Category / Fusion themes

Shaping Media Policy and Regulation

Following a business engagement event on Digital Strategy and Business Transformation and subsequent publications in academic and practitioner journals, Dr Oliver’s work on the strategic digital transformations of the UKs Creative Industries and media firms has been credited with shaping Ofcom’s media policy and regulation. Ofcom recently commented that his research into the how Sky Plc had managed the digital transition over the past twenty years provided them with a unique insight into Sky’s strategic approach, and it enabled them to “think differently about their ‘growth strategy’ and diversification into new markets such as broadband, fixed and mobile telephony”. Ofcom concluded that Sky had in fact contributed to increased levels of competition in those sectors.

Ofcom also confirmed that the research had helped them to consider their remit as a communications regulator and the potential areas where they could use their expertise in the future, most notably in terms of the potential future regulation of the internet.

Dr Oliver’s research – ‘Strategic Transformations in the Media’ can be found on BRIAN.

new paper published  Volchek, K., Liu, A., Song, H., & Buhalis, D. (2018) Forecasting tourist arrivals at attractions: Search engine empowered methodologies. 

new paper published  Volchek, K., Liu, A., Song, H., & Buhalis, D. (2018) Forecasting tourist arrivals at attractions: Search engine empowered methodologies. Tourism Economics. https://doi.org/10.1177/1354816618811558

Abstract

Tourist decision to visit attractions is a complex process influenced by multiple factors of individual context. This study investigates how the accuracy of tourism demand forecasting can be improved at the micro level. The number of visits to five London museums is forecast and the predictive powers of Naïve I, seasonal Naïve, seasonal autoregressive moving average, seasonal autoregressive moving average with explanatory variables, SARMAX-mixed frequency data sampling and artificial neural network models are compared. The empirical findings extend understanding of different types of data and forecasting algorithms to the level of specific attractions. Introducing the Google Trends index on pure time-series models enhances the forecasts of the volume of arrivals to attractions. However, none of the applied models outperforms the others in all situations. Different models’ forecasting accuracy varies for short- and long-term demand predictions. The application of higher frequency search query data allows for the generation of weekly predictions, which are essential for attraction- and destination-level planning.

Keywords: artificial intelligence, attractions, forecasting, Google Trends, search engine, tourist demand

Congratulations to Denyse King

Congratulations to Denyse King, who is currently attending the Future Technologies Conference, FTC 2018; Vancouver, BC; Canada (15-16 November).  Her conference paper ‘NoObesity apps – From approach to finished app’ has been published in Advances in Intelligent Systems and Computing [1].  Denyse is part of the Centre for Midwifery, Maternal & Perinatal Health (CMMHP) where she is a Lecturer (Academic) in Midwifery based at BU’s campus in Portsmouth ,

Obesity is still a growing public health problem in the UK and many healthcare workers find it challenging to have a discussion with service users about this sensitive topic. They also feel they are not competent to provide the relevant heath advice and are seeking easily accessible, evidence-based, mobile health learning (mHealth). mHealth applications (apps) such as the Professional NoObesity and Family NoObesity (due for release late 2018), have been designed to: support families with making sustainable positive behaviour changes to their health and well-being, ease pressure on practitioners’ overweight and obesity care related workloads, as well as to support the education of professionals, students and service users. This paper describes the process of designing the apps from the inception of the idea, through the stages of research, app builds and testing. The processes of collaborative working to design and develop the apps to meet the needs of both service users and health professionals will also be reflected upon. Childhood obesity is an complex problem and whilst it is recognised that the NoObesity apps cannot singlehandedly resolve this health crisis, it is proposed that they can support families to identify and reduce the barriers that prevent them from living healthier, happier lives. 

Reference:

King D., Rahman E., Potter A., van Teijlingen E. (2019) NoObesity Apps – From Approach to Finished App. In: Arai K., Bhatia R., Kapoor S. (eds) Proceedings of the Future Technologies Conference (FTC) 2018. FTC 2018. Advances in Intelligent Systems and Computing, vol 881. Springer, Cham, pp. 1145-1157.

