Tagged / research

Free online course! – Improving Healthcare Through Clinical Research

NHS, Research Ethics, Training

Interested in clinical research and what’s involved? Are you contemplating a career in healthcare or the life sciences, or, do you want to find out more about the role of clinical research in improving healthcare?

If you’ve answered yes to any of the above questions, then why not sign up to FutureLearn’s Improving Healthcare Through Clinical Research course?

The course has been developed by the University of Leeds and is be available from Monday 29th June, via this link.

It is completely free and all online, lasting 4 weeks.

This course has been certified by the CPD Certification Service as conforming to continuing professional development principles. By completing the course you will have achieved 16 hours of CPD time.

Remember – support is on offer at BU if you are thinking of introducing your research ideas into the NHS – email the Research Ethics mailbox, and take a look at the Clinical Governance blog.

Marie Curie Individual Fellowships – Internal Deadlines

Funding opportunities

The call for the Marie Curie Individual Fellowships has opened on 8 April 2020 and will close at 4.00 pm on 9 September 2020.

Due to the volume of bids that are received by RDS every year, the internal deadlines will be strictly applied to ensure that the pre-award team can provide all interested academics with optimal support in a timely manner.

The European Commission has provided guidance and ideally, work should already have commenced or should shortly commence between yourself and your proposed Research Fellow.

Timeline

8 April 2020: Call has opened – start reading guidance and commence application with Fellow.

20 July 2020: Contact Ainar Blaudums, the EU & International Research Facilitator (details below) with an indication that you wish to apply to this call.

12 August 2020: Latest date for Intention to Bid forms to be submitted to your Faculty Funding Development Officer (FDO).

Important Notes:
1. Where ITB forms are received after 12 August 2020, RDS will work with you to find an alternative funding opportunity.
2. If you have a draft application ready at this date for a preliminary review and bid development support, please forward this to Ainar.

19 August 2020: Costing to be finalised and complete draft application to be sent to FDO for internal approvals process.

26 August 2020: More advanced draft application to be sent to Ainar for further bid development support.

9 September 2020: Submission deadline – latest date to formally submit on the European Commission Portal.

If you have any queries, please contact Ainar Blaudums, the EU & International Research Facilitator.

New COVID-19 publication by FHSS academics

international, open access, Publishing, writing

Congratulations to Dr. Preeti Mahato, Dr. Nirmal Aryal and Dr. Pramod Regmi  in the Faculty of Health & Social Sciences on their latest COVID-19 publication.  Yesterday the Europasian Journal of Medical Sciences informed us of its acceptance of the article ‘Effects of COVID-19 during lockdown in Nepal’ [1].  The Europasian Journal of Medical Sciences is a peer-reviewed Open-Accessed journal which is published biannually online as well as in print version. It is an official publication of the Nirvana Psychosocial Care Center & Research Institute.

This is the fifth COVID-19 publication by our team since lock down began (in both the UK and Nepal).  Previous publications with colleagues based in the UK and elsewhere across the globe focused on maternity care, public health, Nepal and the apparent effect of COVID-19 on people from ethnic minorities int he UK [2-5].

 

Prof. Edwin van Teijlingen

CMMPH (Centre for Midwifery, Maternal & Perinatal Health)

 

References:

  1. Mahato, P., Tamang, P., Shahi, P., Aryal, N., Regmi, P., van Teijlingen, E., Simkhada, P. (2020) Effects of COVID-19 during lockdown in Nepal, Europasian Journal of Medical Sciences (accepted).
  2. Sathian, B., Asim, M., Mekkodathil, A., van Teijlingen, E., Subramanya, S.H., Simkhada, S.,Marahatta, S.B., Shrestha, U.M. (2020) Impact of COVID-19 on community health: A systematic review of a population of 82 million, Journal of Advanced Internal Medicine 9(1): 4-11. https://www.nepjol.info/index.php/JAIM/article/view/29159
  3. Tamang, P., Mahato, P., van Teijlingen E, Simkhada, P. (2020) Pregnancy and COVID-19: Lessons so far, Healthy Newborn Network [14 April] healthynewbornnetwork.org/blog/pregnancy-and-covid-19-lessons-so-far/
  4. Asim, M., Sathian, B., van Teijlingen, E.R., Mekkodathil, A., Subramanya, S.H., Simkhada, P. (2020) COVID-19 Pandemic: Public Health Implications in Nepal, Nepal Journal of Epidemiology 10 (1): 817-820. https://www.nepjol.info/index.php/NJE/article/view/28269
  5. Alloh, F.T., Regmi, P., van Teijlingen, E. (2020) Is ethnicity linked to incidence or outcomes of Covid-19? (Rapid Response) BMJ (14 May) 369:m1548

POST Parliamentary Academic Fellowship Scheme: latest news

The Parliamentary Office of Science and Technology (POST) has formally launched its Parliamentary Academic Fellowship Scheme, with further details of the application process for expressions of interest and a list of parliamentary offices participating in the scheme.

