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Interested in Marketing Attribution? and big data analytics? 

Interested in Marketing Attribution? and big data analytics?
 
New Paper published: Buhalis, D., Volchek, K., 2020,
International Journal of Information Management [IF= 8.2 Citescore=14.1] https://doi.org/10.1016/j.ijinfomgt.2020.102253
 
Abstract: The integration of technology in business strategy increases the complexity of marketing communications and urges the need for advanced marketing performance analytics. Rapid advancements in marketing attribution methods created gaps in the systematic description of the methods and explanation of their capabilities. This paper contrasts theoretically elaborated facilitators and the capabilities of data-driven analytics against the empirically identified classes of marketing attribution. It proposes a novel taxonomy, which serves as a tool for systematic naming and describing marketing attribution methods. The findings allow to reflect on the contemporary attribution methods’ capabilities to account for the specifics of the customer journey, thereby, creating currently lacking theoretical backbone for advancing the accuracy of value attribution. Use Email Finder service from ZeroBounce to automate the list and find professional email addresses for potential consumers.
 

Doctoral College Newsletter | October 2020

The Doctoral College Newsletter provides termly information and updates to all those involved with postgraduate research at BU. The latest edition is now available to download here. Click on the web-links provided to learn more about the news, events and opportunities that may interest you.

If you would like to make a contribution to future newsletters, please contact the Doctoral College.

Guest Talk: Racial Capitalism & COVID-19

We are delighted to host Dr. Whitney Pirtle whose ground-breaking work on health inequalities and COVID-19 has helped set the agenda for debate and discussion on the impacts of the pandemic on BAME communities.

TUESDAY OCT 27th 4:00-5:00PM

Register to join us on eventbrite

Health sociologists have long explained how socioeconomic status, and later racism, are basic root causes of health disparities. Dr. Pirtle extends this work to argue that racial capitalism, or the idea that idea that racialized exploitation and capital accumulation are mutually reinformed systems, structure health inequities. Furthermore, these intersecting systems are exacerbated in the face of additional forms of oppression and in times of health crises. Synthesizing early reports and preliminary empirical studies, In this presentation, Dr. Pirtle will demonstrate how such multiple, overlapping mechanisms shape the excess deaths in COVID-19 across racial lines. This analysis demonstrates that health inequities will continue to be replicated unless we can fundamentally change our unequal system.

Whitney N. L. Pirtle is award winning author, research, teacher, and mentor. She received her B.A. from Grand Valley State University in MI, and earned her M.A. and Ph.D. from Vanderbilt University in Nashville, TN. Dr. Pirtle joined the faculty at the University of California Merced in 2014 and is currently an Assistant Professor of Sociology. She has affiliations with Public Health and Critical Race and Ethnic Studies departments and directs the Sociology of Health and Equity (SHE) Lab. Her research explores issues relating to race, identity, inequality, and health equity. Her work has been published in academic journals such as Ethnic and Racial Studies and Social Science & Medicine, as well as media websites such as Huffington Post and The Atlantic. Supported by funding from the Ford Foundation she is currently completing a book manuscript that explores the formation and transformation of the “coloured” racial group in post-apartheid South Africa. In addition, her edited volume on black feminist sociology is forthcoming with Routledge Spring 2021. She recently won the 2020 A. Wade Smith Award for Teaching, Mentoring, and Service.

The SciTech Postgraduate Research Conference 2020

The Sci-Tech PGR conference is an annual conference of oral and poster presentations by postgraduate researchers (PGRs) in the Faculty of Science and Technology at BU. Each year, the conference, organised by PGR representatives from each of the departments in the Faculty, provides a platform for PGRs across the Faculty to meet and share their research with their peers in a welcoming environment. The conference also provides valuable practice for PGRs in presentation and networking skills vital to a successful career in research. This year, the SciTech PGR Conference Committee hosted the Conference virtually via Zoom on Friday 9 October 2020 which saw fourteen PGRs from across the Faculty presenting their research in either oral presentation or digital poster format. To kick things off, Professor Tiantian Zhang, Deputy Dean of Research and Professional Practice, opened and closed the conference with an address to the participants and audience members, noting the importance of the event and praising the quality of the PGR presentations. More than 40 PGRs and Sci-Tech staff also tuned in to listen to the talks, join discussions, and support the presenting PGRs.