Sustainable Seas

Colleagues with an interest in the sustainability of the seas may be interested in this summary of an Environmental Audit Committee Sustainable Seas session.

Click this link to read the summary. The summary has been provided by Dods political monitoring consultants and is only available to BU staff and student readers.

Alternatively you can view the session on Parliament TV here.

Creating Impact on Business Practice and Strategy

The future of YouTube was a co-created research project between Emma Parrett, Strategic Partnerships Director at OMD UK and Dr John Oliver (FMC). OMD are a strategic communications and planning agency that employs over 8,500 people in more than 120 offices globally and are the most awarded agency network in the world.

One of OMDs clients are YouTube and the challenge they faced was how to develop long-term market insight and strategic solutions in a rapidly changing media environment.The project combined imaginative and systematic thinking in a way that provided a unique insight into future media environments and how YouTube could compete using multiple strategic options.

The impact of the project and the scenario planning methodology has influenced OMD’s business practices in a number of ways. They believe that their media planning team were better able to make sense of often conflicting macro-environmental trends and are now able to find more advanced strategic insight. Additional positive outcomes were evidenced by increased usage of scenario planning, as well as staff and client understanding of a methodology which they ultimately regarded as a way of obtaining strategic solutions in a rapidly changing business environment.

Dr Oliver commented that the benefits of academics working with industry professionals to create knowledge and instrumental impact on business practices has been evidenced in this project. ​

Furthermore, the YouTube project has been written up and published in both industry and academic journals and the level of publisher downloads has run into the thousands.

The article can be accessed at: https://authors.elsevier.com/a/1Wbaj1lnoC6sq

seca mBCA Body Composition Demonstration – 4th December, 2pm, RLH

BUCRU will be hosting a demonstration by Seca UK who will be showing BIA body composition analysers.  Tuesday 4th December at 2pm, R508, Royal London House. The standing mBCA 515 and portable mBCA 525 are multi-frequency, and offer medically precise measurements of fat mass, fat free mass, visceral fat in litres, hydration status, energy, fat-mass to muscle-mass ratio, segmental skeletal muscle mass, BIVA Chart, phase angle, and cardiometabolic risk, with results presented in just 17 seconds in a motivational and visually appealing format.  seca mBCA BIA products are clinically validated against the “gold standard” for body composition – MRI, ADP, DEXA, NaBr, D20.

 

The demonstration will last approx. 45-60 minutes, which will be sufficient time to view the demonstration and analyse the results and plenty of time for questions/discussions.

 

Please email BUCRU to advise if you plan to attend.

 

Supporting literature & validation papers for the mBCA 515 available upon request.

The Impact of Digital Strategy and Business Transformation

In April 2017 Dr John Oliver co-hosted a business engagement event on Digital Strategy and Business Transformation with The Hackett Group (London). The Hackett Group are leading management consultants providing expert advice on digital transformation and benchmarking to major corporations and government agencies, including 97% of the Dow Jones Industrials, 89% of the Fortune 100 and 59% of the FTSE 100.

The event formed part of a British Academy/Leverhulme Trust funded research project and was attended by senior business executives from the likes of Ofcom, the Financial Times, Astrazeneca and Bell Pottinger. At the time, the delegates commented that it was an “excellent event” that provided different perspectives on digital transformation and new ideas on how to manage strategic digital transformation within their firms.

After 18 months, a clearer picture has emerged of the impact that the presentation of findings and subsequent discussion has had on business practice. Chris Davenport, a Senior Director at The Hackett Group, recently commented that “the event influenced our strategic approach to the development of a new Digital Strategy and Analytics service for our clients. This new consultancy service has been now been launched and several of our FTSE100 clients (among others Tesco, John Lewis and Unilever) have gained insight from this. Some of these clients have already decided to invest millions of pounds into resources creating many new jobs in Digital services and Analytics departments in their firms and we expect many more to follow”.

The research findings have been published in several practice management journals, whilst the academic papers are in the final stages of peer review.