If you are interested in applying, please follow the guidelines below:

  1. Firstly, inform your Faculty Dean or Deputy Dean of your interest and discuss potential sources of funding.
  2. Identify an idea for a potential project to conduct in a participating Host Office in UK Parliament. A list can be found on p. 10 of the Guidance note for applicants.
  3. Before completing the Expression of Interest Application Form, read the Parliamentary Academic Fellowship Scheme Open Call 2020 – Guidance Note for Applicants. POST strongly recommends applicants also read the Appendix to this document. It contains information about the offices in Parliament participating in the scheme, the kinds of projects you could propose to do with them and any topics they are particularly interested in receiving proposals on.
  4. Complete an Expression of Interest Application Form and send a copy of the completed form, along with a two-page CV, to postfellowships@parliament.uk. You should mark the subject of the email as: “PAFS Open Call: [name of proposed parliamentary Host Office]”. POST also requests that you complete and send them the diversity monitoring questionnaire, although this is voluntary.

If successful, you will be asked to submit a detailed application in September, which will also confirm BU budget approval. Interviews are likely to be conducted in October/November and the Fellowship will commence January 2021, following security clearance.

Please note, the BU Policy team and your faculty impact officer are available for guidance, support and to track your application.

Widespread media coverage in Nepal for BU researcher

international, open access, Publishing, student research, writing

This week Dr. Preeti Mahato in the Centre for Midwifery, Maternal & Perinatal Health (CMMPH) appeared in several newspapers and new website in Nepal. The media reported both in Nepali [1-4] and in English, the latter in South Asia Time [5] on her recently published paper on birthing centres in Nepal.  This latest paper from her PhD was published in the scientific journal  PLoS ONE [6].  The paper is co-authored by CMMPH’s Dr.Catherene Angell, Prof.Edwin van Teijlingen and Prof. Vanora Hundley as well as BU Visiting Professor Padam Simkhada (Associate Dean International at the School of Human and Health Sciences, University of Huddersfield.

We are very grateful to BU’s Dr. Nirmal Aryal for engaging with all his media contacts in Nepal to achieve this great coverage.

 

References:

  1. https://ekantipur.com/diaspora/2020/06/02/159107091260531499.html
  2.  https://www.nepalilink.com/2020/06/02/5326.html
  3. http://www.nepalbritain.com/?p=79336
  4. https://globalnepalese.com/post/2020-06-942777589?fbclid=IwAR3RJlHpeG4p3PdryUWzhvCDG0yiYjNrdnQZNJo4uzznyuFA8cF6DKLbKU8 
  5. https://www.southasiatime.com/2020/06/04/birthing-centers-are-savings-lives-in-rural-nepal/
  6. Mahato, P., van Teijlingen, E., Simkhada, P., Angell, C., Hundley, V. (2020), Evaluation of a health promotion intervention associated with birthing centres in rural Nepal PLoS One 15(5): e0233607. https://doi.org/10.1371/journal.pone.0233607

POST Academic Fellowship Scheme: expressions of interest invited

The Parliamentary Office of Science and Technology (POST) is inviting expressions of interest for its Parliamentary Academic Fellowship Scheme from Monday 8 June.

Securing a prestigious fellowship with POST provides researchers with unique access to Parliament, policy experience and direct potential for impact. It is open to all employed academics with a PhD, and applicants propose their own project for Parliament to conduct. These projects might include contributing to the work of a parliamentary office, filling gaps in expertise, helping to grow Parliament’s academic networks, informing parliamentary scrutiny, analysing and evaluating parliamentary practices, building staff capacity and skills, providing advice and support to a committee, scrutinising a specific area of government policy, providing briefing material or advice, generating data to facilitate effective scrutiny, writing specific papers for parliamentary teams, studying aspects of the parliamentary process or perceptions of that process, or something else!

There is no external funding associated with these fellowships, and the cost will need to be met either by BU internally or by other research funders. The types of cost the fellowship will entail are: cover arrangements, travel, subsistence and accommodation alongside consideration of your time. Do not let concern over costs or other factors hold you back at this stage. Parliament have a keen diversity agenda and applications from all career stages (from PhD onwards) and other equality characteristics are welcomed – you do not have to be a professor!

