Category / Digital and technological futures

Bournemouth University Recognised at IEEE Artificial Intelligence Conference for Work in Human-Centred AI

Professor Huseyin Dogan was honoured with both the Best Service Award and the Best Paper Award at the 2025 IEEE International Conference on Artificial Intelligence held in Silicon Valley, USA. This recognition highlights the importance of Human-Centred AI and Professor Dogan’s valuable contributions to the area.

Professor Dogan travelled to Silicon Valley in May 2025, supported by funding from Google, USA, to lead a special track focused on Human-Centred AI. The track included 24 paper presentations and addressed the crucial need for ethical considerations in the development and application of both autonomous and collaborative Human Centred AI systems.

The conference organisers stated that “these honours are a testament to Prof Dogan’s outstanding contributions and dedication to the field.”

IEEE International Conference on Artificial Intelligence

Bournemouth University’s commitment to shaping the future of User Experience (UX) and Human-Centred AI extends beyond this prestigious conference. Professor Dogan also recently led a highly anticipated workshop at CHI 2025 in Yokohama, Japan, on “Defining a User Experience Research Point of View” also funded by Google. The ACM Conference on Human Factors in Computing Systems (CHI) is globally recognised as the premier international forum for research in human-computer interaction.

This influential CHI workshop was a collaborative effort, organised alongside leading experts in the field: Stephen Giff (Google, USA), Renée Barsoum (Admiral, UK), Elizabeth Churchill (MBZUAI, formerly of Google and the ACM), and Alan Dix (Swansea University, Wales, UK). The participation of such prominent figures highlights the significance of the topic and BU’s contribution to the international research community.

CHI Conference Photo

These recent successes highlight Bournemouth University’s growing influence in the critical field of Human-Centred AI and User Experience research. Through international collaborations and impactful engagement at leading conferences like IEEE AI and CHI, the university is actively contributing to the discussion around developing AI systems that are both effective and aligned with human values.

 

Pioneering Research to Tackle Maternity Disparities: BU Academics Lead Major NIHR Initiative

We’re thrilled to announce that Bournemouth University (BU) is at the forefront of a significant national effort to address inequalities in maternity outcomes. Two distinguished professors from across our faculties, Professor Huseyin Dogan and Professor Vanora Hundley, have been appointed to lead crucial workstreams within the prestigious National Institute for Health and Care Research (NIHR) Maternity Disparities project over the next five years.

This vital initiative aims to make a tangible difference in the lives of mothers and babies by tackling the complex factors that contribute to disparities in maternity care and outcomes.

Professor Huseyin Dogan will co-lead the Digital, data, monitoring, evaluation and implementation science workstream. His expertise will be instrumental in leveraging innovative digital tools and robust data analysis to better understand and address existing inequalities. This workstream will focus on developing effective strategies for monitoring progress and ensuring that evidence-based interventions are successfully implemented in practice. Prof Dogan has also played a pivotal role in curriculum innovation at BU, co-founding several innovative MSc programs, including the UK’s first MSc Digital Health.

Professor Vanora Hundley has been appointed as a Capacity Training and Development Lead. As part of the Capacity Development Group, she will be responsible for developing an ambitious programme to inspire, develop and support the next generation of maternity disparities researchers. Vanora will also oversee the capacity development programme within the MIHERC collaboration. She is an experienced mentor for career young researchers and has received international recognition for her work in mentoring clinical academics: Sigma Nurse Researcher Hall of Fame (2020) and a European Recognition award (2023).

Adding further strength to this ambitious project, Professor Edwin van Teijlingen and Dr Deniz Cetinkaya will also be integral members of the team, providing their expertise and support over the next five years.

This significant involvement in the NIHR Maternity Disparities project is also anticipated to bring substantial research funding to BU, with projections estimating over one million pounds will be secured over the next five years through their respective roles and internal consortium project proposals. This investment will further fuel their research and impact in this critical area.

In a proactive move to lay the groundwork for the NIHR project, the BU team has collaborated with Sheffield Hallam University to establish the Maternal & Infant Health Equity Research Centre (MIHERC). This dedicated centre will serve as a hub for cutting-edge research, collaboration, and knowledge sharing in maternal and infant health equity. We encourage you to explore the centre’s website for more information: https://miherc.org/.

