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Hair Rollers!

The service assessment sequence

The research

Dr Sae Oshima, a Senior Lecturer in Corporate Marketing and Communications, is researching the awkward moments at the end of a haircut: when the customer must give their feedback.

Dr Oshima calls these moments the ‘service assessment sequence’, a period where honest opinion is often suppressed by social rituals. To her best knowledge, no previous study explored this interaction between customer and stylist. Dr Oshima aims to both inform customers on ways to ask for the best haircut, and educate stylists on communicating with customers to ensure they’re satisfied.

During her MA studies at the University of Texas at Austin, Dr Oshima focused on examining video-recorded, naturally occurring interactions. Continuing to develop her interest in the micro-foundations of professional tasks through her PhD studies, she decided to investigate an interaction close to her heart.

“How do we end up with good and bad haircuts? Some have brought pure joy and happiness, and others even made me cry for an entire week! We tend to credit the quality of the service (good/bad haircuts) to the stylists’ skills alone, but becoming a student of social interaction has enabled me to question this assumption,” explains Dr Oshima.

The importance of this interaction analysis extends further than the hair salon. This research applies to any social interaction where work or services require evaluation. While some services may be assessed by a clear measure of whether something works or not, other service evaluations involve people’s perspectives. This work therefore has far reaching implications on how communication can impact final outcome.

The findings

Dr Oshima video-recorded 60 haircutting sessions in various types of salons in USA and Japan, ranging from slow-paced salons that offer complimentary alcoholic drinks, to high volume/low profit margin chain salons with their value-oriented pricing and speedy service.

Her research has found that many small actions, such as a pause of 0.7 seconds, a shift of gaze, or a slight head movement, can all change the outcome of a haircut, and subsequently affect whether the salon business succeeds or fails.

Above is the ‘Hair Rollers!’ board game which aims to present the variance in haircut outcome due to small actions and responses by a customer. It also highlights the importance of feedback in a service assessment sequence and how this can change the interaction.

HAIR ROLLERS!

The negotiation of professional identities and power is one uncovered issue, present in ‘Hair Rollers!’ Stylists juggle the roles of service-provider and hair expert. Dr Oshima believes that in caring for both body and minds of customers, stylists may yield to customer’s opinions which undermine their role as a professional – see tiles E2, E4 and E6, where the customer hints at an upcoming revision of the cut. Her video evidence and research paper shows how stylists and customers may harmonise the sometimes conflicting responsibilities of ‘service-provider/patron’ and ‘expert/novice’ through a combination of verbal and nonverbal communication.

She was surprised to find just how much work the customers are doing in this sequence to give an “authentic” assessment of the cut which the stylist will believe. For instance, as seen in tile C4, customers perform a physical inspection prior to verbal assessment. Conversely, when the customer says they like the cut too soon, without physical inspection, the stylist may ignore their response – as seen in tile D3. Findings also suggest stylists and customers are constantly dealing with the issue of when it is good enough, and how they can take enough time for inspection without taking too much time. This issue is addressed in this research paper.

A third research paper tackles an ever-challenging topic in the field of social interaction: the complex relationship of practical action and speech. Dr Oshima worked with Professor Jürgen Streeck, of the University of Texas at Austin, to examine how a customer’s physical inspection is coupled with verbal responses.

Finally, this research paper assesses the role of a specific action present during most assessment sequences – nodding. Video data was collected during Dr Oshima’s research in Japan where it is commonly thought that Japanese people are good at reading each other’s minds and nonverbal acts. Dr Oshima challenges this notion to further analyse mechanisms of synchronised nods and how they contribute to satisfactory closure of business.

The impact

Dr Oshima has shared her findings with the stylists and clients who participated in the study, to help improve the quality of service. Her findings have also been shared with organisations and publics in the USA, Denmark and the UK. She has showcased not only hair salon data, but also various other video recorded data from other interactions (such as lunchroom gatherings, flamenco rehearsals or start-up project meetings) to reveal how the small things that people do drastically change what happens next in their interactions with others, and impact outcome.

Dr Oshima concludes: “If we start seeing these micro moments as the opportunity to make choices, then we can turn unconsciousness into consciousness. This is what I want to continue doing with my research – to spread awareness and appreciation for the massive power of micro-actions.”

