Bournemouth University hosted a creative and digital economy summit at the EBC on Friday 7 June where leading businesses, entrepreneurs and MPs came together to back a bid to style Bournemouth, Poole and Christchurch as a hub for the creative and digital industry. A manifesto, coordinated by BU with input from a range of local stakeholders, was launched at the event and a host of different businesses and organisations pledged to commit money or their expertise with the aim of growing the local creative and digital sector in the hope the area. The summit featured in the Daily Echo on June 12 which reported that “the area already has above average business start-up and survival rates and is one of the UK’s liveliest digital clusters and this exciting development is a great step forwards”. Read more here. BU will continue to play a central role in taking forward the work set out in the manifesto so watch this space for further developments. If you are interested in finding out more, contact Samantha Leahy-Harland on sleahyharland@bournemouth.ac.uk
/ Full archive
Learn more about BRIAN this week
We are running two BRIAN training sessions on Friday 21st June 2013. These are hands-on sessions open to all academics and PGR students who want to learn more about BRIAN.
11:00 – 12:00 Studland House S103
14:00 – 15:00 Christchurch House CG21
If you would like to attend, please email David Biggins at BRIAN@bournemouth.ac.uk to reserve your place.
What the FIF’s it all about? – Another drop-in session today!
Couldn’t get to the drop-in session on Talbot yesterday? Don’t panic! We’re holding another one today at Lansdowne.
Do you have questions about a potential bid for Fusion funding? Don’t know which strand to apply to? Not sure if your idea is eligible? Need more information about Erasmus? Come along to our drop-in session TODAY to get your questions answeredand to find out more about the Fusion Investment Fund (FIF):
TODAY 1-2pm, EB702, EBC, Lansdowne Campus
The Fusion Investment Fund is managed by Samantha Leahy-Harland and is administered by Natalie Baines and we’ll be there along with Moritz Ehlen, BU’s International Mobility Officer, who can provide specific guidance with regards to Erasmus.
There are some fantastic opportunities available under the 3 strands of the FIF and we’re looking forward to receiving lots of really good quality applications in time for the deadline of 1 July. We look forward to seeing you later!
More information about the different strands of the Fund on the Staff Intranet pages.
Please direct all initial enquiries to Natalie Baines.
Want some money?
I thought that might get your attention! The latest call of the FIF (or the ‘Fusion Investment Fund’ for those of you who haven’t yet added this acronym to your vocabulary) is open for 2 more weeks so if you haven’t applied yet or haven’t seen my previous blog posts, let me give you the highlights:
So basically you could be given a pile of cash to enable you to do what you love! Pursue that dream of undertaking world-leading research or travel across the pond to work collaboratively with experts in your field. Become a hero and take your rightful place on that pedestal that your peers and students will put you on.*
Sound good? Find out more.
*BU cannot guarantee this.
The Fusion Investment Fund is managed by Samantha Leahy-Harland and is administered by Natalie Baines. Please direct all initial enquiries to Natalie Baines.
Have you stood up for science? And faced difficulty or hostility in doing so? Nominations for the John Maddox Prize are now open…

2013 John Maddox Prize
The John Maddox Prize rewards an individual who has promoted sound science and evidence on a matter of public interest. Its emphasis is on those who have faced difficulty or hostility in doing so. Nominations of active researchers who have yet to receive recognition for their public-interest work are particularly welcomed.
Nominations for the John Maddox Prize for standing up for science 2013 are now open
- Addressing misleading information about scientific or medical issues in any forum.
- Bringing sound evidence to bear in a public or policy debate.
- Helping people to make sense of a complex scientific issue.
The prize: £2000. The award is presented in November and an announcement of the winner will be published in Nature.
Sir John Maddox, whose name this prize commemorates, was a passionate and tireless champion and defender of science, engaging with difficult debates and inspiring others to do the same. As a writer and editor, he changed attitudes and perceptions, and strove for better understanding and appreciation of science throughout his long working life.
The prize is a joint initiative of Nature, where Sir John was editor for 22 years; the Kohn Foundation; and Sense About Science, where he served as a trustee until his death in 2009.