MIHERC is already actively engaged in shaping the discourse around these critical issues. The team has commenced the organisation and chairing of impactful events, including the upcoming Artificial Intelligence for Maternity and Women’s Health and Wellbeing session at the International Conference on Artificial Intelligence in Healthcare (AIiH 2025). Further details about this exciting session can be found here: https://aiih.cc/maternity-and-women-health-wellbeing/.

Locally, the project will benefit from strong collaborations within Dorset. The team is working closely with NHS Dorset and Dorset Women CIC to address inequalities in women’s health.

This collaborative effort has already seen the launch of a valuable Women’s Health resource this month, demonstrating the immediate impact of this work.

The BU team is deeply committed to this crucial research and will continue to keep the wider community informed of their progress and key milestones over the next five years. This initiative represents a significant step forward in our collective efforts to ensure equitable and positive maternity experiences for all. Stay tuned for further updates!

The whole team at Bournemouth University 08.01.25

The whole team at Bournemouth University 08.01.25

Bournemouth University eHealth paper cited 40 times!

Yesterday, ResearchGate alerted us that the paper ‘Midwives’ views towards women using mHealth and eHealth to self-monitor their pregnancy: A systematic review of the literature’ [1] had reached 40 citations!  This paper has four Bournemouth University (BU) authors and one author, Prof. Gary Smith, who was FHSS Visiting Professor at the time of publication.  This literature review, published in 2020, sought midwives’ perspectives on women self-monitoring their pregnancy using eHealth and mHealth.

The paper fund that  midwives generally held ambivalent views towards the use of eHealth and mHealth technologies in antenatal care. They acknowledged the potential benefits of such technologies, such as their ability to modernise antenatal care and to help women make more informed decisions about their pregnancy. However, midwives were quick to point out the risks and limitations of these, such as the accuracy of conveyed information, and negative impacts on the patient-professional relationship.

This paper will contribute to our recently awarded NIHR funding to tackle inequalities in UK maternal healthcare as part of the NIHR Challenge Call: Maternity Disparities Consortium.  Profs Vanora Hundley and Edwin van Teijlingen from the Centre for Midwifery and Women’s Health, and Prof. Huseyin Dogan and Dr. Deniz Cetinkaya from the Department of Computing and Informatics collaborate in MIHERC (Maternal & Infant Health Equity Research Centre).   MIHERC is led by Prof. Hora Soltani at Sheffield Hallam University, and it is a partnership with Bournemouth University, the City of Doncaster Council and South Yorkshire Digital Health Hub as well as several charities and voluntary organisations.  Prof. Dogan has recently been appointed  the co-lead for the “Digital, data, monitoring, evaluation and implementation science” work stream of the NIHR Maternity Disparities consortium.

 

Reference:

  1. Vickery, M., van Teijlingen, E., Hundley, V., Smith, G. B., Way, S., Westwood, G. (2020). Midwives’ views towards women using mHealth and eHealth to self-monitor their pregnancy: A systematic review of the literatureEuropean Journal of Midwifery4(Sept.), 1-11. https://doi.org/10.18332/ejm/126625

 

Photo exhibition happening now at Talbot Campus – Ageing in a digital world

The photo exhibtion currently running in the Atrium Gallery space at Talbot Campus showcases the benefits and hurdles of ageing in a digital world from the stories of older adults.

This research project uses a method called Photovoice to capture images and stories on this topic
www.bournemouth.ac.uk/research/projects/perceptions-ageing-digital-world Photo exhibition – Ageing in a digital world

The project is co-created by academic researchers and local older adults, who are co-researchers and members of the ADRC Research Participation Group, after discussing the challenges they face with the digitalisation of society www.bournemouth.ac.uk/research/centres-institutes/ageing-dementia-research-centre/adrc-research-participation-group

The exhibition is on until 8th May.

