Category / Creative, Digital & Cognitive Science

BU Creative & Digital Economies Research Theme

This theme has started to develop and has grown in  interest and critical mass over the past 12  months. Previous theme meetings have discussed the focus and direction of BU’s engagement in these important areas of economic and societal activity.

Another theme meeting is being arranged for 16th January (12-2pm) and in preparation for this I’d like to present the latest draft of theme. I’d be grateful if you could have a look at comment accordingly.

This theme brings together two emerging growth areas of economic and societal importance. The ‘Creative Economy’ is a significant contributor to economic wealth and growth in Europe and provides millions of jobs in the creative industries.  Closely aligned to this, the ‘Digital Economy’ represents the composite interaction of people, processes and digital technologies. By fusing both the creative and digital economies, this research theme aims to engage with the big socio-economic questions, not only of today, but into the future.

Scope of theme: what is included?

This theme would cover any area of investigation where the creative and digital economies have relevance, meaning and potential socio-economic impact.

How does this theme interlink with the other BU themes currently under consideration?

Since the digital world is increasingly embedded in all areas of life, we would see this theme linking with all other BU research themes. The drive toward multi-disciplinary research should encourage theme leaders and members to collaborate on the important social and economic questions of our time.

What are the big questions?

This theme aims to address a number of both societal and economic issues and questions.

Societal

  • How will digital technologies transform the way we work and communicate?
  • How do people engage with digital technologies?
  • How will stories be created and conveyed through digital media in the future?
  • What roles do trust, data protection and privacy play in a digital society?
  • What are inclusive communities and how best can we achieve them?
  • How do individuals and communities most effectively make their voices heard?
  • What is the role of social innovation and exchange in a digital world?

 

Economic

  • What are the determinants of economic performance and sustainable growth?
  • How can new digital products and services generate growth, jobs and help address social challenges?
  • How can the environment be improved to allow for early stage ideas and ventures to grow?
  • How do you building the case for investment in emerging digital infrastructure and platforms?
  • How has the digital world transformed new business models?
  • How are new business opportunities in and across new digital value networks and communities created?
  • What is economic value of intellectual property and who owns it?
  • How is the economic value of information and content exploited?

How does this link to the priorities of the major funding bodies?

Having reviewed the strategic funding priorities of various funders, it is clear that they are taking a more strategic approach to target investment where they believe impact will be greatest. Whilst producing research outputs with ‘societal impact’ has gained traction within academia the idea that research outputs should have an ‘economic impact’ suggests that funders will make strategic investments in ‘market driven’ research. Key words like creativity, innovation, and exploitation act like beacons in many funders strategic plans where the notion of the ‘transformative’ effects of digital technologies need to be understood. Broadly, funders investing in this theme are looking for research that;

  • Focuses on the transformational impact of digital technologies on aspects of community life, cultural, future society, and the economy.

 

  • Emphasises  the impact of digital technologies on how cultural products are made, distributed, and accessed, as well as transforming revenue streams and business models.

 

  • Contributes toward the creation of innovative new products and services that generate economic growth and jobs.

 

  • Is multi-disciplinary and collaborative research in order to better understand and find solutions to problems.

 

  • Engages with the business community in terms of co-created outputs and knowledge transfer.

 

  • Identifies impact goals, strategies for achieving them, and recording, measuring and communicating impact.

London 2012 – BU Creative & Digital Economies Exhibition

Whilst the excitement of the London 2012 Olympics fades into the memory, many stakeholders are turning their attention to idea of ‘Legacy’.

A successful application to the BU Small Grants Scheme enabled a small team in the Media School to promote our Creative & Digital Economies Research Theme at the Olympic venue in Weymouth. Working in partnership with UK Trade & Investment, we curated an exhibition of work by leading South West based creative businesses.  This project provided a unique opportunity to associate BU with an enviable and well-respected collection of successful innovators, whilst showcasing our engagement with the Creative & Digital Economies.