Candidates for the John Maddox Prize must be nominated. The nominator should normally be an individual who is familiar with the work of the candidate but self-nomination will be considered in exceptional circumstances. This is a global prize: people from and in any country can be nominated.


The deadline for nominations is 11:59pm on 20th August 2013 BST.
Evaluation Criteria
The judging panel will consist of Tracey Brown (Sense About Science), Phil Campbell (Nature), Professor Martin Rees and Professor Colin Blakemore. Candidates will be judged on the strength of their nomination based on the below criteria.
- How clearly the individual communicated good science, despite adversity
- The nature of adversity faced by the individual.
- How well they placed the evidence in the wider debate and engaged others.
- Their level of influence on the public debate.
The Award will be presented in November and the recipient of the Maddox Prize will receive £2000. An announcement of the winner will be published in Nature.Nomination
Researchers in any area of science or engineering are eligible to be nominated by persons based in the UK. Nominations are to take the form of a letter of recommendation and include biographical information on the candidate and a description of the candidate’s work in standing up for science. Permission must be sought from the nominee. The individual nominated may be contacted for more information including references after the deadline has passed.
Staff, trustees and directors of the supporting organisations and previous or current members of the judging panel and their direct relations are not eligible for nomination for the Prize, though they may nominate. It is open to anyone else, including people who have published with or worked with either organisation as contributors, advisers or in other collaborations.
Nomination is by online form. Nominations are now open, and close at 11:59pm on 20th August 2013. The winner will be notified in October 2013, and will be announced at the Sense About Science Annual Reception in November 2013.
eBU staff drop in sessions to be held in each school
I am pleased to announce that I am holding drop in sessions in each school for the BU community to ask questions about eBU: Online Journal.
These sessions will be:
Mon 24th June – DEC 12 -2pm in P411
Mon 24th June – School of Applied Sciences 2-4pm in C122
Tues 25th June – HSC 9-11am in the Wellbeing Centre, B112 Bournemouth House
Tues 25th June – Business School 2-4pm in EB205
Thurs 27th June – School of Tourism 1.30-3.30 in P410
Fri 28th June – Media School 8-10am in CAG04

What the FIF’s it all about? Find out Today!
Do you have questions about a potential bid for Fusion funding? Don’t know which strand to apply to? Not sure if your idea is eligible? Come along to our drop-in session TODAY to get your questions answered and to find out more about the Fusion Investment Fund (FIF) on:
TODAY 12-1pm in P411, Poole House, Talbot Campus
The Fusion Investment Fund is managed by Samantha Leahy-Harland and is administered by Natalie Baines and we’ll be there along with members of the strand committees and Moritz Ehlen, BU’s International Mobility Officer, who can provide guidance with regards to Erasmus.
There are some fantastic opportunities available under the 3 strands of the FIF and we’re looking forward to receiving lots of really good quality applications in time for the deadline of 1 July. We look forward to seeing you later!
More information about the different strands of the Fund on the Staff Intranet pages.
Please direct all initial enquiries to Natalie Baines.
PechaKucha – presenting research in a fast and furious manner!
The Normal Labour and Birth Conference allowed me to experience a novel way of showcasing research and exchanging ideas – the PechaKucha. Pronounced “peh-chak-cha”, the PechaKucha session is made up of a series of short presentations. Presenters must use 20 slides, each of which must be displayed for exactly 20 seconds – no more, no less. The concept, conceived by two young architects (Astrid Klein and Mark Dytham) in Japan in 2003, is to enable individuals to exchange their ideas in a fast moving, concise and exciting format. Not one to ignore the call to try something new, I decided to undertake this challenge as a double act with my colleague Professor Helen Cheyne from the University of Stirling. We presented our team’s work on the media’s portrayal of labour and birth, which was also being displayed as a poster.
