Category / Fusion

WTM eTourism: Disrupting innovations for Tourism and Hospitality

Join Professor Dimitrios Buhalis on Monday 7 November, as part of the World Travel Market 7-9 November, in London.This discussion will take place in our Inspire Theatre, in Fusion, between 10:30am-12:15.

The event will host a series of speakers including: Kevin May,; Mario Hardy Pacific, Asia Tourism Association, Thailand; Nathaniel Green, DUETTO Research, USA; Richard Hatter Hotel Icon, Hong Kong; Andy Owen-Jones, BD4Travel, Germany; and Matthew Gardiner, UnderTheDoormat, UK.

This session will  discuss how disrupting innovations generate significant market structure changes, modifying the operating practices, industry structure and dominant logic. This structural change is affecting the organisational networks and the services tourism players are supposed to use to perform well in markets. Both opportunities and challenges emerge for the whole tourism and hospitality industry. Relationships between players change as their respective roles change; this is driven by e-commerce / e-business and disruptive innovation. For instance hotels, thanks to e-business technological platforms, can now use algorithms to set yield and revenue management strategies, monitor competition in real time and allow consumers to use mobile devices to access several services. In the tourism industry, many innovations have been initiated from companies in the information technology sector. Generally, Information technology is revolutionizing products, services and markets.

For more information please click here.

The session is free however, to attend you must join the World Travel market, please click here.

13th Asian Confederation of Physical Therapists – Kuala Lumpur

Physical activity is one of the five priority interventions for the prevention of Non-Communicable Diseases (NCDs). NCDs include; cardio vascular diseases (strokes, dementia, heart disease), diabetes, chronic respiratory diseases and some Cancers. NCDs account for almost two thirds of deaths globally and are major contributors to ill-health in the elderly. Physiotherapists are well placed to enable and empower people to initiate and sustain adequate levels of physical activity as they are aware of the challenges and opportunities throughout the life span. As an invited speaker this is one of the key messages that will be conveyed at the 13th Asian Confederation of Physical Therapists in Kuala Lumpur, Malaysia 7th-8th October.


I will also have an opportunity to attend an academic conference at INTI International University aimed at strengthening ties between INTI and BU. Professor Narasimman Swaminathan (Deputy Dean – faculty of Health) and I will collaborate in a joint session for physiotherapy students to inspire their interest in public health initiatives. Professor Narasimman Swaminathan is a visiting professor in the FHSS at BU and is leading research initiatives at INTI which link closely to those in the Department of Human Sciences and Public Health at BU.

Fusion funding and HSS faculty conference funding has contributed to making this trip possible.

FMC-CMC’s Journal of Promotional of Communications Publishes New Volume


The editorial board of the Journal of Promotional Communications would like to announce that Volume 4 Number 1 is now available for download at:

Stephen Waddington, Partner and Chief Engagement Officer at Ketchum, writes the introductory commentary on the future of Public Relations. Seven papers follow, tackling pressing issues in promotional and political communication. The journal was launched in 2013 and is the first open-access, peer-review journal for the study of promotional cultures and communication to publish outstanding undergraduate and postgraduate work. This number includes seven outstanding papers penned by FMC-CMC students that had presented their research at CMC’s 6th Annual Promotional Communications Conference.

CMC students can choose to write a traditional dissertation of 10,000 words or write a research paper in the style of an 8,000-word journal article and deliver a 20-minute paper at the student conference.

Dr.Dan Jackson, Dr Richard Scullion, Dr Carrie Hodges, and Dr Janice Denegri-Knott received BU Fusion Funding to launch both the conference and the journal.

Fusion Investment Fund – BU research collaboration with the University of Utah


This year, I was awarded the Fusion Investment Funding which sponsored me and my research team to establish the collaboration between National Centre for Computer Animation (NCCA, BU) and Simulation & Electronic Animation Lab (SEALAB, the University of Utah). The purpose of this collaboration is to publish high quality papers, exchange innovative ideas and explore the potential of improvement and commercialization of our surgery simulator.

