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PGR Virtual Poster Exhibition | Maureen Kehinde

The 13th Annual Postgraduate Research Conference, hosted by the Doctoral College.

Maureen Kehinde (PhD, BUBS) with this poster entitled: A qualitative inquiry investigation of policy-practice decoupling factors of Environmental sustainability in universities: a case study of North-East Scottish universities.

Click the poster below to enlarge.

This research presents the findings from an investigation of decouplings between policy and practice of environmental sustainability in North East Scottish universities. Embedding environmental sustainability on university campus and into institutional culture requires universities to walk their talks, ensuring that there is strong alignment between policy claims and actual practice. However, the realities of institutional progress suggests that for some universities there continues to be practice discrepancies in the operation of environmental sustainability on campus. This research adopts Institutional theory as underpinning lens and qualitative inquiry multi-case study methodology to address the question what are the factors which further the occurrence of Policy-practice decoupling of environmental sustainability in universities? The research found that bounded rationality, fragmentation of the internal and external environment, outsourcing and centralisation are factors which further the disconnect between policy and practice of environmental sustainability in North East Scottish universities.


You can view the full poster exhibition and pre-recorded presentations on the conference webpage.

If this research has inspired you and you’d like to explore applying for a research degree please visit the postgraduate research web pages or contact the Doctoral College dedicated admissions team.

Call for EoIs: Outputs Champion for UOA 20 (Social Work and Social Policy )

An opportunity has arisen for an Outputs Champion for Unit of Assessment (UOA) 20 (Social Work and Social Policy) to help drive preparations for the next REF. This role would initially be until summer 2022.BU is making early preparations towards units of assessment (UOAs) for the next Research Excellence Framework (REF) exercise. Each UOA has a UOA Leader, supported by Impact and Outputs Champions.  The roles are recruited through an open and transparent process, which gives all academic staff the opportunity to put themselves forward for UOA Leader roles.We are currently seeking expressions of interest (EoI) from academic staff interested in supporting outputs development for UOA 20 (Social Work and Social Policy).

Output Champions play a key role in shaping the output element of their UoA’s submission.  Key responsibilities of the Output Champion role include:

  • Support the development of research outputs being prepared within the UOA
  • Provide guidance on how research outputs can be produced and published
  • Advise colleagues on the REF output guidelines specifically those in relation to assessment, open access and research metrics
  • Review output strategies related to the UOA and assess progress made against them
  • Ensure that colleagues are updating institutional systems such as BRIAN and BURO
  • Promote Open Access publication and use of the Open Access Publication Fund as appropriate
  • Promote relevant training and development opportunities
  • Review outputs arising from major programmes of research and knowledge exchange to make recommendations as to how these can contribute to the UoAs output profile
  • Work with Post-Doctoral Research Fellows on REF Output related activity as appropriate.

Application process:

To apply for the role, please submit a short statement (suggested length 300 words) explaining your interest in the role and what you could bring to it. This should be sent by email to Professor Jonathan Parker by 21 December 2021.  The EoIs will be reviewed by the UoA Leader and DDR&PP.

The selection criteria used at EoI are outlined below. Each criterion carries a total possible score of 5. The role will be offered to the highest scoring applicant. The UoA Leader will provide feedback to all applicants.

  • Knowledge of the REF  (scored out of 5): Applicants should have the appropriate level of skill and knowledge to help them support the development of outputs in their UoA. It is expected that Output Champions will predominantly be practising researchers and will have a breadth of understanding of research across their Faculty.  They are also expected to have an understanding of the REF assessment process and of research outputs and open access.
  • Experience of output development (scored out of 5): Output Champions are expected to be able to provide advice and direction to colleagues who want to develop their research outputs.
  • Commitment, motivation and enthusiasm (scored out of 5): Being an Output Champion is a big commitment and the role has the scope to help shape output development at BU. Applicants need to be committed to the role, as well as showing the enthusiasm and motivation needed to support their UoA.