- Research team includes Ann Luce, Marilyn Cash, Vanora Hundley, Helen Cheyne, Edwin van Teijlingen and Catherine Angell
The PechaKucha was quite an undertaking, as the slides move automatically and you cannot stop them moving on! However, it really focused the mind and helped us identify the key messages from our work. The session was very lively and the energy generated a lot of discussion that continued into the coffee break afterwards. As for the PechaKucha method, I’d say that it is definitely a useful tool for our community research meetings, and perhaps also for our doctoral students to use as they prepare for their vivas.
The conference was also an opportunity to catch up with colleagues from the International Early Labour Research Group. The group have been involved in producing a series of research papers featured in a special issue of Midwifery. We also discussed future research and opportunities for research collaboration.
European media history network
I am delighted to report that the Centre for Media History together with the University of Lund and the Hans Bredow Institute at the University of Hamburg, has won a research grant from the Swedish ‘STINT’ fund. The Swedish Foundation for International Cooperation in Research and Higher Education (STINT) was set up in 1994 by an act of the Swedish Parliament to promote the internationalisation of Swedish higher education.
My colleague, Kristin Skoog and I helped write a successful bid together with our partners in Lund and Hamburg. Out of 95 applications to the fund only 10 were awarded grants.
The aim of the award is to establish a network of media historians to study aspects of European media history and in particular the idea of historical ‘entanglement’. Another aim is to focus on sometimes neglected European influences in the media and indeed to reflect the European turn in media and cultural studies away from an over-emphasis on North America.
The Bournemouth part of the network currently comprises of Kristin Skoog, Maike Helmers and me as well as three of our PhD students, Tony Stoller, Kathryn McDonald and Gloria Khamkar. The network will meet in Bournemouth, Lund and Hamburg and the events will be in the spring and autumn each year. The award runs from 2014 to 2018.
By the end of our networking activity we hope to have learned a great deal more about each other’s research and ideas and together we will be in a strong position to bid for a larger European grant.
If you would like to know more about the STINT project please get in touch with me.
Hugh Chignell hchignell@bournemouth.ac.uk

Pragmatic but theoretically informed solutions to the challenges facing collaborative practice and education
In-2- theory Group members delivered a workshop at the CABIV Conference in Vancouver this week on how to operationalise psychosocial theory in collaborative practice and interprofessional education settings to assist practitioners in their critical reflection and problem solving skills in this area. The workshop offered a taster of a knowledge exchange model to be developed through a Canadian Institutes of Health Research (CIHR) grant held by the Universities of New Brunswick, Bournemouth University, University of British Colombia and others. In this model the domains of practitioner knowledge collected through participant narratives overlap with academic theoretical knowledge, in the coproduction of new narratives retold through a theoretical lens. Our aim is the development of pragmatic but theoretically informed solutions to the challenges facing collaborative practice and education. For further discussion, Contact Sarah Hean Shean@bournemouth.ac.uk or Shelley Docuet, sdoucet@unb.ca
BU paper in top ten in the international journal Midwifery
The paper ‘Risk, theory, social and medical models’ published in 2010 co-authored with Dr. Helen Bryers made it into the top ten most downloaded articles in the past 90 days from the journal Midwifery. See http://www.journals.elsevier.com/midwifery/most-downloaded-articles/
It is also in the top 12 most quoted papers published in Midwifery. This interesting as all 11 papers that have been cited more often are older, i.e. have been in print longer and therefore had more time to be cited.
The Abstract of the paper reads:
Background: there is an on-going debate about perceptions of risk and risk management in maternity care. Objectives: to provide a critical analysis of the risk concept, its development in modern society in general and UK maternity services in particular. Through the associated theory, we explore the origins of the current preoccupation with risk Using Pickstone’s historical phases of modern health care, the paper explores the way maternity services changed from a social to a medical model over the twentieth century and suggests that the risk agenda was part of this process. Key conclusions: current UK maternity services policy which promotes normality contends that effective risk management screens women suitable for birth in community maternity units (CMUs) or home birth: however, although current policy advocates a return to this more social model, policy implementation is slow in practice. Implications for practice: the slow implementation of current maternity policy in is linked to perceptions of risk. We content that intellectual and social capital remains within the medical model. © 2010 Elsevier Ltd.
