Category / REF Subjects

New research published on Artificial Empathy in the Metaverse

Dimitrios Buhalis new research published on Artificial Empathy in the Metaverse

Assiouras, I., Laserer; C., Buhalis, D., 2025, The Evolution of Artificial Empathy in the Hospitality Metaverse Era, International Journal of Hospitality Management, Volume 126, April 2025, 104063 https://doi.org/10.1016/j.ijhm.2024.104063

Highlights

  • Artificial empathy of intelligent agents can be strengthened in the metaverse.
  • The experimental nature can hinder the development of artificial empathy.
  • The interoperability is critical for the development of artificial empathy.
  • Enhanced empathy of AI agents in metaverse will improve customers’ reactions.
  • Opportunities and challenges arise in the development of human empathy.

Abstract

As hospitality enters the metaverse era, artificial empathy becomes essential for developing artificial intelligence (AI) agents. Using the empathy cycle model, computational empathy frameworks and interdisciplinary research, this conceptual paper proposes a model explaining how artificial empathy will evolve in the hospitality metaverse era. The paper also addresses customer empathy and responses towards AI agents and other human actors within the hospitality context. It explores how metaverse characteristics such as immersiveness, sociability, experiential nature, interoperability, blended virtual and physical environments as well as environmental fidelity will shape computational models and the evolution of artificial empathy. Findings suggest that the metaverse enables AI agents to form a seamless cycle of detection, resonation, and response to consumers’ affective states, facilitating the evolution of artificial empathy. Additionally, the paper outlines conditions under which the artificial empathy cycle may be disrupted and proposes future research questions that can advance our understanding of artificial empathy.

 

 

 

BU Professors appointed to REF People, Culture and Environment (PCE) pilot panels

Professor Kate Welham and Professor Vanora Hundley have been appointed as members of the Research Excellence Framework (REF) People, Culture and Environment (PCE) pilot panels.

REF 2029 logo

The next REF exercise, due to take place in 2029, will deliver an expanded definition of research excellence – recognising the wide range of research, roles, and people that are essential to the UK’s research system.

A key part of this is the development of the PCE element – assessing the research culture and environment of institutions and how research and researchers are supported.

The PCE pilot panels will explore the practicality of submission and assessment of the various elements of PCE.

In the pilot, a broad sample of 40 HEIs will produce submissions for assessment in a selection of REF Units of Assessment (UoAs). These submissions will be assessed by eight UoA-level pilot panels, with institutional-level submissions examined by a separate panel.

Professor of Midwifery Vanora Hundley, who will sit on the UoA 3 (Allied Health Professions, Dentistry, Nursing and Pharmacy) panel, said: “People, the research culture and the environment in which researchers work are vital to supporting excellent research.

“I am delighted that REF have made People, Culture and Environment (PCE) a focus for REF2029 and I look forward to working with the panel to develop robust processes to support the PCE element.”

Professor of Archaeological Sciences Kate Welham, who will sit on the pilot panel for UoA11 (Computer Science and Informatics) said: “This is a fantastic opportunity to contribute to the development of fair and transparent approaches that recognise how quality research is created across the UK. I am really looking forward to working with everyone taking part in the exercise.”

The experience and feedback of the panels will be included in the final pilot report, which will inform the REF 2029 guidance on PCE.

To find out more about the PCE pilot and REF 2029, please visit the REF website

Appreciating Appreciative Inquiry

Prof. Gabriele Bammer, the editor of the i2Insights blogs, highlighted in her ninth annual review that a post created by Bournemouth University academics was one of the website’s  most popular contributions in 2024.  This BU contribution ‘Learning to use Appreciative Inquiry‘ by Dr. Rachel Arnold is in the top eight most viewed this year – in fact it’s the second most viewed blog!

Dr. Rachel Arnold has been lead author on several research papers in the field of Appreciative Inquiry [1-2], in collaboration with current and former Bournemouth Academics, Professor Emerita Sue Way, Dr. Preeto Mahato (now at Royal Holloway, University of London) and Prof. Edwin van Teijlingen.   Rachel has also been a contributor to a major textbook in the field [3-4].