Throughout the year, the collaboration progressed smoothly and obtained significant results. We kept in touch regularly with our partners, shared various interesting and inspiring ideas on the topic of physically based soft tissue simulation, collision detection and the development of surgery simulator. Inspired by the insightful discussion with our partners, we have published two journal papers and two conference papers. My PhD student Kun Qian, as the main participant of this project, has benefited a lot from it. His work was awarded the winner of British Computer Society Animation and Games Development 2016 Competition. We have also exchanged ideas on funding application, teaching and research team management. The most impressing experience was the attending of their internal computer graphic research seminars which aims to promote the idea exchange and potential cooperation between different research groups. It is quite useful for us to improve the efficiency and quality of the similar seminar we held at BU. Besides SEALAB, we also visited the world leading medical visualization research group of the University of Utah: Scientific Centre of Visualization (SCI) and University of Utah Medical Centre. Those two organizations demonstrated the state of art of medical visualization and simulation, provided practical and valuable suggestion on the future direction of surgery simulator.

Although this fusion project finished, our collaboration has never stopped. We are continuing working on the topic of biomechanical based soft tissue simulation and exploring potential opportunities for joint research funding application. The following are selections of some pictures of the beautiful view of the state of Utah, main campus of University of Utah and the award we achieved.

Dr. Xiaosong Yang

National Centre for Computer Animation, Faculty of Media and Communication

bcsaward img_20160830_145313 img_20160816_085632 img_20160815_091353

New paper Dr. Catherine Angell on CPD in Nepal

nnaCongratulations to Dr. Catherine Angell (FHSS) who just had her paper ‘Continual Professional Development (CPD): an opportunity to improve the Quality of Nursing Care in Nepal’ accepted in Health Prospect.   The paper is co-authored with BU Visiting Faculty Dr. Bibha Simkhada and Prof. Padam Simkhada  both based at Liverpool John Moores University (LJMU), Dr. Rose Khatri  and Dr. Sean Mackacel-logo-weby (also at LJMU), Prof. Edwin van Teijlingen in the Centre for Midwifery and Maternal & Perinatal Health (CMMPH), and our colleagues in Dr. Sujan Marahatta and Associate Professor Chandra Kala Sharma. Ms. Chandra Kala Sharma is also the president of the Nepal Nursing Association (left in photo).  Health Prospect is an Open Access journal, hence freely available to anybody in Nepal (and elsewhere in the world).

dsc_0124This paper is first of several based on a study aiming to improve CPD in Nepal and it is partly funded by LJMU and partly funded by BU’s Centre for Excellence in Learning (CEL).  The CEL-funded part of the project centres on focus group research with representatives of the Ministry of Health & Population, the Ministry of Education, the Nepal Nursing Association and the Nursing Council, and Higher Education providers of Nurse Education (both form Government-run universities and private colleges). The focus group schedule will include starter questions to initiate discussions around the kind of CPD nurses in Nepal need, its format, preferred models, the required quality and quantity, and ways of  checking up (quality control). In addition we will be asking a subgroup of nurses registered in Nepal about midwifery skills as midwifery is not recognised as a separate profession from nursing in Nepal. Hence there will be three focus groups specifically about midwifery CPD: one at MIDSON (the Midwifery Organisation of Nepal), one with nurses providing maternity care in private hospitals and one with nurses doing this in government hospitals.

The research is a natural FUSION project in the field of nursing & midwifery as it links Research in the field of Education to help improve Practice in Nepal.


Prof. Edwin van Teijlingen




  1. (CPD): an opportunity to improve the Quality of Nursing Care in Nepal, Health Prospect (Accepted) 



Bringing FUSION to Nepal

FUSION abroad 2016We have written in many previous BU blogs about progress of our THET-funded project in southern Nepal (e.g. here AND here ). Today’s blog reflects on the use on BU’s unique FUSION approach in our project ‘Mental Health Training for Maternity Care Providers in Nepal‘.

DSC_0151Our BU-led project brings highly experienced health professionals, such as midwives, health visitors or mental health nurses, to Nepal to work as volunteer trainers. The training is aimed at community-based maternity care practitioners and addresses key mental health issues relevant to pregnancy and for new mothers and offers the required communication skills. These health professionals will bring their experience as health care providers as well as trainers in the field of mental health and maternity care/midwifery, mental ill-health prevention and health promotion. They volunteer for two to three weeks at a time to design and deliver training in southern Nepal.

logo THETThe Centre for Midwifery & Maternal Health (CMMPH) collaborates in this project with Liverpool John Moores University (LJMU), the Department of Health, and Physical & Population Education at Nepal’s oldest university Tribhuvan University’s (TU). The project is supported in the field by a local charity called Green Tara Nepal. Our project is part of the Health Partnership such as Nepal. HPS itself is funded by the UK Department for International Development and managed by THET (Tropical and Health Education Trust).