The conference had previously been scheduled for May 2020 but was postponed to October 2020 due to Covid-19 restrictions. While in previous years the conference was held in-person at BU’s Talbot Campus, this year the conference took place virtually over Zoom. While hosting a virtual conference may have felt like unchartered territory for those on the planning committee, the conference was a great success! During each of the four sessions chaired by PGR representatives,  several PGRs from different Sci-Tech departments shared their screens to deliver fascinating presentations about their research.

Mixing different presentations from different departments in each session encouraged PGRs to tune in to a variety of research talks. During the course of the conference, four PGRs from the Department of Life and Environmental Sciences, three PGRs from the Department of Computing and Informatics, two from the Department of Psychology, and one each from the Design and Engineering, Creative Technology, and Archaeology and Anthropology Departments gave overviews of their research during presentations. Additionally, two PGRs from the Department of Archaeology and Anthropology provided digital posters to be viewed by conference participants, which can also be viewed here. At the end of each session, time was devoted to allow the audience to pose questions to the speakers. The presenting PGRs ranged from Master’s students through to first, second, and third year PhD students, allowing an array of research progress to be put on display. The talks ranged from, but were not restricted to, microplastics in fish, mangrove conservation strategies in Kenya, the mechanisms of fake news, ancient ports of trade, threat detection in computer vision, and malicious automotive devices. It was a good day for Sci-Tech PGR research at Bournemouth University!

Although 2020 has been a bit of a crazy year, it is so impressive that the PGR community in the Faculty of Science and Technology have been able to band together to support each other and to continue developing their research. This conference could not have happened without the support of faculty and staff in the Sci-Tech Faculty, and particularly the Research Administrators Naomi, Emily, and Karen. A huge thank-you for all the support! And of course, thank you to the staff and students who made up the audience. And we’d be remiss to not thank the conference presenters for their fabulous contributions!

Here’s to another exciting year of PGR research!

The 2020 Sci-Tech PGR Conference committee

Changes to JISC Wiley Open Access Agreement

The Jisc-Wiley Read and Publish agreement transitions funds which previously paid for subscriptions to pay for OA publishing in Wiley’s hybrid and fully open access journals. Bournemouth University through agreement with JISC benefit from this agreement.

Due to high volume of articles which far exceeded original predictions modelled by JISC and Wiley, from 12 October, this agreement will be limited to OA publishing to Wellcome, UKRI, Blood Cancer UK, British Heart Foundation, Cancer Research UK, Parkinson’s UK and Versus Arthritis funded research only, to guarantee that all research funded will be published OA in 2020.

If you have further queries regarding this, please do get in touch with OpenAccess@bournemouth.ac.uk

 

Upcoming online events

BU is a member of the Parliamentary & Scientific Committee (an APPG). Colleagues who are interested in attending any of the below online events should contact office@scienceinparliament.org.uk to book a place. Please inform the Policy team if you do book a place so we can monitor interest and uptake for these events. You will require a password to access the online meetings, this will be sent to you by the organiser after you register.

Sources, health benefits and global challenges of protein

Monday 26 October 2020, 5.30pm – 6:40pm

In partnership with the Nutrition Society

Format: presentation, speaker panel and time for questions from the online audience.

Panel:

  • Prof Andy Salter

Professor of Nutritional Biochemistry, University of Nottingham

  • Dr Jorn Trommelen

Assistant Professor, Department of Human Biology, Maastricht University

  • Prof Ailsa Welch

Professor of Nutritional Epidemiology, University of East Anglia

 

Preparing for the long-term impacts of COVID-19 on older people

Monday 9th November 2020, 5:30pm – 6.40pm

Sponsored by The Physiological Society

Online Discussion

 

Discussion Meeting on Aspects of Covid-19

Monday 23rd November 2020, 11.00am – 12.30pm

Sponsored by kind permission of UKRI

Online Discussion Meeting

 

Autonomous Transport discussion meeting

Monday 7th December 2020, timing to be confirmed

Academic insight in Parliament

Wonkhe have a new blog  acknowledging the increasing access that researchers have to Parliament and the policy making process.

