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PCCC study in collaboration with the University of Southampton sheds light on new brand relationships

A Promotional Cultures and Communication Centre (PCCC) study in collaboration with the University of Southampton using Transactional Analysis (TA) to shed light on new brand relationships has been published in a high-ranking journal.

The paper titled ‘Games people play with brands: An application of transactional analysis to marketplace relationships’ authored by Georgiana Grigore and Becky Jenkins with Mike Molesworth (University of Southampton) is now available online in Marketing Theory: http://journals.sagepub.com/doi/full/10.1177/1470593117706530.

In this paper, the authors use TA as an analytic to understand the complexity of marketplace relationships, and consumer-brand relationships in particular. The article shows how TA can be applied to the relations between different market actors to reveal underlying psychological structures that produce emotional ‘payoffs’, including dysfunctional ones. The benefits of such an approach are threefold. First, TA is more accessible than other psychoanalytic approaches, although it retains a biographical explanation of human motivations that are made absent in cognitive, or behavioural approaches. Second, the focus on ‘transactions’ allows us to examine specific exchanges between market actors that explain dysfunctional aspects of marketplace relationships. Finally, TA can provide both new and critical perspectives, and the possibility of transformation of relationship forms. The authors therefore explain the structural basis of marketplace relationships from a TA perspective, illustrate how TA Game Analysis can be applied to marketplace relationships, and discuss the implications of such an approach for transforming market practices.

 

Abstract

Relationships have been normalized in marketing theory as mutually beneficial, long-term dyads. This obscures their emotional content, ignores critical conceptualizations of corporate exploitation and fails to capture the range of possible marketplace relationship forms, including those that may result from individuals’ biographical psychology and that lead to repeated dysfunctional exchanges. In this article, we offer Berne’s (1964) transactional analysis (TA) as a way to uncover the biographical psychology that informs marketplace relationship structures and their accompanying emotions and to provide a critique of such arrangements. We first explain TA, its origins, its relationship with psychoanalysis, its limitations and contemporary extensions beyond therapy. We then present the structural basis of marketplace relationships from a TA perspective, before illustrating how a game in TA can be applied through an analysis of the iPhone and related mobile phone contracts and the Games If I didn’t Love Apple and Smallprint. Finally, we discuss the implications of such an approach for transforming market practices based on recognition of marketplace Games and their modification.

Intelligent Image Understanding

PG research

We would like to invite you to the latest research seminar of the Centre for Games and Music Technology Research.

Title: Intelligent Image Understanding

Speaker: Jing Wang

Time: 2:00PM-3:00PM

Date: Wednesday 10th May 2017

Room: PG11, Poole House, Talbot Campus

Abstract: Real data are usually complex and contain various components. For example, face images have expressions and genders. Each component mainly reflects one aspect of data and provides information others do not have. Therefore, exploring the semantic information of multiple components as well as the diversity among them is of great benefit to understand data comprehensively and in-depth. However, this cannot be achieved by current nonnegative matrix factorization (NMF)-based methods, despite that NMF has shown remarkable competitiveness in learning parts-based representation of data. To overcome this limitation, we propose a novel multi-component nonnegative matrix factorization (MCNMF). Instead of seeking for only one representation of data, MCNMF learns multiple representations simultaneously, with the help of the Hilbert Schmidt Independence Criterion (HSIC) as a diversity term. HSIC explores the diverse information among the representations, where each representation corresponds to a component. By integrating the multiple representations, a more comprehensive representation is then established. Extensive experimental results on real-world datasets have shown that MCNMF not only achieves more accurate performance over the state-of-the-arts using the aggregated representation, but also interprets data from different aspects with the multiple representations, which is beyond what current NMFs can offer.

We hope to see you there.

Invitation to join ADRC Research Meetings

We cordially invite staff and students with an interest in ageing and/or dementia research to join us at our monthly Ageing and Dementia Research Centre (ADRC) research meetings. The meetings provide an opportunity for those with related research interests to network and hear about the wealth of research in this area across BU.

