Tagged / media

FIF-backed PR History network launched in Barcelona

EU, Fusion, Uncategorized

The European Public Relations History Network (EPRHN), which has been supported in its formation by FIF, was launched at European Public Relations Education and Research Association (EUPRERA) Congress in Barcelona on October 3-5. The event, held on Friday October 4, was attended by 29 delegates from 12 countries.

“After more than a year’s planning, EPRHN is now in operation and has 50 active supporters from 18 countries across Europe”, said Prof Tom Watson of the Media School. “FIF has enabled it to get to the take-off stage and aided the very positive response found in Barcelona.”

Prof Watson also organised a panel session (the only one approved for the Congress) on developing the history of PR in Europe. It drew leading scholars from universities of Leipzig (Germany), Bucharest (Romania), Pompeu Fabra (Spain), as well as Prof Watson. It was chaired by the Italian practitioner/commentator Toni Muzi Falconi.

Refereed papers from Prof Watson and Drs Tasos Theofilou and Georgiana Grigore, also Media School, were presented at the Congress in well-attended sessions with several requests for copies of the papers afterwards, especially for the research on engaging employees with organisational Corporate Social Responsibility planning.

EUPRERA PR History Panel: (l-r) Toni Muzi Falconi (Italy); Prof Adela Rogojinaru (Romania); Prof Tom Watson (BU), Prof Jordi Xifra (Spain) and Prof Gunter Bentele (Germany)

Dr Tasos Theofilou (l), Dr Georgiana Grigore (c) and Prof Tom Watson (r) at EUPRERA Congress, Barcelona

I’ll bet you it’s a baby!

Uncategorized

 

 

The new royal baby has been born.  Good news for Kate and William and also for the betting shops.  Apparently a large number of people bet on a girl being born on the estimated due date July 13th, and the punters seem to believe the gender would be female.  As a consequence, a large amount of money was made by UK betting shops.   The next bet is, of course, on his name.  Some websites seem to suggest the bookmakers favoured the name James, such as a website in the Netherlands (http://wereldnieuws.blog.nl/politiek/2013/07/19/britse-baby-kan-nu-ieder-moment-komen).  A Canadian website suggested a few days before the birth that “James or George were the favourites” for a boy (http://o.canada.com/2013/07/17/escape-from-royal-baby-media-circus-leads-to-londons-betting-shops/.  On the webpages of one of the UK’s larger betting shops today’s  (22nd July) top 13 boys’ names were: George, James, Alexander, Louis, Arthur, Henry, Phillip, Albert, Spencer, David, Thomas, Richard & Edward.

 

Betting on aspects of the royal birth and baby is a way of being involved in the same way that betting on your football team to win its first away-game of the season is part of being a supporter for some.  Luckily, there are many more options to waste your money, punters can also put money on the colour of his hair, baby’s first word, and if you want to wait a little longer for your money:  the name of his first love, age of first nightclub visit photograph, first official visit overseas, whether the prince will ever compete in the Olympics, and the university where he will study.

 

 

Prof. Edwin van Teijlingen

Centre for Midwifery, Maternal & Perinatal Health

School of Health & Social Care

Bournemouth University, UK

 

 

 

 

 

Squeezing the pips from a conference with social media

BU research, Uncategorized

Please forgive the self-publicity, but I would like to share my recent use of social media to promote BU, research, a conference and papers.

Last week, I attended the annual International Public Relations Research Conference (IPRRC) in the US, where I presented three papers, one with a US co-author. It’s the largest conference in the field, drawing 101 papers over three days and attendance in the order of 150-175 academics, graduates and some practitioners.

To broadcast involvement in the conference, I used my personal blog to present a daily summary of interesting papers:  http://fiftyonezeroone.blogspot.co.uk/. The blog posts have had over 210 visits so far and were also circulated on LinkedIn, Twitter and Google+. There have been many re-tweets (RTs), plus appreciative emails and direct messages via Twitter.

A short summary of “top 10 research tips” was written for the prmoment.com website which has around 30,000 users, worldwide. It was posted on the site’s blog and is included in this week’s publication: http://blog.prmoment.com/ten-pr-research-tips-from-bournemouth-universitys-professor-tom-watson/

The outcomes of this type of activity will be long-term and hard to measure, but as I was the only UK delegate at IPRRC this year, it has given BU, our research and industry knowledge an international platform of expertise and insight to present ourselves. The capital cost was almost nil, as I used my own netbook, Wi-Fi was free and the time component was less than an hour a day. Try this approach at your next conference or internal event.