The future

Dr Oshima currently has two research papers in progress. The first is on the role of emotion in service evaluations. This paper will have a particular focus on the customer’s presentation of surprise, which Dr Oshima finds to be a key form of emotional display in service evaluations. The second paper will include an analysis of service-assessment sequences between a software designer and his clients. This research will aim to address a common problem feared by design practitioners termed the ‘design-by-committee pitfall’. Dr Oshima has collected around 15 hours of video-recorded interactions between a designer and his clients with which she will now determine how verbal and nonverbal practices shape design outcome.

New page on the Clinical Governance Blog – Public Involvement in Research

Involving the public in your study is important, especially at the research design stage, this is known as ‘Public Involvement’ or ‘Patient & Public Involvement’ (PPI). This involvement can greatly improve the quality of your study design and documentation.

To better support researchers with this process (in particular for the purposes of clinical research), there is now a dedicated space for guidance, resources and wider reading, on the Clinical Governance blog space.

You can find the page here – as always if there are any specific queries, please get in touch with Research Ethics.

FoM Academics – article readership milestone!

 

Congratulations! Michael O’ Regan, PhD and Jaeyeon Choe,PhD,  from the Faculty of Management, published an article on peer-to-peer accommodation platform use in 2017, and has over a short period of two years, become one of the most read articles in the journal Anatolia – becoming one of its top ten “most read” in July 2019.

Despite the growing fear-filled sociopolitical rhetoric and moral hand-wringing about peer-to-peer accommodation platforms such as Airbnb, the paper argues that these platforms are under-researched and undertheorized.

Utilising Airbnb as an example, the paper explores this ‘disruptive’ collaborative consumption (sharing) platform within the prism of cultural capitalism to examine the ratio of freedom to estrangement it has created within cultural, economic, political, and consumer worlds.

Thanks to the Organisational Development team at BU,  the papers impact was primarily brought about through social media, blog posts and even a link to a page on collaborative consumption in Wikipedia.

 

 

 

CPMR member Dr Veneti won Best Conference Paper from the Academy of Marketing

CPMR member Dr Anastasia Veneti along with colleagues from the University of Leicester, Dr Georgios Patsiaouras and William Green, have won two prizes for their paper entitled: Tear gas, visual brands and opposition: an exploratory study on the use of visual branding techniques by the 2014 Hong Kong Umbrella Movement
at the prestigious conference of the Academy of Marketing which took place at Regent’s University, London, 2-4 July 2019. 
Prizes:
Best Conference paper, and 
Best Paper in Critical Marketing Track
 
 

5G Rural Dorset: what would health look like with 5G?

This beautiful image was created as the first part of the ‘Imagining the potential’ of change for rural life in Dorset resulting from a successful bid as a pilot area from central Government.

Beautiful drawing

Visualisation of the transformative effect of 5G

 

Template

Template for developing user cases – we explored rural GP surgeries and vulnerable users

The project team heading the work have invited the public and experts to work together to scope out potential user cases along the four themes identified in the SMART Rural Dorset work. Professor Debbie Holley attended to represent HSS at the event exploring 5G in health, facilitated by Colin Wood and the Rural Connected Communities team at Dorset Council. At the event, there was an ideas generation exercise, followed by team working to map out user case scenarios showing the improvement and benefit 5G would offer rural Dorest in terms of enahncing access to health care.

More information, including a series of videos explaining what 5G is about are available on the project website

https://www.5gruralfirst.org/

Law in Context Early Career Workshop – University of Oxford

Jeffrey Wale (FMC) has won a place on the Law in Context Early Career Workshop organised by the Centre for Socio-Legal Studies at the University of Oxford in September 2019.  This followed an open competition involving PGRs submitting their PHD thesis in 2019.  Ten applicants were chosen to participate and the best papers from the workshop will be considered for publication in the International Journal of Law in Context.  Jeffrey will be presenting his doctoral research titled Regulating Medical Decision-Making: A Qualitative Study of Fetal Reduction in Multiple Pregnancy.

 

 

Next wave of industry and society challenges announced!

The next wave of major industrial and societal challenges to receive investment through the government’s modern Industrial Strategy have been confirmed.

The Industrial Strategy Challenge Fund brings together the UK’s world-leading research base with our best businesses to transform how we live, work and move around. It will put the UK in the best position to take advantage of future market opportunities.

The fund is delivered by UK Research and Innovation and is part of government’s £4.7 billion investment in R&D over 4 years that will support the delivery of its modern Industrial Strategy.