We kick off our first ADRC Research Meeting on 9th May 2017 from 11-12.30 (S218, Studland House, Lansdowne Campus) with our theme leaders providing an overview of our three research themes:

  1. Ageing and Dementia Friendly Environments – Prof Jan Wiener
  2. Nutrition and Well-being – Prof Jane Murphy
  3. Activity and Social Inclusion – Dr Ben Hicks

Following the success of a recent FHSS research seminar, the presentations will be in the ignite style – which is a short five minute slots using images, narratives, and altmetrics (http://www.ignitetalks.io/).

We look forward to seeing you there.

Anyone wishing to present their ageing or dementia research at a forthcoming research meeting should contact Dr Michelle Heward to discuss further.

Kind regards

Ageing and Dementia Research Centre

PhD student from Creative Technology got a paper accepted in a premium conference

PG research

Jing WANG, a PhD student in the department of Creative Technology, SciTech, just got a paper accepted by 26th International Joint Conference on Artificial Intelligence (IJCAi 2017). IJCAi (http://ijcai-17.org/), is a premier AI conference in the world. Jing’s paper, co-authored with Feng Tian (SciTech), Hongchuan Yu (FMC) and Changhong Liu (SciTech), “Multi-Component Nonnegative Matrix Factorization”, is one of the papers accepted, out of 2540 submissions, after going through an extremely selective review (acceptance rate: ~25%).

Congratulations to Jing, who is currently a 3rd year PhD student. Apart from this paper, she has also published several papers in the journals like IEEE Trans. on Cybernetics, Journal of Visual Communication and Image Representation, etc. and the top conferences like IJCNN, ICONIP, etc.

BRIAN Unavailable Today

BRIAN, Guidance

BRIAN is being upgraded and will be unavailable for use on Tuesday 2nd and Wednesday 3rd May.

The main improvements from this upgrade include:

  • New Impact Tracking Module
  • New Homepage
  • More User Friendly Navigation

The new and improved features will make BRIAN easier and simplier to use for everyone, whilst also providing a valuable tool to academics helping them record the impact of their research

All relevant guidance notes and video guides on the Staff Intranet will be updated in due course. If you need any help using the new system or if you encounter any problems after the upgrade, please do send an email to BRIAN@bournemouth.ac.uk and a member of staff will be able to assist you.

BRIAN training sessions are also available:

  • Thursday 15th June 2017

With further dates planned. If you are interested to book on to any of these training sessions, please click here to book on!

In the meantime, if you do have queries relating to the upgrade, please get in touch with BRIAN@bournemouth.ac.uk

ADRC at National Dementia Action Alliance meeting in London

The Ageing and Dementia Research Centre (ADRC) was invited to join the National Dementia Action Alliance (DAA) Innovative Approaches to Dementia Care and Support event on Wednesday 19th April in London. Dr Michelle Heward represented ADRC at the event which provided an opportunity to connect with members of the National DAA and explore innovative approaches to dementia care and support.

The event was as co-chaired by Chris Roberts who lives with dementia, his wife and carer Jayne, and Neil Mapes (CEO of the charity Dementia Adventure). Throughout the event a range of speakers presenting new initiatives including John Craig (CEO of Care City); Dr. Ben Marathappu (Co-founder of the homecare provider Cera); University of Worchester’s peer support centres; SCIE’s augmented reality; and NHS Doncaster CCG innovative approaches to commissioning.

Discussion on the day focused on how these innovations might work in practice, as well as identifying the outcomes for people affected by dementia and their families.

 

 

 

 

 

FMC Faculty Research Seminar Series 2016-17 *UPDATED*

Faculty of Media and Communication

Faculty Research Seminar Series 2016-17

May

at a Glance 

 

A Journalism Research Group

Research Seminar 

Venue: F309, Fusion Building, Talbot Campus, Bournemouth University, Fern Barrow, Poole, Dorset, BH12 5BB 

Wednesday 10 May 2017 at 3pm 

JRG

Welcomes: 

Dr James Dennis –  University of Portsmouth

“It’s Better to Light a Candle than to Fantasize About a Sun”: Social Media, Political Participation and Slacktivism in Britain 

This presentation examines how routine social media use shapes political participation in Britain. Since the turn of the century, many commentators have argued that political activism has been compromised by “slacktivism,” a pejorative term that refers to supposedly inauthentic, low-threshold forms of political engagement online, such as signing an e-petition or “liking” a Facebook page. This is explored in three interrelated contexts, using three different research methods: an ethnography of the political movement, 38 Degrees; an analysis of a corpus of individually-completed self-reflective media engagement diaries; and a series of laboratory experiments that were designed to replicate environments in which slacktivism is said to occur. I argue that slacktivism is an inadequate and flawed means of capturing the essence of contemporary political action, as Facebook and Twitter create new opportunities for cognitive engagement, discursive participation, and political mobilisation.

