Category / Fusion

The Journal of Promotional Communication – Inaugural Issue and a Call to Action!

Fusion, Uncategorized

We are delighted to launch the first edition of the Journal of Promotional Communication, an open-access; peer-reviewed, online journal edited by Corporate and Marketing Communications (CMC) academic group in the Media School, which publishes original research produced by undergraduate and postgraduate students. We welcome you to read the six papers selected for publication in the inaugural issue after a rigorous review process, and share them with your students, academic colleagues and practitioner contacts.

 http://promotionalcommunications.org/index.php/pc/issue/view/3

 Manuscripts published in Volume 1, Issue 1 of the Journal of Promotional Communication broadly speak to the theme of ‘People and Promotional Communication’, including an exciting mix of methodological and conceptual approaches which bring to the fore the humanness and everydayness in the production and consumption of promotional communications.

Our aim with this journal is to provide a platform for students from BU and other universities to publish work that demonstrates a critical understanding of their subject, whilst being creative, imaginative and interesting to read for academic and practitioner audiences alike. We are looking for examples of work which has the potential to challenge existing ideas and practices and seeks to inspire new ways of understanding and practising promotional communications.

The Journal of Promotional Communications is published two times per year (April, October) and the call is now open for papers for the next issue – deadline Friday March 7th, 2014. Submissions should be made online via http://promotionalcommunications.org/index.php/pc/about/submissions, where full ‘Author Instructions’ can also be found. If you have recently supervised work that you think should be considered for publication in the journal, why not encourage your students (UG, PG or PhD) to submit a manuscript for review? Diverse perspectives and approaches to the study of promotional communication are welcomed. Papers published in the Journal of Promotional Communication will draw on a variety of disciplinary areas covering, but not exclusive to, Marketing, Advertising and PR theory as well as Consumer Culture and Behaviour, Political Communications, Media Studies, Sociology, Cultural Studies and Management. From within BU, students submitting papers might come from a broad range of Academic Schools and subject areas; the Journal of Promotional Communication is not Media School exclusive!

We look forward to receiving submissions.

Dr Janice Denegri-Knott

Dr Carrie Hodges

Dr Dan Jackson

Dr Richard Scullion

 

 

FIF-backed PR History network launched in Barcelona

EU, Fusion, Uncategorized

The European Public Relations History Network (EPRHN), which has been supported in its formation by FIF, was launched at European Public Relations Education and Research Association (EUPRERA) Congress in Barcelona on October 3-5. The event, held on Friday October 4, was attended by 29 delegates from 12 countries.

“After more than a year’s planning, EPRHN is now in operation and has 50 active supporters from 18 countries across Europe”, said Prof Tom Watson of the Media School. “FIF has enabled it to get to the take-off stage and aided the very positive response found in Barcelona.”

Prof Watson also organised a panel session (the only one approved for the Congress) on developing the history of PR in Europe. It drew leading scholars from universities of Leipzig (Germany), Bucharest (Romania), Pompeu Fabra (Spain), as well as Prof Watson. It was chaired by the Italian practitioner/commentator Toni Muzi Falconi.

Refereed papers from Prof Watson and Drs Tasos Theofilou and Georgiana Grigore, also Media School, were presented at the Congress in well-attended sessions with several requests for copies of the papers afterwards, especially for the research on engaging employees with organisational Corporate Social Responsibility planning.

EUPRERA PR History Panel: (l-r) Toni Muzi Falconi (Italy); Prof Adela Rogojinaru (Romania); Prof Tom Watson (BU), Prof Jordi Xifra (Spain) and Prof Gunter Bentele (Germany)

Dr Tasos Theofilou (l), Dr Georgiana Grigore (c) and Prof Tom Watson (r) at EUPRERA Congress, Barcelona

Sexual Harassment, Tourism and Education – Fusion Investment Fund

Fusion

Funding provided by the BU Fusion Investment Fund will allow us to present our research idea at an international conference.  The project addresses the “present- absent” paradox of sexual harassment in tourism and hospitality. The prevalence of sexual harassment in the tourism and hospitality industry and other related sectors (such as, cruise lines and airlines) is widely recognised.  Studies indicate that the rate of incidents reported (by both men and women) is twice as high in comparison to other service industries, and that in most cases managers and peers are the harassers.  In spite of this, the subject has been overlooked by tourism research and higher education alike.