The Parliamentary Office of Science and Technology (POST) covers all research interests, not just science and technology. POST is Parliament’s in-house source of research expertise and provides a bridge between policy makers and external researchers. During the Covid-19 outbreak they have been trialling new ways to attract research expertise into Parliament and how to catalyse evidence based policy making. The Wonkhe blog covers what has taken place in the last few months. Do give it a read.

The Government’s Areas of Research Interest

The Parliamentary Office of Science and Technology (POST) have released a new opportunity for research colleagues:

In April POST ran a survey of experts on the COVID-19 outbreak expert database that resulted in the publication of syntheses about the future effects of COVID-19 in different policy areas. From this survey POST developed Parliament’s first Areas of Research Interest (ARIs) which are lists of policy issues or questions that policymakers are particularly interested in.

Currently only the ARIs which are linked in some way to Covid have been released. However, they are not all health based and touch on a range of themes from crime, economics, inequalities, trade, supply chains, mental health, education, sustainability across several sectors, and so on.  Do take the time to look through the full question list to see if it touches upon your research area.

Alongside the publication of the ARIs is an invitation to experts to add current or future research relevant to the topics to a repository that Parliament may use to inform future policy making and Parliamentary work. Research with relevant research across any of the disciplines are invited to submit their work.

BU colleagues are strongly encouraged to take advantage of this rare opportunity to present their research to policy makers. The Policy team is here if you need any help. If you’re ready to go please do respond to the call directly, afterwards please let both the Policy team and your faculty’s Impact Officer know that you have responded.

REF 2021 – Staff Data Collection Statement (Privacy Notice)

The Data Protection Act 2018 and the GDPR require institutions to inform their staff and other stakeholders as to how data about them that are submitted to the REF will be used.

 

This applies to current staff of Bournemouth University (BU) and to former BU staff we have included in our REF submission in relation to outputs produced during their time at BU.

 

BU’s published Staff and Non Staff Data Collection Statements can be found here: https://www.bournemouth.ac.uk/research/research-environment/ref-2021

 

You can access information about BU’s REF preparation via the Research Blog and if you have any general enquiries regarding the REF you can email ref@bournemouth.ac.uk. For more information about the REF 2021 nationally please visit http://ref.ac.uk/

Revised REF 2021 Code of Practice

The Research Excellence Framework (REF) Code of Practice has been revised to accommodate national changes to the REF exercise. Please ensure you familiarise yourself with the updated document which is available here:

https://www.bournemouth.ac.uk/research/research-environment/ref-2021

 

You can access information about BU’s REF preparation via the Research Blog and if you have any general enquiries regarding the REF you can email ref@bournemouth.ac.uk. For more information about the REF 2021 nationally please visit http://ref.ac.uk/

Call for Abstracts | The 12th Annual Postgraduate Research Conference

 

 

 

 

 

 

 

 

 

The call for abstracts for The 12th Annual Postgraduate Research Conference is still open.

The Annual Postgraduate Research Conference is an opportunity for postgraduate researcher to showcase and promote their research to the BU community whether they have just started or are approaching the end of their journey at BU and this year we are going virtual.

Attending the conference is a great opportunity to engage and network with your PGRs and the wider PGR community and find out more about the exciting and fascinating research that is happening across BU.

For our 12th Annual Postgraduate Research Conference we will be hosting oral presentations via Zoom and showcasing research posters virtually on the website and the research and Faculty blogs.

How to apply guidance and the application form can also be found on the conference webpage.

I look forward to receiving the applications and hopefully seeing many of you at the conference.

Keynote speaker and registration coming soon. 

