Category / BU research

New paper published on Immersive metaverse technologies for education and training in tourism and hospitality

Business Engagement, Centre for Excellence in Learning

Aldawsari, R., Buhalis, D. and Roushan, G. (2025), “Immersive metaverse technologies for education and training in tourism and hospitality”, International Journal of Contemporary Hospitality Management,  https://doi.org/10.1108/IJCHM-01-2025-0126

Purpose

The purpose of this study is to explore the potential for tourism and hospitality education and training through immersive metaverse learning. This study examines familiarity levels, perceived benefits and challenges and proposes a framework for metaverse adoption in education and training.

Design/methodology/approach

Grounded in Diffusion of Innovation Theory, this qualitative study analyses 45 in-depth interviews with students and academics in Saudi Arabia. The thematic analysis identifies adoption stages and factors influencing metaverse readiness in tourism education.

Findings

While metaverse can enhance engagement in skill development, it may also include barriers such as accessibility, data privacy and technical readiness. Adoption varies by generation and digital proficiency. Younger students and early-career academics embrace its experiential benefits, while senior academics cite cost, infrastructure and complexity concerns. This study develops a DOI-based framework to evaluate metaverse adoption in tourism education.

Research limitations/implications

The findings of this study are context-specific and qualitative. Future research should validate the proposed model across different educational and cultural contexts using longitudinal and mixed-method approaches.

Practical implications

The metaverse Integration Framework provides actionable guidance for educators, policymakers and institutional leaders. This study supports phased integration, risk mitigation and alignment with governance structures, while addressing issues such as digital equity, funding and compliance.

Social implications

Metaverse technologies offer opportunities to democratise access to high-quality, immersive education, particularly in under-resourced or remote regions, thereby enhancing employability and workforce resilience.

Originality/value

This research contributes to the literature on metaverse adoption in tourism and hospitality training and education by introducing a DOI theory-informed framework. The findings of this study offer theoretical insights that bridge technology adoption models with educational practice, providing a foundation for future digital education and training research.

BU ECRN seed fund success for Dr Sarah Hambidge

Supporting ECRs to Publish Through a Writing Workshop on Exploitation and Violence

BU ECRN Seed Funding was awarded to Dr Sarah Hambidge, supported by Kari Davies, to organise and host an Exploitation and Violence Writing Workshop. The event brought together 22 participants, including 18 early career researchers (ECRs) from six different higher education institutions, all of whom are engaged in research topics related to exploitation and violence.

The workshop featured a series of structured sessions aimed at helping ECRs set and review their writing goals. A key highlight of the day was the Mastering the Publication Process and Writing Strategies session, delivered by the senior editor of the Psychology, Crime & Law journal, who shared invaluable insights into the publication process and offered practical writing guidance.

In addition to structured learning, the event included dedicated writing time and opportunities for attendees to network and discuss future collaborations, strengthening the sense of community among researchers in this field. The workshop supported ECRs to progress towards publishing their research by providing them with the skills and confidence to navigate the publication process and share their findings effectively.

Post-event feedback was extremely positive, with all attendees expressing strong interest in future in-person and online writing retreats, as well as other research related events facilitated by Bournemouth University. The success of this workshop has created ongoing support and development opportunities for ECRs working on exploitation and violence research.

RSA event: Thurs 19th June – speakers confirmed – book now!

Join the BU Research Staff Association (RSA) for an exciting event on Thursday 19th June, Talbot Campus 10:00 – 14:30.  This in-person lunchtime event is designed to provide support, inspiration, and foster meaningful connections among research staff across all faculties.

We are delighted to welcome Professor Edwin van Teijlingen (FHSS), who brings extensive expertise in Public Health, Health Promotion, and the Organisation of Maternity Care. He will share insights on developing a research career both within and beyond academia.

Dr Michelle Heward (FST) will present a case study based on her experience with funding applications, sharing practical lessons learned and highlighting how to build on small pots of funding. The Research Development and Support Team (RDS) will lead a hands-on workshop on Getting Started with Grant Applications, offering tools and guidance to help researchers take the next steps in their research journey.

What to Expect

  • Expert advice on research career development and opportunities
  • Practical guidance on how to get started with grant applications
  • Insights from a case study, including practical tips
  • Panel and audience discussions

Open to all BU ‘research only’ staff, no matter where you are in your research journey.

For further information on this event please contact Pooja Shah shahp@bournemouth.ac.uk or Gladys Yinusa, yinusagg@bournemouth.ac.uk

BOOK YOUR PLACE HERE

BRIAN drop-in surgery – Lansdowne

BRIAN

Do you have a question about BRIAN? Need help populating your staff profile page? Then come along to the next BRIAN drop-in surgery!