 

For more information please contact Michelle mheward@bournemouth.ac.uk

A compassionate approach to Simulation: new national blog post published

The Association for Learning Developers in Higher Education (ALDinHE) have a national blog focussing on pedagogic practice and the student experience. Una Brosnan (Paramedic Science) and Debbie Holley (Nursing Sciences) collaborated to create the blog (extracts below) and the full blog is available here https://aldinhe.ac.uk/take5-122-from-accidents-to-aquariums-a-compassionate-approach-to-simulation/

#Take5 #122 From accidents to aquariums: a compassionate approach to simulation
“The world of simulation and immersive learning technologies is developing rapidly and in parallel to the existing and predicted future requirements of health and care on a global scale”.
[Enhancing education, clinical practice and staff wellbeing. A national vision for the role of simulation and immersive learning technologies in health and care HEE, 2020]
This #Take 5 reflects upon ways in which paramedic students responded to a compassionate pedagogical approach to debriefing groups after a high intensity simulation experience. Their experience through changing the ambience of the debrief transformed their session from one where students reported anxiety, insecurity where lecturing staff noticed students showing signs of stress to relaxed bodies, a calm atmosphere and a readiness for self and peer reflections. This was now a space where individual voices could be heard, and deep learning took place.
Studies have shown that students can find clinical simulation to be extremely stressful and anxiety provoking (Jowesy et al. 2020 and Mills et al. 2016). Could a potential solution to controlling the amount of stressor added by the educator be to embed compassionate pedagogies in clinical simulation training? Compassionate pedagogy is a teaching approach that emphasizes empathy, care, and understanding in the educational process by focusing on and creating a respectful and understanding learning environment. Here the students’ emotional, personal, and academic needs are recognised, fostering both their professional competence and well-being. This method enhances the development of compassionate, patient-centered care by modelling empathy in the educational process.
This short illustrative video clip shows the contrast between a high stress, high intensity environment (a rail crash scenario where students were expected to triage and the treat mannequins with different injuries) to their low stress environment (a virtual aquarium of tropical fish swimming and soothing water ripple sounds) enabled by using the resources available in an immersive classroom – a Blended Learning Interactive Simulation Suite (BLIS). The ‘classroom’ is a mixed reality platform, comprising three fully interactive walls, with any imaginable scenario projected onto them, with video, audio and tactile capabilities.
Creating an atmosphere of quiet and calm is enabled through transforming the immersive classroom into an ‘aquarium’, with rippling water and fish swimming. This dramatically different space offers the student an atmosphere reducing stress and anxiety caused by the simulation and a place to consolidate their learning.
https://youtu.be/ygFshwj-kSQ?si=fk2Jog11IspjvqQ7

Unlocking the data dungeons of higher education

Unlocking the data dungeons of higher education
Authors: Kitchenham, A., Holley, D. and Biggins, D.

Conference: International Technology, Education and Development Conference 2025

Dates: 3-5 March 2025

Abstract:
Higher Education in the UK operates under a regulatory framework, the Office for Students (OfS). The university sector needd to report on a series of data metrics, where education has been quantified into measurable outcomes. These are focused on continuation and completion of studies, as well as readiness and ability to secure professional work. However, recent literature has documented the complexity of computing metrics in an environment in which universities are in constant transition and adaptation, and how these adaptive processes impact student transitions, including from university to graduate work. Thus collecting data with precision and fair statistical assessment of outcomes across the sector remain a challenge for the government and the sector alike.
Learning analytics is a highly contested field which is implemented and used in very different ways across the sector. In some cases, the collection of data places greater emphasis on institutional compliance for reputational protection and as a tool for data driven narrative creation. At its most effective, it places the learner at the centre of the process and as the primary audience for its output. Emerging trends point to how it is increasingly embedded within day-to-day activities that encompass learners, educators and the institution. Our research indicates that it is most impactful when it supports data-informed pedagogic interventions.
Our research suggests three broad responses to data collection, collation and interpretations, where the institutional data gathered is actioned through very different strategic lenses. Best practice seeks to use this data to inform strategic and operational decisions; and to focus on the student experience, with a clear pedagogic rationale underpinning the sharing of data, that genuinely moves the student learning journey forward. The use and role of data can be characterised as a tool to defend the institution from external scrutiny; an intrinsic tool to inform course development or as instigator for dialogue (including self dialogue) by the learner. The learning design that frames and encompasses learning analytics impacts significantly on the user. It can be cold, dehumanising and context free with the data stored in what we terms as a ‘data dungeon’. It can be interpreted as a ‘data engine room’ driving forward the curricula and learning agenda; it can, we argue, at its cutting edge frame ‘data dialogue’; shining the light into the data dungeon. This paper will draw upon these themes and suggest a maturity model to ensure the data collected has meaning, use and value and contributes to a greater understanding of the measurement and understanding of learning gain.
https://staffprofiles.bournemouth.ac.uk/display/conference/402814