Dr James Dennis is Senior Lecturer in Journalism at the University of Portsmouth. His research interests lie in political communication, with a particular focus on social media, political participation and citizenship, and digital news. His work has been published in the Civic Media Project, published by MIT Press, Participations: Journal of Audience & Reception Studies, and Political Studies. James maintains a personal research site at jameswilldennis.com, and can be found on Twitter at @jameswilldennis. 

 

 

A Narrative Research Group

Research Seminar 

Venue: F309, Fusion Building, Talbot Campus, Bournemouth University, Fern Barrow, Poole, Dorset, BH12 5BB 

Wednesday 10 May 2017 at 4pm 

NRG

Welcomes: 

Dr Matthew Freeman –  Bath Spa University

Small Change – Big Difference: Tracking the Non-Fictionality of Social Transmedia 

Today’s convergent media industries readily produce stories across multiple media, telling the tales of Batman across comics, film and television, inviting audiences to participate in the Star Wars universe across cinema, novels, the Web, and more. This transmedia phenomenon may be a common strategy in Hollywood’s blockbuster fiction factory, tied up with ideas of digital marketing and fictional world-building, but transmedia is so much more than movie franchises. Yet while scholarship dwells on transmedia’s commercial, global industry formations (Jenkins, 2006; Scolari, 2009; Evans, 2011; Mann, 2014; Freeman, 2014), smaller communities and far less commercial cultures now make new and very different uses of transmedia, in some ways re-thinking transmedia by applying it to non-fictional projects as a socio-political strategy for informing and unifying local communities. There has been little attempt to track or understand such a socio-political idea of transmedia: Henry Jenkins (2006) famously theorised this phenomenon within a digital and industrial context, but what does it mean to examine transmedia from a social perspective?

In one sense, examining transmedia from a social perspective means thinking about it as a non-fictional engagement strategy that has ramifications in terms of people, leisure, activism, politics, and society itself. As such, this paper begins to theorise a social, non-fictional form of transmedia, pointing to Comic Relief in the UK and to political projects in Colombia to tease out the fabric of social transmedia campaigns. This includes re-thinking modes of participation, documentary and community media.

Dr Matthew Freeman is Senior Lecturer in Media and Communication at Bath Spa University, and Director of its Media Convergence Research Centre. He is the author of Historicising Transmedia Storytelling: Early Twentieth-Century Transmedia Story Worlds (Routledge, 2016), the author of Industrial Approaches to Media: A Methodological Gateway to Industry Studies (Palgrave Macmillan, 2016), and the co-author of Transmedia Archaeology: Storytelling in the Borderlines of Science Fiction, Comics and Pulp Magazines (Palgrave Pivot, 2014). His research examines cultures of production across the borders of media and history, and he has also published in journals including The International Journal of Cultural Studies, Historical Journal of Film, Radio and Television, and International Journal of Communication. 

 

 

A Conflict, Rule of Law and Society

Research Seminar 

Venue: F309, Fusion Building, Talbot Campus, Bournemouth University, Fern Barrow, Poole, Dorset, BH12 5BB 

Wednesday 17 May 2017 at 3pm 

CRoLS

Welcomes: 

Mark “Max” Maxwell

Deputy Legal Counsel – U.S. Africa Command

 

 

 

A

Centre for Politics and Media Research

Seminar 

Venue: F309, Fusion Building, Talbot Campus, Bournemouth University, Fern Barrow, Poole, Dorset, BH12 5BB 

Wednesday 24 May 2017 at 3pm 

Politics

Welcomes: 

Prof James Martin – Goldsmiths

A

Centre for Politics and Media Research

Seminar 

Venue: F309, Fusion Building, Talbot Campus, Bournemouth University, Fern Barrow, Poole, Dorset, BH12 5BB 