The proposed project raises the need to explore the potential of higher education in generating social change, by providing students with the foundations for responsible and ethical management.  The research aims to provide an understanding of the current state of tourism higher education in relation sexual harassment issues and the manner in which higher education can contribute to mitigating this negative phenomenon. As such, it will contribute to shaping the higher education curriculum in a manner which will prepare students to “the real world”, as well as address the needs of the industry. In the long run, this project has implications for the wellbeing of tourism employees and providers.

To achieve this, we seek the collaboration of tourism practitioners, students and educators. We hope that with the help of the Fusion Fund and through this conference presentation we will establish a network of collaborators to advance this research and pursue a research grant. The FIF team were extremely helpful in the application process, and the Fusion Fund has provided a great “kick start” to our new project!

Festival Impact Monitor Needs Students

BU research, Fusion, Research news

The Festival Impact Monitor project is currently recruiting students wishing to get involved with this 18-month long project which seeks to harness data available in social media networks to evaluate festivals. Its most recent vacancy is for a Social Media Manager. Interested students are asked to e-mail Nicole Ferdinand at nferdinand@bournemouth.ac.uk.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Beijing and Hong Kong with the Fusion Investment Fund Study Leave Strand. Dr. Rick Fisher, HSC/BUDI

BU research, Fusion, Research themes

I applied to be seconded to the BU Dementia Institute, with the objective of raising the profile of the Institute on an international stage. This activity builds on  my current role as chair of the HSC International Strategy Group. The Fusion Fund award was granted to enable me to be released from some of my work commitment within HSC to spend two days per week with BUDI over a period of six months. Contributing to the Fusion Strand ‘Mental health and wellbeing across the lifespan’ the intention was to proactively seek academic and research collaboration with colleagues overseas.

Serendipity?

The intended strategy for this undertaking was to identify overseas areas where there was an opportunity for such collaboration to take place. This would be achieved by undertaking a targeted literature review of existing research centres. An initial reading of primary literature identified that dementia is a growing concern in China. At this time, through my role as a member of BU’s International Task Force, I was aware of a delegation visiting Beijing. A leading light in gerontology, Professor Du Peng, who I had identified through my reading, is Professor of Psychology at Renmin University in Beijing. A small flurry of email exchanges resulted in Dr Biao Zeng from BU’s Psychology department being able to meet with Professor Du, paving the way for a visit to take place later in the year.

I also, with the aid of Professor Anthea Innes, identified Professor Timothy Kwok, of the Jockey Club Centre for Positive Ageing (JCCPA) as a potential collaborator. Timothy and Anthea have previously explored comparative research opportunities. The JCCPA is located in Hong Kong; I could have a ‘free’ stop over with my chosen airline, thereby maximizing the funding. Initial email exchanges with Prof Kwok resulted in an agreement to meet during my trip.The meetings were scheduled for the week beginning September 9th. In the meantime I was introduced to Prof Junqi Yan, who was able to arrange for me to visit a neuro-rehabilitation centre in Beijing, thus adding another opportunity to the visit.

 Visit to Renmin University, Beijing.

Situated in the North of Beijing, Renmin University, (formerly the People’s University of China) is a high-ranking educational establishment and is branded as China’s flagship for Social Sciences and Humanities education.