Research seminar and tech showcase 12.02.25: ICONIC (Intergenerational Co-design Of Novel technologies In Coastal communities) project

The Ageing and Dementia Research Centre are welcoming colleagues from Plymouth University to talk about the ICONIC project (see more details below) and showcase some of the technologies they have created.

 The team are interested in talking to any BU colleagues who work on co-design/digital health or immersive technologies and AI so please do come along (and let Michelle mheward@bournemouth.ac.uk know if would like to give a short presentation about your research).

 12th February 2025

11-1pm (presentations will be first and then tech showcase)

P222, Poole House, Talbot Campus

ICONIC Project

The ICONIC (Intergenerational Co-design Of Novel technologies In Coastal communities) project is exploring how co-design of novel technologies can support digital inclusion in Cornwall and Devon. The project recruited 99 participants to join intergenerational co-design workshops to create technologies that support access to environment, heritage, and community resources. The technologies include a social game, immersive heritage and underwater experiences, and a voice AI system accessed via a telephone call. The research team will be sharing their insights from the co-design process for each technology and discuss the effects of participation on digital inclusion.

  • Dr Rory Baxter is a Research Fellow at the Centre for Health Technology, University of Plymouth, working on the EPSRC funded Intergenerational Codesign Of Novel technologies In Coastal communities (ICONIC) project to address digital exclusion in Cornwall and Devon. The project involves the intergenerational co-design of technologies for supporting access to heritage, environment, and community resources. His previous work includes the ESRC funded GOALD and ERDF funded EPIC projects, which focused on digital health innovation co-design and evaluation to support healthy ageing. Prior to that he completed an EPSRC funded iCASE PhD, exploring human navigation and search behaviour, during which Rory developed VR-based experimental tasks using Unity, which were adapted for online platforms during the COVID-19 pandemic.
  • Dr Oksana Hagen earned a BSc in Electrical and Computer Engineering from NCTU (Taiwan), MSc in Computer Vision and Robotics through the Erasmus Mundus ViBOT program, and a PhD in Computing at the University of Plymouth. After a brief period in industry, Oksana joined Aldebaran AI Lab (France) under a Marie Curie Fellowship to focus on research in machine learning. She subsequently contributed to social robotics research for AgeIn project at the University of Plymouth. Currently, she is part of the ICONIC project, developing VoiceAI and underwater telepresence applications through co-design. Her research interests include machine learning, robotics and HCI.
  • Dr Marius Varga’s expertise sits at the intersection of game technology and user experience, with a focus on serious games and immersive experiences. Currently, a Research Fellow part of the ICONIC project, using a co-design approach, Marius leads the development of a multiplayer Social Game focused on seagrass conservation and for Extended Reality (XR), he is developing an immersive heritage experience in partnership with National Trust. Marius is also involved in digital health projects such part of Bridging project – focused on using XR training with autistic employees and employers and Glider project – addressing challenges in frailty through robotics, play and immersive technology.
  • Dr Linan Zhang holds an MA in East Asian Studies (Japanese) and an MSc in International Development from the University of Edinburgh. She later earned a PhD with Transtechnology Research at the University of Plymouth, where she developed a philosophical framework to ease the paradigm conflicts in knowledge sharing, drawing inspiration from an international health collaboration, a global health crisis, and the development discourse. She is currently an Associate Lecturer for i-DAT, a Research Fellow in Orbital Science, and the Media and Admin officer for the ICONIC Project at the University of Plymouth. Additionally, she serves as an Associate Editor for Leonardo Review.