The fellowship will usually last for 1 year; there may be flexibility over the start date (and this may help to save or manage costs). Fellows will spend some of their time in Westminster and some aspects will be completed remotely. The amount of time spent in Westminster will be dictated by the nature of your project. It could be one day per week, or a week block every six weeks, or another pattern.

Expression of Interest applications will be invited from Monday 8 June, when more information about the scheme, what to cover in your expression of interest, and a list of the parliamentary offices participating will be released by POST. The closing date is Friday 26 June 2020. We will update this blog with the new details once they are released.

Process

  • Now: Inform your Faculty Dean or Deputy Dean , that you are interested in applying
  • June: Complete the expression of interest and forward before the 26 June deadline, and discuss potential sources of funding with your faculty leadership
  • September: Submit detailed application for the fellowship which will also confirm BU budget approval
  • Oct/Nov: Interview
  • If selected – complete security clearance, complete Fellowship Agreement
  • Jan 2021 – commence Fellowship

The BU Policy team and your faculty impact officer are available for guidance, support and to track your application.

Click here for full details from POST, as well as testimonials from previous fellows.

This is also an informative and useful document – it contains some examples of projects successful Fellows undertook and the evaluation of the whole scheme including what needs improvement.

 

 

Managing References and Writing for Publication with EndNote Desktop

Post-award, Publishing, Training, writing

Monday 8th June 10:00 – 12:00

This workshop will introduce you to EndNote, software that saves you time when managing your references and writing for publication.

 

 

 

This session will cover:

  • The role of EndNote in the research workflow
  • Reference collation and management
  • Full text harvesting
  • Writing for publication; citation and reference creation​

Essential Preparation

You must have the correct software loaded onto your machine prior to attending.

  • If you are using a BU staff machine, EndNote desktop (X9) needs to have been installed by BU IT Services. This includes the toolbar for Word.
  • If you are using your own device running Windows 10, you can access it via AppsAnywhere from BU. However, please test it before the workshop to make sure that it can run EndNote desktop (X9) and that your version of Word has the EndNote toolbar installed.
  • If you are using your own Mac, you will need to contact BU IT Service and ask them to install EndNote desktop (X9).

You may find it beneficial (but not essential) to have dual monitors. This could allow you to watch the teaching and try things out at the same time.

See here to book.

HRA announcement – Amendment Tool now live

Guidance, NHS, Research Ethics

Please see below for a recent update from the Health Research Authority with regard to a new amendment tool and the online submission of amendments.

If you have any queries please email Suzy Wignall in Research Development & Support.

Online submission of amendments and a new amendment tool is now live across the UK, as of today Tuesday 2 June 2020.

These new processes for handling amendments are part of our ongoing Research Systems programme to improve services for applicants.

  • The amendment tool is designed to simplify the amendment process for applicants and
  • The ability to submit amendments online means that applicants can track the submission history of amendments.

From 2 June, all applicants making an amendment to project-based research will need to complete the amendment tool and submit their amendment online. The tool replaces the Notification of Substantial Amendment (NoSA) and Non-Substantial Amendment forms. Amendments to Research Tissue Banks and Research Databases will also be submitted online from this date.

To help with these changes, we have now published:

For queries on how to complete the tool, questions on the results from the tool, once complete or how to submit your amendment online, please contact amendments@hra.nhs.uk

Amendment Tool

The new amendment tool should be used for all project-based research including amendments being made under the COVID-19 fast-track process, from 2 June. (Research Tissue Banks and Research Databases will continue to use the IRAS generated substantial amendment forms.)

The tool categorises the amendment and provides tailored guidance on how to submit. It will identify any review bodies the amendment needs to be sent to, based on the changes that are being made to the study. It also provides detailed information about the amendment to participating sites.

The Notice of Substantial Amendment/annex 2 form can be generated by completing the tool. This version of the form can then be submitted to the REC and the MHRA (as required) when making a substantial amendment to a trial.

The amendment tool is based in Excel, but in the longer term we plan to fully integrate the tool functionality into IRAS.

The introduction of the amendment tool may require changes to Sponsor’s quality system (e.g. SOPs, guidance documents and templates etc.). Organisations should do this in accordance with the new process in good time. Given the additional demands placed across the healthcare research systems at this time, the MHRA has confirmed that it will adopt a pragmatic approach during inspection.