The exhibition was very successful and attracted over 100 local and national Creative Industries businesses. One of the recurring themes during conversations with these companies was the need for a greater understanding of appropriate business models, and in particular, how to develop new media technologies that translate into products and services.

The exhibition undoubtedly provided a unique opportunity associate BU with a once in a life time event, but there were more tangible outputs in the form of;

  • Exploring the potential for a KTP project with Entertainment One.
  • Scoping the potential for a joint Cisco Olympic legacy project.
  • Developing a dialogue with two local authorities for them to be involved in the BU Festival of Learning next year.
  • Using the local creative business network for a grant application to the Creative Industries iNets

 

Report from the ESRC Festival of Social Science

Bournemouth University was host to an ESRC Festival of Social Science event on 8 November 2012.  The one-day conference, organized by Professor Martin Kretschmer and colleagues from the Law School, sought to explore the complexities of developing empirical research to support public policy in domains such as copyright law.   In attendance at the conference were stakeholders from the Intellectual Property Office UK, the Cabinet Office, law professionals and academics from around Europe.  The day was structured around a series of panel discussions by representatives from policy, the media industry, and law, prompting lively debate around questions such as: ‘What is the status of qualitative research in policy decision making?’ and ‘How can we reconcile the differing legal and academic standards for evidence?’.

The conference was video recorded with the help of research assistants from the Media School and will be made available in full as a series of digital conference proceedings.

The conference was also an opportunity for Professor Kretschmer, Dr. Kris Erickson and Dr. Dinusha Mendis to present the findings of research they carried out during the IPO consultation on the Hargreaves Review of Intellectual Property.  The research seeks to evaluate possible economic impacts of any future change to UK copyright law to permit parody, caricature and pastiche of existing works.  Currently, parody is not explicitly permitted under UK copyright law.  The authors hope that this type of empirical research will help to illuminate complex public policy questions and strengthen the role of academic research in the policy process.

Below you may view a detailed presentation of the research from the ESRC event.
httpv://www.youtube.com/watch?v=yWbgZ63Ug9k

 

 

 

How Web 2.0 might revolutionise our research

Many of you will be familiar with the revolution that the internet is undergoing, with its growth of social networking, web applications, blogs and wikis. What I had not appreciated, until very recently, is what the full implications are for how we go about our research. I am sure that colleagues in DEC and the MediaSchoolare well ahead of the curve on this, but for the rest of us, the penny is perhaps only just beginning to drop. I recently attended a fascinating conference hosted by the European Social Simulation Association in Salzburg. This is a group of researchers united by a common interest in using computer programs to simulate human behaviour, and its implications for human society. This was very much a new arena for me; I was really attending to learn something about the agent-based modelling approaches that are the flavour of the month in these circles. But what most impressed me was the way researchers are now using web technologies to access data to explore in their models. For example, although I’d heard of “crowdsourcing” before, I’d never really seen it in practice, and what it can deliver. I was most impressed by groups using tools such as Twitter, together with mapping applications such as Google maps, to produce highly informative maps showing the movements and wellbeing of large numbers of people. A great example is what the LSE is doing to map happiness – yes, really – http://www.mappiness.org.uk/. Another example, from the University of Leeds, has been using Twitter to map the movements of commuters in and out of the city. What is perhaps most astonishing is that large numbers of people seem keen to participate in these research projects. Potentially useful tools being used by this research community include open source mapping initiatives such as Open Street Map http://www.openstreetmap.org/ and Maptube http://www.maptube.org/, as well as Survey mapper http://www.surveymapper.com/current.aspx. You might find this reference useful if you’re interested in learning more – http://ssc.sagepub.com/content/27/4/524

Proposed Copyright Hub to Streamline Copyright Licensing

Publishing, Research Integritiy

Recommendations for the establishment of a Digital Copyright Exchange, contained in a final report into its feasibility, have just been published following a Department of Business, Innovation and Skills funded study undertaken by Richard Hooper, click here.