HE Policy Update for the w/e 5th October 2018

Conservative Party Conference

The Conference ended with the PM’s speech, in which she declared the end of austerity and tried to fight back on Brexit.  This came after a predictably colourful speech from Boris Johnson calling for the party to be more positive – and #chuckchequers.  Neither talked about HE.

Education was on the agenda at the conference, though.  Damien Hinds gave a speech mainly focusing on schools.  He listed three key imperatives (all Ps):

  • Progress – “each generation should have better opportunities than the last and every year we need to raise our sights higher and we need to reach wider”
  • The prospects and prosperity of the country – productivity depends on education of this generation
  • Preparedness – being ready for an uncertain world. He mentioned global trade and technological change

And to deal with these challenges, he said that the plan was to focus on:

  • Academic standards (and there is an ongoing row about his statistics)
  • Basic essential skills (32 primary schools and 21 colleges to be centres of excellence for early literacy and post 16 Maths)
  • Behaviour management (£10m to support best practice in this area)
  • And of course, vocational and technical education (and announced a £38m capital pot for investment in colleges delivering T-levels)
  • Careers advice – doubling the number of trained careers leaders in schools
  • Reviewing level 4 and level 5 qualifications that are the direct alternative to university (this is not new, see below)

He also talked about character, workplace skills and extra-curricular activities.

  • “..we need to move forwards with our reforms. We need to ensure that the vocational and the technical, are absolutely on a par with the academic. We need to make sure that we extend our reforms in all regions, in all parts of the country. That all parts of our society have equal opportunity, that everywhere we see raised expectations and raised aspirations, and when that happens, then we will be able to say, this is a world class education for everyone.”

Level 4 and 5 qualifications have been discussed a lot recently  – see the August report  by Professor Dave Phoenix, VC of South Bank University has written for HEPI “Filling in the biggest skills gap: Increasing learning at Levels 4 and 5”.

The DfE are conducting a review of classroom-based, level 4 & 5 technical education launched in October 2017 (interim findings here) which will inform the ongoing Review of Post-18 Education.

Industrial Strategy – Creative Industries

A new £8 million funding competition will enable virtual, augmented and mixed reality experiences – also known as immersive content – to be created faster and more efficiently by UK content creators.  The competition is part of the Industrial Strategy Challenge Fund’s audience of the future programme. Up to £33 million is available to develop new products and services that exploit immersive technologies.  Funding is provided by UK Research and Innovation through Innovate UK.

Immigration

Also while the Conservative Party Conference was going on, announcements were made about future immigration rules post Brexit.

From Dods:  a White Paper outlining how the system will work to be published in the autumn, ahead of legislation next year. The proposals largely mirror the recommendations of the Migration Advisory Committee from September, and offer no preferential treatment for EEA citizens coming to the country. Notably, there is a commitment under the new system not to cap the number of student visas. (there is currently no such cap)

Under the proposals:

  • The passports of short-stay tourists and business people from all “low-risk” countries would be scanned at e-gates – currently only EU citizens can do this
  • Security and criminal records checks would be carried out before visits, similar to the system of prior authorisation in the US
  • Workers wanting to stay for longer periods would need a minimum salary, to “ensure they are not competing with people already in the UK”
  • Successful applicants for high-skilled work would be able to bring their immediate family, but only if sponsored by their future employers
  • The new system will not cap the number of student visas

Theresa May said:

  • “The new skills-based system will make sure low-skilled immigration is brought down and set the UK on the path to reduce immigration to sustainable levels, as we promised. At the same time we are training up British people for the skilled jobs of the future.”
  • “Two years ago, the British public voted to leave the European Union and take back control of our borders. When we leave we will bring in a new immigration system that ends freedom of movement once and for all. It will be a system that looks across the globe and attracts the people with the skills we need. Crucially it will be fair to ordinary working people. For too long people have felt they have been ignored on immigration and that politicians have not taken their concerns seriously enough.”

And meanwhile, at the conference, the Home Secretary announced a new “British values” test for those applying for UK citizenship, which will be “significantly tougher” than the current test, which he said was like a pub quiz, and would be accompanied by strengthened English language tests.