A  role description is available here: Outputs Champion Role

Call for EoIs: Impact Champion for UOA 20 (Social Work and Social Policy)

An opportunity has arisen for an Impact Champion for Unit of Assessment (UOA) 20 (Social Work and Social Policy) to help drive preparations for the next REF. This role would initially be until summer 2022.BU is making early preparations towards units of assessment (UOAs) for the next Research Excellence Framework (REF) exercise. Each UOA has a UOA Leader, supported by Impact and Outputs Champions.  The roles are recruited through an open and transparent process, which gives all academic staff the opportunity to put themselves forward for UOA Leader roles.We are currently seeking expressions of interest (EoI) from academic staff interested in supporting impact development for UOA 20 (Social Work and Social Policy). Impact Champions play a key role in shaping the impact element of their UOA’s submission, working closely with their Faculty’s Impact Advisor.

Key responsibilities of the Impact Champion role include:

  • Early detection of potential impact case studies
  • Review the development of impact case studies being prepared within the UOA
  • Provide guidance on how impact case studies can be accelerated and evidenced
  • Advise colleagues on the REF impact guidelines
  • Review impact strategies related to the UOA and assess progress made against them
  • Review and implement recommendations from external research users to strengthen research impact
  • Ensure that colleagues are updating institutional systems for impact tracking
  • Promote relevant training and development opportunities
  • Review impact arising from major programmes of research and knowledge exchange to make recommendations as to how these can contribute to impact case studies
  • Advise on the use of appropriate metrics specific to the subject area
  • To help embed a culture of research impact
  • To undertake any other duties as requested by the relevant Deputy Dean for Research and Professional Practice (DDR&PP) and/or Unit of Assessment leader.

Application process:

To apply for one of the Impact Champion roles, please submit a short statement (suggested length 300 words) explaining your interest in the role and what you could bring to it. This should be sent by email to Professor Jonathan Parker by 21st December 2021.  The EoIs will be reviewed by the UOA Leader and DDR&PP.

The selection criteria used at EoI are outlined below. Each criterion carries a total possible score of 5. The role will be offered to the highest scoring applicant. A member of the panel will provide feedback to all applicants.

  • Knowledge of the REF and research impact (scored out of 5): Applicants should have the appropriate level of skill and knowledge to help them support the development of impact in their UOA. It is expected that Impact Champions will predominantly be practising researchers and will have a breadth of understanding of research across their Faculty.  They are also expected to have an understanding of the REF assessment process and of research impact.
  • Experience of external engagement and / or impact development (scored out of 5): Impact Champions are expected to be able to provide advice and direction to colleagues who want to develop their research impact. Experience of engaging with external organisations or developing your own research impact would be of benefit in this role.
  • Commitment, motivation and enthusiasm (scored out of 5): Being an Impact Champion is a big commitment and the role has the scope to help shape impact development at BU. Applicants need to be committed to the role, as well as showing the enthusiasm and motivation needed to support their UOA.

A  role description is available here: UOA Impact Champion Role Descriptor-Nov 2021.

Updated HRA amendment tool now live

Please see below and note that from now any amendment made should be using version 1.6 of the document.

‘What: An updated amendment tool has been released for use when submitting amendments for health research studies

Who: All researchers and sponsors

When: Released 6 December

We’ve also made some other changes to the amendment tool to make it easier to use including:

  • improved guidance in the submission tab
  • changes to the radio selection buttons to make it clearer to complete and view once converted to a pdf
  • changes to help users avoid common mistakes

You can get all details on the changes we’ve made in the Change Record in General Guidance tab on the tool. Please start to use the new version (1.6) for all new amendments from 6 December 2021. We will continue to accept amendments using version 1.5 for two weeks. We will not accept amendments submitted on V1.5 after 20 December 2021.’

Please see this link for further information.

Postgraduate Researchers and Supervisors | Monthly Update for Researcher Development

Postgraduate researchers and supervisors, hopefully you have seen your monthly update for researcher development e-newsletter sent earlier last week. If you have missed it, please check your junk email or you can view it within the Researcher Development Programme on Brightspace.

