Tagged / media

Surrogate mother producing faulty goods: commodification of childbirth

Over the weekend an interesting story appeared on the BBC news and in the Sunday papers.  The story goes that an Australian couple left a Thai surrogate mother with a baby who is genetically their child.  The reason for this abandonment is that the baby is not perfect.  If that is not bad enough the couple has taken the healthy twin sister of this baby back home to Australia.  Some newspapers reported that the Australian parents knew that the baby had Down’s syndrome from the fourth month of gestation onwards, but that they did not ask until the seventh month  – through the surrogacy agency – for selective abortion of the affected fetus.    The surrogate mother, Pattaramon Chanbua, says that the couple were told: (a) that she was carrying twins and (b) that one of the twins had Down’s syndrome as well as heart problems. The surrogate mother refused the intervention on the grounds of her Buddhist beliefs.

Surrogacy is often a commercial transaction e.g. in the USA, although such a ‘business contract’ is not legal in the UK (Ireland 2011) and some parts of Australia as widely reported in the media.  However, in this case the Australian couple had paid Pattaramon Chanbua (a mother of two) to grow and carry the baby for them. She told the BBC that she had engaged in the surrogacy deal to get money to pay for the education of her other children.

This case epitomises several aspects of life that are of interest to sociology: (a) the commodification and commercialization of life (and health); (b) inequality and exploitation; and (c) globalisation.  Commodification refers to the process by which something that was not originally bought and sold becomes a good or service, i.e. a commodity that is for sale.  As we become more modern and with economic progress/the rise of capitalism, more and more parts of our lives become commodified.  Modernisation changes society and its social institutions and organisations. Economic development is based on industrialisation, but is also strongly linked to urbanisation, mass education, occupational specialisation and communication development, which in turn are linked with still broader cultural and social changes (Inglehart 1997).

The second key issue sociologists are interested in is inequality and the link between poverty and poor health.  In a global perspective where we, people in high-income countries, or so-called developed countries exploit people in low-income countries (or Third World, developing countries or under-developed countries).

Thirdly, globalisation refers to the world becoming a smaller place, both in terms of physical travel as well as the way we perceive it (Simkhada & van Teijlingen 2009).  It takes us less time to travel to London, Paris, Kathmandu than it took our parents’ or grandparents’ generation, and at the same time the information about a disaster or a  human tragedy story such as this one in Thailand reaches us more or less instantaneously.  At the same time, modernisation and globalisation, particularly in many low-income societies, are contributing to rapid socio-cultural changes.

Surrogacy as commodification

Surrogacy is the commodification of a couple having a baby themselves.  Other social solutions from the past to the problem of not being able to conceive include: (a) having more than one wife, a solution for men in a patriarchal society; (b) for women sleeping with their husband’s brother, to increase the likelihood that the baby ‘looks like’ the husband; and (c) adopting someone else’s child.

We must remember that aspects of maternity care have always been commodified.  Rich British families in the nineteenth century would have been paying a wet nurse to breastfeed their babies and a nanny to look after their children whilst instant formula baby milk bought from a shop has been replacing breastmilk supplied by the baby’s mother for nearly a century.

We don’t think surrogacy is the interesting issue here, we should ask ourselves the more basic question ‘What makes us think that every birth and every baby is going to be perfect or even okay?’

One explanation is, of course, that we have seen a rapid decline in the number and the proportion of babies dying in high-income countries such as the UK over the past century and a half.  Women having better nutrition, fewer children, having one’s first child later (but not too much later), better sanitation, and improved obstetric care have all contributed to making childbirth safer now for both mother and baby than ever before in the history of humanity.   However, these changes have also affected our ways of thinking about childbirth (Mackenzie Bryers & van Teijlingen 2010).

Social scientists recognise a social model and a medical model of childbirth (van Teijlingen 2005; van Teijlingen & Ireland 2013).  The former sees childbirth as a physiological event in women’s lives.  Pregnant women need psycho-social support, but not necessarily high-technology interventions by doctors.    The medical model stresses that childbirth can be pathological, i.e. every pregnant woman is potentially at risk.  The medical model argues that every birth needs to be in hospital with high-technology screening equipment supervised by expert obstetricians.  In other words, pregnancy and childbirth are only safe in retrospect.  In terms of social changes, we have moved from a more social model to a more medical model in a society which is more risk averse.

 

 

Edwin van Teijlingen1 & Jillian Ireland2

  1. Professor of Reproductive Health Research, Centre for Midwifery, Maternal & Perinatal Health, Bournemouth University.
  2. Visiting Faculty, Centre for Midwifery, Maternal & Perinatal Health, Bournemouth University; Midwife & Supervisor of Midwives, RCM learning Rep. Poole NHS Hospitals Trust.