Tom Watson presenting at IPRRC 2013

Euro PR history network backed by Fusion

Awarded & submitted bids, BU research, EU, Featured academics, Fusion, Uncategorized

IHPRC at EBC - Scene for first EPRHN meeting

A proposal to develop an innovative Europe-wide network of researchers in the history of public relations field has been supported by the Fusion Investment Fund (FIF).

The European Public Relations History Network (EPRHN) was formed in mid-2012 by Prof Tom Watson and backed by EUPRERA (European Public Relations Education & Research Association) as a priority project for the next three years. It was set up to identify archives and resources, undertake collaborative research, and prepare bids to European research bodies and PR industry organisations.

The field of public relations history has been developed at BU over the past four years, mainly through the establishment of the International History of Public Relations Conference (IHPRC).

Prof Watson said: “there has been increasing interest in the conference and PR historical research in Europe over the past 3-4 years but it has largely focused on national histories, personalities or phenomena. Collaborative research, across national boundaries, has yet to emerge. There is little shared knowledge of archival resources, where they exist or can be created.”

So far, 35 academics and practitioners from 12 countries have shown their interest in EPRHN. Its first publication, a catalogue of archives and resources in seven countries has just been published.  A EPRHN planning meeting will be held at BU after IHPRC in June.

Within The Media School, the network will also help develop European aspects of the Centre for Media History (CMH). CMH is already developing relationships with universities in Sweden and northern Germany. CMH and EPRHN will, it is hoped, foster the recruitment of PGR students interested in media and communication historical research.

The Fusion funding will allow EPRHN to hold a planning event at BU after IHPRC in late June and for Prof Watson and Dr Tasos Theofilou, who is working with him on both PR history projects, to attend EUPRERA’s annual conference in Barcelona in October. At EUPRERA, they will hold the network’s first formal meeting and workshop. [Photos by Minna-Liisa Nurmilaasko, PROCOM Finland].

IHPRC 2012

Fusion supports new PR research collaboration in Asia

Awarded & submitted bids, BU research, Featured, Featured academics, Fusion, REF Subjects, Research news, Research themes, Uncategorized

Prof Tom Watson teaching at Chulalongkorn University

For several years, the Media School (TMS) has been developing a relationship with Chulalongkorn University in Bangkok, Thailand. Chula, as it is known, is rated as the No.1 university in the kingdom.

The SMN award allows the development of a collaborative project between TMS and the Faculty of Communication Arts at Chula to organise an academic conference on public relations in Asia in Bangkok on November 18-19.
The conference will provide a platform for academic research on public relations history, current theory and practice, and future trends. In particular, it will investigate Asian (i.e. non Anglo-American) perspectives of public relations and will be the first dedicated conference to do so.

Prof Tom Watson, who is a co-chair of the conference, says the SMN funding “will lead to the development of a sustainable academic and research partnership between the two universities. It will enable BU staff participation in cross-cultural research with Thai colleagues. The conference will also place BU in a leadership role on research into cross-cultural communications and international public relations.”

Dr Ana Adi is working with Prof Watson on the project. She taught at Chula in mid-2012 on a staff exchange. She and at least one other TMS academic will be attending the conference and presenting papers.

The conference collaboration started with attendance by Chula’s Dr Napawan Tantivejakul at the International History of Public Relations Conference 2011 at BU, which began a dialogue about a joint conference with an Asian focus. This was cemented when Prof Watson visited Chula in November last year as a visiting professor and negotiated the arrangements. It is hoped that there will be 16 speakers, plus two keynotes, and 50 delegates at the November event.

Science and the Media – Invitation to participate

BU research

The new ‘Science and the Media’ research cluster, situated in the Media School, is holding a mini-conference on Wednesday, 12 December from 2 to 4:30 pm (in CG01, Christchurch House).

We are hoping to involve all BU colleagues and doctoral students engaged in research on a topic related to this broad theme, so please consider joining us.

If you would like to make a short, informal presentation describing what you are researching (15 minutes or so, followed by questions), kindly get in touch with one of us asap. We will be pleased to add you to the afternoon’s programme.