 

 

 

 

 

 

 

 

 Students relax on campus

 

 

                      Views of Freshers’ Week

 

 


 

 

 

 

 

 

 

 

  

 

 

On a bright, warm Monday morning Biao Zeng and I met with Prof Du,  Prof James Sun, Chair of the Department of Psychology and Associate Dean of the School of Sciences and also Pro Hu Ping who is Associate Dean in the Department of Psychology. Besides his role as head of Population Studies focusing on Gerontology,  Professor Du is also  Director of Academic research for the entire university.

 

     L-R  Prof Sun, Prof Du, Prof Hu, Dr. Rick Fisher, Dr. Biao Zeng

 We had a very positive meeting in which we discussed a number of opportunities. Prof Du and I discussed possibilities of a bid to a recently announced ESRC call for collaborative research between China and the EU.  He is also in the process of setting up a multidisciplinary centre for the study of ageing and has a sociology/social policy background. Prof Du also demonstrated a project, funded by Samsung, in which it is possible to simulate the difficulties older people and those with a physical disability experience as a result of poor building design. This project appears to have some parallels with research being conducted at BUDI.

Prof Sun, who is also Deputy Director of Leadership Studies, is very positive about collaborative ventures. He is keen to foster PhD studentships and a variety of models of faculty exchange. Our meeting was followed by what Prof Sun described as a ‘simple’ lunch, served in the university private dining room, with exquisite presentation.

In all, this was a very positive visit and I am developing a proposal to maintain the keen interest shown in the ESRC bid.

 Visit to Beijing United Family Rehabilitation Hospital

 On the following day I met with Prof Yan and three of his PhD students. We discussed some of their research projects, which included a study into the pressures and health risks being experienced by the fledgling middle management in China’s burgeoning industrial landscape. We travelled through (very slow) Beijing traffic to visit the newly-established Beijing United Family Rehabilitation Hospital. Privately funded and catering for Beijing’s upper strata, this is dedicated to the rehabilitation of those who have neurological impairment. We were met by Dr Jason Zhou, Assistant Chief Medical Officer and Director of Neuro-rehabilitation. Dr Zhou was enthusiastic about the excellent facilities in the hospital which include hydrotherapy and hyperbaric oxygen therapy and he is keen to explore collaborative opportunities for both research and education.

 

                                       Beijing United Family Rehabilitation Hospital.

  Dr Jason Zhu (left) and Prof Junqi Yan next to the hydrotherapy pool.

The Hong Kong Jockey Club Centre for Positive Ageing

 The following day was spent travelling to Hong Kong. Here I was to meet Professor Timothy Kwok. Besides his work as Director of the Jockey Club Centre for Positive Ageing  he is Professor in Medicine and Therapeutics at the Chinese University of Hong Kong. His primary research interests centre around the prevention of cognitive decline in elderly people. On arrival I was shown around the Centre by Research Officer, Bel Wong Pui Sze . The centre is arranged  over three floors with good access for wheelchair users throughout. It comprises two levels of day centres; people attend according to the degree of their dementia. There is also a residential facility offering respite care. A major feature of the Centre is in the ways in which it seeks to support those with dementia and those who care for them at home. These include a variety of literature, short courses and a telephone support line. It also aims to raise awareness of dementia within the general public of Hong Kong.

 

 With Prof Timothy Kwok, at the Jockey Club Centre for Positive Ageing

 

   Respite room at the Jockey Club Centre for Positive Ageing

Prof Kwok has numerous interests focused on elderly care and dementia. We had positive discussions regarding a number of ventures and he expressed considerable interest in collaborating on a Chinese language version of the Dementia Educational Game being developed with Fusion Investment Fund monies, by myself, Dr Christos Gatzidis (DEC) and Jonathan Ferraris.

 

                     Goodnight to Hong Kong

In all, this was a positive experience  that has the potential to deliver collaboration across both China and Hong Kong. The next step is to translate some of this bonhomie into measurable outputs.