The start of the month is a great time to reflect on your upcoming postgraduate researcher development needs and explore what is being delivered this month as part of the Doctoral College Researcher Development Programme and what is available via your Faculty or Department. Remember some sessions only run once per year, so don’t miss out.

Please also subscribe to your Brightspace announcement notifications for updates when they are posted.

If you have any questions about the Researcher Development Programme, please do not hesitate to get in touch.

Natalie (Research Skills & Development Officer)
pgrskillsdevelopment@bournemouth.ac.uk 

PGR Virtual Poster Exhibition | Taalia Nadeem

The 13th Annual Postgraduate Research Conference, hosted by the Doctoral College.

Taalia Nadeem (PhD, BUBS) with this poster entitled: Understanding the social representation of uncrewed aerial vehicles (UAVs): how public and stakeholder views empower or constrain pathways to adoption.

Click the poster below to enlarge.

UAVs now support various purposes including within healthcare logistics. There are benefits of using UAVs, but their capabilities are challenged by the public. A solid understanding of public acceptance of UAVs is important to develop appropriate regulatory strategies therefore, the following research questions arise: What is the influence of mass media on UAV perception? What attributes and perceived risks of UAVs influence adoption? How do personal attributes affect views of UAVs? A mixed method approach is proposed including a phase of qualitative research to understand concerns and identify segments according to attitudes, behaviours, or values. This will be followed by a large-scale questionnaire.  Studies demonstrate that mainstream media is the main source of information about UAVs, but due to lack of knowledge, the public is unable to make a more informed opinion, and this calls for a deeper understanding of people’s knowledge of UAVs.


You can view the full poster exhibition and pre-recorded presentations on the conference webpage.

If this research has inspired you and you’d like to explore applying for a research degree please visit the postgraduate research web pages or contact the Doctoral College dedicated admissions team.

PGR Virtual Poster Exhibition | Zhiqi Li

The 13th Annual Postgraduate Research Conference, hosted by the Doctoral College.

Zhiqi Li (PhD, FMC) with this poster entitled: Deep learning for scene flow estimation: methods and applications.

Click the poster below to enlarge.

Scene flow estimation aims at obtaining structure information and 3D motion of dynamic scenes. It has long been an interest of research in computer vision and 3D computer graphics. It is a fundamental task for various applications like autonomous driving. Compared to previous methods utilizing image representations, many recent researches build upon the power of deep analysis on point clouds and focus on point clouds representation to conduct 3D flow estimation. In this survey, we comprehensively review the pioneering literature in scene flow estimation based on point clouds, delve in detail into their learning paradigms and present insightful comparison between the state-of-the-art methods using deep learning for scene flow estimation. Furthermore, we introduce various higher-level scene understanding tasks (object tracking, motion segmentation, etc.) which could benefit from the latest progress on scene flow estimation. The paper concludes with an overview of foreseeable research trends for scene flow estimation.


You can view the full poster exhibition and pre-recorded presentations on the conference webpage.

If this research has inspired you and you’d like to explore applying for a research degree please visit the postgraduate research web pages or contact the Doctoral College dedicated admissions team.

PGR Virtual Poster Exhibition | Shell Smith

The 13th Annual Postgraduate Research Conference, hosted by the Doctoral College.

Shell Smith (PhD, FHSS) with this poster entitled: Does motorcyclists’ identification, perception, and knowledge towards risk change regarding their motorcycling qualifications and experience?

Click the poster below to enlarge.

Motorcyclists are one of the most vulnerable road user groups in the U.K. with an average of 6 deaths and 94 serious injuries per week. A common collision scenario is a road user driving across the path of a motorcyclist. Consequently, the research questions ask where motorcyclists and car drivers are directing their visual attention and hazard perception and whether there are differences between advanced motorcyclists and advanced car drivers vs standard trained motorcyclists and car drivers. Prior research specifically targeted at motorcycle collision prevention is limited, with only 15 studies using eye-tracking methodology. To target gaps in the literature; this is a mixed methods study using qualitative interviews, questionnaires, and eye-tracking. Initial findings indicate that motorcyclists and car drivers demonstrate different visual attention patterns. Thus, it is possible to change driving and motorcycle test training to teach how to direct visual attention and cognition to hazards.


