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BU final year students present at 5th Annual Promotional Communications Conference

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Some 44 advertising, marketing, public relations, and politics and media undergraduates present their dissertation research at the Fifth Annual Promotional Communications Conference on 20 May at the Executive Business Centre.

The conference is a capstone event for the Corporate and Marketing Communications Department (CMC) within the Faculty of Media and Communication and is an opportunity to showcase the work of our undergraduate dissertation students. This year we expect more than 100 delegates, including our students and staff, but also industry partners and some mums and dads.

They’ll hear papers on the latest industry issues and trends from our students. Students are presenting their research on topics including what it means to be and the implications of brands being ‘cool’, the cost of unpaid internships on the advertising industry, using social media to communicate science, attitudes toward and the stigmatization of mental illness, how lad culture also hurts men, impulse buying on line, and so much more.

And we’ll all be treated to talks from two outstanding industry representatives: Camilla Kemp, COO at M&C Saatchi  and BU Public Relations graduate Rosie Warin (’09), who is is co-Managing Director of Global Tolerance.
“We created the conference to offer students an opportunity to share the work they’ve done on a project that culminates their studies, and we enjoy showcasing that hard work,” said Dr Richard Scullion, CMC head of department.

The department, which offers undergraduate and postgraduate taught degrees in advertising, marketing communications, public relations, and politics and media, created the conference as an opportunity for students to choose to, in addition to the written dissertation, present their research to colleagues on their course, academics and guests from the promotional communications industries. And again this year we’ll welcome proud parents and friends to the event.

In addition to the conference, CMC launched the Journal of Promotional Communications in 2013. The journal is an open-access, online journal that, since the first edition, accepts submissions from undergraduates and postgraduates from BU and beyond. Research published there can come from a variety of disciplines, such as marketing, advertising, PR theory, consumer culture and behaviour, political communications, media studies, sociology, cultural studies, and management.

So far, the journal has published three issues of student work. The latest edition, Volume 3, Issue 1, was published in April and includes some articles where students and staff co-authored papers.

Again this year, the top papers from the 2015 Promotional Communications conference will be published in the journal.

The students presenting at the conference are among the more than 200 final-year students in CMC who have worked for months on their individual research projects. CMC students can choose to write a traditional dissertation of 10,000 words or write a research paper in the style of an 8,000-word journal article and deliver a 20-minute paper at the student conference.

Dr Janice Denegri-Knott, Dr Carrie Hodges, Dr Dan Jackson, Dr Richard Scullion and Dr Shelley Thompson organize the conference.

The Wessex Forum Event to be held at BU – – discussing ‘Biodiversity, Ecosystem Services & the Green Economy’ in the Wessex region

BU research, Business Engagement, Knowledge Exchange

Date: Wednesday 11 February

Location: Bournemouth University – Executive Business Centre

Time: Starting at 9.30am (all day event)

Event details:

The Wessex Conservation Forum aims to bring together representatives from NGOs, Universities and Government bodies for a free one day conference discussing ‘Biodiversity, Ecosystem Services & the Green Economy’ in the Wessex region. The services which nature provides us with, such as clean water, clean air, fertile soil and food, are not only crucial for the well-being of human-kind, they also represent an astronomical value. It has been estimated by economists that the loss of biodiversity was costing the EU €450 billion annually, equal to 3% of GDP. Hence, halting the loss of biodiversity and ecosystem services is now a UK and EU priority for 2020.

Confirmed speakers include representatives from organisations such as: the Centre for Ecology & Hydrology, the Freshwater Biological Association, Bournemouth University, University of Southampton, the Dorset Local Nature Partnership, Wessex Water and the Bournemouth & Poole Sustainable Food City Partnership. The conference will be centred around a series of talks in order to showcase research output, identify areas for further research and promote collaboration in order to fulfil these needs.

A complimentary lunch and refreshments will be provided on the day, and there will be plenty of opportunities to make and renew contacts throughout the day.

To book: This event is popular and places are limited.  Click here to register for your free place.

More information: We hope to see you at this event but if you are unable to attend and  want to find out more about the work that BU is involved in why not sign up to receive more information. The Wessex Portal (formerly the Poole & Purbeck Portal  has been developed with the assistance of  funding from the Higher Edication Innovation Fund – HEIF)  as an  online community to promote a better understanding of our region’s unique natural and heritage assets.