I would like to thank the BU Fusion Investment Fund for giving me the opportunity to undertake this venture.

rfisher@bournemouth.ac.uk


 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Fusion: Sports Academic Group and School of Tourism to Advance Partnerships with US East Coast Universities

Awarded & submitted bids, BU research, Fusion, REF Subjects, Research themes

As part of the overall internationalisation dynamics spreading through the School of Tourism – especially concerned with creating opportunities for students – Dr Tim Breitbarth, Senior Lecturer in Sports Management, will travel to South Carolina and Florida end of October.

The project is funded through the BU Fusion Investment Fund, based on the trips’ three impact-focused objectives of, firstly and mainly, advancing partnership development for the sports academic group as well as the School of Tourism and potentially other Schools as well; secondly, Tim will collect further sets of empirical data for an established and awarded international collaborative research project on CSR and sport; and thirdly, develop and foster industry and research contacts aiming towards strengthening BU’s golf/sport management programmes and editing a first book on global golf business.

Main contacts and places to go are the University of South Carolina, which has the largest undergraduate sports and entertainment management programme of its kind in the USA, with more than 1000 majors and minors (recently been listed in the Top25 in the 2013 SportBusiness Global Postgraduate Ranking), and the University of Central Florida, where a university partnership agreement covering many subject areas is already well underway.

“My experience with the Fusion fund and the way it is managed is that coherent applications focusing on wider impact and multiple outcomes are very welcome,” says Tim, who already was successful with staff mobility and networking applications in the past. Please feel free to contact Tim (tbreitbarth@bournemouth.ac.uk) if you like to learn more about his upcoming trip.

Co-producing and co-creating with eBU

BU research, Fusion, PG research, Publishing

As I’m sure you are all aware of, co-production and co-creation are key facets of Fusion. What better way of engaging in co-production and co-creation than through pursuing publications with students?

eBU is well placed to help academics co-produce and co-create outputs with students for peer review publications. eBU is encouraging academics to act as gatekeepers who, upon marking or seeing high quality student work, will approach students with the view to asking them if they wish to take this further and publish.

Putting your work ‘out there’ is daunting enough for anyone, let alone an early career scholar or student. Primarily as a publishing forum for internal peer review, eBU is a place where these types of outputs can be constructively critiqued in a safe internal environment. This provides students and/or early career scholars with some valuable experience of opening his/her work up to review internally, before doing so in the wider world.

eBU works on the basis of immediate publication (subject to an initial quality check) and open peer review. Once published on the internal site, we aim to upload reviews within 3 weeks. Authors are then encouraged to use the comments to aid publication in an external journal. Alternatively, authors also have the option of publishing on the external eBU site. Please note that only using eBU as a forum for internal peer review (with the intention to publish externally – which we encourage!) WILL NOT ENDANGER FURTHER PUBLICATION.

With the academic year only just underway it may not be the right time to identify high quality student output and enquire if they wish to make changes and reformat any output for publication. However, can I ask staff to make all students aware of eBU. It’s a win-win situation – engaging with eBU will boost your publication rate and give students something positive to put on their CV for their chosen career path.

To access eBU, when on campus simply type ‘ebu’ into your web browser address bar.

Fusion Funding for Entrepreneurial Education: Co-creation of market reports for industry

Awarded & submitted bids, Fusion

This project involves students and staff co-creating research reports that will be sold to industry.  Students will undertake research as part of their Academic and Professional Research unit assessment and upon completion the most insightful and commercially viable student work will be repurposed with a member of academic staff to ensure it is market-ready.  In repurposing their work students will conduct paid work, via the Creative Enterprise Bureau’s existing model.  Workshops will be hosted by the academic staff involved in each of the reports in order to facilitate the application of market insights more specifically to the clients’ own businesses.

This project fuses education, research and enterprise.  It implements a new model of entrepreneurial education, fully integrates the Creative Enterprise Bureau into teaching and, will develop the enterprise activity of the Corporate and Marketing Communications department.

The project will be self-sustaining, as revenue generated from report sales will fund the following year’s projects.