The details of the next wave of challenges are confirmed as below:

In addition last month the Government confirmed an investment in Quantum Technologies  – a £153 million Industrial Strategy Challenge Fund which will be matched by industry with over £200 million of investment expected from the private sector.

Please see this link for more information.

Funding Call: Knowledge Frontiers – International Interdisciplinary Research

The British Academy has opened Funding Call: Knowledge Frontiers – International Interdisciplinary Research 2020, funded by the UK’s Department for Business, Energy and Industrial Strategy. The deadline for submissions and UK institutional approval is 23 October 2019 at 17.00 (UK time), awards up to £200,000 for duration of 24 months, projects must begin on 1 April 2020.

The British Academy is inviting proposals from UK-based researchers in the humanities and social sciences wishing to develop international interdisciplinary projects in collaboration with colleagues from the natural, engineering and/or medical sciences. The Academy is looking to fund applications that break new ground in the collaborations – international and interdisciplinary. The purpose of each project will be to develop new international research ideas.

The Academy encourages partnerships with researchers in low-income countries, however applications focused on any country are welcome.

Applications must demonstrate an innovative and interdisciplinary approach yielding new conceptual understandings, developing ground-breaking research and energising innovative collaborations between the humanities and social sciences on the one hand, and the natural, engineering and/or medical sciences on the other, related to one or more of the following themes:

  • Hazard and Risk
  • Cultures of Forecasting
  • Meaning of Resilience

RDS is currently working with cross-disciplinary group of BU academics to develop a proposal. If you are interested either to join the existing group or willing to lead/create a new group, please contact Research Facilitator Ainar Blaudums for further details by the middle of August.

Good Clinical Practice refresher – Wednesday 14th August 2019

Are you currently undertaking research within the NHS, and your Good Clinical Practice (GCP) training is due to expire? Or has it expired recently?

GCP certification lasts for two years, so if your training is due to expire, has expired, or you want to validate your learning, then take advantage of the upcoming refresher half day session, taking place at Dorset County Hospital, Dorchester on Wednesday 14th August, 9am – 12:30pm.

Spaces are still remaining, so if you’d like to enrol, get in touch with Research Ethics.

Dr. Daisy Fan received “Best Paper of the Year 2019 for Journal of Hospitality & Tourism Research (JHTR)”

Dr. Daisy Fan received “Best Paper of the Year 2019 for Journal of Hospitality & Tourism Research (JHTR)”

Congratulations to Dr. Daisy Fan together with all the other co-authors who has received the “2019 Outstanding JHTR Best Paper of the Year” in the Awards Banquet, 26 July 2019 at the ICHRIE summer conference, New Orleans, Louisiana, USA. The JHTR Editorial Review Board considered all of the papers published in 2018 and the paper entitled “Analyzing the Economic Sustainability of Tourism Development: Evidence from Hong Kong” was voted the very best of the best.

Reference:

Qiu, H., Fan, D. X. F., Lyu, J., Lin, P. M. C., & Jenkins, C. L. (2019). Analyzing the Economic Sustainability of Tourism Development: Evidence from Hong Kong. Journal of Hospitality & Tourism Research43(2), 226–248. https://doi.org/10.1177/1096348018777046

 

 

Photo of the week

The photo of the week series is a weekly series featuring photos taken by our academics and students for our Research Photography Competition, which provides a snapshot of some of the incredible research undertaken across the BU community.

Below: Some eggcellent results obtained from the VMD developing latent fingermarks on a chicken egg using gold and zinc.

This week’s photo of the week, Fingermarks on a chicken egg developed by Vacuum Metal Deposition, is by Alex Otto and Nicola Jones, demonstrators in Forensic Science.

This past October Bournemouth University Forensic department welcomed its newest piece of latent fingermark development equipment to the Crime Scene Training Facility…the VMD 360!  Following delivery, Demonstrators in Forensic Science Alex Otto, Nicola Jones and Christopher Dwen received bespoke training from West Technology Forensics over a two day period. 

Vacuum Metal Deposition (VMD) is widely recognised as one of, if not the most powerful latent fingermark development techniques currently available. The technique is commonly used to develop latent fingermarks on porous, semi-porous and non-porous exhibits using metals such as gold, zinc and sterling silver. Latent fingermarks developed using VMD are frequently found to be superior quality, and with excellent ridge clarity and higher contrast than fingermarks developed using alternative forensic methods.