If you have any questions please contact Natalie at pgconference@bournemouth.ac.uk. 

Conversation article: #Manifestation – some businesses use this new age spirituality to hold employees accountable

Diana Simumpande/Unsplash, FAL

Melissa Carr, Bournemouth University and Elisabeth Kelan, University of Essex

Manifestation is the latest viral trend on social media, presented as a way to create – or physically manifest – your own reality through carefully monitoring thoughts, beliefs and feelings.

The hashtag #manifest has over a billion views on TikTok alone. In these posts, advice is offered on manifestation as the mechanism to achieve the life you want, whether it is money, happiness, the body you desire, or exam grades. Techniques to manifest involve imagining something has already happened, visualising it, writing it down, and using positive language such as “I have” rather than “I want”. To be successful at manifestation, belief and positivity are key.

For those that believe, manifestation makes everything achievable, and social media users have plenty of advice about how to do this. Popular examples of these techniques include the 369 method where, by writing down a name three times, an intention six times, and an outcome nine times, it is possible to manifest someone back into your life.

This idea of manifestation is based on new age philosophy dating back to the early 19th century. Its influence is found beyond TikTok – it has entered many workplaces under the guise of self-help.

#Manifest the life you want

Manifestation draws on a long-favoured new age philosophy of universal inter-relatedness: the belief that everything in the universe is related in a network without a deity at the centre. This gives rise to the belief that with positive thoughts and visualisation, people can create their own reality through the laws of manifestation, where an external force – the universe – responds to these thoughts.

The idea is that if you are negative, you invite negativity into your life. But if you desire something, by writing it down or visualising it as if has already happened, you can make these dreams a reality. As bestselling author Louise Hay explains: “I believe that everyone, myself included, is 100% responsible for everything in our lives … we create our experiences, our reality and everyone in it.”

Manifestation is more popularly referred to as the law of attraction, which gained a wider audience in the self-help book and associated film The Secret. Now, it has become part of a wider trend within organisations requiring people to see mental, physical and spiritual well-being as a prerequisite to successful leadership, whether through mindfulness, meditation or active visualisation.

Chip Wilson, founder of the aspirational yoga brand Lululemon, for example, has written that The Secret is “the fundamental law Lululemon was built on”. Employee training at the company incorporates aspects of the law of attraction, and its merchandise uses slogans promoting self-empowerment through yoga and spiritual enlightenment.

The movement of new age philosophies into business settings is something we have traced in our research.

Neoliberal spirituality

Network marketing organisations, sometimes referred to as direct sales or multi-level marketing, are companies where freelance distributors sell products direct to the consumer. The most well-known would be companies like Amway, Herbalife or Avon. We were interested in this form of organisation as they tend to be dominated by women, and the industry is notoriously precarious. Most distributors fail to make a living wage. To be successful, they must both sell volume and recruit other distributors to their teams.

We have been researching one such network marketing company and found that law of attraction was ingrained in its organisational culture. It was used at training events; where distributors were warned that negative thoughts would send out energy into the universe, subsequently attracting poor sales. It was also used by distributors who sold via social media platforms. On social media, the Law of Attraction was explicitly mentioned. People shared how they had manifested sales or new people into their lives, whom they could sign up as distributors.

Distributors were told by their seniors that by being kind and grateful, the universe would reward them. Success was attributed to hard work combined with sending out the right type of energy as a frequency to attract back success. Any negative thoughts in the workplace were discouraged.

We see this as a form of neoliberal spirituality. Under neoliberalism, responsibility moves from the state to individuals, who are held responsible for their own success or failure. Under the law of attraction, individuals – or employees – are held solely responsible for the ability to manifest the future they want.




Read more:
McMindfulness: Buddhism as sold to you by neoliberals


The message in the network marketing company was clear: if you aren’t achieving success, you are not manifesting hard enough. This obscures structural inequalities and, in the company we studied, the reality of precarious labour in network marketing.