We also plan to conduct research to evaluate the implementation and success of the project from student, industry and academic staff perspectives, leading to the publication of articles in HE journals regarding the topical issue of entrepreneurial education.

CEMP Fellows? A Proposal for Fostering Innovative Education Research at BU

BU Challenges, BU research, Fusion

Many media studies professionals engaged in learning innovation first get introduced to Bournemouth University through CEMP, the Centre for Excellence in Media Practice. From attending annual summits to publishing in the Media Education Research Journal, before joining BU I was already connected to this unique community characterised by creativity, sharing and mentorship. Once I started working at BU I quickly realised that educational researchers interested in media and technology were not just in CEMP. From the School of Tourism to DEC, inspiring educational research can be found across BU.

As the Fusion vision expands and EdD programme grows, the time seems ripe to further foster innovative education research at BU, to use CEMP to bring our educational researchers together. Yet, as any of us who’ve scampered around to meet a grant deadline knows all too well, network building and collaborative bidding requires workload time and institutional support. This got some of us thinking about ways we might be able to foster educational research through CEMP. Borrowing a best practice employed at many research centres around the world, we asked ourselves: What if CEMP had internal fellows?

These CEMP Fellows could be culled from BU’s existing educational research community. Provided dedicated time in their schedules to meet together, they could share their previous scholarship and develop new collaborative projects. CEMP could create annual or bi-annual themes to guide this knowledge exchange and facilitate initiatives, offering a programmed series of meetings and events. For example, CEMP might run a Fellow programme on a topic like ‘Games and Education,’ bringing together researchers exploring the use of educational gaming across all schools.  As evidence that these fellows already exist amongst us, just two weeks ago at the VS Games conference hosted at BU by Dr. Christos Gatzidis and Dr. Jian Zhang of DEC, we saw BU participants from Tourism, the Centre for Digital Entertainment, Animation, Corporate Communication and more. Together we shared innovations in educational gaming.  Could CEMP Fellows be a way forward for fostering fusion?

Fusion Funding: Linking level I & H through Design and Engineering Research

BU research, Fusion

Background:

Through the BSc Design Engineering Level I Design Projects (DP) unit we aim to enhance student understanding of key theory through practical implementation. For their Level H Advanced Technology and Innovation (ATI) unit the students are expected to examine a technical area of engineering, develop their understanding and produce a research paper. This Fusion co-creation project aims to link these activities by implementing Level I DP solutions to solve Level H ATI research problems.

Context:

Level I BSc Design Engineering students were each asked to design a Fatigue Testing machine and, in order to this, they had to develop basic understanding of fatigue and fracture mechanics. These student solutions represent a wide range of designs but can essentially be condensed to two underlying technologies: Pneumatic actuation & Electric motor drive.


By providing the basic building blocks and adaptable elements students can create simple fatigue testing machines to support their ATI research through experience of research lab work yielding research output and practical understanding.

Progress:

The basic design of outline systems and a reference platform have been finalised and part orders generated. This represents specifying 135 component items including structural framework, mechanical drive systems, pneumatics, programmable logic controller (PLC), data acquisition (DAQ), load cell and amplifier, motor controller and motor gearbox unit etc. Hopefully these elements will begin arriving shortly and custom components can be produced in Tolpuddle House before the end of September.

Next step:

The next stage is to build up reference platforms in both Pneumatic and Mechanical configurations. Oh, and learn how to programme a PLC, DAQ software and a SCADA package, doh!

About us:

Dr Nigel Garland is the senior lecturer is Sustainable Design within the School of Design Engineering and Computing.

Dr Zulfiqar Khan is the Director of the Sustainable Design Research Centre.

Fusion Investment Fund: A Cooperative Journey in China

Fusion

In the early August 2013, I was supported to visit Universities in China by a  successful fusion SMN bid application. The first objective of this trip is to develop a collaboration with a famous China university in Chongqing, i.e.,  Chongqing University, the top 5% universities in China, located in Chongqing, the biggest city in China with a population of 38 million.The second aim is to visit and cooperate with some senior researchers in China, in the area of distributed systems and information fusion.