Submitting amendments online

Once you have completed the amendment tool, you should follow the submission guidance provided in the submission guidance tab of the tool. If the amendment needs to be submitted, then the amendment tool, together with all the supporting documents, should be uploaded into a new part of IRAS and submitted using the online system.

For amendments to Research Tissue Banks and Research Databases the IRAS substantial amendment form should be submitted online in place of the amendment tool.

Applicants will need to set up a new login and password for the new part of IRAS. We are sharing a login process with NIHR systems for the new parts of IRAS that provide online booking, the Combined Ways of Working (CWoW) pilot, and this new amendment system. If you already have a login for any NIHR system or one of these new parts of IRAS you can use the same details. If you do not already have a login for those systems, you will need to set up a new login and password as guided by the system.

Once you have logged in, applications will need to input the IRAS ID for the study as well as some other information regarding the study and amendment, some of which will need to be copied directly from the tool itself. Applicants can upload documents including a pdf of the tool itself. The system will issue an email to confirm the amendment has been submitted.

UKRO Webinar – COVID-19 Impact on EU Projects: Update

international, Post-award

Tuesday 9th June 10:30 – 11:30

UKRO is pleased to announce the latest in its series of webinars on the topic of COVID-19 impact update. The webinar is intended to provide an update of the current situation regarding COVID-19 and will cover (in brief) areas such as:

  • Known call updates and changes to call deadlines;
  • Project implementation issues;
  • COVID 19 measures within the latest EU budget proposal;
  • Opportunity for Q&A.

The webinar is intended for researchers and support staff currently engaged in projects, or applying to forthcoming calls, to make them aware of the latest information on COVID 19 in respect to proposal development and project delivery.

The webinar will be delivered using the ‘Zoom’ online conference facility. No prior purchasing of software is necessary but registration via the event page is mandatory.

If you have any queries, please contact RKEDF@bournemouth.ac.uk

BU PhD student presenting at European Sigma Nursing Conference

conferences, international, PG research, writing

Bournemouth University Ph.D. student Peter Wolfensberger presented today at the 5th Sigma European Conference in Coimbra, Portugal.  This is probably the first major global online conference in nursing!  The title of Peter’s presentation was Creating Meaning – People Living with Mental Illness in Switzerland. In true COVID-19 style he gave his presentation life online.  Consequently, this workshop session was well attended by nurses from across Europe, and it had the added benefit that all his Ph.D. supervisors could attend online too.  The World Health Organisations (WHO) has designated the year 2020 as the “Year of the Nurse and Midwife”, in honour of the 200th birth anniversary of Florence Nightingale.  This  Sigma European  Conference focused very much on importance of nurses and nursing in health care provision.

Peter has successfully defended his thesis and is currently writing up a few minor corrections.  He has been supervised by Dr. Sarah Thomas, Prof. Sabine Hahn and Prof. Edwin van Teijlingen.

NIHR Learn – Resources to support you through the Covid-19 pandemic

Guidance

The NIHR Learn platform now contains a number of resources to offer guidance and support to help researchers during the pandemic.

There are resources in the following areas:

  • Understanding the science of Covid-19
  • Leading in uncertain times
  • Conveying Difficult Information to patients and relatives
  • Personal resilience
  • Wellbeing
  • Remote working
  • Online Webinars and Events

To access these you will need to create an account on the system* – if you run into any issues with creating an account  phone the helpdesk on 0207 333 5894 or email them.

Once you are on the system, click on ‘Bite-sized Learning’ from the options and then select ‘Resources to support you through the Covid-19 pandemic’.

*If you have used the system to access Good Clinical Practice training or dates you will already have an account.

HRA announcement – Amendment Tool and Guidance now available

NHS, Research Ethics

Please see below for a recent update from the Health Research Authority with regard to a new amendment tool and the online submission of amendments.

If you have any queries please email Suzy Wignall in Research Development & Support.

Online submission of amendments and a new amendment tool will go live across the UK on Tuesday 2 June 2020.

These new processes for handling amendments are part of our ongoing Research Systems programme to improve services for applicants.

  • The amendment tool is designed to simplify the amendment process for applicants and
  • The ability to submit amendments online means that applicants can track the submission history of amendments.

From 2 June, all applicants making an amendment to project-based research will need to complete the amendment tool and submit their amendment online. The tool replaces the Notification of Substantial Amendment (NoSA) and Non-Substantial Amendment forms. Amendments to Research Tissue Banks and Research Databases will also be submitted online from this date.