The full reference this paper is MacKenzie Bryers, H. & van Teijlingen, E. (2010) Risk, theory, social and medical models: A critical analysis of the concept of risk in maternity care. Midwifery 26(5): 488-496.
Prof. Edwin van Teijlingen
Centre for Midwifery, Maternal & Perinatal Health
Graduate School – Exciting Developments!
There have been some exciting developments in the Graduate School and I am writing to you with an update on our activities.
Master by Research
The Graduate School has led the development of a new research degree – Masters by Research (MRes). This is a 1 year research degree programme (governed by Research Degree Regulations, Policies and Procedures and the Code of Practice for Research Degrees) and involves candidates undertaking a research project at a Master’s level of study which will be assessed via submission of a thesis and a viva voce, in line with all BU research awards.
It is anticipated candidates on an MRes will undertake the 1st Review at 3 months full-time study (6 months part-time) to ensure satisfactory progress is being made and would submit their final thesis after approximately 10 months (full-time) with a view to completing within 12 months (full-time).
If the student makes good progress in the first 12 months and a potential PhD programme is identified, instead of submitting a thesis for the award of MRes, the student can apply for transfer to a doctoral degree programme. In these cases, standard procedures and processes for transfer to a doctoral programme will be followed as set out in the Code of Practice for Research Degrees.
The programme was approved by the validation panel on 16 May 2013 and the marketing of the programme has commenced. Recruitment for the programme will start immediately with a view to the first cohort of candidates starting in September 2013.
Professional Doctorate (Research Practice)
The Graduate School are also leading the development of a new Professional Doctorate in Research Practice. The proposed DProf (Research Practice) is a generic award for any subject discipline.
The programme requires candidates to undertake research skills training, to design and initiate research at the forefront of discipline knowledge and contribute to both theory and practice, relevant to subject specific original research and research practice in higher education and other institutions. This programme is also designed with strong emphasis on up-skilling staff in international partner institutions. It will be assessed via the submission of a thesis and a viva voce, in line with all BU research awards. In addition to completing a research skills training programme and carrying out an original research project, candidates will critically analyse and reflect research practice in relation to their own profession, which may result directly in organisational or policy change.
Following the Design Phase meeting, we are revising the Briefing and Resources documentation for validation later this year.
Postgraduate Researcher Development Framework
As you may already be aware, the Graduate School implemented a BU Postgraduate Professional and Personal Development (PPPD) Framework from September 2012, with key components such as Research Skills Training, Professional and Personal Development Planning and International Mobility for PGR students.
The Framework offers a range of training sessions, events (workshops, seminars, conferences, cultural events), activities (including social activities and overseas activities) at Graduate School level, School level, programme (supervisor or tutor) level and through external activities.
Certificates will be issued once sufficient engagement is demonstrated. This certificate will be a supplement to the BU degree award certificate. BU Postgraduate Professional and Personal Development Certificate holders will be highly employable early career professionals with high levels of professional and transferable skills, personal and social responsibility and global perspectives. Students are expected to carry out Training Needs Analyses with their supervisors before engaging with development activities.
To further enhance the programme, new for 2013/14, online e-learning resources will also be made available. The online Research Skills Programme will cover a wide variety of subjects ranging from IP, publishing, ethics, and project management to career planning. The programme will be made available from Sept 2013.
I will be in contact again to bring you more updates. In the meanwhile please get in touch with the Graduate School if you have any questions on these topics
Best wishes
Tiantian
Prof Tiantian Zhang
Head of Graduate School
Researching ICT? This EU conference could be VERY beneficial for you

Festival of Learning – Friday 14th June. Can you believe it is the last day?