References:

  1. Arnold, R., Way, S., Mahato, P., van Teijlingen, E. (2024) “I might have cried in the changing room, but I still went to work”. Maternity staff managing roles, responsibilities, and emotions of work and home during COVID-19: an Appreciative InquiryWomen & Birth 37: 128-136. 
  2. Arnold, R., Gordon, C., Way, S., Mahato, P., van Teijlingen, E. (2022) Why use Appreciative Inquiry? Lessons learned during COVID-19 in a UK maternity serviceEuropean Journal of Midwifery (May): 1-7.
  3. Hodgkiss, D., Quinney, S., Slack, T., Barnett, K., Howells, B. (2024a)  Appreciating Health and Care: A practical Appreciative Inquiry resource for the Health and Social Care sectorForres: Appreciating People; ISBN: 978-1-9160267-6-6
  4. Hodgkiss, D., Quinney, S., Slack, T., Barnett, K., Howells, B. (2024b) Appreciating Health and Care: AI in practice, Forres: Appreciating People.

 

BU academics’ paper read 170,000 times!

This week ResearchGate notified us that our methods paper ‘The Importance of Pilot Studies[1], published 22 years ago in The Nursing Standard, has now been read 170,000 times!  Prof. Vanora Hundley and Prof. Edwin van Teijlingen wrote this more elementary paper after  publishing an in-depth academic paper on a pilot study into assessing  maternity care in Scotland [2].  The latter paper described their learning from a pilot study which we conducted prior to a cross-national study of births in Scotland.

The methods paper in the Nursing Standard is also their most highly cited paper.  Today Google Scholar lists it with 2,035 citations, interestingly this is not the case on SCOPUS as The Nursing Standard is not listed on SCOPUS.  Researchers seem to be quoting this paper in their research methods section when they have done pilot or feasibility study for a larger-scale study.

 

 

References:

  1. van Teijlingen E, Hundley, V. (2002) The importance of pilot studies, The Nursing Standard 16(40): 33-36. Web: nursing-standard.co.uk/archives/vol16-40/pdfs/vol16w40p3336.pdf
  2. van Teijlingen E, Rennie, AM., Hundley, V, Graham, W. (2001) The importance of conducting & reporting pilot studies: example of Scottish Births Survey, Journal of Advanced Nursing, 34: 289-95.

Race Equity Month: Disparities in maternity care

Race Equity Month – Can the UK finally tackle health disparities in maternity care?

Last week Prof. Hora Sultani, who leads the joint bid submitted by Sheffield Hallam University (SHU) and Bournemouth University (BU) in reply to the ‘NIHR Challenge: Maternity Inequalities funding call’, wrote an article on the website of the Council of Deans for Health.  This piece with the title ‘Race Equity Month – Can the UK finally tackle health disparities in maternity care?‘ can be freely accessed (click here!).  One of Prof. Soltani’s key arguments is that it is vital that national policy makers and service providers collaborate with researchers and communities to co-design and provide practical solutions for such important maternity challenges in UK society.

Prof. Soltani was writing on behalf of  the UK Network of Professors in Midwifery and Maternal and Newborn Health, an organisation to which both Profs Hundley and van Teijlingen belong.

Methods or Methodology paper: 300+ reads

Last month ResearchGate informed us that our paper ‘Methods or Methodology: Terms That Are Too Often Confused’ has been read 300 times [1].  This paper started as a discussion among the authors about how many students, researchers, and authors of academic papers do not seem to know the difference between methodology and methods. This is true in many academic disciplines.

In simple terms, the term methods refers to the research tools and techniques; for example, in the qualitative field, interviews are a tool to collect data, and in the quantitative field, a questionnaire-based survey is an example of a data collection tool. Methodology is a broader concept as it refers to the overall approach to the research, includes a justification for this approach, and links to research philosophy, i.e., how we produce knowledge. This methodological note aims to explain the confusion, drawing on examples from the published literature in education research and beyond. It also considers the complexities and crossovers. The final section ends with key advice to researchers and authors on key mistakes to avoid regarding the difference between methods and methodology, including covering this in early supervision discussions.