To help with these changes, we have now published:

For queries on how to complete the tool, questions on the results from the tool, once complete or how to submit your amendment online, please contact amendments@hra.nhs.uk

Amendment Tool

The new amendment tool should be used for all project-based research including amendments being made under the COVID-19 fast-track process, from 2 June. (Research Tissue Banks and Research Databases will continue to use the IRAS generated substantial amendment forms.)

The tool categorises the amendment and provides tailored guidance on how to submit. It will identify any review bodies the amendment needs to be sent to, based on the changes that are being made to the study. It also provides detailed information about the amendment to participating sites.

The Notice of Substantial Amendment/annex 2 form can be generated by completing the tool. This version of the form can then be submitted to the REC and the MHRA (as required) when making a substantial amendment to a trial.

The amendment tool is based in Excel, but in the longer term we plan to fully integrate the tool functionality into IRAS.

The introduction of the amendment tool may require changes to Sponsor’s quality system (e.g. SOPs, guidance documents and templates etc.). Organisations should do this in accordance with the new process in good time. Given the additional demands placed across the healthcare research systems at this time, the MHRA has confirmed that it will adopt a pragmatic approach during inspection.

Submitting amendments online

Once you have completed the amendment tool, you should follow the submission guidance provided in the submission guidance tab of the tool. If the amendment needs to be submitted, then the amendment tool, together with all the supporting documents, should be uploaded into a new part of IRAS and submitted using the online system.

For amendments to Research Tissue Banks and Research Databases the IRAS substantial amendment form should be submitted online in place of the amendment tool.

Applicants will need to set up a new login and password for the new part of IRAS. We are sharing a login process with NIHR systems for the new parts of IRAS that provide online booking, the Combined Ways of Working (CWoW) pilot, and this new amendment system. If you already have a login for any NIHR system or one of these new parts of IRAS you can use the same details. If you do not already have a login for those systems, you will need to set up a new login and password as guided by the system.

Once you have logged in, applications will need to input the IRAS ID for the study as well as some other information regarding the study and amendment, some of which will need to be copied directly from the tool itself. Applicants can upload documents including a pdf of the tool itself. The system will issue an email to confirm the amendment has been submitted.

New online booking service for IRAS – goes live Tuesday 19th May

NHS, Research Ethics

Please see below for an update from the Health Research Authority with regard to the new system for booking in applications.

Any queries please get in touch with Suzy Wignall, Clinical Governance Advisor.

A new online booking service will be rolled out for IRAS studies on Tuesday 19 May – replacing the current Central Booking Service (CBS) telephone line. This is part of our ongoing Research Systems programme of work to improve our services for applicants.

Applicants submitting research projects through IRAS will no longer need to call the Central Booking Service to book a Research Ethics Committee, or to enable IRAS Form submission. Instead applicants will access the new online booking service via IRAS to book their application for review. The service is quick and easy to use and, unlike the current Central Booking Service, will be available 24 hours a day, seven days a week, making it easier for research applicants. If you need help and support with the new system you can call 0207 104 8008 between 8.30am and 4.30pm Monday to Friday.

In order to make use of this new functionality, applicants will be directed to a new part of IRAS which hosts the online booking service. A separate login will be required, but support will be provided. You will need to set up a new login and password for this area unless you already have a login for a NIHR system or as part of the Combined Ways of Working pilot (CWoW) pilot. In this case you can use your existing log in details.

Applicants will need to answer a series of questions online before being able to book a slot. This directs the applicant to the appropriate REC. The questions will be familiar to anyone who has used the CBS. Once you have completed your online REC booking, you will still need to electronically submit your application in IRAS using the normal process.

Applicants making contact about fast-track COVID-19 studies, should continue to follow our current guidance or email fast.track@hra.nhs.uk, DO NOT use the online booking service. 

The work to build the online booking service began before the current COVID-19 pandemic. It is being rolled out now so that the system can support research applicants with non-COVID-19 studies.

Training and guidance will be available via the IRAS website. You can also watch a short video to see how to use the online booking service.

 

New BU publication on birth centres in Nepal

international, open access, PG research, Publishing, student research, writing

Congratulations to Dr. Preeti Mahato in the Centre for Midwifery, Maternal & Perintal Helath (CMMPH) on the acceptance of the  paper ‘ Evaluation of a health promotion intervention associated with birthing centres in rural Nepal’.   This paper is part of Dr. Mahato’s PhD work and will appear soon in the international journal PLOS ONE.   The journal is Open Access so anyone across the world may copy, distribute, or reuse these articles, as long as the author and original source are properly cited.