Degree apprenticeships

The Office for Students (OfS) has published new analysis of degree apprenticeships.

  • Compared with other levels of apprenticeships and higher education generally there were relatively few degree apprentices in 2016-17, but the number of starts are growing. In 2016-17 there were 2,580 degree apprentices registered in higher education, of which 1,750 started their apprenticeship that year.
  • The two most popular degree apprenticeships are:
    • Chartered Manager – 34 per cent of entrants
    • Digital and Technology Solutions Professional – 29 per cent of entrants.
  • Most of the degree apprenticeships currently available are within the science, technology, engineering and mathematics (STEM) subject grouping. Within the arts, humanities and social sciences subject areas, the majority of degree apprentices are taking chartered management courses.
  • There was a roughly equal number of young and mature entrants undertaking degree apprenticeships, with young students (entrants under 21) more likely to be going into science, technology, engineering and mathematics (STEM) apprenticeships.
  • There were more males entering degree apprenticeships than females, but relative to similar higher education courses there is a slightly lower proportion of males.
  • Apprenticeships at all levels had lower proportions of entrants from minority ethnic groups, than entrants to similar higher education courses.
  • Apprenticeships have a lower proportion of entrants with a declared disability than entrants to higher education.
  • The North West and North East of England have the highest proportion of the working age population entering degree apprenticeships, with London having the lowest density.

30 per cent of degree apprenticeship entrants come from areas underrepresented in higher education, slightly higher than the proportion entering similar full-time higher education courses (26 per cent).

Graduate Outcomes and Employability

The Office for Students (OfS), has launched its first Challenge Competition, inviting providers to develop and implement projects to identify ways of supporting the transition to highly skilled employment and improving outcomes for graduates who seek employment in their home region.

The OfS intends to support a range of projects that will deliver innovative approaches for graduates and particular student groups, to contribute to improved outcomes and local prosperity. Through this process we want to identify:

  • what interventions work best in a variety of different regional and local contexts to support progression into highly skilled employment
  • what interventions work best for different types of students and graduates
  • findings that can continue to shape sector-wide debate and inform interventions to capitalise on graduate skills and knowledge for the benefit of individuals and for economic prosperity.

Providers with successful bids will be expected to form a network to share, discuss and disseminate key information among themselves and with the OfS, strategic partners, and the wider sector as required.

Metrics and ratings – graduate salaries

From Wonkhe: ONS has released its annual estimates of the value of the UK’s “human capital” – and if you like to promote higher education on the basis of pay premia, it’s not great news for the sector. The headline news is that back in 2004 the average premium for “first and other degrees” was 41%, but by 2017, it had reduced to 24%. The same has happened for “masters and doctorates” – where the pay premia has declined from 69% in 2004 to 48% in 2017. Although the premia for graduates is still significant, the downward trend will provide ammo to those who argue that “too many people are going to university”, ONS says that “one explanation for this could be a large increase in the proportion of the population with a university degree”.

Metrics and ratings – Learning gain

On Wonhke, David Kernohan wrote on 30th September about learning gain “Plenty ventured, but what was gained?”.

  • David notes: Some projects have held final conferences and events. Others (notably two large scale national projects) either concluded early or have never been publicly spoken of.  It’s a far from glorious end to an initiative that set out with a great deal of ambition – to measure “the distance travelled: the improvement in knowledge, skills, work-readiness and personal development demonstrated by students at two points in time” – a goal that would probably represent the most significant finding in the history of educational research.

The learning gain projects were expected to lead to discussions about a new TEF metric for learning gain – or at least to a set of tools and methodologies that providers would over time start to adopt to support their TEF submissions –because learning gain is an important element of the TEF, but one that it is not currently reflected in the metrics.