 

 

References:

Inglehart R. (1997). Modernisation and post modernisation: Cultural, economic, and political change in 43 societies. New Jersey: Princeton University Press.

Ireland, J. (2011) Reflections on surrogacy-using the Taylor model to understand and manage the emotions in clinical practice, Essentially Midirs, 2(9): 17-21.

Ireland, J., van Teijlingen, E. (2013) Normal birth: social-medical model, The Practising Midwife 16(11): 17-20.

MacKenzie Bryers, H., van Teijlingen, E. (2010) Risk, Theory, Social & Medical Models: a critical analysis of the concept of risk in maternity care, Midwifery 26(5): 488-496.

Simkhada, P.P., van Teijlingen, E. (2009) Health: a global perspective, In: Alder, B. et al. (Eds.) Psychology & Sociology Applied to Medicine (3rd edn.), Edinburgh: Elsevier: 158-159.

Teijlingen van, E. (2005) A critical analysis of the medical model as used in the study of pregnancy and childbirth, Sociological Research Online, 10(2) Web address: http://www.socresonline.org.uk/10/2/teijlingen.html

 

Visiting Spanish historian researches PR archives

Since June 30, Professor Natalia Rodriguez Salcedo of the University of Navarra in Pamplona, Spain has been a visiting scholar at BU, based in the Corporate & Marketing Communications academic group in The Media School.

During a four-week period, she has undertaken detailed research in the archive of the International Public Relations Association (IPRA), which was the first major PR association established in Europe in 1955. The IPRA archive was developed by Professor Tom Watson in 2011.

It is an important source of information about PR’s evolution in the immediate post-World War 2 world and the field’s international expansion in the second half of the 20th century.

“Archives like that of IPRA are always difficult to find and provide essential material for PR historians,” said Professor Rodriguez Salcedo. She has also undertaken research at BU’s Library, including its special collection of historic PR books. As a result of her research, she and Professor Watson are exploring future research collaboration on the development of the PR sector in Europe, especially philosophical and practices approaches that evolved separately from the US.

Professor Rodriguez Salcedo also observed Professor Watson’s editorial and reviewing roles in developing a six-book series, ‘National Perspectives on the Development of Public Relations’ which is being published by Palgrave-Macmillan. She will be a contributor to the fifth book of the series, ‘Western Europe Perspectives’, with a chapter on the history of public relations in Spain.

During her stay Professor Rodriguez Salcedo, who is a member of the European Public Relations History Network, attended the 5th International History of Public Relations Conference at BU on July 2-3, at which she delivered a paper on the formation of the first Spanish PR consultancy and chaired a conference session.

Professor Natalia Rodriguez Salcedo discusses the IPRA archive with its founder, Professor Tom Watson

 

Today’s slides from ROMEO project

 

Thank you very much for all of you who attended today’s presentation of the joint project between the University of Aberdeen, Bournemouth University and the University of Stirling.  For those who missed the session or who asked for a copy of the slides after the session, please find these included in the BU Research Blog.

ROMEO Edwin June 2014

The project was funded by National Institute for Health Research Health Technology Assessment (NIHR HTA) programme (09/127/01).  Therefore, I must point out that “views and opinions expressed therein (and here) are those of the authors and do not necessarily reflect those of the HTA programme, NIHR, NHS or the Department of Health.”

 

As with all HTA reports the final report and a ten-page summary are both freely available online, see:

www.journalslibrary.nihr.ac.uk/__data/assets/pdf_file/0019/118180/FullReport-hta18350.pdf

 

Prof. Edwin van Teijlingen

Centre for Midwifery, Maternal and Perinatal Health.

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Congratulations to Sheetal Sharma (HSC)

Congratulations to HSC PhD student Ph.D. Sheetal Sharma who was co-author on a blog today on the recently published Lancet series on Midwifery.  The blog is illustrated with some of Sheetal’s beautiful photos from her Ph.D. research fieldwork in Nepal.

 

Prof. Edwin van Teijlingen

Centre for Midwifery, Maternal & Perinatal Health

Bournemouth University

 

 

Successful BU Festival of Learning debate of media and fear in childbirth!

Yesterday saw the lively debate organised by Prof. Vanora Hundley on the motion: ‘The media is responsible for creating fear in childbirth.’

 

Elizabeth Duff from the NCT and HSC Prof. Edwin van Teijlingen affiliated with the Centre for Midwifery, Maternal & Perinatal Health and against the motion argued Joanne Dewberry (http://joannedewberry.co.uk/about-joanne/ ), independent blogger, journalist and successful business woman and Dr. Ann Luce from BU’s  Journalism and Communication Academic Group

The debate was part of BU’s Festival of Learning event to explore the role of the mass media in shaping such beliefs and identify whether media portrayals are responsible for rising rates of intervention.  The audience voted in favour of the motion, but the media team managed to get some people to reconsider their views on the impact of the mass media on women’s view of childbirth.