The research in this thesis used a longitudinal study design where pre-intervention survey was conducted by Green Tara Nepal a local non-governmental organisation (NGO) in year 2012.  The health promotion intervention was conducted by the same NGO in the period 2014 to 2016 and the post-intervention survey was conducted by Dr Mahato in the year 2017.

The intervention was financially supported by a London-based Buddhist charity called Green Tara Trust.   The results of the pre- and post-intervention surveys were compared to identify statistically significant changes that might have occurred due to the intervention and also to determine the factors affecting place of birth.   This study is co-authored by Professors Edwin van Teijlingen and Vanora Hundley and Dr Catherine Angell from CMMPH and FHSS Visiting Professor Padam Simkhada (based at the University of Huddersfield).

 

 

British Academy: Special COVID 19 Call

Funding opportunities

As you are aware the British Academy launched their Special Research Grants: COVID-19 call. The deadline for applications is 5pm (UK time) on Wednesday 27 May 2020 and outcomes will be notified by 30 June 2020.

Due to the expected high demand, we ask that if you are interested in applying to this call then please send your intention to bid form to your Funding Development Officer by 11thMay 2020, after this date no new applications will be accepted.

The British Academy has provided guidance on the Special Research Grants – BA scheme notes for applicants and BA FAQs . They have asked that all applicants read the documentation carefully before starting their application.

Timeline

The call closes at 5pm on Wednesday 27th May 2020.

 

Date Action
11th May 2020 Intention to bid forms to be submitted to your faculty funding development officer
20th May 2020 Your final application must be submitted on FlexiGrant  by this date at the latest
21st – 27th May 2020 Institutional checks to take place by RDS.
27th May 2020 Submission

Any queries please contact Alexandra Pekalski 

 

New BU breastfeeding research paper

international, NHS, Publishing, writing

Congratulations to Dr. Alison Taylor  in the Centre for Midwifery, Maternal & Perinatal Health (CMMPH) the publication two days ago of her paper ‘Commercialisation and commodification of breastfeeding: video diaries by first-time mothers’ in the International Breastfeeding Journal [1].   Alison is Deputy Head of Department Midwifery and Health Sciences as well as Infant Feeding Lead.   This paper is the third paper from her excellent PhD study It’s a relief to talk…”: Mothers’ experiences of breastfeeding recorded in video diaries.  The first and second paper we published in 2019 also with Alison supervisors Professors Jo Alexander, Kath Ryan and Edwin van Teijlingen [2-3].  This third paper focuses on how many of aspects of our lives became increasingly commercialised. Although breastfeeding is perhaps a late comer to this process in recent years, it too has seen significant commercialisation facilitated by social media and our obsession with celebrity culture. This paper explores how the commercialisation and commodification of breastfeeding impacts mothers’ experiences of breastfeeding.

This qualitative research is based on five new mothers in the United Kingdom recorded their real-time breastfeeding experiences in video diaries. The purposive sample of five participants recorded 294 video entries lasting 43 h and 51 min, thus providing abundance of rich data. using a multi-modal method of analysis, incorporating both visual and audio data, a thematic approach was applied.  The study found that women preparing for breastfeeding are exposed to increasing commercialisation. When things do not go to plan, women are even more exposed to commercial solutions. Under the influence of online marketing strategies the need for paraphernalia grew.  Women’s dependence on such items became important aspects of their parenting and breastfeeding experiences.  Alison and her co-authors conclude that the audio-visual data demonstrated the extent to which “essential” paraphernalia was used.  The paper offers new insights into how advertising influenced mothers’ need for specialist equipment and services. Observing mothers in their video diaries, provided valuable insights into their parenting styles and how this affected their breastfeeding experience.

References:

  1. Taylor, A.M., van Teijlingen, E., Alexander, J., Ryan, K. (2020) Commercialisation and commodification of breastfeeding: video diaries by first-time mothers, International Breastfeeding Journal 15:33   https://doi.org/10.1186/s13006-020-00264-1
  2. Taylor A, van Teijlingen, E.,Ryan K, Alexander J (2019) ‘Scrutinised, judged & sabotaged’: A qualitative video diary study of first-time breastfeeding mothers, Midwifery 75: 16-23.
  3. Taylor, A.M., van Teijlingen, E., Alexander, J., Ryan, K. (2019) The therapeutic role of video diaries: A qualitative study involving breastfeeding mothers, Women & Birth 32(3):276-83. https://www.sciencedirect.com/science/article/pii/S1871519218300064