You can view the full poster exhibition and pre-recorded presentations on the conference webpage.

If this research has inspired you and you’d like to explore applying for a research degree please visit the postgraduate research web pages or contact the Doctoral College dedicated admissions team.

Dr. Samreen Ashraf: Keynote Speaker at the PGR conference- Bournemouth University

Dr. Samreen Ashraf was invited as a Keynote Speaker at the 13th Annual Postgraduate Conference organised by the Doctoral College- Bournemouth University on 01/12/21.

The keynote covered Samreen’s research topic of multiple identities where she talked about juggling multiples identities successfully. Though everyone holds multiple identities, but this session was focused on PGR’s multiple identities. Discussing questions like, who we are/how we would describe ourselves and what determines our behaviour in certain situations enabled the audiences to reflect on their respective journeys.

Drawing upon Samreen’s own PhD journey, the session was ended by bringing in the positive side of having multiple identities and the ways to utilise them in our best interest.

UK Government policy week on the Blog: the R&D roadmap

In the future, as we look back at the years dominated by COVID-19 and the policies of the government of the time, one of the emergent themes through the discourse is that of the role of research in UK society, and how research is critical to the future of our society and economy. This is visible through the rapid development of the Oxford AstraZeneca vaccine (a triumph in scientific excellence, agile internal investment, technology transfer and partnership working) but look more closely and you will see a plethora of policy documents that articulate the importance of R&D as we look towards a post COVID world. In this blog post, I explore how the government’s R&D roadmap illustrates this trajectory…

 

UK Research and Development Roadmap (webpage) - GOV.UK

Since January 2020, the national R&D funding landscape has shifted abruptly in response to global events and a decisive policy trajectory outlined by the UK government. This includes (1) the UK’s departure from the EU and associated uncertainty of funding from the EU post-Brexit, (2), the impact of the COVID-19 crisis and resultant diversion of funding and activity and (3) the expectation that UK Universities will play a pivotal role in national economic recovery further to the lockdowns required to curb the spread of COVID.

In response to these elements, the Department for Business, Energy and Industrial Strategy published on 1 July 2020 the UK Research and Development Roadmap. The roadmap is in the developmental stage and seeks to test how the UK can:

  • increase our investment in research, unlocking discoveries and applying research to solving our most pressing problems in government, industry and across society;
  • become world-class at securing the economic and social benefits from research;
  • support entrepreneurs and start-ups and increase the flow of capital into firms carrying out R&D enabling them to scale up;
  • attract, retain and develop the talented, diverse people and teams that are essential to delivering our vision;
  • take greater account of place-based outcomes in how we make decisions on R&D in the UK, ensuring that our R&D systems make their fullest contribution to our levelling up agenda;
  • provide long-term flexible investment into infrastructure and institutions;
  • be a partner of choice for other world-leading research and innovation nations, as well as strengthening R&D partnerships with emerging and developing countries;
  • engage in new and imaginative ways to ensure that our science, research and innovation system is responsive to the needs and aspirations of our society.

But what does this mean for researchers? I’d suggest future implications will be larger investments in riskier ideas (the famous moonshot), a greater emphasis on impact (more still), more freedom of movement of researchers/scientists (theoretically at least), a more diverse research ecosystem and a huge amount of emphasis on place (as part of the broader context of levelling up – i.e. that R&D expansion will help the UK become more equal).

There is a clear expectation that Universities are a key enabler in this strategy as the UK looks towards the recovery required in the post-COVID-19 future, but, only as part of a wider system that is seeking to reduce bureaucracy. This perhaps creates tension for the policymakers given the current Whitehall perception of where bureaucracy lies (i.e. within Universities – which are thought to be far less agile than industry).

This makes it essential for anyone working in research to consider how to respond to these changes to position itself appropriately to become a net beneficiary of the shift in the funding landscape. Even though details remain scarce as to specificities of the roadmap and how it will enrich the research environment for researchers day to day….

