Category / Media Studies

‘Intelligences’ theme of PR conference

Dr David MacQueen and Prof Tom Watson of The Media School both chaired panels and presented papers at the PR Meeting #4 conference in Barcelona last week.

The conference, which features research on critical approaches to public relations and strategic communication, had a focus on ‘intelligences’ this year.

Dr McQueen chaired a session which included fellow speakers from the the US, Spain and New Zealand. His paper, jointly authored with Graeme Baxter of Robert Gordon University, considered community resistance to corporate power in Scotland and Ireland.

Prof Watson presented a critical review of repetitive research issues in PR, in a session which also included speakers from Australia and Sweden. On the final afternoon of the conference he was a panel speaker on academic writing and publishing.

“This conference is a top event as it has broad international participation and always pushes into new research territory,” said Prof Watson. “This year, it was built around Howard Gardners’s work on intelligences, which brought forward aspects such as competitive, professional, spiritual, digital, emotional, dialogic, wicked and feminist intelligences.”

(L-R) PR Meeting # organisers Prof Jordi Xifra (Pompeu Fabra) and Prof David McKie (Wakato) with Prof Tom Watson

Successful BU Festival of Learning debate of media and fear in childbirth!

Yesterday saw the lively debate organised by Prof. Vanora Hundley on the motion: ‘The media is responsible for creating fear in childbirth.’

 

Elizabeth Duff from the NCT and HSC Prof. Edwin van Teijlingen affiliated with the Centre for Midwifery, Maternal & Perinatal Health and against the motion argued Joanne Dewberry (http://joannedewberry.co.uk/about-joanne/ ), independent blogger, journalist and successful business woman and Dr. Ann Luce from BU’s  Journalism and Communication Academic Group

The debate was part of BU’s Festival of Learning event to explore the role of the mass media in shaping such beliefs and identify whether media portrayals are responsible for rising rates of intervention.  The audience voted in favour of the motion, but the media team managed to get some people to reconsider their views on the impact of the mass media on women’s view of childbirth.

Professors Vanora Hundley and Edwin van Teijlingen

CMMPH

Delphi comes to Leipzig via BU

Delphi method is an unsung qualitative research technique used for investigating complex issues. It was the subject of one of The Media School’s Prof Tom Watson’s teaching actions during his Erasmus visit to Leipzig University in Germany last week.

He was hosted by Prof Gunter Bentele and Prof Ansgar Zerfass of the university’s Communication Management Research Institute (Instituts KMW), who are also co-researchers with him.

“Delphi method has been little used in PR and Communication Management research. So this was an opportunity to present it to a group of Early Career Researchers and PhD students,” said Prof Watson who used it for an international study of PR research priorities in 2007/08.

He is hopeful that Delphi method, which draws its name from the oracle of Delphi as it is used for forecasting and policy creation, will be more widely used at both universities. “It gets very rich results amongst practitioners and from international experts.”

Other actions during Prof Watson’s Erasmus visit, supported by the British Council and a FIF SMN selection, were two seminars to Masters students on PR history and PR measurement as well as mentoring meetings with PhD students.

Leipzig University has been an Erasmus partner of BU for the past four years. It has one of Europe’s leading communication management and PR research teams, with an international reputation. Professors Bentele and Zerfass have both visited BU under the Erasmus banner. Students have also come from Leipzig to BU for six months’ study on the MA Public Relations.

“As well as being where J.S. Bach composed his music in the Thomaskirche (St Thomas’s Church) in the 18th century, the venue of the annual World Goth Festival and a charming city centre , Leipzig is a top university which started in 1409”, said Prof Watson. “There is great potential to further develop our relationship with it and its very welcoming staff.”

Thomaskirche, Leipzig, where J.S. Bach composed most of his music

 

3rd edition of ‘Evaluating Public Relations’ published

The third edition of the enduring public relations text, Evaluating Public Relations, has been published by Kogan Page. Much revised by authors Professor Tom Watson (Media School) and former lecturer Paul Noble, the book has greater emphasis on the measurement of social media and concepts of value created by that communication.

“When the first edition of Evaluating Public Relations came out in 2005, it mostly dealt with the measurement of media relations activity”, Professor Watson said. “In it, we included a chapter on how to measure PR-influenced coverage on a no- or low-cost basis. An updated version is included in the latest edition.

“But the world of PR practice has moved on and so the book includes the measurement and evaluation of social media, more focus on outcomes rather than outputs, and advice to meet increasing demands that PR/communication delivers value to the organisation.”

Professor Watson said that the new edition calls for PR/communication practitioners to take “a big step forward in the planning and strategy-setting processes.”

“Not only should communication objectives align with organisational objectives, but practitioners must ensure that communication is part of the organisation or client’s own objectives.”