In Chongqing University (CQU), I provided a seminar on distributed systems, and also  showcased the research in DEC, as well as advertising our MSc programme (MSc in Applied Data Analytics), Research Master programme to attract students in CQU. Also, I met the associate Dean of the college of compute science in CQU, discussing about possible collaborations between DEC and this college, including staff/student exchange, joint PhD co-supervision, visiting scholarship, etc. We also discussed our concerns on undergraduate student degree programme. The associate Dean introduced the their advantage on big data storage and mining, which are useful for research in the DEC computing school.

During this journey, I’ve also visited senior researchers in other universities. I had discussed researches on uncertainty reasoning, event reasoning and their applications with researchers from Peking University and Renmin University (both are top universities in China, located in Beijing), and they had expressed their interest in collaborations for possible funding opportunities.

In Xi’Nan University (in the 211 list), which is also located in Chongqing, I visited a key laboratory and met the chief, Prof. Yong Deng and his colleagues and students. We talked about our research proposals and possible future collaborations. I had also recommended BU’s projects to the students and they had showed interest.

In the future, I will advance the collaborations with these universities /senior researchers for educational and academic involvements. For the educational part, I will work with BU’s international development team and the DEC school to promote BU’s UG and PG courses. For the academic part, I will work with these researchers, trying to work with possible funding applications and joint papers.

BU is open to international cooperation, and any staff in BU should have an international perspective.   And indeed, the world is full of chance, for whoever prepared. I really appreciate the FUSION schema that helps BU staff to go outside and attract international collaborations.

 

Bangkok conference plans progressing well

Fusion, Uncategorized

Planning for the 1st International Corporate and Marketing Communication in Asia Conference to be held in Bangkok on November 18-19 is progressing well, reports Prof Tom Watson.

He has just returned from meeting his co-organisers Assoc Prof Jirayudh Sinthuphan and Assoc Prof Saravudh Anantachart of Chulalongkorn University.

The conference, organised in collaboration by Chula’s Faculty of Communication Arts and BU’s Media School, has attracted interest from across Asia and the Middle East. BU’s involvement is supported by FIF.

The international review panel has chosen 30 abstracts from ten countries with a broad range of topics and approaches.

“At our meeting in Bangkok, the conference schedule was finalised and other arrangements confirmed. The facilities at Chula are very good and enable us to run parallel streams of papers on both days”, said Prof Watson. “We are really pleased with the response which is far more positive than expected. Already almost all speakers are confirmed to attend and registered.”

The audience will also include Thai and regional academics and representatives of the national advertising, marketing communications and public relations sectors. The conference schedule will be published shortly on the conference website: http://cuprimcconference.net/

Tom Watson (l), Saravudh Anantachart (c) and Jirayudh Sinthuphan (r)

 

Conference venue at Chulalongkorn University

Academic writing workshop in Bangkok

Fusion, Training, Uncategorized

As part of his visit to Chulalongkorn University in Bangkok to plan the FIF-supported conference that will be held in November, Prof Tom Watson of the Media School delivered a well-attended workshop on Academic Writing.

Four leading universities – Chulalongkorn, Assumption, Mahidol and NIDA – sent over 40 academic staff and doctoral students to the workshop held in the host’s Faculty of Communication Arts building on September 3.

“There is a strong push to develop research and publication outputs in Thailand, so the workshop was well-timed to catch that wave,” said Prof Watson. “Our colleagues at Chulalongkorn did a first-rate job in organising and promoting the event.

“The workshop was also excellent public diplomacy by BU to support so many academics in such a targeted manner. It helps build our reputation in Thailand which is sending more Masters and doctoral students to the UK. Previously Australia and the USA were the main destinations.”

The workshop also gave an opportunity to experience one of the venues to be used by the 1st International Corporate and Marketing Communication in Asia Conference on November 18-19.