 

Prof. Edwin van Teijlingen

Reference:

  1. Harvey, O., Regmi, P.R., Mahato, P., Dhakal Adhikari, S., Dhital, R., van Teijlingen E. (2023) Methods or Methodology: Terms That Are Too Often Confused. Journal of Education & Research, 13(2): 94-105. https://doi.org/10.51474/jer.v13i2.716

Creative Health Nepal

Wednesday saw the opening of the exhibition ‘Creative Health Nepal’ in Kathmandu.  Creative Health Nepal reflects our interdisciplinary public health work, for the website click here!  Our work on alcohol in Nepal’s society, which resulted in the paper ‘Participatory asset mapping and photovoice interviews to scope cultural and community resources to reduce alcohol harm in Chitwan, Nepal’ was represented in the exhibition.

Prof. Edwin van Teijlingen

Reference:

Dhital R, Yoeli H, Adhikari A, et al. Participatory asset mapping and photovoice interviews to scope cultural and community resources to reduce alcohol harm in Chitwan, Nepal. Perspectives in Public Health. 2024;144(5):312-323. doi:10.1177/17579139231180744

FHSS academics teaching in Nepal

As part of our long-standing Memorandum of Agreement between Bournemouth University and Manmohan Memorial Institute of Health Sciences (MMIHS) in Nepal, Dr. Pramod Regmi taught a postgraduate class in Kathmandu last week.  Pramod, who is Principal Academic in International Health in the Centre for Wellbeing and Long-term Health (CWLTH) in the Faculty of Health & Social Sciences, addressed M.Sc. students about the finer aspects of research methods.  Tomorrow (Sunday 24th November) I have been invited to speak to the same MMIHS postgraduate students about research theories and paradigms.

The process of internationalising higher education institutions through collaborative partnerships like this one between BU and MMIHS, brings benefits to both institutions’ staff and students.  This collaboration has led to many BU staff and students visiting Nepal, and many MMIHS staff and student visiting Bournemouth.  The collaboration has also led to several successful grant applications and nearly twenty academic publications [1-17].

 

 

Prof. Edwin van Teijlingen

 

 

References (BU + MMIHS authors in bold):