The third edition includes new and revised chapters based on Professor Watson’s research into the history of PR measurement and his work, with Professor Ansgar Zerfass of Leipzig University, on methods of performance management in PR/communications.

CEMP Success: Three BU Colleagues approved as Higher Education Academy Associates

Last week colleagues from BU’s Centre for Excellence in Media Practice (CEMP) and Centre for Excellence in Learning (CEL) won appointments to the newly approved Higher Education Academy (HEA) Associates programme. CEMP’s Director Julian McDougall, Head of CEMP’s Postgraduate Research Richard Berger, and CEMP Fellow Anna Feigenbaum from the Media School’s CMC will join the re-developed Academic Associates community. As Associates they will take part in research projects, event programming and developing the HEA’s UK and International consultancy.  The HEA is the UK’s main provider of resources, events and workshops relating to learning and teaching in higher education, servicing 28 different disciplines. In addition to running its professional recognition Fellowship programme–that many BU staff are a part of–the Higher Education Academy also offers a robust funding scheme for education research and practice.  Through their Academic Associate roles, Julian, Richard and Anna look forward to strengthening CEL and BU’s relationship with the HEA.  Continuing CEMP’s track record of internationally recognised higher education research, this role will enhance the centre’s engagement in media education research consultancy, shaping innovative teaching practice and influencing HE policy.

Bournemouth European Network in Cyber Security (BENICS)

In recent years, the field of Cybersecurity has attracted researchers and practitioners from academic fields ranging from Computer Science and Design, through to Psychology and Business Studies. To date, however, these communities have not been influenced by each other. Their research are disseminated in a variety of workshops and conferences across these fields. As a result, there is a misunderstanding of the role these different fields play in improving cybersecurity. For example, some researchers describe people are “the weakest link” and encourage designers to build systems that “Homer Simpson” can use safely. Unfortunately, treating users as a problem limits opportunities for innovation when people are engaged as part of a solution. Similarly, treating practitioners like cartoon characters disenfranchises the very people that a design is meant to support. Bournemouth University is one of the few institutions in the world with interests across the disciplines contributing to Cybersecurity, a small enough size for academics across these disciplines to engage with each other, and the vision necessary to fuel this engagement. To take advantage of the opportunities afforded to Bournemouth, an interdisciplinary seminar series in cybersecurity was launched in September 2013. The seminar series has attracted both staff and students from across the university, together with practitioners from local industry with interests in cybersecurity. So far, this has led to connections forming across the Faculty of Science & Technology, and the Media and Business schools. Resulting collaborations with our seminar speakers have also led to prospective KTP and Horizon 2020 proposals, and invitations to deliver guest lectures at other universities.

To build on this momentum in interdisciplinary cybersecurity activity at Bournemouth, we have created the Bournemouth European Network for Interdisciplinary Cyber Security (BENICS): a FUSION funded SMN activity. Over the coming year, BENICS will bring five invited European cybersecurity academics to Bournemouth to engage in short (one-week), focused collaborative visits. These visits will introduce invited academics to Bournemouth’s cybersecurity capabilities, allow them to share their interests with us as part of the cybersecurity seminar series, and engage in short and focused proposal building, research, or teaching resource creation activities.

Following each visit, Bournemouth and the visiting academic will engage in pump-priming activities; these will refine deliverables produced to sustain the momentum created during the visit. These deliverables will form the basis of a joint publication at an agreed international conference or journal.

Watch this space for more information about these visits, and please get in touch if you’re interested in engaging with BENICS and our cybersecurity research in general.

“Six-hit” for PR History

Collating and editing six books on the history of public relations is one of the main projects being undertaken by Professor Tom Watson of the Media School during his FIF-supported study leave.

The books will be the first-ever study of PR’s history outside North America. Collectively the series is entitled “National Developments in the Development of Public Relations: Other Voices” and is being published by Palgrave in its new Pivot model.

The first book, Asian Perspectives in the Development of Public Relations: Other Voices, is now in production and will be published in May. It will be followed by Eastern Europe and Russia (being edited), Middle East & Africa, Latin America & Caribbean, Western Europe and a final book of essays on the theorisation of public relations history.

“In public relations literature for several decades, it was assumed that PR was an American invention,” Prof Watson said. “And American scholars nationalistically purveyed that world view. Since the start of the International History of Public Relations Conference at BU in 2010, it was evident that PR and informational/promotional communications have many sources which depend on social, political and cultural influences.

“This series will shift the historiography of PR and related methods of communication away from the US to the ‘other voices’ of the series title. It is an important development that keeps BU as a world leader in PR and media/communication history research, alongside the work of the Centre for Media History.”