Digital dementia care: How social media is shaping experiences of dementia

We’re thrilled to invite you to the second online seminar in the new ADRC series. This session will feature Dr. Catherine Talbot from Bournemouth University, presenting: Digital dementia care: How social media is shaping experiences of dementia.

With a rapidly growing population of people affected by dementia and increasing global emphasis being placed on early and timely diagnosis, it is vital to explore creative ways of supporting those affected. Social media has potential to mitigate some of the challenges associated with dementia, by facilitating social connectivity and access to information. Despite these possibilities, research in this area is scarce, and social media platforms are not designed with the specific needs of people with dementia or their carers in mind. In this talk, Dr Catherine Talbot will present the findings from her British Academy funded research, which aimed to explore the attitudes of people with dementia and their carers towards engaging with social media. She will also discuss how educational and technological initiatives can empower people with dementia to use social media safely and effectively.

The seminar is open to all Bournemouth University staff, students, community organisations, and anyone interested in the topic.
Please keep an eye out for upcoming seminars throughout 2025!
See you there!
Join Zoom Meeting
https://bournemouth-ac-uk.zoom.us/j/88106186753?pwd=G65UYAra4oQjjNN76HauXxsBmI0oib.1
Meeting ID: 881 0618 6753
Passcode: $30@u6Af

New research published on Artificial Empathy in the Metaverse

Dimitrios Buhalis new research published on Artificial Empathy in the Metaverse

Assiouras, I., Laserer; C., Buhalis, D., 2025, The Evolution of Artificial Empathy in the Hospitality Metaverse Era, International Journal of Hospitality Management, Volume 126, April 2025, 104063 https://doi.org/10.1016/j.ijhm.2024.104063

Highlights

  • Artificial empathy of intelligent agents can be strengthened in the metaverse.
  • The experimental nature can hinder the development of artificial empathy.
  • The interoperability is critical for the development of artificial empathy.
  • Enhanced empathy of AI agents in metaverse will improve customers’ reactions.
  • Opportunities and challenges arise in the development of human empathy.

Abstract

As hospitality enters the metaverse era, artificial empathy becomes essential for developing artificial intelligence (AI) agents. Using the empathy cycle model, computational empathy frameworks and interdisciplinary research, this conceptual paper proposes a model explaining how artificial empathy will evolve in the hospitality metaverse era. The paper also addresses customer empathy and responses towards AI agents and other human actors within the hospitality context. It explores how metaverse characteristics such as immersiveness, sociability, experiential nature, interoperability, blended virtual and physical environments as well as environmental fidelity will shape computational models and the evolution of artificial empathy. Findings suggest that the metaverse enables AI agents to form a seamless cycle of detection, resonation, and response to consumers’ affective states, facilitating the evolution of artificial empathy. Additionally, the paper outlines conditions under which the artificial empathy cycle may be disrupted and proposes future research questions that can advance our understanding of artificial empathy.

 

 

 

Impact of virtual reality on the well-being and travel experiences of people affected by dementia

I am undertaking a research placement as part of my studies on the MSc Foundations of Clinical Psychology. In my role as a research assistant, I have been working on a project that aimed to introduce the idea of travelling using Virtual Reality headsets for people with dementia and their caregivers/ family members. Virtual reality (VR) technology presents a promising means of bridging geographical divides and empowering individuals with dementia to participate in their communities in ways that were not possible prior to diagnosis. Additionally, research has demonstrated the value of virtual reality in helping people with dementia remember their past, revisit their hometown, or most treasured vacation spots. The purpose of this project is to evaluate how virtual reality can support people with dementia with travel and explore the impact on their wellbeing.