What we don’t know, and still don’t know, is exactly how this roadmap will be administered. We were expecting further announcements this side of Christmas, however, it is looking less and less likely, with the focus of the treasury being diverted elsewhere.

So how do you prepare? I always suggest reading the political runes i.e. the overall trajectory of travel now, rather than await specific funding calls. With the national economic recovery perhaps better than expected, I would expect in 2022 we will see announcements of big investments and changes to the national research ecosystem.

As a research community, this means that we need to have a clarity of vision of the big research ideas that can transform society, ready to articulate these through our external narratives and funding calls when they arrive. Collaboration and dialogue is essential for this, and perhaps somewhat starved, thanks to COVID. So perhaps if I have one piece of advice that is to engage with colleagues and allow yourself the space to explore our big research ideas.  BU has a huge amount to offer through the R&D roadmap; I’d highly recommend we collaborate and articulate how we further it to deliver the societal impact that we are so brilliant at doing as a University.

Announcing the WAN Wellness Mini-Retreat Dec 15

Announcing the (rescheduled) WAN Wellness Retreat fast approaching!

Our WAN (Women’s Academic Network) Wellness Mini-Retreat has been rescheduled to the morning of Wed 15 December. The chance to take care of ourselves under expert tutelage is just what we need after a frenetic semester and before the Christmas madness begins. So join us for a morning of relaxation, recuperation and recovery with friendly folk and our amazing SportsBU Wellness Guru and current WAN convenor, Dr Melsia Tomlin-Kräftner.

Details:

Date and time: Wed 15 December, 10.00-13.00.

Venue:  Ashdown Leisure Centre, Canford Heath, Poole (free parking and easy access to Talbot Campus and buses to Lansdowne)

 Retreat Programme and participation requirements:

  • A mid-morning practice of Yoga, ChiRestore & Relaxation to rejuvenate the body.
  • Bring your yoga mat, a large towel, socks & hoodie/woolly.
  • Water, fruits and cereal bars will be provided.
  • Be prepared to stretch…

Please note: The WAN wellness retreat welcomes all members with inclusive activities accessible for people with various levels of disabilities. Just email your requirements so Melsia can be ready to support you.

 Don’t delay – please RSVP to ahamidi@bournemouth.ac.uk

Not a WAN member yet? No problem.

If you are woman academic or PGR and would like to join WAN and access our events just email scrabtree@bournemouth.ac.uk

This week’s FMC research process seminar: working with industry/ government. Tuesday 7th December at 2pm on Zoom

You are warmly invited to join us on Zoom this week for an hour of talking research process.

Research Meets Strategy: Tales from the Traverse – by Prof Julian McDougall

This talk will share some reflections on recent projects working with industry / government funders (ITV, BBC and DCMS) with a clear strategic pathway in mind for what media literacy can do to solve a problem for them. This is very different to other studies we have worked on within the same research field (eg with AHRC, EU, British Council). It’s not the research design or the conceptual framework that’s different, but what the findings need to do for the funder. So, the idea is to talk through this experience, offer some suggestions and invite insights from others who’ve hiked the same traverse.

Tuesday 7th December at 2pm on Zoom.

https://bournemouth-ac-uk.zoom.us/j/9292103478?pwd=UzJnNTNQWDdTNldXdjNWUnlTR1cxUT09

Meeting ID: 929 210 3478

Passcode: rps!4fmc

UK Government policy week on the Blog: UKRI and Research England

This week on the BU Research Blog we are taking a close look at the UK Government’s policies and mechanisms to support research. We will look at the R&D Roadmap, the Advanced Research & Invention Agency (ARIA), the levelling-up agenda, the UK Innovation Strategy, and the R&D People & Culture Strategy. Today, we’re looking at UKRI and Research England and considering their missions and plans.