Many thanks, and with best wishes

Stuart (and Shelley and An)

 

Brief bios:

Stuart Allan’s science-related publications include Environmental Risks and the Media (co-edited, 2000), Media, Risk and Science (2002), and Nanotechnology, Risk and Communication (co-authored, 2009). Recent co-written journal articles have appeared in New Genetics and Society (2005), Science Communication (2005), Health, Risk & Society (2007), Public Understanding of Science (2009), and Journal of Risk Research (2010), amongst others. In 2011, he edited a special issue of Journalism: Theory, Practice and Criticism focusing on the topic ‘Science Journalism in a Digital Age.’

Shelley Thompson lectures in Corporate and Marketing Communications in the Media School at BU. Shelley’s current research explores the framing of nanotechnology in the mainstream press, in both print and online contexts. Her research interests around science primarily link to communicating science to a non-specialist audience, especially looking at the ways the mainstream media frame emerging science and technology.

An Nguyen is Senior Lecturer in Journalism in the Media School at BU. His research interests include public engagement in science debates in the media and the role of journalists in facilitating that process. An area where he has explored these issues in-depth is public connections to climate change. He is writing a book, Science News and the Public, for Bloomsbury Academic.

Media Education Summit 2012 @ BU.

Research news

This week, BU hosted the 5th annual Media Education Summit. Over 60 delegates attended from all over the world, to hear a wide range presentations and to take part in themed conversations about the scholarship of learning and teaching in our field.

Keynote speakers included Caroline Norbury, the new Chief Executive of Creative England. She set the scene for the Summit and challenged all media educators to “get out more”!

Next we had Ian Livingstone – remember the Fighting Fantasy adventure books in the 80s? He started the Games Workshop and is now President of the videogame company, Eidos, home of Lara Croft. Ian talked about his NextGen report and the ICT curriculum in schools, which is now gaining quite a lot of traction.

Paul Lewis from The Guardian shared his thoughts on collaboration and what he called “layered journalism”. He used his own reporting of the riots last year in London and Birmingham as a case study, and showed how he used Twitter both as a source and a means to get close to the unfolding story.

Jon Dovey from the University of the West of England talked about his REACT project, which is a collaboration between UWE, Bristol, Bath, Cardiff and Exeter Universities. Funded by the AHRC, the project aims to bring together arts and humanities researchers and creative economy companies to work on a series of ‘Sandbox’ initiatives. It’s probably the best example of ‘Fusion’ I have ever seen, and has given us all a lot to think about.

The Media School’s Centre for Excellence in Media Practice (CEMP) started the Summit in 2008, as a forum to bring together those in the field of media and creative education. Since then we’ve been to Liverpool, Manchester, Birmingham and London and we are planning to hold the 2014 Summit outside the UK.

We filmed the keynotes, and they will start appearing on the website soon, if anyone is interested:

http://www.cemp.ac.uk/summit/2012/

Proposed Copyright Hub to Streamline Copyright Licensing

Publishing, Research Integritiy

Recommendations for the establishment of a Digital Copyright Exchange, contained in a final report into its feasibility, have just been published following a Department of Business, Innovation and Skills funded study undertaken by Richard Hooper, click here.

Given the amount of digital material available and likely to be created in the future, it is essential to streamline the process of copyright licensing. Having easier mechanisms to obtain the appropriate copyright licences will benefit rights holders and potential licensees.

The report recommends the creation of a not-for-profit industry-led, industry-funded Copyright Hub, and the establishment of a steering group to drive forward and oversee the design and implementation of the Hub.

The Copyright Hub will have five main purposes, to:

  • act as a signpost and be a navigation mechanism to the complex world of copyright
  • be the place to go for copyright education
  • be the place where any copyright owner can choose to register works, the associated rights to those works, permitted uses and licences granted
  • be the place for potential licensees to go for easy to use, transparent, low transaction cost copyright licensing
  • be one of the authoritative places where prospective users of orphan works can go to demonstrate they have done proper, reasonable and due diligence searches for the owners of those works before they digitise them

The Government’s response to these proposals is awaited.

Update on the Culture and MEDIA programme replacement ‘Creative Europe’

EU

The EC has released five short videos where questions on the Creative Europe (the successor to the current Culture and Media programmes, starting in 2014) are answered.  The videos cover questions such as why the proposal for the new programme combines the current Culture and Media programmes, the planned budget increase, the new focus on audience development, the new finance facility and the new programme objectives and are answered by Ann Branch, Head of the Culture Programme and Actions Unit from the Directorate General for Education and Culture (DG EAC).