This is a collaborative pilot research study involving BU staff from the Ageing and Dementia Research Centre (ADRC) (Dr. Michelle HewardDr. Catherine Talbot, Dr. Michele BoardDr Aisling Flynn, Lyndsey Bradley) and the International Centre for Tourism and Hospitality Research (ICTHR) (Dr. Daisy Fan, Prof. Dimitrios Buhalis) alongside colleagues from PramaLife (Sue Warr and Jo Keats) and is funded with QR funding from the Department of Psychology. We collected data on campus, and I was able to support this and had an opportunity to engage with the participants. The participants were asked to come to 2 sessions. The first session consisted of a session in the Blended Learning Interactive Simulation Suite, also known as the BLISS room. In this room, the participants and their caregivers were given the chance to play interactive VR games of their choice on the walls or visit different parts of the UK, such as London and Oxford. The second session consisted of using the VR headsets, where the participants were able to use the headsets themselves, which allows them to virtually experience other parts of the world, by looking around and having access to a 360 view, of a location of their choosing, whether that be somewhere they had never been to or reminisce about places they have been.

Given this immense opportunity to relive and reminisce about their previous experiences around the world, and their respective homes, the reception was overall a positive one. The participants left feeling positive about having virtually visited places from their past and having engaged with places they have never been to or would like to go to in the future. They provided some useful insights and feedback to inform future research in this area. We now move towards analysing and publishing the data.

Roshin Sibu

For more information about this project please email Michelle mheward@bournemouth.ac.uk

DNS staff share their virtual reality research at AHSN Wessex

on behalf of Professor Debbie Holley

I am delighted to report that Dr Michele Board, Dr Heidi Singleton and I were invited to share our virtual reality research as part of the Wessex Academic Health Science Network webinar on 16.03.2023. Dr Board presented her work on ‘walk through dementia’, which brings the reality of lived experiences places the viewer in the shoes of the person with dementia. More information about this projects and the collaboration with the Alzheimer’s Society are available from the ADRC website.

Dr Singleton and I presented on our work on the mental health 360 video scenarios we created for student nurse education which have been embedded within the curriculum.

Evaluated via Focus group discussions (n=6 students) and an online survey (n=33 thus far); with 94% of nursing students reporting that the videos were extremely or very useful for their learning.  

“It flags up potential extra considerations in practice that you wouldn’t anticipate with just the theoretical teaching. You can better visualise.” (Student Nurse 31) 

“It made me feel confident in how to interact with an individual who may be having a mental health breakdown.” (Student Nurse 15) 

“It showed me that you can take time and check the correct information and repeat steps when assessing and treating a patient.” (Student Nurse 8) 

The learning resources mean that students can link theory to practice and can repeat the activity at any point during their course and from any location.

Thanks to the wider team Ursula Rolfe, John Moran, Emma Collins and our former colleague Jasmine Snowden,

 

Success in HEIF funding: VR Igloo

VR Igloo: Developing and evaluating a novel interactive virtual reality intervention for children with eczema

Team: Dr Heidi Singleton, Yaqing Cui, Dr Xiaosong Yang, Dr Emily Arden-Close, Professor Steven Ersser, Professor Debbie Holley, Dr Sarah Thomas, Richard Glithro, John Moran, Dr Andy Hodder and Amanda Roberts (Nottingham Support Group for Carers (NSG) of Children with Eczema).

Aim: To co-create a complex VR health intervention based on the guided imagery approach to treating eczema (Ersser et al., 2014); targeted at children (aged between 7 and 11 years of age) (complex intervention development). This intervention is not a medical device but addresses a clinical issue and can be used at hospital or in the home. Our processes and outputs will be congruent with some of the staging of complex intervention development advised by the Medical Research Council (2021).

Evidence from our small-scale PPI project (Singleton et al. 2022), points to the need for an interactive VR innovation that provides an immersive experience to distract from itchy eczema with minimal requirements for contact with the child’s face or hands. To tackle this problem, we will design and develop a prototype system of an interactive “mini-VR igloo headset”. We will work with the Department of Design and Engineering to design and develop the prototype.

In keeping with a person-based approach these ideas will be discussed with our PIER group and will form part of the developmental work with our Nottingham based charity stakeholder partner.

This Open Call HEIF funding will enable this cross faculty team to work together, with some additional paid staff, to accelerate and maximise the development of a complex intervention to enhance its potential for impact of this well-established VR Eczema project. It will also provide us with several prototypes to test at BU events.

Heidi, Steve and Debbie research as part of the Centre for Wellbeing & Long-Term Health, follow us at Twitter CWLTH_BU