UK Research & Innovation (UKRI) was launched in April 2018, following a recommendation by Sir Paul Nurse’s review of the research councils and aims to increase integrative cross-disciplinary research. It is a non-departmental public body sponsored by the Department for Business, Energy & Industrial Strategy (BEIS). It brings together the seven disciplinary research councils (including ESRC, AHRC and NERC), Research England and UK Innovation. UKRI, which is led by Chief Executive Officer Professor Dame Ottoline Leyser, brings these nine councils together to deliver an ambitious agenda. The UKRI Corporate Plan sets out UKRI’s goals, ambitions and objectives, as well as providing examples of how UKRI is working in partnership to tackle local, national and global challenges. The plan sets out the four elements of how UKRI will deliver on its mission, these are:

  • to convene and catalyse by listening to and connecting diverse communities to create new combinations, and working in partnership with others
  • to incentivise the development of a research and innovation system that realises its vision via its choices, policies and behaviour
  • to invest in people, ideas and infrastructure
  • to conduct high-quality research and innovation

The UKRI Corporate Plan is delivered through the nine councils, each of which has a Delivery Plan. These are summarised in the UKRI Corporate Plan; however, if you are applying for funding from one of the councils (such as AHRC or EPSRC) then it is important to read that council’s delivery plan as that will explain what the council’s priorities and what research they want to invest in. You can access all the Delivery Plans here: https://www.ukri.org/about-us/what-we-do/delivery-plans/#contents-list.

 

Research England is one of the nine councils brought together by UKRI. It oversees the functions of UKRI in relation to university research and KE in England. This includes: research and KE grant funding in England (e.g. QR and HEIF); developing and implementing the Research Excellence Framework (REF); overseeing the sustainability of the higher education research base; managing the UK Research Partnership Investment Fund; and administering HEIF and the Knowledge Exchange Framework (KEF).

Research England’s Delivery Plan set out its mission as to “create and sustain the conditions for a healthy and dynamic research and KE system in universities, while driving the transformation in university capacity and capability that will deliver the government’s target of 2.4% of GDP invested in R&D by 2027.” The approach is to understand and support university success and use this information to create a more healthy and dynamic university system in England and to deliver strong outcomes for the economy and society.

Research excellence is a key focus of Research England (and UKRI). Universities are encouraged to cultivate and implement an open research agenda; foster the development of early-career research talent; promote equality, diversity and inclusion; and broaden the skills of the next generation. Research England’s work in terms of research excellence is split into three areas:

  1. Research assessment (e.g. the REF; the Future Research Assessment Programme).
  2. Research culture (e.g. research metrics; open access; research integrity; interdisciplinary research; high-performing research; public engagement).
  3. People (e.g. equality, diversity and inclusion; postgraduate researchers).

You can read more about Research England’s work in each of these areas of research excellence here: https://re.ukri.org/research/.

Conversation article: Women’s sport is on the way up – but more needs to be done to secure its future

Dr Keith Parry and Dr Rafaelle Nicholson co-author this article for The Conversation about the challenges facing women’s sport… 

Women’s sport is on the way up – but more needs to be done to secure its future

Chelsea Women’s Sam Kerr takes a shot at goal during an FA Women’s Superleague match against Arsenal Women.
Andrew Orchard sports photography/Alamy

Keith Parry, Bournemouth University; Beth Clarkson, University of Portsmouth, and Rafaelle Nicholson, Bournemouth University

The delayed 2020/21 Women’s FA Cup final is finally taking place. Two London rivals, Arsenal and Chelsea, and some of the best players in the world make this a sporting event worthy of a grand stage such as Wembley Stadium. The timing of the final, December 5, is significant and ironic, as on December 5 1921 the Football Association banned women’s football.

The ban was because sports were believed to be unsuitable for females. Fifty years on from the end of this ban, women’s football is now where it belongs, at the “home of football”.

This is just one of many significant developments in women’s sport that have happened recently.

In summer 2021, English cricket’s new Hundred tournament attracted the highest attendance for a women’s cricket event ever, with a total attendance at the games of 267,000. The opening game of the American women’s soccer Challenge Cup, meanwhile, became the most-watched match in league history with 572,000 viewers, a 201% increase on the previous record. And in England, a “landmark £7m deal” was struck with broadcasters to show Women’s Super League football matches on free-to-air and subscription services.