The VMD 360 is currently the only table-top vacuum metal deposition unit available in the world and is compact and aesthetically pleasing. Furthermore, with an abundance of potential forensic research still to be undertaken using VMD, such as development of fingermarks on eggs in cases involving rare wild bird egg theft, exciting times lay ahead!

New CMMPH publication on health promotion in post-earthquake Nepal

Today saw the publication of a new paper from an international research team from the UK, Japan and Nepal.  Our research article ‘Assessing knowledge and behavioural changes on maternal and newborn health among mothers following post-earthquake health promotion in Nepal’ has been published in the Open Access journal PLoS ONE [1]. 

The paper reminds us that natural disasters often disrupt health systems affecting the whole population, but especially vulnerable people such as pregnant women, new mothers and their babies. Despite the global progress in maternal, newborn and child health (MNCH) programmes over the years, emergency responses after a disaster are often poor. Post-disaster health promotion could play an important role in improving MNCH outcomes. However, evidence remains limited on the effect of post disaster health promotion activities in low-income countries such as Nepal.

The paper reports on an post-disaster intervention study aimed at women in Nepal following the 2015 earthquake. In total, 364 mothers were recruited in the pre-intervention group and 377 in the post-intervention group. The post-intervention group was more likely to have knowledge of at least three danger signs in pregnancy (AOR [Adjusted Odds Ratio] = 2.96, P<0.001), at least three danger signs in childbirth (AOR = 3.8, P<0.001), and at least five danger signs in newborns (AOR = 1.56, P<0.001) compared to the pre-intervention group. The mothers in the post-intervention group were also more likely to ever attend ANC (AOR = 7.18, P<0.001), attend a minimum of four ANC sessions (AOR = 5.09, P<0.001), and have institutional deliveries (AOR = 2.56, P<0.001).

Religious minority groups were less likely to have knowledge of all danger signs compared to the majority Hindu group. Mothers from poorer households were also less likely to attend four ANC sessions. Mothers with higher education were more likely to have knowledge of all the danger signs. Mothers whose husbands had achieved higher education were also more likely to have knowledge of danger signs and have institutional deliveries.  The paper concludes that the health promotion intervention helped the disaster-affected mothers in improving the knowledge and behaviours related to MNCH. However, the authors also comment that vulnerable populations need more support to benefit from such intervention.

 

Reference:

Dhital R, Silwal RC, Simkhada P, van Teijlingen E, Jimba M (2019) Assessing knowledge and behavioural changes on maternal and newborn health among mothers following post-earthquake health promotion in Nepal. PLoS ONE 14(7): e0220191. https://doi.org/10.1371/journal.pone.0220191

HE policy update for the w/e 26th July 2019

The Policy Update will take a break for a few weeks followed by a bumper edition catching you up with the summer news.  We realise that this is poor timing given everything that is happening but we offer you some great links to use instead:

New PM and administration

The PM gave his first statement to the House of Commons.  Interestingly he did chunks of it facing his own side.  And very fast.

  • The deal is dead
  • The backstop is dead – a time limit is not enough
  • Ready to negotiate an alternative in good faith
  • Does not accept that any of the UK needs to stay in the single market or customs union
  • Steadfastly committed to the Good Friday Agreement
  • Preparing for no deal is a top priority in case it is necessary
  • Absolute commitment to 31st October
  • And repeated a lot of yesterday’s spending pledges on education, health, social care, police etc
  • He has asked the Migration Advisory Committee to come up with a new plan on immigration – referring again to the Australian points based system

You can catch up on the appointments to cabinet via the BBC here, who will presumably also list the more junior roles as they come out over the next few days.

This from Conservative Home: “Remainers and Leavers alike can converge on a shared point.  Vote Leave helped to create Brexit.  Let their leaders now own it.  If one asks for decisiveness – for an end to drift – one can scarcely complain when it’s delivered.”

One of the most interesting from a Brexit point of view is the appointment of Jacob Rees-Mogg and leader of the House of Commons, which puts him in pole position to go up against Speaker Bercow over Parliamentary efforts to block a no-deal Brexit.  Rees-Mogg made his first appearance on Thursday.   Lots of laughing as he said pretty much nothing at all.  He said prorogation was an archaic mechanism and the PM has said that he does not want to see archaic mechanisms used.  He was vague on recesses.  He also said that Parliamentary motions cannot overrule legislation – motions of course being the tool that rebels and opposition of all sides have used a lot this last year.  And Theresa May used to take notice of the will of the house as indicated by motion.  I wrote a while ago that those wishing for a change might regret it because the new government are very unlikely to take as much notice.