Fusion Diagram Our maternal mental health project is a good example of BU’s FUSION approach as it combines EDUCATION (through the training of Auxiliary Nurse-Midwives in Nepal) by UK volunteers (representing PRACTICE) through an intervention which is properly evaluated (representing RESEARCH) is a perfect example of BU’s FUSION in action. Moreover, the project will be partly evaluated by FHSS’s Preeti Mahato as part of her PhD thesis research. This PhD project is supervised by Dr. Catherine Angell (CEL & CMMPH), BU Visiting Professor Padam Simkhada (based at LJMU) and CMMPH’s Prof. Edwin van Teijlingen.BU’s focus on the FUSION of research, education and professional practice is a unique variant of the way UK universities (and many abroad) blend academic teaching, research and scholarship. FUSION is a key concept derived from BU’s strategic Vision & Values).


Prof. Edwin van Teijlingen


Multidisciplinary research: where Fusion meets REF

“We have developed multidisciplinary research within the Department of Design & Engineering, Faculty of Science & Technology at BU in collaboration with major international, national and regional industrial and HEI partners”, Associate Professor Zulfiqar Khan said. He added, “multidisciplinary research within NanoCorr, Energy & Modelling (NCEM) theme is a direct response to industrial needs in terms of enhancing design for durability & reliability, meeting the demands for generating energy from renewable sources and enhancing students learning experience through research informed education. New knowledge, created during this process, is shared with stakeholders and academic communities through relevant platforms.

Multidisciplinary research within NCEM is led by Zulfiqar and includes the development of nano coatings (nano composites and graphene; materials science and engineering) to increase service life of machines and equipment deployed in harsh operational and environmental conditions (design & engineering), understanding corrosion (materials science and mechanical engineering) issues to prevent structural failures within machines, automotive, locomotives, large structures & marine applications (preventative and predictive condition monitoring; MEMS, NEMS, Micro LPRs) and developing cutting edge solar thermal techniques to generate mechanical and heat energies from renewable sources (mechanical engineering; heat transfer and nano additives).

The objectives of this research are to develop state of the art novel and innovative energy efficient design for durability and reliability solutions applied in wide ranging industrial applications, bring about socio-economic benefits including impacts on cultural life via public engagement. This research is fully and match funded through a current portfolio of one postdoctoral research assistant and four PhD students by major industrial and HEI partners plus three PhD projects were completed early this year.

Majority of you would have had a chance to read through the Stern’s review of REF which was released in late July, steps taken to promote interdisciplinary and other joint working internally and externally and to support engagement and impact, beyond that which is just the aggregate of individual units of assessment (para.88)”. “The proposal to allow the (tick-box) identification interdisciplinary outputs, as well as document the role of ‘interdisciplinary champions’ (para. 100)

Zulfiqar said, “our vision of developing and engaging in multidisciplinary research which is industrially relevant, academically robust and has significant socio-economic value will play an important role in the REF 2021 and beyond and we are better positioned to lead in this area”. He has previously led the University Sustainable Design Research Centre between 2007-2015 and the centre received its REF14 Panel Feedback as, “Sustainable Design Research Group had the highest proportion of outputs judged to be internationally excellent”.

Fusion of research, education and professional practice is a key to lead to multidisciplinary research. BU Fusion of research, education and professional practice is at the heart of BU 2018 strategy. Zulfiqar said, “we have been and are currently delivering research informed education through the delivery of several UG/PG taught courses. This is a major contributor in enhancing students’ learning experience and enabling them to be more employable both in the country and globally.

He previously led the final year Design Engineering, Advanced Technology & Innovation 40 credit unit. Students participated in research activities which led them to publish journal and international conference papers including an invited Springer book chapter.