Personal culpability

The law of attraction represents a powerful set of “rules” about how to behave and think. This operates as a form of self-surveillance and control, and shifts the blame for lack of financial success away from the employer and on to the employee. But suppressing negativity and being positive means that employees are not able to call out any realities and challenges of their work.

While the law of attraction can, on one level, be seen as a way to maintain wellbeing through encouraging positive thoughts, it also has a toxic side-effect of spiritual rules and self-blame.

The COVID-19 pandemic has created a sense of anxiety and instability. There has been a massive increase of mental health issues, particularly for generation Z and millennials.

For TikTok users, believing they can #manifest their goals represents a way to gain control. But if subscribers to this philosophy are unable to manifest their dreams, they fail both in their goals and spirituality through being unable to harness the universal laws. These forms of spirituality are hard to challenge, and as we saw in our research, those that did try were labelled as being negative and toxic.

Melissa Carr, Senior Lecturer in Leadership Development, Bournemouth University and Elisabeth Kelan, Professor of Leadership and Organisation, University of Essex

This article is republished from The Conversation under a Creative Commons license. Read the original article.

IMIV MRI Pump-Priming Research Scheme

To celebrate the launch of the Bournemouth University Institute of Medical Imaging and Visualisation, and the opening of the MRI Centre in the Bournemouth Gateway Building, we are pleased to launch an MRI pump-priming scheme to support innovative MRI research projects.

The aim of this scheme is to support projects that will lead to competitive external funding applications for MR imaging studies.  Applications will therefore be required to demonstrate a clear plan for progressing preliminary studies to grant applications and larger studies.

  • All projects must have a Bournemouth University researcher as lead or co-lead applicant (see application form).
  • Up to 4 awards of up to 20 hours’ scanning time will be available. The award will not cover any additional expenses related to scanning, or other aspects of the project.
  • Projects must be deliverable within 12 months, including ethical approvals. Projects with ethical approvals already in place will be prioritised.
  • There will be online information and project development sessions with members of the IMIV team at 3.30pm on Thursday 22nd October and Thursday 5th November. Please email imiv@bournemouth.ac.uk to register your interest and receive the login details. You can view the virtual presentation here.

To register your interest, and receive the application form, please email imiv@bournemouth.ac.uk. The deadline for applications is 13th December 2020.

UKRO annual 2020 (remote) meeting with BU academics

As usual, RDS will host an annual UK Research Office visit to BU in 2020.

This year’s event has been scheduled for November 18 and is organised in a form of a remote zoom meeting. Please make a note in your diaries – all academic staff interested in EU funding, the new Horizon Europe framework programme and future implications of Brexit are invited to attend the event.

The event will be hosted and run by our UKRO European Advisor Ms Malgorzata Czerwiec from Brussels.

At this point, we have a draft agenda and some input from academics before finalising the agenda, as a minimum to register your interest to attend particular session by 6th November 2020, will be appreciated.

The link to the zoom meeting will be provided after the registration is closed; some of agenda items may be changed or removed depending on your feedback.

Please see the draft agenda below and register your attendance preferences (at the end of the registration, click on DONE button to complete the form).

Draft agenda of the webinar

10:30 – 11:45

UK Participation in Horizon 2020

BU involvement in H2020

Update on Horizon Europe developments

12:00 – 12:40

H2020 Evaluation process and proposal writing hints and tips + questions – session for PIs involved in the Green Deal Call for proposal submission

In the afternoon

Previously booked one-to-one sessions with UKRO representative

Obviously, lunch will not be provided this year, although there will be some flexibility to have a coffee at home or in the office between the sessions.

During registration, academics are welcome to submit any other EU funding related topics for discussion; those may either be included in one of the above sessions or discussed individually during one-to-one meeting.

UKRO delivers subscription-based advisory service for research organisations and provides Marie Skłodowska-Curie Actions (MSCA) and European Research Council (ERC) National Contact Point services in the UK. As part of UKRO services, BU members of staff may sign up to receive personalised email alerts and get early access to the EU funding related publications on UKRO portal.

Please contact Research Facilitator International Ainar Blaudums if you have further questions.