  • Date: Tuesday 17th June
  • Time: 13:00-15:00
  • Location: BG-315, Lansdowne Campus

Come along to this informal 2-hour drop-in surgery with questions or issues relating to BRIAN, or if you need a refresher on how to update your profile.

No booking is required, just bring your laptop and questions!

Postgraduate Research Summer Social – 1 week to go!

PG research

1 week to go till the Postgraduate Research Summer Social. We’re so excited to welcome you to the Branksome Dene Room for an afternoon of patio games, delicious food and sunshine by the beach! 

We’ve booked this stunning location for the exclusive use of PGRs and Supervisors for the afternoon to unwind and reconnect up with your fellow researchers and academics.

The Doctoral College PGR events at Branksome Dene Room are always a hit so we hope you can join us!

We are pleased to offer a Greek style lunch menu including a pita with your choice of filling (chicken souvlaki, vegetarian or vegan) served with chips, a salad bar, teas, coffees and soft drinks! You are also welcome to bring your own refreshments to enjoy.

Register here

Ticket: £5

Please note there are limited spaces available, so please book as soon as possible if you would like to attend. 

If you have any questions, please do get in touch: pgrskillsdevelopment@bournemouth.ac.uk

LinkedIn: Doctoral College – Bournemouth University

X: @BUDocCollege | #BUDoctoralCollege

NEW DATE – Free Research Event – Wednesday 2nd July – A Celebration of ‘Novel Food’ Related Research

BU Research Centre CSSRC is celebrating its interdisciplinary and intersectoral research around ‘Novel Foods’ on Wednesday 2nd July June 2025, 3.15-5.00pm in DG234.

The Centre for Sustainable & Socially Responsible Consumption (CSSRC) invites you to attend its research event on Wednesday 2nd July 2025 to celebrate its interdisciplinary and intersectoral research around ‘novel foods’. After a welcome refreshment this interesting, interactive and informative event will comprise of two topical presentation sessions, each led by a member of CSSRC, as outlined below. Opportunity for discussions and networking over drinks and nibbles after the talks will round off the event.

Session 1: Timing, Fatigue, and the Message: Advertising Strategies for Insect-Based Foods

Dr Guljira Manimont will present this session, introducing her research on advertising and consumer perceptions of insect-based foods. These foods are often described as the future of sustainable eating. They are packed with nutrients, environmentally friendly, and a strong alternative to traditional protein. But despite these benefits, most consumers in Western markets still say… no thanks! From an advertising perspective, this presents both a valuable opportunity and a significant challenge: how can we communicate their benefits in ways that effectively encourage consumer engagement? Her recent work investigates not only the content of advertising messages—such as health, social, or environmental benefits—but also the importance of message timing and cognitive depletion on consumer receptiveness on messages. Dr Manimont will share findings from two experimental studies in Australia and the USA, showing how message framing interacts with mental state and timing to influence responses to edible insects.

Session 2: Farm Under Water

Dr Anastasia Vayona will present this session and introduce her work around seaweed as a food. This talk will discuss her recent outreach collaboration with Avonwood Primary School during the ESRC Festival of Social Science, aimed at raising awareness of edible seaweed as a nutritious and sustainable food source. She engaged pupils in understanding its ecological importance through interactive activities, including the concept of underwater farming—integrating seaweed, fish, and shellfish to promote environmental health and food security. Pupils also had the chance to taste seaweed-based treats, creating a tangible link between marine science and everyday life. She will discuss the educational, environmental, and gastronomic dimensions of this initiative.

Provisional Timetable:

3.15-3.30pm – Welcome refreshments

3.30-4.30pm – Presentation sessions

4.30-5.00pm – Discussion, networking and refreshments

This is a free event, but you must register to attend via Eventbrite: https://www.eventbrite.co.uk/e/a-celebration-of-novel-food-related-research-tickets-1372631601069?aff=oddtdtcreator

About CSSRC

The Centre for Sustainable & Socially Responsible Consumption (CSSRC) aims to promote and advance the understanding of sustainable consumption and socially responsible consumption through developing and delivering internationally renowned research. It provides a hub to explore and address topics that are currently globally relevant, through utilising a strong interdisciplinary focus. Webpage: https://www.bournemouth.ac.uk/research/centres-institutes/centre-sustainable-socially-responsible-consumption

Reflecting on Alzheimer’s Awareness Week: A Day of Learning, Connection and Innovation

On Monday 20th May, we were proud to host a packed day of events at Bournemouth University in support of Alzheimer’s Awareness Week — bringing together housing professionals, students, researchers, and community partners to raise awareness and share ideas around dementia-friendly practices.