Well, it is hard to believe that it is the final day of the Festival of Learning, and what a two weeks it has been! Fear not, we’ll be writing up all the amazing experiences that have been taking place, and in the meantime you can already find the events recaps on the website. Tomorrow we are packing ready for the Open Day on Saturday, but there are a few things still on – so why not take your picks:
- Digging deeper in Dorset: Big Dig open day
- Social media strategy
- Healthy lifestyles made easy. Fitness innovations: not just for the young
To give you a flavour of what has been going on so far, read on for some inspiration:
Digging Deeper in Dorset: Introduction to Zooarchaeology (animal bones). Reflections by Matt Northam
At the start of this event, Mark Maltby warned us that we’d go home at the end of the day and bore our friends and family with talk about the differences between sheep and dog neck bones, and how to distinguish a cows tooth from a horses; I am pleased (and sad!) to say that he was very right. The day started off with a trip to the Big Dig site for a guided tour from Dr Miles Russell, where we saw an Iron Age settlement, a Roman Villa (a bit of imagination was required for that one as only the foundations are left), and the wonderfully named ‘Wall of Death’ (a photo gallery of the dozens of human remains found at the site). It was great to see the archeology students at work, and we got a chance to look at some recently unearthed skeletons – freshly cleaned by toothbrush – including cats, deer and moles! Afterwards, we headed back to the bone lab to dry off and learn about identification techniques and start to piece together various skeletons. My proudest moment of the day was finding some knife marks on a sheep’s neck, indicating that it had likely been butchered; it wasn’t quite an Indiana Jones-esque discovery but it was enough for me! Dr Ellen Hambleton then walked us though the bone cataloging process which was much more interesting than you might think(!) and then we all had a bit more time to put our newfound skills to the test. All in all, it was a really great day, and well worth braving the weather for! One of the other participants said that it was just like Time Team, but Ellie and Mark were much better hosts than Baldrick and it was great to get a bit of hands on experience rather than just watching it on TV!

The Impact of Technology on Children: Reflections from Emily Cieciura
Over 40 people crowded into a classroom at Winton Primary School to hear academics and practitioners discuss the physical and behavioural impacts that technology can have on our growing children. The morning brought together key research and practical advice to parents and those working with children. They key message is that, with all tools, they can be used for good…. But it is up to the responsible adults around them to ensure that children interact with technology appropriately for their age and stage of physical development. Part of this is applying the boundaries that we have in real life to this virtual one. Practical tips included uses parental controls including DNS controls, where the internet goes through an external filter (so covering all devices used on home wireless) and setting up privacy settings on devices. The session also video clips useful for starting a conversation with a teen or pre-teen including Think before you post. Plentiful resources are available from The Child Exploitation and Online Protection Centre (CEOP) and from providers themselves. This was an insightful and valuable session which was well balanced in its views and vital to all involved with the care of children. As a parent, I’m going to take time to follow these links and do my ‘job’ a little bit better.
Nutrition and Healthier Living: reflections from Julia Taylor
This interesting and engaging event started off with each presenter discussing their specific interests related to nutrition and healthy living. The presenters (Jane, Fotini, Tim, Gillian and Joanne – the core team representing BU’s Nutrition course) included registered nutritionists, dieticians, exercise physiologists, food scientists and psychologists. Following the short presentations, the audience took part in a food myths quiz asking questions such as, ‘is ice cream a good source of dairy’ and ‘is organic food healthier than non-organic.’ Everyone really enjoyed the quiz as it helped to confirm and deny several questions we see in the media on a regular basis. Next, there were several demos to test muscular strength and resting metabolic rate, which the audience found most interesting. The session ended with a healthy eating quiz, so we all got to try full fat cheese and low fat cheese to try to tell the difference. If any of this sounds of interest, the team will be in the Poole House Atrium Friday morning! Fun fact: STRESSED is DESSERTS spelled backwards!
Children’s sleep. What goes wrong? What can we do? Reflections from Eva Papadopoulou
This very well attended event included presentations and interactive workshops, led by experts in children’s sleep across the country. Panel members and individually presenting: Dr Andrew Mayers (BU), Emma Janes (The Children Sleep Charity), Deborah Sugden (Savvy Tot Sleep), and Sue Atkins (Parenting expert). The highly successful children’s sleep workshops at Winton Primary School have received a great deal of national and local media attention (TV, radio and newspapers), which Dr Mayers wanted to share with the public. Also the experts’ work within their own background recently seen at the Channel Four BedTime Live and the appearances in This Morning from the parenting expert, all attributed in a very strong panel, that answered individual queries and also lead to group discussions. The day was a good opportunity for parents, educators and clinicians to find out how to tackle the all too common of getting children to sleep well. The event provoked vibrant discussion throughout the day and looked at tools and techniques that parents and professionals can use. A very positively received event.