Given the amount of digital material available and likely to be created in the future, it is essential to streamline the process of copyright licensing. Having easier mechanisms to obtain the appropriate copyright licences will benefit rights holders and potential licensees.

The report recommends the creation of a not-for-profit industry-led, industry-funded Copyright Hub, and the establishment of a steering group to drive forward and oversee the design and implementation of the Hub.

The Copyright Hub will have five main purposes, to:

  • act as a signpost and be a navigation mechanism to the complex world of copyright
  • be the place to go for copyright education
  • be the place where any copyright owner can choose to register works, the associated rights to those works, permitted uses and licences granted
  • be the place for potential licensees to go for easy to use, transparent, low transaction cost copyright licensing
  • be one of the authoritative places where prospective users of orphan works can go to demonstrate they have done proper, reasonable and due diligence searches for the owners of those works before they digitise them

The Government’s response to these proposals is awaited.

Creative Industries Convergence in a digital landscape – TSB Challenge

Funding opportunities, Research themes

The Technology Strategy Board (TSB) is investing up to £1.8m in feasibility projects that address the converged nature of the digital landscape. The programme will be delivered in three parts during 2012. Projects are sought which focus on convergence in hyper-local media models, content origination tools, and analytical feedback and metrics tools.

The TSB has identified convergence as a priority in its strategy for the creative industries (seewww.innovateuk.org under Publications). This competition is a first step in the TSB’s active commitment to explore the impact that convergence is having on emerging and innovative businesses. The feasibility studies supported under this three-part programme may also develop into submissions to a follow-on competition planned for 2013.

 

Challenge 2 focuses on projects that will lead to true cross-platform origination of content, the collaborative generation of ideas, and new business models for content based on cross-media formats and consumption.

Challenge 2 opens on 16 July 2012 and the deadline for applications is noon 22 August 2012. Successful challenge 2 projects must begin no later than 1 November 2012.

 

The competition is open to small and micro companies. Projects must be led by a business working either singly or collaboratively. Academics can apply but only as a partner in a consortium. Projects can attract up to 75% public funding. The total grant for each project will not exceed £56,250 and the total project size will not

exceed £75,000. Projects should last up to 12 months.

 

More information, click here

To apply for this competition you must first register. You can do this by going to the web page for this competition at www.innovateuk.org under Competitions. When you register you will get access to all the supporting

information you need to read before you apply, including the Guidance for Applicants and the application form.

Competitions helpline:

0300 321 4357

Email: support@innovateuk.org

Feedback on FP7 EU bid – lessons learned from feedback

Awarded & submitted bids

Philip Alford (School of Tourism) and Mark Dover (Applied Sciences) put a consortium together and submitted an application to the EU FP7 program. The project title was Cloud Information Retrieval and Re-Use System and the bid was for nearly €4 million. The following summarises the project:

Tourism indirectly generates more than 10% of the European Union’s GDP and Tourism sector comprises SMEs employing less than 50 people Their respective diversity and fragmentation means that individual SMEs, and their often localised associations, lack the resources to generate and define sophisticated, sustainable marketing tools enabling the competitive campaigns required to maintain position and growth. The recent expansions in social networking and advances in Cloud Computing technologies and infrastructure now present an opportunity to develop sophisticated, dynamic, promotion and marketing tools for use by any SME, in any context – without any requirement for end-user knowledge of the configuration of the service delivery. CIRRUS is thus designed to develop such a universally functional framework, employing a suite of tools, supporting a simplistic dashboard interface, to enable sophisticated, dynamic, marketing input and provision of services at the individual, non expert, level across the many different sectors of the European tourism industry. CIRRUS will

1. Develop a novel, simplistic, non-expert dashboard interface to cloud content and usage enabling incorporation into web and marketing media.

2. Build a support framework behind the dashboard for tourism SMEs which embraces the new marketing paradigm of online customer-to-customer marketing and which is based on international best practice.