He developed a 20 credit Thermo fluids & Heat Transfer unit, taught in the second year of BEng/MEng course. Education in this unit is research informed and the unit is supported by laboratory experimentations. This provides an opportunity for the students to bridge the gap between theory and practice. He has also developed two new units Fluids and Thermodynamics L5/Year 2 MEng (Hons) Mech Engg and Thermofluids and Energy Conversion L6/Year 4 MEng (Hons) Mech Engg for recent IMechE accreditation. Education in these units will be supported by state of the art experimental techniques with in kind support from industrial partner and informed by current research in renewable energy technology within NCEM.

Zulfiqar is also leading first year Design Methods & Projects a 40 credit unit in the Design Engineering course. This unit has several projects that allow students to solve real world industrial problems and engage in research within corrosion, contact mechanics and materials science through a live project with The Tank Museum Bovington.

Both Fusion and multidisciplinary research are benefiting students in terms of their learning experience, solving immediate and challenging industrial problems, improving standard of life and bringing economic impacts including impacts on cultural life.

Some latest research activities are documented in recent publications, for further information you may contact Zulfiqar Khan.

Security by Design through “Human Centered” Specification Exemplars


A year ago, we received Fusion funding to build the Bournemouth-Athens Network in Critical Infrastructure Security. The aim of this project was to build collaborative links between the BU Cyber Security Research group and the Information Security & Critical Infrastructure Protection Laboratory at Athens University of Economics & Business (AUEB). We built these links by working on a joint project, which we advanced through visits and other activities.

The aim of our joint activities was to build human-centered specification exemplars of Critical Infrastructure (CI) operating environments.
We depend on infrastructure associated with things like water, gas, electricity, or transport, but the criticality of such infrastructure is usually lost on us because it fades into the background of our everyday lives. The damage or loss of such infrastructure is only felt when it becomes unavailable, and its significance can range from mild annoyance if its means the trains are late, through to civil disorder and loss of life if we are unable to access clean water for a prolonged period. Despite their importance, there are no useful models of environments that people can use when developing or evaluating technology for CI. Our work aimed to remedy this by building specification exemplars for typical CI companies. In doing so, these would capture the human nuances associated with different aspects of CI, and help people identify possible security issues associated with new ideas before, rather than after, they are deployed in the field.

Together, a team of BU and AUEB researchers carried out work to build two specification exemplars of hypothetical CI companies. One of these was a UK Water Company (ACME Water). The other was a rail company in South East Europe (Balkan Rail). BU hosted researchers from AUEB and ran a number of workshops to identify different security aspects of these companies. In return, AUEB hosted BU undergraduate research assistants as they collected data from a Greek CI company, and ran workshops to develop and evaluate different aspects of the exemplars with AUEB researchers.

The exemplars have been made publicly available, and are modelled using CAIRIS – an open-source security design tool maintained by researchers at BU. To date, several publications have so far arisen from our preliminary work building [1] and applying the ACME Water exemplar [2, 3, 4]. We’re also using the exemplars as part of our teaching to provide case studies for Forensic & Computer Security lab exercises and seminars. Although the studies provided are hypothetical, they are grounded in real world data, and make visible to students the root causes of a variety of cybersecurity risks.

Looking forward, our work has gained the interest of a number of UK and international collaborators, and we’re looking for opportunities to build a library of human-cantered specification exemplars for many other, non-CI, environments. Such environments might include homes, and different types of ‘soft target’. Our long term aim is to make sure people don’t design security as an afterthought. Our work on BANCIS has made a small, but significant, step towards achieving this goal.


[1] S. Faily, G. Lykou, A. Partridge, D. Gritzalis, A. Mylonas, and V. Katos, “Human-Centered Specification Exemplars for Critical Infrastructure Environments,” in Proceedings of the 30th British HCI Group Annual Conference on People and Computers, 2016.

[2] S. Faily, C. Iacob, and S. Field, “Ethical Hazards and Safeguards in Penetration Testing,” in Proceedings of the 30th British HCI Group Annual Conference on People and Computers: Fusion, 2016. 

[3] D. Ki-Aries, S. Faily, and K. Beckers, “Persona-Driven Information Security Awareness,” in Proceedings of the 30th British HCI Group Annual Conference on People and Computers: Fusion, 2016. 

[4] A. Partridge and S. Faily, “The application of useless japanese inventions for requirements elicitation in information security,” in Proceedings of the 30th British HCI Group Annual Conference on People and Computers: Fusion, 2016.