These videos give you a great insight into what may come under this Programme and will allow you to really make plans for applying. You can also read this very helpful UKRO article on the Creative Europe Info Day to get even more insight.

 

Virgin Media Shorts Competition Opens to Entries (UK)

Funding opportunities, Uncategorized

The Virgin Media Shorts, which is a short film competition that champions undiscovered talent, has announced that its 2012 competition is now open to entries.

The competition is open to filmmakers and gives them the chance to show their work in cinemas, on TV, online and on mobile (via the mobile internet).  Prizes include: 13 film makers win a chance to show their work on 214 cinema screens nationwide; one winner will receive £30,000 to make their next film; and a People’s Choice winner will receive £5,000 of film funding and BFI mentoring.  Films must be in English or subtitled in English and be of a duration of up to 2 minutes and 20 seconds. The deadline for entries is 12 noon on the 12th July 2012.

Funding available from the MEDIA programme

EU

Support to Video on Demand and Digital Cinema Distribution:The Video on Demand and Digital Cinema Distribution scheme constitutes one of the ways in which the MEDIA 2007 programme ensures that the latest technologies and trends are incorporated into the business practices of beneficiaries of the programme.The main objective of this scheme is to support the creation and exploitation of catalogues of European works to be distributed digitally across borders to a wider audience and/or to cinema exhibitors through advanced distribution services, integrating where necessary digital security systems in order to protect online content. The deadline is June 25th.

Support for the implementation of Pilot Projects: The programme may support Pilot Projects to ensure that it adapts to market developments, with a particular emphasis on the introduction and utilisation of information and communication technologies. The deadline is June 18th.

Notes on Creative Europe proposal event available

EU

A few weeks ago I attende an event to discuss the EC’s Creative Europe proposal, which could be the successor to the MEDIA Programme. which looks like it will have a whopping €1.8 billion budget for 2014-2020. Notes from the event can be found on our I drive I:\CRKT\Public\RDU\Media Programme  and feature an outline of the proposal for Creative Europe, key stats and figures, what topics will be covered and key questions raised on the day.

Presenting student research internationally

Uncategorized

It’s a long way in place and time from October 2010 in the Media School to March 2012 at the International Public Relations Research Conference at the University of Miami in sunny Florida. That’s the journey that BAPR graduate Lauren Willmott has taken from first thoughts on her dissertation to presenting the results at the conference, along with academics and practitioners from 24 countries and over 100 other papers.

Lauren Willmott and Prof Tom Watson at IPRRC Miami

Lauren’s research on the use of Twitter as a crisis communication tactic was supervised by Prof Tom Watson.  It reviewed two transport crises in 2009 and 2010 and investigated the role and usage of the 140-character medium in keeping passengers, their families and the media abreast of the news.

The investigation won her the Wessex CIPR award for the best public relations dissertation and also helped Lauren gain a position at the leading international PR consultancy A&REdelman in London where she works on Olympics-linked accounts. The firm also sponsored her attendance at the conference.

With Prof Watson’s assistance, an abstract from the dissertation was submitted to the prestigious Miami conference, and chosen for presentation. “This is a highly competitive review process with an acceptance rate of less than 50 per cent. Lauren’s research was pitted against some of PR’s best known academic researchers and so it was a real success that the jointly-authored paper was accepted,” said Prof Watson. “It was also the only paper accepted from a first author/early researcher who was not on a postgraduate or doctoral programme.”

So on Saturday March 10, Lauren presented her paper and got feedback (and applause) on the paper and for next stages of research. Amongst the responses to Lauren and Tom was that the paper’s standard was much higher than expected from US bachelor-level graduates: “Are all your students producing work as good as this?”

“Lauren’s achievement in presenting her paper at this high international level shows that BU students, with supportive supervision, can share the stage with the best researchers. It’s been a rewarding experience for everyone involved,” said Prof Watson.

Lauren’s verdict was, “It was amazing to be given the opportunity to present my dissertation in front of professionals who had inspired my research topic. The conference enabled me to network with a diverse range of PR professionals and as a result I have been presented with several opportunities such as Skyping into a lecture of students at the University of South Florida to talk about working in a London agency.”