  1. Simkhada, P., van Teijlingen E., Winter, RC., Fanning, C., Dhungel, A., Marahatta SB. (2015) Why are so many Nepali women killing themselves? Review of key issues Journal of Manmohan Memorial Institute of Health Sciences 1(4): 43-49. nepjol.info/index.php/JMMIHS/article/view/12001
  2. Simkhada, P.P., van Teijlingen, E., Marahatta, S.B. (2015) Mental health services in Nepal: Is it too late? Journal of Manmohan Memorial Institute of Health Sciences 1(4): 1-2.
  3. Simkhada, B, Mackay, S, Khatri, R., Sharma, C.K., Pokhrel, T, Marahatta, S, Angell, C, van Teijlingen, E., Simkhada, P (2016) Continual Professional Development (CPD): Improving Quality of Nursing Care in Nepal, Health Prospect 15 (3):1-3 nepjol.info/index.php/HPROSPECT/article/view/16326/13255
  4. van Teijlingen, E., Marahatta, S.B., Simkhada, P., McIver, M., Sharma, J.P. (2017) Developing an international higher education partnerships between high & low-income countries: two case studies, Journal of Manmohan Memorial Institute of Health Sciences, 3(1): 94-100.
  5. Simkhada, P., van Teijlingen, E., Simkhada, B., Regmi, P., Aryal, N., Marahatta, S.B. (2018) Experts warn Nepal Government not to reduce local Public Health spending, Journal of Manmohan Memorial Institute of Health Sciences, 4(1): 1-3.
  6. Regmi, P., van Teijlingen, E., Neupane, S., Marahatta, S. (2019) Hormone use among Nepali transgender women: a qualitative study, BMJ Open 9: e030464. doi:10.1136/bmjopen-2019-030464.
  7. Sathian, B., Asim, M., Mekkodathil, A., van Teijlingen, E., Subramanya, S.H., Simkhada, P., Marahatta, S.B., Shrestha, U.M. (2020) Impact of COVID-19 on community health: A systematic review of a population of 82 million, Journal of Advanced Internal Medicine 9(1): 4-11. https://www.nepjol.info/index.php/JAIM/article/view/29159
  8. Adhikary, P., Balen, J., Gautam, S., Ghimire, S., Karki, J., Lee, A.C.K., Marahatta, S.B., Panday, S., Pohl, G., Rushton, S., Sapkota, S., Simkhada, P.P., Subedi, M., van Teijlingen, E. for the Nepal Federal Health System team (2020) The COVID-19 pandemic in Nepal: Emerging evidence on the effectiveness of action by, and cooperation between, different levels of government in a federal system, Journal of Karnali Academy of Health Sciences 3 (3): 1-11.
  9. Khatri, R., van Teijlingen, E., Marahatta, S., Simkhada, P., Mackay, S., Simkhada, B. (2021) Exploring the Challenges and Opportunities for Continuing Professional Development of Nurses: A Qualitative Study with Senior Nurse Leaders in Nepal. Journal of Manmohan Memorial Institute of Health Sciences, 7(1); 15–29. https://doi.org/10.3126/jmmihs.v7i1.43147
  10. Sapkota, S., Panday, S., Wasti, S.P., Lee, A., Balen, J., van Teijlingen, E., Rushton, S., Subedi, M., Gautam, S., Karki., J., Adhikary, P., Marahatta, S., Simkhada, P., for the Nepal Federal Health System Team (2022) Health System Strengthening: The Role of Public Health in Federal Nepal, Journal of the Nepal Public Health Association 7(1):36-42. https://nepha.org.np/wp-content/uploads/2022/10/5.-Manuscript_Health-System-Strengthening.pdf
  11. van Teijlingen, E., Thapa, D., Marahatta, S.B., Sapkota, J.L., Regmi, P. Sathian, B. (2022) Editors and Reviewers: Roles and Responsibilities, In: Wasti, S.P., et al. (Eds.) Academic Writing and Publishing in Health & Social Sciences, Kathmandu, Nepal: Himal Books: 32-37.
  12. Mahato P., Adhikari B., Marahatta S.B., Bhusal S., Kunwar K., Yadav R.K., Baral, S., Adhikari, A., van Teijlingen, E. (2023) Perceptions around COVID-19 and vaccine hesitancy: A qualitative study in Kaski district, Western Nepal. PLOS Global Public Health 3(2): e0000564. https://doi.org/10.1371/journal.pgph.0000564
  13. Wasti, S.P., van Teijlingen, E., Simkhada, P., Rushton, S., Balen, J., Subedi, M., Karki, J., Adhikary, P., Sapkota, S., Gautam, S., Marahatta, S., Panday, S., Bajracharya, B., Vaidya, A. for the Nepal Federal Health System Team (2023) Selection of Study Sites and Participants for Research into Nepal’s Federal Health System, WHO South-East Asia Journal of Public Health (accepted).
  14. Sapkota, S., Dhakal, A., Rushton, S., van Teijlingen, E., Marahatta, S.B., Balen, J., Lee, A. for the Nepal Federal Health System Team (2023) The impacts of decentralisation on health systems: a systematic review of reviews, BMJ Global Health 8(12) https://gh.bmj.com/content/8/12/e013317
  15. Marahatta, S., Regmi, P., Knight, A., Kuncova, J., Asbridge, E., Khanal, D., van Teijlingen, E. (2023). Staff-Student Exchange between MMIHS and Bournemouth University (UK). Journal of Manmohan Memorial Institute of Health Sciences, 8(1): 1–5. https://doi.org/10.3126/jmmihs.v8i1.57265
  16. Sapkota, S., Rushton, S., van Teijlingen, E., Subedi, M., Balen, J., Gautam, S., Adhikary, P., Simkhada, P., Wasti,SP., Karki, JK., Panday, S., Karki, A., Rijal, B., Joshi, S., Basnet, S., Marahatta, SB. (2024) Participatory policy analysis in health policy and systems research: reflections from a study in Nepal. Health Research & Policy Systems, 22(7) https://doi.org/10.1186/s12961-023-01092-5 .
  17. Clark CJ, Marahatta SB, Hundley VA (2024) The prevalence of pain catastrophising in nulliparous women in Nepal; the importance for childbirth. PLoS ONE 19(8): e0308129. https://doi.org/10.1371/journal.pone.0308129

 

New weight change BU paper

Congratulations to Faculty of Health & Social Sciences (FHSS) PhD student Eirini-Iro Arvanitidou and two FHSS colleagues Dr. Fotini Tsofliou, and Dr. Juliet Wood who published together with Ioulia Tsatsani (Stanley Centre for Psychiatric Research, Broad Institute of MIT and Harvard, Cambridge, USA) the paper ‘The effectiveness of couples’ lifestyle interventions on weight change: A systematic review and meta-analysis of Randomised Controlled Trials‘.