Professors Vanora Hundley and Edwin van Teijlingen

CMMPH

3rd edition of ‘Evaluating Public Relations’ published

The third edition of the enduring public relations text, Evaluating Public Relations, has been published by Kogan Page. Much revised by authors Professor Tom Watson (Media School) and former lecturer Paul Noble, the book has greater emphasis on the measurement of social media and concepts of value created by that communication.

“When the first edition of Evaluating Public Relations came out in 2005, it mostly dealt with the measurement of media relations activity”, Professor Watson said. “In it, we included a chapter on how to measure PR-influenced coverage on a no- or low-cost basis. An updated version is included in the latest edition.

“But the world of PR practice has moved on and so the book includes the measurement and evaluation of social media, more focus on outcomes rather than outputs, and advice to meet increasing demands that PR/communication delivers value to the organisation.”

Professor Watson said that the new edition calls for PR/communication practitioners to take “a big step forward in the planning and strategy-setting processes.”

“Not only should communication objectives align with organisational objectives, but practitioners must ensure that communication is part of the organisation or client’s own objectives.”

The third edition includes new and revised chapters based on Professor Watson’s research into the history of PR measurement and his work, with Professor Ansgar Zerfass of Leipzig University, on methods of performance management in PR/communications.

“Six-hit” for PR History

Collating and editing six books on the history of public relations is one of the main projects being undertaken by Professor Tom Watson of the Media School during his FIF-supported study leave.

The books will be the first-ever study of PR’s history outside North America. Collectively the series is entitled “National Developments in the Development of Public Relations: Other Voices” and is being published by Palgrave in its new Pivot model.

The first book, Asian Perspectives in the Development of Public Relations: Other Voices, is now in production and will be published in May. It will be followed by Eastern Europe and Russia (being edited), Middle East & Africa, Latin America & Caribbean, Western Europe and a final book of essays on the theorisation of public relations history.

“In public relations literature for several decades, it was assumed that PR was an American invention,” Prof Watson said. “And American scholars nationalistically purveyed that world view. Since the start of the International History of Public Relations Conference at BU in 2010, it was evident that PR and informational/promotional communications have many sources which depend on social, political and cultural influences.

“This series will shift the historiography of PR and related methods of communication away from the US to the ‘other voices’ of the series title. It is an important development that keeps BU as a world leader in PR and media/communication history research, alongside the work of the Centre for Media History.”

Prof Watson says publication of the series should be complete by mid-2015. Each Pivot volume is up to 50,000 words and is published by Palgrave in e-book and print-on-demand formats. The publisher undertakes to publish each book within three months of its submission.

PR education history archive now online

An insight into the first decade of PR education in the UK has just been posted online. It is the archive of the Public Relations Educators Forum (PREF) from 1994 to 1999, its most active years. It can be found at: http://microsites.bournemouth.ac.uk/historyofpr/files/2010/03/PREF-Archive-1994-1999.pdf

Catalogued by Professor Tom Watson of the Media School, it illustrates the growth of PR education which began in 1987 in Scotland and a year later in England. PREF was founded in 1990 to bring the new cohort of PR educators together and help negotiate the academia-industry connection. As Bournemouth University (then Dorset Institute of Higher Education) was one of the first two UK universities to launch undergraduate studies in PR, the PREF archive also adds to university history.

It wasn’t an easy relationship with particular tension in the mid-1990s over industry’s attitude to the quality of graduates and its desire to impose a skills-led training curriculum on universities. This was resisted by PREF, as correspondence and evidence of meetings shows.

“This archive shows the teething pains of new academic-led education faced with industry’s desired for trained technicians. The positive news is that PR was an academic area in which women took leading roles from the outset,” Prof Watson said. The online archive contains copies of PREF’s newsletters and membership lists which show the rapid expansion of PR education in the UK.

The PREF archive is one of several projects to advance scholarship in public relations history being developed by Prof Watson during his Fusion Investment Fund-supported Study Leave.

 

Bangkok conference “a big success”

Speakers and delegates from 10 mainly Asian countries voted the 1st International Corporate and Marketing Communication in Asia Conference, held in Bangkok on November 18-19, “a big success”

The FIF-supported conference went so well that planning is already under way for the 2014 conference, also to be held at Chulalongkorn University in the Thai capital.

