Category / Creative, Digital & Cognitive Science

Feedback on FP7 EU bid – lessons learned from feedback

Awarded & submitted bids, BU research

Philip Alford (School of Tourism) and Mark Dover (Applied Sciences) put a consortium together and submitted an application to the EU FP7 program. The project title was Cloud Information Retrieval and Re-Use System and the bid was for nearly €4 million. The following summarises the project:

Tourism indirectly generates more than 10% of the European Union’s GDP and Tourism sector comprises SMEs employing less than 50 people Their respective diversity and fragmentation means that individual SMEs, and their often localised associations, lack the resources to generate and define sophisticated, sustainable marketing tools enabling the competitive campaigns required to maintain position and growth. The recent expansions in social networking and advances in Cloud Computing technologies and infrastructure now present an opportunity to develop sophisticated, dynamic, promotion and marketing tools for use by any SME, in any context – without any requirement for end-user knowledge of the configuration of the service delivery. CIRRUS is thus designed to develop such a universally functional framework, employing a suite of tools, supporting a simplistic dashboard interface, to enable sophisticated, dynamic, marketing input and provision of services at the individual, non expert, level across the many different sectors of the European tourism industry. CIRRUS will

1. Develop a novel, simplistic, non-expert dashboard interface to cloud content and usage enabling incorporation into web and marketing media.

2. Build a support framework behind the dashboard for tourism SMEs which embraces the new marketing paradigm of online customer-to-customer marketing and which is based on international best practice.

3. Conduct 4 Validation Case Studies from 3 European Countries, and different tourism perspectives (accommodation, attractions and events), illustrating enhanced business performance through CIRRUS use.

4. Build and adapt, through these case studies, the application and facilitate its deployment in the targeted countries.

5. Position the application for deployment, with input from both SMEs and SME-AGs, in member states beyond those immediately involved in the partnership.

We were unsuccessful with the application but got some useful feedback from the EU. In summary we needed to:

  • More fully describe the limitations of the current state of the art technology in tourism
  • Make the interdependencies of the work packages clearer
  • More adequately demonstrate the partners’ expertise in key areas
  • Improve the dissemination activities which are described but are not particularly targeted
  • Provide more detail on the exploitation plans of the SME partners

 

Would you like to travel? Categories for the latest round of Winston Churchill Fellowships have been announced and there is something for everyone

Funding opportunities, PG research

The Winston Churchill Memorial Trust is looking for people who:

  • Would benefit from experience overseas so that their effectiveness in their career or field of interest was enhanced
  • Are in a position to disseminate their new knowledge and examples of best practice for the benefit of their communities and the UK

In the past the School of Tourism has been particularly successful in obtaining these fellowships with 4 members of staff (and 2 spouses) gaining awards. The funding is good, and being a fellow opens you up to a range of networks and opportunities that are often not normally easily accessible.

The categories for this year are listed below, and seem to cover most areas of interest in the University.  It is important to pitch you application correctly, and there are qualifications as to who may apply (you need to be a British Citizen), so please feel free to come and have a chat.  Closing date is 2 October 2012. 

Science, Engineering & Technology: Applications are welcome from right across this wide field, especially with respect to the popularisation of science, reverse innovation and smart growth. 

Environment, Food & Rural Affairs: Those involved in the countryside, food production, environment and conservation, including those interested in the natural environment and biodiversity and waste management. 

Education: Applications are sought from those working to improve the achievement of students aged 5-19, with particular emphasis on English, Maths, Science and Technology. We are also seeking applications from Deputy Head Teachers who are future Head Teachers, in a joint project with the Farmington Trust. 

Business, Industry & Commerce: We are especially interested in those running Social Enterprises who wish to learn from models overseas, particularly in emerging markets. We’re also keen to receive applications for projects focussed on making Corporate Social Responsibility more effective.  

Medical and Health: Applications are welcome from across this wide spectrum, especially from those with an interest in alcohol-related health issues and continuity of care, both medical and management.  

Communities that Work: This category is for those working in all areas of developing stronger and more effective communities. (This is the second year of a joint project with The Rank Foundation). 

The Creative Industries: Applications are welcome from anyone in this wide field wishing to research new and innovative ideas from overseas.  

The Arts and Older People: Those providing opportunities for older people in all aspects of music, dance, drama and the fine arts. (This is the second year of a joint 3 year project with The Baring Foundation). 