Iro is a PhD student and this systematic review and meta-analysis is the first to investigate the effectiveness of lifestyle interventions targeting couples on weight loss, compared to interventions focused on individuals or standard care. The findings suggest that interventions aimed at couples lead to greater weight loss, though the results should be interpreted with caution due to the wide heterogeneity among the studies. The authors conclude that further research is needed with evidence-based study designs, targeting younger participants, and incorporating intervention of longer duration, and longer follow-up periods.

Congratulations!
Prof. Edwin van Teijlingen
Reference:
  1. Arvanitidou, E. I., Tsofliou, F., Wood, J., & Tsatsani, I. (2024). The effectiveness of couples’ lifestyle interventions on weight change: A systematic review and meta-analysis of Randomised Controlled Trials. Nutrition and health, 2601060241291123. Advance online publication. https://doi.org/10.1177/02601060241291123

Congratulations to three former BU staff

Bournemouth University Emeritus Professor, Jonathan Parker, now Health Services University, UK, former BU academic Professor Vanessa Heaslip, now Salford University and Professor Sarah Hean and Pravin Tembjerg from the University of Stavanger, Norway, are pleased to announce the publication of their edited international research collection Rebuilding Family Relations for Children and Youth Separated from Family.  This edited volume is published by Palgrave Macmillan.

This edited volume explores a range of causes for separation of children and young people from family, the impact of these causes, and methods that both professionals and families may employ to build or rebuild these relations. In particular, contributions focus on six high priority crises through which children and young people become either permanently or temporarily separated from their families: removal by child welfare services, migration, family breakdown, placement into institutional care, incarceration and/or the death of a parent. Contributors include scholars in social work, psychology, health, sociology, social policy, and political science and the work develops co-production participatory research methods and tools in addition to empirical research to enhance professional practice.

 

Congratulations!

Prof. Edwin van Teijlingen

CMWH

Seventh edition of Social Work textbook

Congratulations to Bournemouth University’s  Emeritus Professor Jonathan Parker who has just published the 7th edition of his best-selling Social Work Practice. This latest edition of Social Work Practice comes with updated content and case studies.  First published in 2004, this textbook has guided social work students through the processes of working with people, groups and communities looking at the politics of assessment, planning, intervention and review and negotiating a value-based approach to practice that acknowledged the centrality of relationships and respect for the people with whom social workers practice.
Well done!
Prof. Edwin van Teijlingen

AFE seminar 31st October – Streamlining finance for SMEs: the solution of automated pre-filled VAT returns

Join us for the Accounting, Finance and Economics (AFE) seminar, taking place on Thursday 31st October at 2pm.

The AFE seminar for this semester will be delivered by BU’s Dr Siamand Hesami on the topic of Streamlining finance for SMEs: the solution of automated prefilled VAT returns. 

Digital transformation in tax administrations has gained global momentum as governments seek to enhance efficiency and service delivery. The seminar will examine the financial and economic impacts of a key digital innovation: prefilling value-added tax (VAT) returns.

Using Chile as a case study, the analysis evaluates the net benefits and costs from both government and taxpayer perspectives. The results demonstrate that prefilling VAT returns can significantly reduce taxpayer compliance costs, presenting a strong case for its adoption.

For Chile, this initiative’s economic net present value is estimated at US$5.66 billion, with US$1.729 billion in benefits to the private sector and US$3.391 billion in positive budgetary impact for the government. Sensitivity analyses confirm the robustness of these findings, except in scenarios where changes in taxpayer compliance significantly affect government revenues.

This research highlights prefilling VAT returns as an effective strategy to reduce compliance costs, close the tax gap, and minimise the risk of audits and tax evasion, offering valuable insights for broader applications in tax administration.

The seminar takes place in F108 (Fusion Building) from 2pm.