Five Go Killing- 12th June: Reflections from Sarah Katon and Natalie Bates
A packed auditorium gathered for the compelling portrayal of ‘Five Go Killing’. This chilling and inspirational performance was written by BAFTA award winner John Foster. This was a unique one woman show that was inspired by a true event that occurred in France but was transposed into the Bournemouth area. This story uncovers a group of five young middle class professionals who embark upon a killing spree involving the murder of old people. This play was gripping and captured the audience. A question and answer session followed where attendees had the opportunity to address the director, producer, writer and actress with questions about the drama.
Motion Capture: Reflections from Emily Cieciura
If you thought VHS and Betamax or CVD vs. Blu-ray was confusing, finding out about all the different methods of motion capture (or Mocap) was an eye-opener. Zhidong Xiao talked us through all the methods currently available and their relative pros and cons in terms of accuracy, space, cost and time. At BU, Passive Optical is used but even this state of the art system still has disadvantages in terms of cost, heavy data usage and set up time. It does though, allow of multiple actors in a convenient space. The most obvious uses are in the entertainment industry for gaming, films and advertising but mocap is also found in the life sciences for sports’ performance analysis, injury prevention and rehabilitation. Use is also made of this technology in performance art, image heritage preservation, robotics and 3D visualisation. The session ended with one of the attendees donning the mocap suit and seeing their ‘stick-man’ image instantly on screen. A very impressive ‘YMCA’ dance ended a very technical but highly enjoyable introduction to this fascinating technique.
Binge Bournemouth?- 13th June: Reflections from Sarah Katon and Natalie Bates
This was a very interactive event held by Will Haydock with Dorset Police as a guest speaker. There were a variety of stakeholders in attendance such as Bournemouth Borough Council, Alcoholics Anonymous, Bournemouth Drug and Alcohol Action Team (DAAT), A & E nurses, The Bournemouth Brief Intervention Team as well as the general public. This was an informative event that dealt with the issue of binge drinking in the local area. This was a great opportunity for these organisations/service providers to debate the issue and to discuss initiatives already in place and potential future actions to combat this problem
Social Sensing: Are You Happy to Work as a Monitor? Reflections from Paul Lynch
Dr Raian Ali’s thought-provoking presentation introduced the concept of Social Sensing and outlined the nature of research happening at BU and elsewhere in this very current area. The session concentrated on what motivates people to participate or to not participate and how best to get feedback from them. The greater part of the session was taken up in a discussion come feedback event enthusiastically engaged in by a very diverse audience. Technology is so present in everyday life now that everyone had a pertinent contribution to make. The discussion crystallised worries around privacy and data usage but equally recognised our apparent willingness to forgo these worries where pleasure or gain is obtained in return. Quite what reward is required to make one say “Yes” when asked “Have you five minutes spare to provide your valuable feedback?” was a trickier question still to be resolved. A very relevant session for all.
CEMP Conversation – recording
Audio extract of today’s CEMP conversation 13.6.13 – a discussion of Allen et al: Work placements in the Arts and Cultural Sector: Diversity, Equality and Access, which was shared by CEMP PHD student Tamsyn Dent.
NB – some of the voices here are via skype.
The next CEMP conversation is on 27.6.13 and the reading will be posted here a week before. All are welcome to attend.
BRIAN Training – 21st June
We are running two BRIAN training sessions on Friday 21st June 2013. These are hands-on sessions open to all academics and PGR students who want to learn more about BRIAN.
11:00 – 12:00 Studland House S103
14:00 – 15:00 Christchurch House CG21
If you would like to attend, please email David Biggins at BRIAN@bournemouth.ac.uk to reserve your place.
Festival of Learning – Thursday 13th June – what could you come along to?