Prison & Penal Reform: Those involved in prison and penal reform and related sentencing issues, who are interested in projects that reduce re-offending and contribute to a just, humane and effective penal system. (A joint project with The Prison Reform Trust and supported by the ICPS) 

Open: Anyone with an appropriate project not covered by other categories, including Exploration (expedition leaders only), and Music Education (a joint project with The Finzi Trust), should apply here.

Further details at: http://www.wcmt.org.uk/

 

 

 

Co-Director of CIPPM, Dr Dinusha Mendis, elected to the Executive Committee of the British and Irish Law Education and Technology Association (BILETA)

BU research, Uncategorized

Dr Dinusha Mendis, Senior Lecturer in Law, and Co-Director of the Centre for Intellectual Property Policy and Management http://www.cippm.org.uk/ was elected to the Executive Committee of the long-standing British and Irish Law Education and Technology Association (BILETA) in March 2012 http://www.bileta.ac.uk/Membership/Executive%20Committee

Formed in April 1986 BILETA exists to promote the use of technology in legal education throughout the UK and Ireland.  The Association liaises with academic organisations and professional organisations such as the Higher Education Academy http://www.heacademy.ac.uk/disciplines/law and British and Irish Legal Information Institute (BAILI) http://www.bailii.org/ Dr. Mendis also represents Bournemouth University on the Society of Legal Scholars (SLS) Council http://www1.legalscholars.ac.uk/about/council/index.cfm which was founded in 1908 and celebrates 104 years in 2012.

At the 2012 BILETA Annual Conference in Newcastle (http://www.numyspace.co.uk/~unn_mlif1/school_of_law/bileta/)  Dr. Mendis presented a paper analysing the UK Digital Economy Act 2010. This Act attempts to enforce copyright law in the online environment, for example against downloading and file-sharing. Infringing users will be given three warnings after which they can potentially be disconnected from the Internet, also known as ‘three-strikes-and-you’re-out’. The law is controversial, and still to be implemented. Dr Mendis considers the proportionality of the measure and its effectiveness in the context of fast moving technology.

Two new copyright papers by Business School Professors

BU research, Research news

Professor Ruth TowseProfessor Ruth Towse’s article What we know, what we don’t know, and what policy-makers would like us to know about the economics of copyright, published in the Review of Economic Research on Copyright Issues (2011, vol. 8(2), pp.101-120) was recently listed on Social Science Research Network’s (SSRN) Top Ten Download list for: Intellectual Property: Copyright Law eJournal.

Ruth Towse is Professor of Economics of Creative Industries in the Business School, and is Centre for Intellectual Property and Policy Management (CIPPM) co-director (economics).

Professor Paul Heald’s ongoing study exploring the public domain effects Professor Paul Healdof copyright law was reported on The Atlantic, among other places. It shows there are twice as many newly published books available on Amazon from 1850 as there are from 1950.

Paul Heald is Professor of Law at the University of Illinois and Professorial Fellow at the CIPPM, Bournemouth University. You can read more about Professor Heald’s work here.

Copyright levies & market growth: Kretschmer presents in Brussels

BU research, Research news

Professor Martin KretschmerBU’s Professor Martin Kretschmer presented his latest research on copyright levies to over 70 representatives from the European Commission, European Parliament and international organisations and firms including Google, Nokia and Apple in Brussels last week.

The event saw speakers thrash out the role of intellectual property (IP) in digital markets and particularly the barrier copyright levies pose to market growth. (The levy system adds a tariff to blank CDs, MP3 players, printers, PCs and other copying devices, and the money is given as compensation to the IP owner for loss of sale).

Professor Kretschmer’s research reported the results of three product CDsstudies (printer / scanners, portable music / video / game devices and tablet computers) and analysed the relationship between VAT, levy tariffs and retail prices in 20 levy and non-levy countries.

He argued that reproduction of files for personal use, storage or back up should fall under a (non-compensated) copyright exception as there is no harm due to loss of sale, but that file sharing, performance or social network activities will need a licensing solution.

Speaking alongside Kretschmer was Professor Ian Hargreaves; author of the ‘Hargreaves review’, which was conducted in 2011 for Prime Minister David Cameron, recommending an IP framework to support innovation and economic growth in the digital age.

Audio recordings and slides from the event, ‘Intellectual Property for Growth in Digital Markets’, can be accessed via the Bruegel website.

Developing software to improve quality of life for disabled people

Bournemouth University (BU) is proud to be a part of an exciting project, aimed at improving the quality of life for people with physical and learning disabilities.

The SHIVA Project (Sculpture for Health-care: Interaction and Virtual Art in 3D) brings together computer science groups, including the National Centre for Computer Animation (NCCA) at BU, and medical organisations working with disabled people.