The press is full of profiles of new PMs and his cabinet, many of them character assassinations, some massively supportive.

And everyone is lobbying – from the EU saying “we already have a deal but we can look at the political declaration” to UUK saying that he needs to look at post-study visas and participation in EU research programmes, and everything in between.  Like he’ll be listening to any of that for the next three days – he has plenty of other things to do.  Let’s get going, dude.

And views of the outcome of all this – either we have an election in short order with a landslide for the Conservatives, or we have an election with a desperately hung Parliament, or we have no election at all.  Either way I still think we are likely to leave the EU without a deal in October.  because even if we have one/call one before October an election is unlikely to change anything as far as the EU are concerned.  And I still don’t see that many Tories voting down the government.  Yet.   Matt Hancock ruled out an election deal with the Brexit Party – of course it isn’t up to him (although he did keep his job).

But the PM also seemed to (more or less sort of) rule it out earlier this week.  And Jo Swinson has ruled out a Lib Dem deal with Labour.  So unless we have a smooth exit (with a deal, or less bad than expected without one), followed by a Tory landslide (still possible), we may be headed for Italian style politics based on minority governments and frequent changes of leader for some time yet.

The new leader of the Lib Dems has asked Jeremy Corbyn to call for a vote of no confidence on Thursday.  This is very unlikely to happen.

Will there be a spending review?  Interesting blog from the Institute for Government:

  • If the spending review had run on Philip Hammond’s time-table then it would already be underway, but it now looks like a very tall order to complete a three-year spending review before an autumn Budget.
  • This is partly because of uncertainty about Brexit. Without knowing when and how it will happen, it is difficult to predict the economic and fiscal consequences – this makes decisions about spending across government departments ever harder to make.  
  • It is also about political head space. Can a new Chancellor, a new Chief Secretary and new Ministers in charge of most spending departments really sort out a spending review in only a few months? Do they even have the time to attempt it while Brexit still dominates their attention morning, noon and night?
  • There has been speculation that the Budget may be brought forward to September. This would make it impossible to undertake a spending review. So an early decision for Sajid Javid will be whether to defer the spending review to 2020 and instead attempt a much more limited exercise this year to patch up public service budgets for 2020/21

It may all change by September but remember that MPs have gone back to their constituencies on Thursday.  No more late night make or break votes.   They are not due back until 3rd September and then they are expected to break again for conferences for three weeks in mid September into October.  The PM doesn’t need to prorogue Parliament – they are hardly meeting.  So all the politics will happen behind closed doors or through the press between now and early September, at least.

The government, of course, will not go on holiday – the PM has said he in a hurry and it will be a busy summer.

Meanwhile with a focus on the sector, Nick Hillman has written for Research Professional a characteristically positive blog about the prospects for HE under a Johnson government, not least a positive attitude to HE and research, a relaxed attitude to immigration and (as a classics graduate) perhaps a less reductionist view of value for money in education.

  • In fact, the traits that have damaged recent prime ministers have all been known before they took office.
  • We knew Blair was too eager to please long before he sought to please George Bush without proper scrutiny. We knew that Gordon Brown lacked the social skills that make for happy teams and electoral victories. We knew Cameron liked to take risks and enjoyed winging it a bit too much. And we knew that Theresa May was inflexible long before she became prime minister.
  • Now we know that Johnson is entering Number 10 famed for his stunts, sunny optimism and constructive ambiguity. Whether these are the characteristics we need to see us through the next few years, only time will tell.

And in terms of the sector appointments?

Jo Johnson is back in what looks like his old job at BEIS and DfE, as Minister for Business, Energy, Industrial Strategy….and Education.  That looks like universities.  Is it called education to reflect a view that the post-18 review and Augar had a point and that the integration of post 18 education will be a real thing (and that at least some of Augar, in that sense, will be implemented?).  Or is it something more broad?

He will report to Andrea Leadsom (grammar school; University of Warwick, Political Science), as business secretary and Gavin Williamson (comprehensive school; BSc in Social Sciences from the University of Bradford) as Education secretary.  And Jo Johnson (Eton; Balliol College, Oxford, Modern History) will sit in cabinet – which this post has not done for some time. We don’t know what Gavin Williamson’s and Andrea Leadsom’s views are on Augar (or anything else related to education). Of course one priority is clear, the promise made outside No 10 yesterday about “levelling up funding for primary and secondary schools”.