3. Conduct 4 Validation Case Studies from 3 European Countries, and different tourism perspectives (accommodation, attractions and events), illustrating enhanced business performance through CIRRUS use.

4. Build and adapt, through these case studies, the application and facilitate its deployment in the targeted countries.

5. Position the application for deployment, with input from both SMEs and SME-AGs, in member states beyond those immediately involved in the partnership.

We were unsuccessful with the application but got some useful feedback from the EU. In summary we needed to:

  • More fully describe the limitations of the current state of the art technology in tourism
  • Make the interdependencies of the work packages clearer
  • More adequately demonstrate the partners’ expertise in key areas
  • Improve the dissemination activities which are described but are not particularly targeted
  • Provide more detail on the exploitation plans of the SME partners

 

Would you like to travel? Categories for the latest round of Winston Churchill Fellowships have been announced and there is something for everyone

Funding opportunities, PG research

The Winston Churchill Memorial Trust is looking for people who:

  • Would benefit from experience overseas so that their effectiveness in their career or field of interest was enhanced
  • Are in a position to disseminate their new knowledge and examples of best practice for the benefit of their communities and the UK

In the past the School of Tourism has been particularly successful in obtaining these fellowships with 4 members of staff (and 2 spouses) gaining awards. The funding is good, and being a fellow opens you up to a range of networks and opportunities that are often not normally easily accessible.

The categories for this year are listed below, and seem to cover most areas of interest in the University.  It is important to pitch you application correctly, and there are qualifications as to who may apply (you need to be a British Citizen), so please feel free to come and have a chat.  Closing date is 2 October 2012. 

Science, Engineering & Technology: Applications are welcome from right across this wide field, especially with respect to the popularisation of science, reverse innovation and smart growth. 

Environment, Food & Rural Affairs: Those involved in the countryside, food production, environment and conservation, including those interested in the natural environment and biodiversity and waste management. 

Education: Applications are sought from those working to improve the achievement of students aged 5-19, with particular emphasis on English, Maths, Science and Technology. We are also seeking applications from Deputy Head Teachers who are future Head Teachers, in a joint project with the Farmington Trust. 

Business, Industry & Commerce: We are especially interested in those running Social Enterprises who wish to learn from models overseas, particularly in emerging markets. We’re also keen to receive applications for projects focussed on making Corporate Social Responsibility more effective.  

Medical and Health: Applications are welcome from across this wide spectrum, especially from those with an interest in alcohol-related health issues and continuity of care, both medical and management.  

Communities that Work: This category is for those working in all areas of developing stronger and more effective communities. (This is the second year of a joint project with The Rank Foundation). 

The Creative Industries: Applications are welcome from anyone in this wide field wishing to research new and innovative ideas from overseas.  

The Arts and Older People: Those providing opportunities for older people in all aspects of music, dance, drama and the fine arts. (This is the second year of a joint 3 year project with The Baring Foundation). 

Prison & Penal Reform: Those involved in prison and penal reform and related sentencing issues, who are interested in projects that reduce re-offending and contribute to a just, humane and effective penal system. (A joint project with The Prison Reform Trust and supported by the ICPS) 

Open: Anyone with an appropriate project not covered by other categories, including Exploration (expedition leaders only), and Music Education (a joint project with The Finzi Trust), should apply here.

Further details at: http://www.wcmt.org.uk/

 

 

 

Co-Director of CIPPM, Dr Dinusha Mendis, elected to the Executive Committee of the British and Irish Law Education and Technology Association (BILETA)

Dr Dinusha Mendis, Senior Lecturer in Law, and Co-Director of the Centre for Intellectual Property Policy and Management http://www.cippm.org.uk/ was elected to the Executive Committee of the long-standing British and Irish Law Education and Technology Association (BILETA) in March 2012 http://www.bileta.ac.uk/Membership/Executive%20Committee

Formed in April 1986 BILETA exists to promote the use of technology in legal education throughout the UK and Ireland.  The Association liaises with academic organisations and professional organisations such as the Higher Education Academy http://www.heacademy.ac.uk/disciplines/law and British and Irish Legal Information Institute (BAILI) http://www.bailii.org/ Dr. Mendis also represents Bournemouth University on the Society of Legal Scholars (SLS) Council http://www1.legalscholars.ac.uk/about/council/index.cfm which was founded in 1908 and celebrates 104 years in 2012.