  • So the article continues: Project after project reported issues with lack of engagement from students and staff. Why would a student complete a test or exercise that had no bearing on their degree, and that was of uncertain benefit? And why would an academic recommend such a course of action to their students while unsure of the underpinning motivation?
  • And David concludes: …learning gain is measurable. But it is measurable only in terms of the way an individual student understands their own learning. Interventions like learning diaries and reflective writing can prove very useful to students making sense of their own progress. What learning gain may not be is comparable – which on the face of it makes perfect sense. In what world could we say that a student of economics has learned the same quanta of learning as a student of the piano?

And so on 2nd October, Yvonne Hawkins of the OfS responded, also on Wonkhe:

  • he’s wrong to say that the programme is coming to an end – the first phase has concluded, and planning for a second phase that draws on the learning from phase one is already underway. I must also take issue with his rather eeyorish view of the wider learning gain endeavour.

So what are the next steps as set out by the OfS? They are “committed to developing a proxy measure for learning gain”. And it “will form part of a set of seven key performance measures to help us demonstrate progress against our student experience objective”.  And how will they get there?  There will be evaluations of the projects that did go ahead, and then there will be a conference, and recommendations to the OfS board in March 2019 about the next phase of work.

So watch this space….

Freedom of speech

Another week another article on free speech by the Minister– this time on Research Professional to coincide with the Conservative Party Conference.

  • He starts with some context: a cultural shift is taking place, and diversity of thought is becoming harder to find as societal views become highly polarised between the left and the right. A culture of censorship has gradually been creeping in, and a monoculture is now emerging where some views are ‘in’ and others are clearly ‘out’. Social media has exacerbated this trend by giving rise to echo chambers that restrict opposing points of view and legitimise threatening and abusive behaviour.
  • So what is the problem? In universities and colleges, we are witnessing the rise of no-platforming, safe spaces, trigger warnings and protests. These may all be well intended and have their place in fostering free speech, but they are also all too easy to be appropriated as tools to deny a voice to those who hold opinions that go against the sanctioned view.
  • It’s perhaps put in rather strong terms: This is catastrophic for democratic debate and puts at risk the fundamental right to be heard that many have fought and died for.
  • And the example – from 2015: I am increasingly alarmed by reports of individuals and groups preferring to support those who seek to restrict others’ right to speak than to protect the fundamental right for all to be heard. This was the case at Goldsmiths, University of London, in 2015 when the university’s Feminist Society came out in support of the university’s Islamic Society after its members aggressively disrupted a talk by Maryam Namazie, a feminist campaigner and human rights activist.
  • So what next? That is why I am supporting an initiative coordinated by the Equality and Human Rights Commission to create new free speech guidance to ensure future generations are exposed, without hindrance, to the stimulating debates that lie at the very core of the university experience.

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‘Traces of Play’ in concert at SMC 2018 and NYCEMF 2018

I recently presented my multichannel electroacoustic composition ‘Traces of Play’ in two international concerts. The first was at the esteemed music computing conference SMC 2018 (Sound and Music Computing) in Limassol, Cyprus. The programme featured a range of music encompassing fixed media, instruments + electronics, improvised, and mixed media works. Held in Limassol’s Rialto Theatre, this was the first ever multichannel loudspeaker concert to be staged in Cyprus. It was an honour to be involved.

 

The second concert was at the NYCEMF 2018 (New York City Electroacoustic Music Festival). The festival programme, scheduled over a number of days at the Abrons Arts Centre, New York, featured many established names alongside emerging artists, and this was a great opportunity to share and promote BU practice-based research. As well as diffusing (spatialising) my own work, I presented music on behalf of two composers: Antonino Chiaramonte, a doctoral researcher in the Faculty of Media and Communication here at BU; and David Berezan, Professor of Composition at the University of Manchester.

 

If you would like to experience surround-sound electroacoustic music in concert, we have four experimental music concerts running this year as part of the University Music programme. The first takes place on Wednesday 17th October at 7pm in the Allsebrook Lecture Theatre, Talbot Campus, and features Owen Green from the University of Huddersfield. Owen’s research focuses on improvising and composing with computers.

International students on British drinking habits – ‘people don’t know when to stop’

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Thomas Thurnell-Read, Loughborough University; Lorraine Brown, Bournemouth University, and Philip Long, Bournemouth University

Of the 2.3m students starting courses at UK universities each autumn, well over 400,000 are international students from non-UK countries.