Not all the details of junior ministers have been released, the focus has been on the cabinet.   So maybe Chris Skidmore will stay as universities minister under Jo Johnson?  As at the time of writing is still unclear.

Nick Hillman also recommended in a HEPI blog leaving Chris Skidmore in place as Minister.  He has been MUCH less negative than Jo Johnson or Sam Gyimah.  Interestingly different takes on this one on Thursday morning.  The sector generally liked Chris Skidmore.  He was positive and supportive.  He didn’t like talking about “bums on seats” or 3Ds.  He talked a lot about research and research funding.  He seemed to get it.  Some people have welcomed the return of Jo Johnson, who is opposed to Augar and is pro-immigration (Boris is also pro-immigration).

But we seem to have short memories.  Jo Johnson started the bums on seats line of thinking.  He created the interventionist system we have now with its focus on encouraging alternative providers (which many worry about) and in which the OfS will not prop up failing universities.  At the end of this term in office he was very critical and negative of the sector.  Many were pleased to see him go.  He may well support 3D floors on entry – as an alternative way of limiting supply instead of cutting fees (which he has said he opposes).  He invented the TEF and the KEF.  He also invented subject level TEF, which the sector was hoping would be abandoned after Dame Shirley Pearce reports on the TEF (soon?). He got all tangled up the (largely spurious, made-up stories) freedom of speech battle towards the end of his tenure.

Wonkhe have an article by Jim Dickinson, who also reminds us that Jo Johnson also stirred up the snowflake student stuff and grade inflation.

It’s going to be interesting.  But of course it may be that this is a short-lived government and they never get to do anything about the detail.  We’ll see.

Contextual admissions

HEPI have published an opinion poll of students in What do students think of contextual admissions? (HEPI Policy Note 14).

The survey of over 1,000 students shows:

  • three-quarters of full-time undergraduates (73%) think it is harder to achieve good exam results if you grow up in a disadvantaged area – and support is highest at Russell Group, where 81% believe this;
  • most students (72%) also think higher education admissions should take account of applicants’ backgrounds;
  • around half of students (47%) back lower grade offers to those from disadvantaged areas, while nearly as many (45%) oppose the idea – at the most selective universities, a majority (57%) support lower grade offers while 36% oppose them;
  • a minority of students (28%) think contextual admissions would make it ‘harder for students like me’ to get into university, while a majority (53%) disagree;
  • two-thirds (65%) of students do not know if their own university makes contextual grade offers and just 16% are certain that it does; and
  • most students (54%) think those admitted with lower grades would be able to keep up with the course requirements, but four-in-ten students (38%) do not.

Nick Hillman, HEPI’s Director who wrote the Foreword to the report, said:

  • Giving disadvantaged applicants lower entry offers is one of the most controversial things that universities do. But there is a secure evidence base for it, as many people underperform at school and college because of their personal circumstances.
  • Amazingly, despite the controversy about and evidence for, contextualised offers, we haven’t known what students think of them. This, rightly, concerns the Office for Students.
  • Our poll shows the principles behind contextual offers are widely accepted by students, who believe disadvantage applicants need a boost. Yet most students don’t know if their own university awards contextual offers and only half of students think lower entry offers are right.
  • So there is still considerable work to be done on winning over hearts and minds.

Fake news, tribalism and the state of public debate

We thought this period – quieter on specific HE policy although not quiet on national politics, would be a good opportunity to reflect on some bigger issues.  This reflection is a sad one; it took us to fake news, tribalism and the state of public debate.

Starting with public debate – perhaps the state we are in was epitomised by the recent Tory leadership debates.  Shouty people, mostly men, talking over each other, not listening to either questions or responses, trying to make the three points they had on their “must say” list rather than respond to the question.  Despite this, trying to show empathy with the questioner (lots of use of their first names when they could remember them).  Ignoring and speaking over the person trying to run the debate.  Desperately repeating a small number of phrases over and over again (did anyone know Jeremy Hunt was once an entrepreneur?).  Essentially they looked either like a poorly run Oxford Union debate or a dysfunctional family Christmas lunch.  (Maybe that is really what Christmas lunch was like for the Johnson family last year.)

But of course those were staged events, in an unreal situation.  The general public wasn’t really the audience, the electors were.  So perhaps we shouldn’t worry too much about them.