Prof Watson says publication of the series should be complete by mid-2015. Each Pivot volume is up to 50,000 words and is published by Palgrave in e-book and print-on-demand formats. The publisher undertakes to publish each book within three months of its submission.

Forthcoming Seminars Organised by Women’s Academic Network

I’d like to invite you to the forthcoming  seminars  organised by the Women’s Academic Network.

 

Dr Cynthia Carter

Venue: K101

Date and time: Friday, 28 Feb, 14:00-16:00

 

Biography (http://www.cardiff.ac.uk/jomec/contactsandpeople/profiles/carter-cynthia.html):

Dr Cynthia Carter is a Senior Lecturer in the Cardiff School of Journalism, Media and Cultural Studies, Cardiff University.

Her books include Current Perspectives in Feminist Media Studies (Routledge, 2013); Critical Readings: Violence and the Media (Open University Press, 2006); Critical Readings: Media and Gender (Open University Press, 2004), Violence and the Media (Open University Press, 2003), Environmental Risks and the Media Routledge, 2000) and News, Gender and Power (Routledge, 1998). She is currently co-editing a companion on media and gender.

She is Founding Co-Editor of the journal Feminist Media Studies (Routledge) and is editorial board member of Communication, Culture & Critique (Wiley-Blackwell), Communication Review (Taylor & Francis), Communication Theory (Wiley-Blackwell), Critical Studies in Media Communication (Taylor & Francis), Fifth Estate (online), Journal of Children and Media (Routledge), Online Journal of Communication and Media Technologies, Sociology Compass (Blackwell), and Studies on Women and Gender Abstracts (Routledge).

Cindy will discuss her work with the Global Media Monitoring Project (http://www.whomakesthenews.org), the largest longitudinal study on gender in the world’s media. She has been involved in the study since 2000.

 

Professor Catherine Cassell

Title of presentation: The state of qualitative management research and future challenges for qualitative researchers

Venue: EB206

Date and time: Thursday, 03 April, 2014, 14:00-16:00

 

Biography:

Catherine Cassell is Professor of Organisational Psychology. Previously she was Head of the School’s People, Management and Organisations Division and head of Postgraduate Research programmes. Before joining MBS she held appointments in the Management School at the University of Sheffield and at Sheffield Business School. She was the founding chair of British Academy of Management’s Special Interest group in Research Methodology – a group she is still heavily involved with – and is currently a member of the Association of Business School’s Research Policy Committee. Professor Cassell is an Associate Editor of the ‘British Journal of Management’, inaugural co-Editor of ‘Qualitative Research in Organisations and Management: an international journal’, and on the Editorial Advisory Boards of five other journals. She is a Fellow of the British Academy of Management and an Academic Fellow of the Chartered Institute of Personnel and Development.

Catherine’s research interests are in the area of organisational change and learning; and diversity and dignity in the workplace. She has a specific interest in the use of qualitative research techniques in both management and organisational research. Together with Gillian Symon from Birkbeck she has published a number of books and articles in this area, plus chaired and convened symposia at international conferences. She has also jointly edited special issues of a number of different journals all focused on the use of qualitative methods and alternative epistemological approaches in management and organizational research. Furthermore she has completed a two year ESRC funded project entitled ‘Benchmarking good practice in qualitative management research’ (with G. Symon and P. Johnson) where the team developed training materials aimed at enhancing good practice in the field. She has also received research grants from a number of organisations including ESRC, EPSRC, British Academy, ERDF and the EU and has supervised 15 doctoral students to completion.

For catering purpose, please book your place with Staff Development staffdevelopment@bournemouth.ac.uk

 

Christine Bosse

Venue: EB306

Date and time: Friday, 11 April, 2014, 15:00-17:00

 

She is widely known in the public for her direct and no-nonsense communication and is enthusiastically engaged in the societal debate for a better and safer world. She is a role model for many aspiring young people as the highest ranking female CEO in Denmark and was appointed the 22nd most influential business woman in the world in 2009 and 2010 by the Financial Times.

Stine Bosse serves as chairman of Flügger Denmark, The Royal Danish Theater, CONCITO, Børnefonden, and Copenhagen Art Festival. She serves as vice chairman of ChildFund Alliance and sits on the board of among others TDC, Allianz and Aker ASA. Additionally, Stine Bosse is the former chairman of the supervisory board of the Danish Insurance Association (Forsikring & Pension), and former board member of Grundfos, Nordea Bank A/S and Amlin plc. In the Spring 2010, Stine Bosse was appointed Advocate for the Millenium Development Goals by the UN Secretary General, Ban Ki-moon, to fight world hunger and poverty. Stine is also the founder of Women in Europe Network.