Wednesday 24 May 2017 at 4pm 

Politics

Welcomes: 

Paul Reilly – University of Sheffield 

 

 

 A Promotional Cultures and Communication Centre

Research Seminar 

Venue: F309, Fusion Building, Talbot Campus, Bournemouth University, Fern Barrow, Poole, Dorset, BH12 5BB 

Wednesday 31 May 2017 at 3pm 

PCCC

Welcomes: 

Andrea Esser –  Roehampton University

The Quiet Revolution: From Broadcasting and Advertising to Branded Entertainment 

Efforts to endear brands to consumers go back as far as the 1920s, when branded entertainment was widespread on US radio and later television. In the UK advertiser-funded programming has no history. The public-service broadcasting remit demanded a clear separation between advertising and editorial content. But recent years have opened the doors to branded entertainment. The unregulated on-line mediascape offers endless possibilities and British broadcast legislation was revised in 2011 to allow for product placement. Building on an extensive analysis of trade journal articles since 2011, this paper seeks to illuminate recent developments and to build a theoretical framework by identifying drivers and tokens of change and different types of TV-related branded entertainment. History, I will argue, has left its mark. British broadcasters and TV producers seem to have been reluctant to embrace branded entertainment. But traditional content providers, like advertisers cannot escape the consequences of digitalization. Branded entertainment in multiple forms is revolutionising both marketing and the production and delivery of audiovisual content.

All are welcome and we look forward to seeing you there! 

About the series

This new seminar series showcases current research across different disciplines and approaches within the Faculty of Media and Communication at BU. The research seminars include invited speakers in the fields of journalism, politics, narrative studies, literature, media, communication and marketing studies.  The aim is to celebrate the diversity of research across departments in the faculty and also generate dialogue and discussion between those areas of research.

Contributions include speakers on behalf of 

The Centre for Politics and Media Research

Promotional Cultures and Communication Centre

Centre for Public Relations Research and Professional Practice

Centre for the Study of Journalism, Culture and Community (JRG/NRG/Civic Media)

Centre for Intellectual Property Policy & Management

Conflict, Rule of Law and Society

EMERGE

Centre for Film and Television

 

 

New project with Poole Hospital NHS Foundation Trust in the SPB!

There is a new project from Poole Hospital NHS Foundation Trust in the Student Project Bank!

SPB0061: “I didn’t know that” – Good End of Life Care educational video for staff at Poole Hospital NHS Foundation Trust

Nationally and locally, the definition of End of Life Care is subjective and confused.  The term End of Life is frequently associated with the last days or week or two of life, at which point the focus of care is invariably limited to aiming to ensure a good death. Good End of Life Care should focus on helping people who may be approaching end of life to Live Well. The true definition of End of Life Care is “all of the care received in the last year of life” (recognising that this could extend to more than a year, or be shorter).

Create a short information video that all staff at Poole Hospital will watch voluntarily. The video must be informative, but delivered in a very imaginative and fun way. Two key messages need to be communicated:

  1. End of Life Care is the last year of life not just when a person is dying
  2. End of Life Care is EVERYONE’S responsibility

Apply now

Projects are available to all undergraduate and postgraduate students at BU and can be used for their dissertation, assignment, unit or group work. Members of staff may also choose a project to set to their students. A complete list of projects is available here. Send us an email to request a project brief and application form.

Health & Wellbeing in the 21st Century – it’s your responsibility 23rd May 2017 – LAST CHANCE TO BOOK

On Tuesday, 23rd May 2016, BU’s Research and Knowledge Exchange Office (RKEO) will be hosting a Sandpit event on Health & Wellbeing.

Which means…?

We’re seeking to come up with novel research which addresses challenges in health & wellbeing. With increasing pressure on the NHS, we need to consider how we can take responsibility for our own health & wellbeing. Potential areas to address this challenge may include but are not limited to, digital health & technology (apps, devices), sport, healthy diet & exercise, legal considerations (i.e. your body your choice), media, psychology, social care etc. We will also be joined by representatives from Public Health England, NHS England, and Project Nurture.

So, who should attend?

We want anyone who thinks they might have something to contribute. We will also be inviting relevant external attendees to contribute to the day.