Click here to  sign up to receive more information on jobs,  general news and projects taking place as part of this initiative.

BU exhibits at Growth Plan Launch Events

Business Engagement

The events were organised  by Christchurch and East Dorset County Councils to enable the Dorset business community  to hear comments from public and private strategists and investors in Dorset’s economy. Run throughout the month of November a number of staff across the university attended and took part in discussions and round table events in addition to exhibiting alongside partners such as The Dorset Growth Hub and The Dorset LEP.

Guest speakers included : Anna Rosier, Managing Director of Organix  – very much a local business success story starting in Christchurch 16 years ago (now based in Bournemouth).  Gordon Page, Chair of Dorset Local Enterprise Partnership provided an update on the Dorset LEP growth deal and its progression so far.  Apart from highlighting the million pounds worth of investment that the LEP has so far secured from central government for the improvement of the Dorset economy, Mr Page also highlighted the need for strong and united partnerships across Dorset in order to secure more funding. He also emphasised the importance of partnership between both public and private sectors in Dorset as an essential element to Dorset’s economic growth and success.

Councillor Claire Bath, Portfolio Holder for Economy for Christchurch and Councillor Simon Tong, lead member for the Economy Growth Plan, also presented at the events. Both Councillors stressed the need for feedback from the Dorset business and general community, so that the long term benefits of the growth investments can be both communicated and realised.

Thank you  to Jayne Codling (R&KEO), Claire Main (School of Tourism), Mark Painter (CfE and Business School) , David Parker, Lucy Rossiter (Cyber Security), Norman Stock (SciTech) and Liam Toms (Media School) who took the opportuntity to network with a number of local businesses and highlight how Bournemouth University can support the “Going for Growth” vision.

 

Talk BU Live

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Next week sees the launch of Talk BU Live, a series of live talks from our academics aimed at getting people thinking and talking.

The first event will be in Dylan’s on 23 September and will start at 5.30pm. The talk itself will last 20 minutes or so.

Who is Talk BU Live aimed at? Anyone in the BU community – so academic staff, professional staff and students.

Too often we hear the term “silos” to describe working and studying at BU, so this is an opportunity to come along and explore other areas than just where you work or where you study. We need as a university to give our community a range of opportunities to expand horizons, to meet other people and to share ideas. Talk BU Live will be a chance to add to the whole experience of being involved with BU in whatever capacity.

The first talk is by Professor Stephen Heppell and is entitled “Shoeless & Sausages: Making Learning Better”. Stephen is an internationally acclaimed academic, practitioner and innovator of learning in all its forms and this is a fantastic opportunity to hear a truly influential voice in the field of education discussing the world of learning. Stephen’s research is very wide-ranging and touches on everything from not wearing shoes in class to aid concentration to what one should eat on the morning of an exam.

Further details of the event and of BU’s comment page Talk BU here. 

Attention all WordPress users – Wordcamp is coming to BU

WordPress is the powerhouse behind 1 in 5 sites on the web.  Everything from this research blog, JayZ’s lifeandtimes.com, Ebay, and even the New York Times online is based on a WordPress template.

This July, BU and Silicon South are hosting the 7th Wordcamp UK developers conference, inviting the best and brightest WordPress developers and users to come and share their tips and tricks to get the most out of your site.

Taking place in the EBC on the weekend of the 12th and 13th July there are lots of ways you can get involved:

  • Tickets cost £20 (including a free t-shirt), these are selling fast so purchase quickly to secure your place.  To find out more click here
  • Perhaps you know a thing or two about WordPress you’d like to share? You can submit your own sessions you might like to run, this could be an hours talk or a five minute lightning presentation – find out more about proposing a session here
  • If you’d like to be involved but don’t know want to run a session, we are looking for a few volunteers to help with the running of the event.  This would be fairly light touch, just helping with registration as people arrive and helping ensure sessions keep to time.  In return we can offer you a free ticket for the weekend, including lunch on both days. If you’d be interested, or know someone who might be, please send me an email and I can give you more details.