The scale and importance of international students to the UK higher education sector is now well established. Yet we know very little about how students from non-UK countries experience and interact with the heavy drinking culture that predominates on and near many universities.

Many international students often come from cultures marked by moderation or abstinence around alcohol. And concerns have been raised that activities centred on alcohol may exclude international students.

We’ve conducted new research to reveal the perceptions of British drinking cultures held by international students studying on postgraduate courses at a UK university. In focus groups and interviews, students from countries including Nigeria, the US, China, Turkey, Poland, Germany and Greece told us of their experiences of drinking culture at university.

The British ‘like to drink’

The British Council, and many city and university marketing teams, often promote the British pub as a safe and friendly leisure space in their bid to market studying in the UK to international students. The students we spoke to were aware of the iconic image of the British pub. They spoke of their desire to participate in what they saw as being an important part of British culture. Others spoke with excitement of being able to try British real ale and craft beer as a part of their experience of living and studying in Britain.

Having seen depictions of British pubs in television, film and, increasingly, social media, most international students were aware of alcohol consumption being important to British culture before they came to the UK. This prior perception was confirmed by their initial experiences on arrival. Our interviewees felt that getting drunk was an important part of British cultural life and reported being initially surprised that drinking to excess was an expected part of university life.

Despite these concerns, drinking alcohol was an important part of the social lives of many international students. Many had enjoyed their experiences of socialising in bars and pubs. For others, whose degree programme cohorts were predominantly fellow international students, the pub was a space in which they could view and interact with British culture and British people – such as non-student locals.

Drinking cultures in contrast

International students made ready comparisons with the drinking habits and attitudes of their own cultures. Many told us about how people drink alcohol and get drunk in their own cultures. But they contrasted this with the tendency of “going too far” and of “not knowing when to stop” that was perceived to be a major characteristic of British drinking culture.

That said, many interviewees had enjoyed learning about the practice of buying “rounds” of drinks, using “cheers” before drinking and the lack of table service in Britain. They saw this as a fun and a pleasurable part of getting to know local culture.

International students say they are shocked at the amount of booze consumed by Brits at university.
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As identified in other research, gender is an important feature of how students view drinking and drunkenness. Concern was expressed in our study about a perceived lack of control among some British women when drinking alcohol. Words such as embarrassment and shame were used by both male and female interviewees to define the boundary between fun, sociable drinking and excessive drunkenness.

Interviewees expressed surprise that public vomiting and urination or collapsing in the street were so widely tolerated and even in some cases expected and celebrated by British students.

Finding the balance

Most students felt capable of negotiating their involvement with student drinking culture by choosing times, spaces and styles of drinking that suited their own tastes. This involved a clear preference for drinking as part of other events such as eating a meal out with friends or watching televised sport in pubs. At social events where heavy drinking was the main activity, some would try to enjoy “one or two” drinks but leave once other people became noticeably drunk.

But while many students spoke of the pub as a welcoming and relaxed space for socialising with friends, bars and nightclubs were said to be intimidating places where they felt at risk of violence or harassment. Many students witnessed fights.

Female international students had particular concerns – several spoke of their strategies to stay safe when out at night. The avoidance of the streets at night due to a fear of potential violence or aggression was also highlighted in a previous study that looked at levels of racism experienced by international students.

That said, UK drinking culture is changing. More than a quarter of young adults in the UK do not drink alcohol.
“Sober campuses” during fresher’s week are becoming more prevalent, as are teetotal university halls. And many students are eager for advice on avoiding or moderating the pressure to drink heavily while at university. But only time will tell whether this is a trend that is set to remain.The Conversation

Thomas Thurnell-Read, Lecturer in Cultural Sociology, Loughborough University; Lorraine Brown, Associate Professor, Department of Tourism and Hospitality, Bournemouth University, and Philip Long, Honorary Visiting Research Associate, Bournemouth University

This article is republished from The Conversation under a Creative Commons license. Read the original article.