What do I need to prepare in advance? What will the sandpit entail?

Absolutely nothing in advance. During the session, you’ll be guided through a process which results in the development of research ideas. The process facilitates creativity, potentially leading to innovative and interdisciplinary research ideas. These ideas will be explored with other attendees, and further developed based on the feedback received.

What if I don’t have time to think about ideas in advance?

You don’t need to do this but it will help. Attendees will come from a range of backgrounds so we expect that there will be lively conversations resulting from these different perspectives.

What about afterwards? Do I need to go away and do loads of work?

Well… that depends! The interactive day will result in some novel research ideas. Some of these may be progressed immediately; others might need more time to develop. You may find common ground with other attendees which you choose to take forward in other ways, such as writing a paper or applying for research funding.

What if my topic area is really specific, and doesn’t really relate to health?

Your contribution will be very welcome! One of the main benefits of this type of event is to bring together individuals with a range of backgrounds and specialisms who are able to see things just that bit differently to one another.

So, is this just networking?

Definitely not! It is a facilitated session with the primary intention of developing innovative research ideas, which also enables the development of networks. It gives you the opportunity to explore research ideas which you may develop over time, together with the chance to find common ground with academics from across BU and beyond.

So, how do I book onto this event?

To take part in this exciting opportunity, BU staff should complete the Application Form and return this to Dianne Goodman by Tuesday 2nd May. As places are limited, this will be assessed to ensure good mix of attendees with different perspectives. Places will be confirmed w/c 8th May 2017.

By applying, you agree to attend for the full duration of the event on 23rd May (c. 9:30 – 16:00). This event will be held in BU’s Executive Business Centre (EBC).

If you have any queries prior to submitting your application, please contact Lisa Gale-Andrews, RKEO Research Facilitator.

This event is part of the Research Knowledge Exchange Development Framework.

BRIAN Unavailable Today

BRIAN

BRIAN is being upgraded and will be unavailable for use on Tuesday 2nd and Wednesday 3rd May.

The main improvements from this upgrade include:

  • New Impact Tracking Module
  • New Homepage
  • More User Friendly Navigation

The new and improved features will make BRIAN easier and simplier to use for everyone, whilst also providing a valuable tool to academics helping them record the impact of their research

All relevant guidance notes and video guides on the Staff Intranet will be updated in due course. If you need any help using the new system or if you encounter any problems after the upgrade, please do send an email to BRIAN@bournemouth.ac.uk and a member of staff will be able to assist you.

BRIAN training sessions are also available:

  • Thursday 15th June 2017

With further dates planned. If you are interested to book on to any of these training sessions, please click here to book on!

In the meantime, if you do have queries relating to the upgrade, please get in touch with BRIAN@bournemouth.ac.uk

Recent Writing from Kip Jones Available on the Internet

PG research

 

“Kyle’s photo-montage of black and white clippings, mostly from fashion magazines, Bailey and Avedon, etc., glued to the walls surrounding his bed”.

Kip Jones is pleased to announce that the tripartite story, “True confessions: why I left a traditional liberal arts college for the sins of the big city”, first published in Qualitative Research Journal, is available on Academia.edu.  Jones is particularly pleased that what is now called ‘auto-fiction’ has been accepted for publication by such a major qualitative journal. The three stories in the article conclude with a scene from Jones’ ongoing development of the feature film script for “Copacetica”. All three stories portray aspects of the sexual fumbling and romantic insecurities typical in youth.

“Dirty Frank’s” bar, Philadelphia, where the main characters of “Copacetica” frequently meet.

The second piece of writing consists of the bar scene from “Copacetica”. This is the scene in which all the major characters are introduced and the story sets up the conundrum that the main character will face in the film.

“Copacetica” tells the tale of a gullible youth on a roller coaster ride of loss of innocence and coming out in the flux and instability of 1960s hippy America. Often seen as a period of revolution in social norms, Copacetica’s themes include being different, the celebration of being an outsider, seeing oneself from outside of the “norm”, and the interior conflicts of “coming out” within a continuum as a (gay) male in a straight world. These observations are set within the flux and instability of a period of great social change, but which are often viewed in retrospect as consistent and definable. Being straight or being gay can also be viewed in a similar way within the wider culture’s need to set up a sexual binary and force sexual “choice” decision-making for the benefit of the majority culture, or ‘heteronormativity’.  Through the device of the fleeting moment, the story interrogates the certainties and uncertainties of the “norms” of modernity.