Representing BU at the conference were Prof Tom Watson, a co-organiser, and Dr Ana Adi, both of the Media School. Tom was a second day keynote speaker while Ana presented the outcome of research by her and Nathaniel Hobby on social media monitoring in higher education.

The conference, held at the Faculty of Communication Arts, was opened by the host’s Vice-President, Assoc Prof Dr Sittichai Tudsri. Including the Thai and UK organisers, 30 papers were presented by academics from Australia, Egypt, Germany, Hong Kong, India, Indonesia, Malaysia, and Singapore.

“The conference especially sought Asian perspectives: alternatives to Anglo-American models of theory, practice and education. In this aspect it succeeded to everyone’s satisfaction,” Prof Watson said. “I believe that several international joint research projects will develop from the 2013 conference, which is also a major step forward.”

He said that delegates had welcomed the conference as filling a major gap in corporate and marketing communication academic discourse in Asia. “This reflected well on BU and I’m grateful for the FIF support that helped us devise and develop the conference. It’s an investment that has long term reputational and research value.”

Already, a Media School team researching CSR has linked with colleagues at Chulalongkorn University and a further connection with an Indonesian researcher may follow soon. The BU-Chula link was confirmed at the conference.

(L-R) Conference organisers Prof Tom Watson and Assoc Prof Jirayudh Sinthuphan with keynote speaker Prof Dr Ansgar Zerfas (Leipzig University)

Research website training sessions

On Monday many of you will have seen Rebecca Edwards’ blog post giving more information about the new research website. It explains why BU is developing it, when the site will be live, how it will work and addresses some frequently asked questions that have cropped up in discussions.

If you missed this post you can view it here.

The new website will have a host of additional features, making it easier for you to update and add your own content. It provides a considerably improved platform for integrating a wider variety of content, such as image galleries and videos.

Research website screengrabTraining sessions are taking place over the next two months. You can book a session online or contact Rebecca Edwards for more information.

Using the website is surprisingly easy and in the sessions you’ll learn how to upload, edit and tag content. Rather than carrying out training sessions with ‘dummy’ test material, we would like to use the time for you to upload relevant content to your research theme.

We’d be grateful if you could please have something available that you can upload during the training session. Examples could include:

–          New or recent images

–          Videos

–          Details of a new research project

–          Details of successful grant applications

–          A profile of a post graduate researcher

–          Information about planned or recent public engagement activity

Rebecca Edwards or I will be happy to answer any questions in the meantime, so do get in touch. We look forward to seeing you at one of the training sessions.

New Book Announcement: Protest Camps

Protest Camps hits indie bookshops and digital shelves worldwide today. Co-authored by Bournemouth University’s Dr. Anna Feigenbaum, Fabian Frenzel (Leicester) and Patrick McCurdy (Ottawa), Protest Camps takes readers on a journey across different cultural, political and geographical landscapes of protest.

From Tahrir Square to Occupy, from the Red Shirts in Thailand to the Teachers in Oaxaca, Protest Camps covers over 50 different protest camps around the world over the past 50 years, offering a ground-breaking and detailed global investigation. Drawing on a wealth of original interview material, the authors argue that protest camps are unique spaces in which people enact new forms of democratic politics.

Protest Camps is now available at local booksellers and for online order  in the UK. To find out more on the broader Protest Camps Research Network visit protestcamps.org  and follow the project on twitter @protestcamps

 “Feigenbaum, Frenzel and McCurdy’s wonderful book brings a fresh perspective to our understanding of contemporary political action … A fine achievement.”

– Professor Nick Couldry, London School of Economics and Political Science

 “This book provides a captivating cartography that helps heal the chasm between how we live our everyday life and what our political ideas are, how we protest against the old world whilst proposing new ones.” 

 -John Jordan, co-founder of ‘Reclaim the Streets’ protest movement

To celebrate the launch of Protest Camps, the authors are participating in events across the UK and beyond:

October 19th – London Anarchist Bookfair, Queen Mary University of London
October 21stThe Organisation of the Organisationless – Talks in Digital Culture #1, King’s College London
October 26th – Edinburgh Independent Radical Book Fair 2013
October 29thNew Perspectives on Anarchism and Management, Centre for Philosophy and Political Economy at University of Leicester
October 30th –Protest Camps and Dissent PR Speaker Series at Bournemouth University
October 31st –Institute for Protest and Social Movement Studies at Technische Universitaet Berlin
November 2ndESRC Festival of Social Science event, Creating Worlds Together: A workshop on Experimentations and Protest Camps, Birkbeck, University of London
November 8th – tbc, Johannesburg, South Africa, Wits University
November 13th to 14thPSA Media and Politics Group Conference, Bournemouth Univeristy
November 20th to 21st – Leicester, Generations of Protest Conference, DeMontford University