Incredibly, we are very nearly at the end of the Festival of Learning. But if you’ve missed out already, fear not – there are some fantastic events that you can still come along to on Thursday. There is a really diverse selection which you can choose from, and don’t worry if you don’t have a ticket – come and see us at the welcome desk and we can point you in the right direction. So, how about your take your pick from:
- Your community matters
- Public engagement in renewable energy and technology issues
- Doppelganger dialogues
- Third sector skills: Visual communication
- The impact of technology on adolescents: Drawing on psychological research to inform practice within schools and the home
- Binge Bournemouth? Making changes in young people’s drinking practices
- Nutrition and healthier living
- The impact of technology on children
- Digging deeper in Dorset: Introduction to ancient artefacts
But what about has already has taken place? As ever, take a look at some of the reflections from the lovers of learning, the Research and Knowledge Exchange team:
Waiting for the Monsoon: Nepal through my lens, a photo and storytelling exhibition of research fieldwork experience in rural Nepal reflections by Eva Papadopoulou
An Interactive event of photographs, artefacts and storytelling of life in rural Nepal – a fieldwork diary of an HSC PhD student, Sheetal Sharma, during the summer monsoon. The camera as a research tool is well documented in disciplines such as anthropology and sociology. The process of photography often leads to uncovering misconceptions. These photographs ‘tell a story’ of the reality of fieldwork, among holy cows, sacrificial goats and cultural practices. Nepal is an ideal setting due to its riot of colour: where the Ancient world thrives in the Modern one. There was a good turn up for this event, which took place Monday 3rd June, with 3 one hour presentations, there was a good discussion during and after the event, with a variety of ages of attendees. Very positive feedback was received for this colourful and exiting presentation.
Social Media Monitoring – reflections from Philip Leahy-Harland
A very well presented and facilitated session with Ana Adi covering the rationale for social media and how to measure what it does. Although the social media landscape has evolved greatly over the last five years, the what, why and how questions to understand how social media can work for you and/or your business remain the same. So what are your objectives, how will you recognise success, what are your key performance indicators, what should you monitor and how frequently should you monitor it? Over the social media landscape there are recognisable and bespoke social media tools. If you are ‘expressing’ then Twitter and blogs will feature highly, if you wish to provide ‘content’ then YouTube and FlickR may be the right tools for you, what about ‘networking’, well there’s LinkedIn and Xing amongst many and if you are firmly in the ‘social’ arena then Facebook, Bebo etc. are for you. Overall, know what you want, how to measure and analyse it. There are many free analytical tools available to you. Facebook has Insight built in for example. External tools such as Google Trends look at trends in search terms (who, where from, when?). This type of analysis helps identify language used by others as well as common typos which could be used in web site optimisation and marketing. Tools such as Social Buzz and Topsy look at FB, twitter and Google+, but beware such systems are not ‘human’ and capture data based on programming, so sentiment in message analysis can be misleading So what’s good to measure? Well, that is down to you, however there are many tools and approaches, you just need to pick the ones that are right for you.
In attendance was Luke Williams, a very experienced social media ‘geek’ (to use his introduction). Luke works for the RNLI and use many social media tools and outlets covering RNLI HQ and all UK RNLI stations (200+). He spends around an hour a day on analysis and an hour responding. This is a busy role but does offer a guide to the amount of time an organisation could spend using social media effectively.
Fantastic British Council funding for international research collaboration – but with a fast approaching deadline!
I was really excited to see this week the British Council have launched a new five-year programme to encourage international research collaboration between ambitious young researchers from the UK and eighteen countries around the world. Initially the countries involved are Brazil, Mexico, Colombia, Morocco, Egypt, Qatar, South Africa, Nigeria, Russia, Turkey, Kazakhstan, Azerbaijan, Pakistan, Azerbaijan, Thailand, Indonesia, South Korea, Vietnam and Bangladesh.
The call is aimed at ‘leading researchers’ who can propose themes for bilateral workshops to be held in one of these countries which will bring together early career researchers to discuss research and start to build international relationships. The call guidelines and application form can be found here and the deadline is 14 July.