At the 2012 BILETA Annual Conference in Newcastle (http://www.numyspace.co.uk/~unn_mlif1/school_of_law/bileta/)  Dr. Mendis presented a paper analysing the UK Digital Economy Act 2010. This Act attempts to enforce copyright law in the online environment, for example against downloading and file-sharing. Infringing users will be given three warnings after which they can potentially be disconnected from the Internet, also known as ‘three-strikes-and-you’re-out’. The law is controversial, and still to be implemented. Dr Mendis considers the proportionality of the measure and its effectiveness in the context of fast moving technology.

Two new copyright papers by Business School Professors

Professor Ruth TowseProfessor Ruth Towse’s article What we know, what we don’t know, and what policy-makers would like us to know about the economics of copyright, published in the Review of Economic Research on Copyright Issues (2011, vol. 8(2), pp.101-120) was recently listed on Social Science Research Network’s (SSRN) Top Ten Download list for: Intellectual Property: Copyright Law eJournal.

Ruth Towse is Professor of Economics of Creative Industries in the Business School, and is Centre for Intellectual Property and Policy Management (CIPPM) co-director (economics).

Professor Paul Heald’s ongoing study exploring the public domain effects Professor Paul Healdof copyright law was reported on The Atlantic, among other places. It shows there are twice as many newly published books available on Amazon from 1850 as there are from 1950.

Paul Heald is Professor of Law at the University of Illinois and Professorial Fellow at the CIPPM, Bournemouth University. You can read more about Professor Heald’s work here.

Copyright levies & market growth: Kretschmer presents in Brussels

Professor Martin KretschmerBU’s Professor Martin Kretschmer presented his latest research on copyright levies to over 70 representatives from the European Commission, European Parliament and international organisations and firms including Google, Nokia and Apple in Brussels last week.

The event saw speakers thrash out the role of intellectual property (IP) in digital markets and particularly the barrier copyright levies pose to market growth. (The levy system adds a tariff to blank CDs, MP3 players, printers, PCs and other copying devices, and the money is given as compensation to the IP owner for loss of sale).

Professor Kretschmer’s research reported the results of three product CDsstudies (printer / scanners, portable music / video / game devices and tablet computers) and analysed the relationship between VAT, levy tariffs and retail prices in 20 levy and non-levy countries.

He argued that reproduction of files for personal use, storage or back up should fall under a (non-compensated) copyright exception as there is no harm due to loss of sale, but that file sharing, performance or social network activities will need a licensing solution.

Speaking alongside Kretschmer was Professor Ian Hargreaves; author of the ‘Hargreaves review’, which was conducted in 2011 for Prime Minister David Cameron, recommending an IP framework to support innovation and economic growth in the digital age.

Audio recordings and slides from the event, ‘Intellectual Property for Growth in Digital Markets’, can be accessed via the Bruegel website.

Developing software to improve quality of life for disabled people

Bournemouth University (BU) is proud to be a part of an exciting project, aimed at improving the quality of life for people with physical and learning disabilities.

The SHIVA Project (Sculpture for Health-care: Interaction and Virtual Art in 3D) brings together computer science groups, including the National Centre for Computer Animation (NCCA) at BU, and medical organisations working with disabled people.

Professor Alexander Pasko is leading BU’s contribution to the SHIVA project: “The main idea behind SHIVA is to give people with disabilities the opportunity to do something in the area of 3D as a way of enhancing their creativity and expressing themselves.”