Professor Alexander Pasko is leading BU’s contribution to the SHIVA project: “The main idea behind SHIVA is to give people with disabilities the opportunity to do something in the area of 3D as a way of enhancing their creativity and expressing themselves.”

The project team are currently identifying the requirements of the medical organisations, in order to develop exercises to support a range of different patient needs. These exercises will also offer a wider range of activities for patients, which can increase the chances of a successful rehabilitation.

NCCA staff at BU are developing the 3D modelling software, which can be driven by gestures, as well as hosting the HyperFun project, which is a programming and language software tool, used to create, visualise, and fabricate volumetric 3D models.

One example case the project team are working on is to help improve physical activity in patients who have suffered a stroke.

“We are also working with children who are born disabled,” explained Professor Pasko, “helping them with simple tasks that engage and activate the right side of the brain.”

The final stages of the SHIVA Project will be to raise awareness of the exercises within the medical profession, so they can be applied in the education or rehabilitation process.

The project aims to be completed by February 2014, when an exhibition will be held to display the work of the disabled participants. This will be made possible through the use of 3D printers currently available at BU.

The other organisations involved in the project are the University of Lille in France, the HOPALE Foundation from France and the Victoria School from Poole. For further information and updates visit the project website.

The SHIVA project is part-funded thanks to the action of the European Union and with a contribution of the European Regional Development Fund (ERDF)

‘World Leading Academic to attend Media School Symposium’

Research themes

Professor Robert Picard, of Harvard and Oxford universities has confirmed his attendance at the forthcoming symposium on New Economic Models in the Digital Economy.
The event is being hosted by the Advances in Media Management (AiMM) research group and Dr John Oliver and Dr Sukhpreet Singh say that they are delighted to have Professor Picard, the world’s foremost authority on media economics, in attendance. The event will involve a brainstorming session with academics from Brunel and Westminster universities aswell as senior executives from Virgin Media, The Telegraph, the CC Group and the British Film Institute.

The aim of the symposium is to develop collaborative project ideas to submit to the EPSRC’s forthcoming call on New Economic Models.

 

The BU Challenges: the way forward

BU Challenges, Fusion

The BU Challenges (previously the Research Themes) were launched in December at the first of the BU-wide Fusion events. The Challenges are societally-led, encourage cross-School working and collaboration, and will be the main vehicle through which our research is presented externally in future.

To discuss how to take the Challenges forward and foster collaborative working, Matthew Bennett would like to talk to all staff interested in the Challenges. Matthew will spend an hour per Challenge either in the Costa in the Atrium or in the Costa in Studland House and invites you to join him to talk about the way forward for each theme.

The session times are listed below:

Research Theme

Date and Venue
Creative and Digital Economy 11 January – 2.00 pm to 3.00 pmCosta Coffee Shop, Poole House

 
Culture and Society 12 January – 2.30 pm to 3.30 pmCosta Coffee Shop, Poole House

 
Environmental Change and Biodiversity 16 January – 2.00 pm to 3.00 pmCosta Coffee Shop, Poole House

 
Entrepreneurship and Economic Growth 18 January – 11.00 am to 12.00 pmCosta Coffee Shop, Studland House

 
Green Economy and Sustainability 18 January – 4.00 pm to 5.00 pmCosta Coffee Shop, Poole House

 
Recreation and Leisure 19 January – 10.00 am to 11.00 amCosta Coffee Shop, Poole House

 
Health, Wellbeing and Aging 25 January – 1.30 pm to 2.30 pmCosta Coffee Shop, Studland House

 
Technology and Design 23 January – 4.00 pm to 5.00 pmCosta Coffee Shop, Poole House

 

Radio heritage digitised and available on the British Universities Film & Video Council website

BU research

Watch this excellent short video from BU’s Professor Hugh Chignell who has worked with London Broadcasting Company’s independent radio news archive to digitalise over 8,000 tapes, creating a live history account which is now available on the British Universities Film and Video Council’s website: http://radio.bufvc.ac.uk/lbc/

To see other BU videos on YouTube go to the BU YouTube page.

 

httpv://www.youtube.com/watch?v=svdm_2f4V24

Consumer behaviour in virtual worlds

BU research, Research news

A prestigious journal has awarded two Bournemouth University (BU) academics the ‘Best Paper’ accolade for their work in the largely unstudied domain of consumer behaviour in digital virtual spaces, including video games, virtual communities and the web.