It’s been claimed that interest in women’s sport is thriving. However, there are concerns regarding the future of women’s sport due to the COVID-19 pandemic. More needs to be done to assure its future.

The need for caution

We research key governance aspects of women’s sport and, while we agree there has been much improvement, our research also suggests that areas of inequality remain and more needs to be done by governing bodies, organisations and policymakers. While women’s sport is currently popular, changes are needed for its success to be sustained.

For instance, when men’s and women’s sports are governed by the same organisation, the decisions made typically prioritise men’s sport. Recent accusations of institutional racism highlight the issues when sports are run by hypermasculine, failed male athletes – they make decisions that benefit themselves and those that resemble them (men).

This is an issue that has worsened over time. Historically, many women’s sports were governed separately and run wholly or mainly by women – for example, the Women’s Football Association was in charge of English women’s football until the Football Association took over in 1992, and the Women’s Cricket Association ran women’s cricket until 1998 when the England and Wales Cricket Board gained control. But since the 1990s, women’s sport has typically been run by men with little knowledge of women’s sport, who tend to prioritise what they know.

This privileging of men’s sport was particularly the case at the start of the COVID-19 pandemic. The exception to this was in North America where women’s football has its own governing body, and where during the pandemic, women’s football was prioritised – a new tournament introduced and new commercial partners found. In other countries, women’s sport was simply cancelled.

Another area of concern is that sports media coverage, which is now the way most people access sport, continues to be dominated by men’s sports. This pattern is not helped when those who talk and write about sport remain predominantly men. Our research shows that when women have greater involvement in sports journalism there’s greater coverage of women’s sport. The challenge is breaking into the “boys’ club” of sports journalism.

We also found that women’s sport is both under-valued and under-sold. Women’s sport often receives less investment in marketing and promotion. As a result, spectators see it as less exciting and less spectacular than men’s sport.

This research also found that women’s games are often scheduled in the middle of the workday or early on weekdays, rather than primetime slots on weekday evenings or weekend afternoons. This scheduling creates problems because spectators are often not able to attend when games are during work hours or when children’s sport is taking place.

Women’s sport is often only accessible on pay-TV, limiting the potential audience. Recent research shows that when matches are moved onto free-to-air channels, the sky is the limit. A study for the Women’s Sport Trust recently showed that the broadcast audience of women’s sport in the UK has grown from 46.8 million in 2019 to 51.1 million in 2021. Much of this increase comes from new coverage of women’s cricket and women’s football, and gender-parity in Olympic coverage.

A roadmap for sustained success

So, while the future of women’s sport looks bright, inequalities remain. We propose a five-point “roadmap” detailing the changes that are needed for the success of women’s sport to be sustained:

• Ensure that the governance of women’s sport has women in visible leadership positions, to prioritise it and ensure that any decisions support the interests of women’s sport. Otherwise, if men run both men’s and women’s sport they will continue to prioritise the male version.

• The sports media workforce needs greater diversity. Although we focus on gender here, sports media is dominated by white men.

• The marketing and presentation of women’s sport need to be on a par with men’s sport. While men’s sport has greater investment in these areas it will continue to be seen as superior to women’s sport. There needs to be unity in how sports clubs communicate with fans about their men’s and women’s teams.

• Women’s sport needs consistent prime time scheduling (as seen with women’s football in England this season), rather than during the day when the majority of fans are at work and cannot attend.

• Coverage of women’s sport needs to be on free-to-air television – if it is not, awareness of it will drop.

If these points can be addressed, we believe that women’s sport will continue to thrive, not just now, but well into the future.The Conversation

Keith Parry, Deputy Head Of Department in Department of Sport & Event Management, Bournemouth University; Beth Clarkson, Senior Lecturer in Sports Management, University of Portsmouth, and Rafaelle Nicholson, , Bournemouth University

This article is republished from The Conversation under a Creative Commons license. Read the original article.