding of the role these different fields play in improving cybersecurity. For example, some researchers describe people are “the weakest link” and encourage designers to build systems that “Homer Simpson” can use safely. Unfortunately, treating users as a problem limits opportunities for innovation when people are engaged as part of a solution. Similarly, treating practitioners like cartoon characters disenfranchises the very people that a design is meant to support. Bournemouth University is one of the few institutions in the world with interests across the disciplines contributing to Cybersecurity, a small enough size for academics across these disciplines to engage with each other, and the vision necessary to fuel this engagement. To take advantage of the opportunities afforded to Bournemouth, an interdisciplinary seminar series in cybersecurity was launched in September 2013. The seminar series has attracted both staff and students from across the university, together with practitioners from local industry with interests in cybersecurity. So far, this has led to connections forming across the Faculty of Science & Technology, and the Media and Business schools. Resulting collaborations with our seminar speakers have also led to prospective KTP and Horizon 2020 proposals, and invitations to deliver guest lectures at other universities.

To build on this momentum in interdisciplinary cybersecurity activity at Bournemouth, we have created the Bournemouth European Network for Interdisciplinary Cyber Security (BENICS): a FUSION funded SMN activity. Over the coming year, BENICS will bring five invited European cybersecurity academics to Bournemouth to engage in short (one-week), focused collaborative visits. These visits will introduce invited academics to Bournemouth’s cybersecurity capabilities, allow them to share their interests with us as part of the cybersecurity seminar series, and engage in short and focused proposal building, research, or teaching resource creation activities.

Following each visit, Bournemouth and the visiting academic will engage in pump-priming activities; these will refine deliverables produced to sustain the momentum created during the visit. These deliverables will form the basis of a joint publication at an agreed international conference or journal.

Watch this space for more information about these visits, and please get in touch if you’re interested in engaging with BENICS and our cybersecurity research in general.

“Six-hit” for PR History

Publishing

Collating and editing six books on the history of public relations is one of the main projects being undertaken by Professor Tom Watson of the Media School during his FIF-supported study leave.

The books will be the first-ever study of PR’s history outside North America. Collectively the series is entitled “National Developments in the Development of Public Relations: Other Voices” and is being published by Palgrave in its new Pivot model.

The first book, Asian Perspectives in the Development of Public Relations: Other Voices, is now in production and will be published in May. It will be followed by Eastern Europe and Russia (being edited), Middle East & Africa, Latin America & Caribbean, Western Europe and a final book of essays on the theorisation of public relations history.

“In public relations literature for several decades, it was assumed that PR was an American invention,” Prof Watson said. “And American scholars nationalistically purveyed that world view. Since the start of the International History of Public Relations Conference at BU in 2010, it was evident that PR and informational/promotional communications have many sources which depend on social, political and cultural influences.

“This series will shift the historiography of PR and related methods of communication away from the US to the ‘other voices’ of the series title. It is an important development that keeps BU as a world leader in PR and media/communication history research, alongside the work of the Centre for Media History.”

Prof Watson says publication of the series should be complete by mid-2015. Each Pivot volume is up to 50,000 words and is published by Palgrave in e-book and print-on-demand formats. The publisher undertakes to publish each book within three months of its submission.