Why do so many new CEOs fail to turn around struggling companies, even with a fresh strategy? Maybe it’s not just about leadership.
My new book Corporate Trauma:The toxic legacy of a crisis introduces a powerful new concept – the lasting impact of a past corporate crisis. Drawing from the biological field of Epigenetics, the book argues that a significant organizational shock can embed dysfunctional patterns deep within a company’s cultural DNA that leads to decreased morale and productivity, a breakdown of trust amongst investors, employees, leadership, and a culture of fear, blame, and risk avoidance.
This book offers a new lens to diagnose why companies get trapped in a downward spiral. It goes beyond the classic turnaround playbook to identify and address the root cause of persistent failure, offering an invaluable path to strategic renewal and injecting vitality back into any organization. The book is on AMAZON and now available for pre-order.
The foundational research previously informed the UK Government’s ‘Build Back Better: our plan for growth’ and the Business, Energy and Industrial Strategy’s Committee’s ‘Innovation Strategy’ in 2021.
If any BU research group would like me to present the research findings, please get in touch with me at: joliver@bournemouth.ac.uk

















At the beginning of July, the chapter
Among the featured case studies are three final year undergraduate student projects that were created at the National Centre for Computer Animation (NCCA) during the 2021/2022 academic year: two projects by Catja Larsson and one project by Ana-Maria-Cristina Ureche. Both alumni co-authored the chapter, demonstrating once again the excellent quality of work produced by NCCA undergraduates.


















3C Online Social: Thursday 26 March 1–2pm – Research Culture, Community & Can you Guess Who?
Four BU students at national midwifery conference
INRC book roundtable/presentation by Drs Jonathan Cole and Catherine Talbot, Wednesday 22/04/2026, 13:00h, P426
BU M.Res. student’s evidence to UK Parliamentary Women & Equalities Committee
ECR Funding Open Call: Research Culture & Community Grant – Apply now
ECR Funding Open Call: Research Culture & Community Grant – Application Deadline Friday 12 December
MSCA Postdoctoral Fellowships 2025 Call
ERC Advanced Grant 2025 Webinar
Update on UKRO services
European research project exploring use of ‘virtual twins’ to better manage metabolic associated fatty liver disease
Explore our work, meet our partners, and find out how you can collaborate with us by clicking here! MIHERC is led by Sheffield Hallam University, with Bournemouth University as a key partner and the important funding coming from NIHR (National Institute for Health and Care Research) Maternity Challenge Initiative. The BU key academics are: Huseyin Dogan, Vanora Hundley, Edwin van Teijlingen, and Deniz Çetinkaya. Please share with all who may be interested.