In the later gallery scene (not yet published), a minor character explains the meaning of the word, “copacetic”:

VISITOR TWO
What d’he say?

VISTOR ONE
“Everything’s copacetic”! (Beat) 
What does that mean, anyway?

VISITOR THREE
Everything’s cool. Everything’s okay. 
Or “Groovy” as they like to say.

Asked what he enjoyed about writing the script for this film, Jones said, “Definitely revisiting the slang used by youth of the 1960s! It’s virtually its own language. And writing the sex scenes. Exciting and very tiring. Almost like the real thing”.

You can read the opening scene planned for the film on KIPWORLD: “Copacetica” Scene 1. EXT SUBURBAN HOUSE POOL NIGHT

Photo of the Week: The Compound Eye of Calliphora Vomitoria (a bluebottle fly)

The Compound Eye of Calliphora Vomitoria (a bluebottle fly)

The Compound Eye of Calliphora Vomitoria (a bluebottle fly)

Our next instalment of the ‘Photo of the Week’ series features Christopher Dwen’s image of the compound eye of calliphora vomitoria (a bluebottle fly). The series is a weekly instalment which features an image taken by our fantastic BU staff and students. The photos give a glimpse into some of the fascinating work our researchers have been doing across BU and the wider community.

Christopher’s research looks at the blood feeding activity of calliphora vomitoria (bluebottle flies) at crime scenes. This activity can often be confounding.

Experiments were conducted to investigate the blood feeding activity and blood artefact patterns created by the flies following a blood meal. The trials were undertaken in a staged environment where over 500 flies were exposed to 500ml of horse blood in a sealed gazebo for a period of 72 hours.

The resulting patterns, a total of 539,507 fly blood artefacts, were then compared to recreated bloodstain patterns commonly encountered during instances of violent assault. These comparisons focused on overall pattern shape, total stain numbers, stain density per cm2 and the zone where they were deposited. Informal observations and recordings were also made of individual stain colour and stain alignment, but were not measured.

If you’d like find out more about the research or the photo itself then please contact Christopher.

This photo was originally an entry to the 2017 Research Photography Competition. If you have any other questions about the Photo of the Week series or the competition please email research@bournemouth.ac.uk

Research Professional – all you need to know

Funding opportunities

Research-Professional-logoEvery BU academic has a Research Professional account which delivers weekly emails detailing funding opportunities in their broad subject area. To really make the most of your Research Professional account, you should tailor it further by establishing additional alerts based on your specific area of expertise. The Funding Development Team Officers can assist you with this, if required.

Research Professional have created several guides to help introduce users to ResearchProfessional. These can be downloaded here.

Quick Start Guide: Explains to users their first steps with the website, from creating an account to searching for content and setting up email alerts, all in the space of a single page.

User Guide: More detailed information covering all the key aspects of using ResearchProfessional.

Administrator Guide: A detailed description of the administrator functionality.

In addition to the above, there are a set of 2-3 minute videos online, designed to take a user through all the key features of ResearchProfessional. To access the videos, please use the following link: http://www.youtube.com/researchprofessional

Research Professional are running a series of online training broadcasts aimed at introducing users to the basics of creating and configuring their accounts on ResearchProfessional. They are holding monthly sessions, covering everything you need to get started with ResearchProfessional. The broadcast sessions will run for no more than 60 minutes, with the opportunity to ask questions via text chat. Each session will cover:

  • Self registration and logging in
  • Building searches
  • Setting personalised alerts
  • Saving and bookmarking items
  • Subscribing to news alerts
  • Configuring your personal profile

Each session will run between 10.00am and 11.00am (UK) on the fourth Tuesday of each month. You can register here for your preferred date:

23rd May 2017

27th June 2017

25th July 2017

22nd August 2017

26th September 2017

24th October 2017

These are free and comprehensive training sessions and so this is a good opportunity to get to grips with how Research Professional can work for you.