Interested in Media or IT? Then these new Calls for Proposals may be of interest…

EU

MEDIA 2007: The EC  has launched a call for proposals for the provision of training under the MEDIA 2007 Programme. One of the measures to be implemented under this Decision involves improving the continuous vocational training of professionals in the audiovisual sector, so as to give them the know-how and skills needed to create competitive products on the European and other markets.  The call for proposals EACEA/5/12 is the last continuous training call to be launched under MEDIA 2007 and offers a two-year framework partnership agreement. The deadline is 16 April 2012.

CIP-ICT PSP: The EC has launched the 2012 CIP-ICT PSP call under the Information and Communication Technologies Policy Support Programme (ICT PSP) which is part of the Competitiveness and Innovation Framework Programme (2007 to 2013). There are a number of funding opportunities available including pilot work and thematic networks. The deadline is 15.05.12 and the indicative budget is 127m Euros.

Towards ‘Impact’ – promoting research online

Guidance

As the spectre of “Impact” looms before us in REF 2014, I’d like to share a case study on developing interest in research in academic and practitioner communities. I don’t claim that it’s best practice but there may be some ideas for others to consider.

Two of my related areas of research in the public relations field are measurement and evaluation of campaign effectiveness and the history of public relations. Over the past two years I have brought them together in historical research into the evolution of public relations measurement and evaluation. This has already resulted in conference papers and a publication in the leading impact factored journal, Public Relations Review.

 My most recent research has been into a controversial measure called Advertising Value Equivalence (AVE). It is widely used but has been effectively banned by leading public relations professional bodies. Next month, I will be presenting a paper on the history of AVE at the International Public Relations Research Conference in theUS. That paper will later be revised and submitted for a leading journal.

 Knowing there is a world-wide interest the debate over AVE, I prepared a short “popular” version of the paper and targeted it at the Research Conversations blog of the US-based Institute for Public Relations, which is well-regarded and widely read.

It appeared on February 15 as ‘So, Where Did AVEs Come From, Anyway?‘ and immediately started an online discussion.

Taking the article’s URL, I then placed it with introductory text on three relevant LinkedIn groups for PR history, media measurement and theUK’s lead professional body. Online discussions have taken place on two of these groups. The URL was also sent out via my two Twitter accounts (@historyofpr and twatson1709). Each has resulted in retweets of the URL, including some by leading social media commentators. There have also been positive comments.

Within just two days, the use of social media has enabled the summarised research to reach potentially interested, relevant audiences around the world. And I have still to present the paper next month. Only time will tell whether “Impact” has been created but social media has help pave the way for knowledge transfer and industry engagement.

 Any feedback on how I could have organised the social media dissemination more efficiently would be welcomed.

Prof Tom Watson, The Media School

BU academics win AHRC grant!

Awarded & submitted bids

We heard some excellent news at the end of last week that BU academics Dr Bronwen Thomas and Dr Julia Round, both based in the Media School, have been awarded funding from the AHRC!

The research project, due to start imminently, aims to understand the impact of digital transformations on the reading process. Digital technologies have made it much easier for readers to participate in a wide range of activities around their reading, including connecting with other readers, commenting on a range of texts, and even writing stories themselves.  Online communities and fan forums present researchers with a wealth of data not only on what readers are reading, but how they are reading and engaging with texts. This data is potentially invaluable, especially in a context where reading is supposedly in decline, and where new devices such as ereaders are threatening to supplant the printed book.  This project will investigate the implications of these changes, and how they may potentially benefit a wide range of stakeholders, including those working in education and in the creative industries, as well as academics interested in readers and audiences.  The research will provide insights into emerging forms, practices and epistemologies amongst readers, while also reflecting on the ethical and methodological implications for researchers engaged in this kind of activity.

This is an excellent achievement, congratulations Bronwen and Julia 🙂

Bronwen and Julia’s successful proposal was reviewed internally via our internal peer review scheme (the RPRS) prior to submission, and they also received support from Martin Pickard during one of his grant writing sessions. BU regularly hosts these sessions with Martin – keep an eye on the Blog for the next one to be advertised! It is strongly advised that all research proposals are reviewed via the RPRS prior to submission. See our RPRS webpage or contact Caroline O’Kane for further details.