The project team are currently identifying the requirements of the medical organisations, in order to develop exercises to support a range of different patient needs. These exercises will also offer a wider range of activities for patients, which can increase the chances of a successful rehabilitation.

NCCA staff at BU are developing the 3D modelling software, which can be driven by gestures, as well as hosting the HyperFun project, which is a programming and language software tool, used to create, visualise, and fabricate volumetric 3D models.

One example case the project team are working on is to help improve physical activity in patients who have suffered a stroke.

“We are also working with children who are born disabled,” explained Professor Pasko, “helping them with simple tasks that engage and activate the right side of the brain.”

The final stages of the SHIVA Project will be to raise awareness of the exercises within the medical profession, so they can be applied in the education or rehabilitation process.

The project aims to be completed by February 2014, when an exhibition will be held to display the work of the disabled participants. This will be made possible through the use of 3D printers currently available at BU.

The other organisations involved in the project are the University of Lille in France, the HOPALE Foundation from France and the Victoria School from Poole. For further information and updates visit the project website.

The SHIVA project is part-funded thanks to the action of the European Union and with a contribution of the European Regional Development Fund (ERDF)

‘World Leading Academic to attend Media School Symposium’

Research themes

Professor Robert Picard, of Harvard and Oxford universities has confirmed his attendance at the forthcoming symposium on New Economic Models in the Digital Economy.
The event is being hosted by the Advances in Media Management (AiMM) research group and Dr John Oliver and Dr Sukhpreet Singh say that they are delighted to have Professor Picard, the world’s foremost authority on media economics, in attendance. The event will involve a brainstorming session with academics from Brunel and Westminster universities aswell as senior executives from Virgin Media, The Telegraph, the CC Group and the British Film Institute.

The aim of the symposium is to develop collaborative project ideas to submit to the EPSRC’s forthcoming call on New Economic Models.

 

The BU Challenges: the way forward

BU Challenges, Fusion

The BU Challenges (previously the Research Themes) were launched in December at the first of the BU-wide Fusion events. The Challenges are societally-led, encourage cross-School working and collaboration, and will be the main vehicle through which our research is presented externally in future.

To discuss how to take the Challenges forward and foster collaborative working, Matthew Bennett would like to talk to all staff interested in the Challenges. Matthew will spend an hour per Challenge either in the Costa in the Atrium or in the Costa in Studland House and invites you to join him to talk about the way forward for each theme.

The session times are listed below:

Research Theme

Date and Venue
Creative and Digital Economy 11 January – 2.00 pm to 3.00 pmCosta Coffee Shop, Poole House

 
Culture and Society 12 January – 2.30 pm to 3.30 pmCosta Coffee Shop, Poole House

 
Environmental Change and Biodiversity 16 January – 2.00 pm to 3.00 pmCosta Coffee Shop, Poole House

 
Entrepreneurship and Economic Growth 18 January – 11.00 am to 12.00 pmCosta Coffee Shop, Studland House

 
Green Economy and Sustainability 18 January – 4.00 pm to 5.00 pmCosta Coffee Shop, Poole House

 
Recreation and Leisure 19 January – 10.00 am to 11.00 amCosta Coffee Shop, Poole House

 
Health, Wellbeing and Aging 25 January – 1.30 pm to 2.30 pmCosta Coffee Shop, Studland House

 
Technology and Design 23 January – 4.00 pm to 5.00 pmCosta Coffee Shop, Poole House

 

Radio heritage digitised and available on the British Universities Film & Video Council website

Watch this excellent short video from BU’s Professor Hugh Chignell who has worked with London Broadcasting Company’s independent radio news archive to digitalise over 8,000 tapes, creating a live history account which is now available on the British Universities Film and Video Council’s website: http://radio.bufvc.ac.uk/lbc/

To see other BU videos on YouTube go to the BU YouTube page.

 

httpv://www.youtube.com/watch?v=svdm_2f4V24