‘Concepts and practices of digital virtual consumption’, by BU’s Dr Janice Denegri-Knottand Dr Mike Molesworth, was among the most downloaded work published by Consumption Markets and Culture last year.

The paper examines digital virtual consumption (such as owning luxury cars in a video game), the relationship it has within the real material world and the appeal of consumption that is deprived of a material, physically tangible form.

Flying planes in a computer gameDenegri-Knott and Molesworth think of consumption on spaces like eBay, Amazon and World of Warcraft as somewhere between the consumers’ imagination and material consumption, and believe it is charged with transformative potential for its users.

Consumers can fulfil all sorts of daydreams, such as finding a designer dress on eBay, or performing the fantasy of being a powerful wizard. They don’t just look and ask ‘what might it be like’, but may ‘try on’ being an entrepreneur, someone with wealth, a collector, a trader, an advertiser, a criminal, a hero, a warrior, or many other ways of being.

Their roles are enhanced as the scripts available to them expand and can be tested within relatively small timescales. The digital virtual individual may be an avid collector one year, a warrior hero the next, and a successful entrepreneur the year after that. The video game player may be a successful criminal one week and a racing driver the next.

Denegri-Knott and Molesworth believe more emphasis is needed on the relationship between the virtual realm and the real-world and, as digital virtual consumption is largely unstudied, they propose an integrative view for further research.

“The paper was written in the spirit of mapping out potential avenues for research, and also to give us some kind of conceptual frame to make sense of consumption in emerging digital virtual spaces,” said Dr Denegri-Knott.  “We now have a body of work that looks at the way in which users consume through eBay, from which we have been able to draw some insights on the acceleration of consumer desire and the problems this creates. We now would like to develop the theme of transformative potential in digital virtual consumption; that is to see how consumers make sense of their experiences and how they integrate these into their everyday lives.”

The pair are also now researching the experience of owning digital virtual goods, in particular the ways in which consumers become attached to certain goods, and how they maintain their preferential stature.

Dr Denegri-Knott concluded: “We were both delighted and surprised to hear that our paper was so well received by the readers of the journal and by the judging panel.  This is a real achievement for the Emerging Consumer Cultures Group (ECCG).”

Using computational intelligence to develop predictive modelling that benefits organisations

BU research

Watch this excellent short video from BU’s Professor Bodgan Gabrys on the Computer Intelligence EU grant (INFER project) used to develop predictive modelling that’s applicable to multiple industries.

To see other BU videos on YouTube go to the BU YouTube page!

 

httpv://www.youtube.com/watch?v=8r5zGqCtVSc

RCUK Digital Economy theme: invitation to apply to participate in sub-theme workshops and networks

Research news

The EPSRC have recently announced a call for applications to participate in a number of workshops to develop research challenges and networks within the Digital Economy Theme:

 

Digital Economy Theme – The Research Councils UK Digital Economy (DE) Theme is supporting research to rapidly realise the transformational impact of digital technologies on aspects of community life, cultural experiences, future society, and the economy.

EPSRC leads the DE Theme on behalf of the partner research councils AHRC, ESRC and MRC, bringing together a unique community of researchers from diverse disciplines including computer science, engineering, social science, the arts and medical research; a combination of research and skills that coupled with user-led design will deliver impact.

Digital Economy Sub-Themes – The DE Theme has formed four ‘sub-themes’ to describe the research they support (further described at the end of this document):

  • Communities and Culture– As people interact more and more over the web, what might ‘community and culture’ mean within a digital society?
  • Sustainable Society– Digital technologies can be used to make services more sustainable and enhance current systems (economic, environmental and social), in a way that is accessible, affordable, bespoke and popular.
  • IT as a Utility– To realise the digital economy, digital infrastructure should be so simple, accessible and reliable it is invisible to the consumer.
  • New Economic Models – New business models in a digital economy will create a more flexible, dynamic, resilient and individual-centred economy for the UK.

EPSRC now wish to further develop these sub-themes, and so are seeking applications from interested researchers and users to attend a number of one-day workshops, to explore the opportunities and associated research challenges in these sub-themes and also to create a longer term network of researchers and users around the sub-themes.

Sub-theme Workshops and Networks – At the workshops attendees will consider the sub-theme remit and associated DE Theme portfolio, and identify the opportunities within the sub-theme and the associated research challenges, prioritising where the DE Theme could add value and have maximum impact.

Following on from the workshop, EPSRC envisage the sub-theme network creating a community around the sub-theme, expanding the network to include other relevant stakeholders, whether academic, users or other stakeholders.
The network will also continue to develop the research challenges and priorities in the sub-theme and also gathering information on the sub-theme landscape (e.g. other activities, funders etc.). The DE Theme will use these network outputs to inform future investment.

