Last week I was sitting on the train, on route to a rather dull meeting in London, and wading through a brief case full of glossy reports and papers that had been accumulating in the in tray for several weeks. Not the sort of reading that usually has the pulse racing or the pages turning. I could at this point make reference to the latest Charles Cumming spy thriller but I will refrain and finish this piece so I can catch a few pages later. Any way in the stack of reading was a report published earlier in the year by the Research Information Network on the use, value and impact of e-journals (www.rin.ac.uk). Apart from a very colourful cover the report did not look that great but in fact was really fantastic, and I mean really fantastic, making an excellent link between investment in e-journals, usage and research bidding success.
As I think I have reported before I have fond memories of the basement stacks of Queen Mary where as an undergraduate I used to spend my days lost in the shelves of geology journals. A few years later I can still remember how as a new academic one would wait for the post every day and the return from review of a cherished manuscripts and the all-important editor’s letter with the verdict; all now things of the past with electronic submission and on-line publishing. The journal names remain the same but I can’t remember the last time I actually set foot in the library in search of a paper yet my weekly reading list grows longer constantly as electronic alerts draw my attention to the productivity of my colleagues. However nostalgic I may feel about paper copy it is a thing of the past as almost all journals these days are provided as e-journals.
As a University we invest substantially each year in maintaining access rights to a huge portfolio of journals and our collective reading habits have changedas access has increased and the sheer volume of material to be read has grown. These changes are all elegantly document in the report by the Research Information Network, but the bit that piqued my interest most was a statistical model which explored the link between investment in e-journals, journal usage (reading) and research success as measured by the number of research bids won. The model clearly demonstrated a link between expenditure, e-journal use and research success and also a positive feedback loop between research success and e-journal usage. Basically the more a university invests in the provision of academic literature for its staff and students the more they read. The more they read the more successful they are which in turn leads to more reading. This is really elegant if rather self-evident but is something that we need to think hard about as a university especially as we bring forward our new research strategy this autumn. E-journals are alreadya priority area for expenditure,but is there value in further investment? The Research Information Network report suggests that there might be.
Now let’s get serious here, I am not as naive as to believe that we can enhance our research success by simply pouring more money into the library, but BU’s researchers – staff and students – have a right to state of the art tools to do their jobs and we are committed as part our new Vision and Values to providing world class facilities. So further investment in our e-journals portfolio may be very much in order! I would welcome your views? You can find a copy of the report on the Research Information Network here.

The eTourism Lab,
While there is agreement that charities nowadays have a greater need for marketing, there is little agreement on how they should be approaching marketing and especially when it comes to the adoption of Social Media; research has shown that they are lagging behind as they are waiting to see how others use this new technology. Today, charities of any size can take advantage of Social Media tools to showcase their organisation to the world without relying on huge budgets. Money is no longer the decision factor, creativity is. Getting a head start and expanding your Instagram presence buy choosing to
Little research has actually been carried out on marketing from a non-profitable organisation’s point of view. Bournemouth University is experimenting with Internet and Social Media to try and classify a best practice for charities to help them engage and create awareness about the problem and how people can help make a change. Facebook and Twitter are primarily used to raise awareness and create story telling. As relationships are the foundation for Social Media sites they are key for charities in order to engage further with their stakeholders. So far our attempts have been successful and we have found that followers are engaging with us through Social Media and we are now looking into ways of raising money through the various platforms to help fund new projects around the world. Using social media strategically will be critical for organisations of the future and the expertise of the eTourism Lab will be widely used for all organisations engaging.
On Friday last week the RDU organised two bidding workshops with John Wakeford of the Missenden Centre.
Although a major contributor to life at BU, the study of Tourism is often wrongly maligned as being a niche subject on the periphery of more established areas of study such as Business & Management and Geography. Well, in the UK alone over 100 institutions offer HE courses at undergraduate level including “top tier” universities such as Exeter, Surrey, Strathclyde and Stirling with many more competing for students and staff across Europe and beyond with major concentrations of activity in North America, the Middle East, South East Asia and Australia and New Zealand where tourism is not only a significant area of academic interest but also of valuable income, foreign exchange earnings and employment.
Tomorrow, Tuesday 27th September 2011, is World Tourism Day and to celebrate this week on the research blog is Tourism Week. Every day the research blog will be highlighting stories about the excellent work going on in Bournemouth University’s 

The two projects of most relevance for open access publishing are SHERPA
The deed is done. Copyright term extension for sound recordings from 50 to 70 years was adopted yesterday (12 September 2011) by qualified majority in the European Council. The remaining opposition came from Belgium, the Czech Republic, Luxembourg, the Netherlands, Romania, Slovakia, Slovenia and Sweden. Austria and Estonia abstained.
With many of the leading journals in the field of Tourism and related studies now recording rejection rates in excess of 90%, the pressure is on all of us with an interest in publishing in such journals to enhance our level of engagement with the variety of alternative research methodologies available to us and to deepen our level of knowledge of those deemed most appropriate; as well as to improve the level of rigour with which we apply them in our work! In addition to constructive criticism from panel members of the level of conceptual and theoretical engagement in many papers reviewed for RAE2008, feedback from reviewers points to methodological weaknesses in papers submitted and a sense of frustration over the a lack of rigour and an apparent unwillingness to try contemporary approaches. 














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