So what about the state of public debate more widely?  To say it is polarised would be understating it.

There’s a Conversation article you might find interesting.

I found this US article about fake news in Psychology Today.  And it is terrifying to hear that there are people who don’t believe that the moon landings were real.  But the problem I wanted to think about was the impact of people in the public eye telling lies.  Or at least being economical with the truth.  Or at least making promises they break, and perhaps never intended to keep.  These all suggest that that the person doesn’t care.  It is all about the impact of the statement in the moment.  It assumes that the listener doesn’t care either.  So Trump can say things that are clearly not true, and his supporters don’t care.  He doesn’t care, because it won’t make any difference to the people who don’t support him.  So he can land a message about democratic congresswomen and move on.  It may not gain him any supporters, but it may deepen support amongst his existing base, because one of the things they admire him for, is saying the unsayable.

And he doesn’t really expect people to take it seriously.  All that stuff about the ambassador, and taking him off the invitation list – I don’t know, but it looked to me as if he didn’t really expect him to resign.  It could have blown over.  Are we doing the wrong thing in taking it all too seriously?

But of course we need to take it seriously, because if we don’t this sort of thing will become even more normal.  We will all adopt a cynical approach to everything.  And in fact, we probably already have.  Which brings us back to fake news – because we are more likely to go back over and over again to the same sources who present a view we agree with – where we can stop being uncomfortably cynical and not question the stories we find in our safe spaces.

Do I have a conclusion?  Not really.  It’s just worrying.  It’s good to know that this is something that BU staff are engaged with.  And I went back to the conclusion of that Psychology Today article:

  • Strive to make critical thinking your automatic reaction to online encounters with news and other information. This won’t make you invulnerable and incapable of making missteps, of course.
  • Do not forget for one second that you are under constant threat of intellectual assault from countless throngs of deluded believers pushing endless streams of baloney and madness. There also are countless profit-motivated, agenda-driven, and just plain dishonest companies and people who show up and work hard every day with the aim of fooling you for their own gain. Defend your mind.
  • I find some reason for hope and optimism amid the current explosion of fake news we are experiencing. There is a chance that people finally will be forced, after being suckered one too many times, to recognize and admit the obvious: We must think before we believe. Maybe financial cost, political exploitation, or just plain humiliation will motivate more of us to finally become our own editors and stop trusting every story that comes along. And that would be progress.”

It would.  But alongside that we also need to remember that just because this is true, not everyone is bad.  And maybe trying to understand the perspective of someone we disagree with would also be progress.  Perhaps politicians could try that.  Some people believe that this will be our new PM’s greatest strength.  Let’s hope so.  In his own words “it is time to get on with it”.  Looking at the make-up of the cabinet, though, and the things being said about it already, things haven’t started well.

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JANE FORSTER                                            |                       SARAH CARTER

Policy Advisor                                                                     Policy & Public Affairs Officer

Follow: @PolicyBU on Twitter                   |                       policy@bournemouth.ac.uk

 

Opportunity for post-doctoral researchers at the Parliamentary Office of Science and Technology.

The Parliamentary Office of Science and Technology (POST) run several fellowship schemes, a number of which are open to post-doctoral researchers. There are currently two fellowship roles with open applications.

These are 3-4 month placement fellowships, to experience working within a research and policy environment. 

You can read the experience and viewpoints of outgoing POST intern, Fabiola Creed, here.

STEM for Britain 2020 – Call for Posters

STEM for Britain, hosted by the Parliamentary and Scientific Committee, is a poster competition for early-career researchers, and will take place in the Houses of Parliament on Monday 9th March 2020.

Applications for posters will open on Monday 23rd September 2019 to early career research scientists, engineers, technologists and mathematicians to exhibit posters in one of the following five areas:

  • Biological and Biomedical Sciences
  • Chemistry
  • Engineering
  • Mathematical Sciences
  • Physics

Prizes will be awarded for the posters presented in each discipline which best communicate high level science, engineering or mathematics to a lay audience.

BU is inviting expressions of interest from those who would like to apply by Thursday 12th September. Please email Lisa Andrews, RDS Research Facilitator with two sentences on what your poster would cover. Applicants will be shortlisted on Monday 16th September. Those chosen to apply, will be supported to do so ahead of the Parliamentary and Scientific Committee’s external deadline of 2nd December.

Full details of the competition and exhibition, including the application form will be made available on www.stemforbritain.org.uk from 23rd September.