The workshops have been arranged for the following dates, although locations are still to be confirmed:

New Economic Models – Monday 23 January 2012

IT as a Utility – Tuesday 24 January 2012

Communities and Culture – Thursday 26 January 2012

Sustainable Society – Friday 27 January 2012

The deadline for submission of the EoI is 12:00 on 30 November 2011. Applicants will be informed of the outcome of their application by the 16 December 2011.

For more information on the RCUK Digital Economy theme, and how to apply to participate in the workshops please visit the EPSRC website.

This is a fantastic opportunity for anyone researching in this area, especially as it fits in with our emerging BU Research Theme – Creative and Digital Economies. Anyone interested and research-active in this field is strongly encouraged to apply!

Creative and Digital Economy

BU Challenges

Authors: John Oliver and Darren Lilleker

Alternative name suggestion: Creative and Digital Society

Brief theme summary:

This theme aims to explore the way digital  technologies are developed, and how they are used and applied within organisational and  social contexts. One important aspect of this is to understand technological developments, we argue that the key to understand the impacts of technologies is to adopt a social constructionist approach. This allows us to understand how users shape technologies to facilitate the accomplishment of their own objectives. We will explore this by looking at usage by corporate, media, political or governmental organisations, highlighting innovations in usage in order to develop best practice guidelines. However, this will be supplemented by focusing on end user perspectives. In particular we want to connect understandings of organisational usage to the way in which the broader consumers and citizens engage with technologies. The extent to which these facilitate participation in the development of consumer goods and services or public or social policy, and how technologies afford users the opportunity to be content creators, shaping the experiences of other users within a collaborate ecosystem. Of equal interest is how usage feeds back into technological development to explore the circularity between developers, professional users and the broader online participants, audiences and users.

Scope of theme: what is included?

We would cover any area of academic research where digital technology has relevance and meaning. However, specific areas could include; creative arts, creative industries, film, special effects, computer animation, computer games, marketing communications, digital marketing, media communication, journalism, social media, branding, media production, story-telling, cloud computing, geographic information systems,  consumer psychology and behaviour, digital citizenship, and audiences.

Scope of theme: what is excluded?

We would cover any area of academic research where digital technology has relevance and meaning to the economy or society. Research conducted under the umbrella of this theme would include the development and application of technology in a wide variety of contexts and would exclude areas of study that would not have a digital technology component.

Which big societal questions are addressed by this theme?

  • What are the sources of knowledge and creativity?
  • How will digital technologies change the way we work and communicate?
  • What is the role of social innovation and exchange?
  • How do people engage with digital technologies?
  • How will stories be created and conveyed through digital media in the future?
  • How will audiences be reached and engaged in the future?
  • What roles do trust, data protection and privacy play in a digital society?
  • What is intellectual property and who owns it?

How do this link to the priorities of the major funding bodies?

NESTA – interested in innovation and the role it has to play in enhancing eeconomic growth in the creative economy and public services.

AHRC – provide numerous opportunities through in their knowledge economy and innovation agenda. Particularly, emphasis is placed on funding research into improvements in social and intellectual capital, community identity, learning skills, technological evolution and the quality of life of the nation.

ESRC – have strategic priorities relating to; Understanding and influencing behaviour, Technology and innovation, Economic Performance and Sustainable Growth.

TSB – Innovation is a key enabler of growth. They place an emphasis on the Creative Industries, and in particular, how to exploiting digital technologies and commercialise digital content.

British Academy – a wide range of opportunities in the humanities and social sciences, opportunities.

EPSRC – have strategic priorities that relate to; information and communications technology, digital economy, user-led knowledge.

European Union – opportunities under FP7 for research into commercialisation, competitiveness and knowledge-based economy.

Leverhulme – broad range of opportunities. 

How does this theme interlink with the other BU themes currently under consideration?

Since the digital world is increasingly embedded in all areas of life, we would see this theme linking with all other BU research themes.

 

Trying to define digital economy

BU Challenges, Research themes

At a recent meeting which John Oliver arranged we tried to define some key terms for the creative and digital theme and the inital viewpoint was that the ‘digital economy’ was a narrower definition focusing mainly on enterprise and ‘doing’, however this definition of the digital economy from the The Research Council UK is broader:  “the novel design or use of information and communication technologies to help transform the lives of individuals, society or business (RCUK website accessed February 2011).”