Our day began with an insightful Dementia Friends session, led by the Alzheimer’s Society. Attendees learned more about what it’s like to live with dementia and how small, everyday actions can make a big difference. At the end of the session, everyone also received their Dementia Friends badge, joining a growing network of people committed to creating a more dementia-friendly society.
After lunch, we explored the Time for Dementia programme — an inspiring initiative connecting healthcare students with people living with dementia and their carers to foster deeper empathy and understanding.
The afternoon saw us dive into some thought-provoking research and innovation. Dr Aisling Flynn shared her work on how virtual reality technology can help combat social isolation for people living with dementia, while Dr Michele Board presented the SERVED project, examining the unique needs of military veterans affected by dementia.
After a short break, we rounded off the day with the exciting launch of ‘Insight Dementia: Going into Hospital’ — a brand-new resource for hospital staff, featuring immersive VR demonstrations and printed copies of the resource given to attendees and practice partners.
It was a true pleasure to welcome a mix of staff, students, practice partners attend these sessions and raise awareness for dementia. Thank you to everyone who joined us for an inspiring, informative day!

Paper on sustainable conferencing

conferences

Traditional conferences tend to have a high carbon footprint. In October 2023, the Multimodal Immersive NEuro-sensing (MINE) Research Cluster and Bournemouth EEG Lab hosted Bournemouth Garden of CuttingGardens2023 conference, a globally distributed and hybrid conference on cutting-edge EEG/MEG methods with 800+ attendees. After the huge success of the event, the global team evaluated the experience and wrote an article “Doing conferences different: a decentralised multi-hub approach for ecological and social sustainability”. This article has been accepted for publication on PLoS Sustainability and Transformation. Two BU staff, Xun He (Head of MINE Cluster and EEG Lab) and Ruijie Wang, co-authored this publication. We hope our work can reshape the international conferencing scenes.

Successful academic writing, publishing and collaboration workshop at BU

PG research, Publishing, Women's Academic Network, writing

Last week’s workshop on ‘Academic Writing, Publishing & Collaborating’ held at Talbot Campus organised by Mrs. Anjana Paudyal, Ph.D. student in FHSS (Faculty of Health & Social Sciences) was very engaging and very well attended.  This event was part of the Doctoral College’s Research Culture and Community workshop series.  The workshop was opened by Anjana, who spoke about publishing her first PhD paper in the first half year of her part-time PhD journey.

Key sessions in this interactive workshop included presentations from Ms. Jillian Ireland based at UHD (University Hospitals Dorset NHS Foundation Trust) and academics based at BU.  Jillian spoke about her experience of publishing in practice journals as well as publishing papers about practice in academic journals.

Whilst Dr. Pramod Regmi, Principal Academic in International Health in FHSS stressed the importance of paying attention to publishing metrics and identifiers, including h-factors, impact factors, and social media use in academic publishing.

Prof. Edwin van Teijlingen, Research Culture Champion in FHSS outlined ideas for turning PhD chapters in papers and he also highlighted BU’s unique option of doing a so-called ‘Integrated thesis‘.  The integrated thesis format allows students to incorporate papers into their thesis.  These can be published papers, papers accepted for publication, papers submitted, prepared but not submitted papers and other unpublished papers or reports.

Dr. Orlanda Harvey is a senior lecturer in Social Work at BU, specialising in Developing Professional Relationships and Leadership, she presented replying to reviewers.   The Question & Answer session was lively and engaging.

Last, but not least, Anjana Paudyal, the organiser, and presenters would like to thank the Doctoral College for supporting this important event!

Leadership in disaster nursing

PG research, student research

On Wednesday (04/06) the Centre for Wellbeing and Long-Term Health (CWLTH) and the Department of Nursing Science welcomed Kelsie Fletcher back to Bournemouth University to talk about her doctoral research – ‘Becoming leaders of change: adaptive moral navigation and the challenges of international disaster nursing‘. Kelsie, currently a Lecturer in Nursing at the University of the Sunshine Coast in Queensland, is supervised by Professor Steve Ersser and Dr Linda Agyemang.

Kelsie presented some of her initial findings from her qualitative research in which she has interviewed nurses currently involved in teams engaged in disaster management around the world. In the coming week, Kelsie will be presenting her research again, this time to a much larger audience at the International Council of Nurses (ICN) Congress in Helsinki. If you would like to know more about Kelsie’s research, please email fletcherk@bournemouth.ac.uk.

We all wish Kelsie well as she moves towards submission of her thesis for examination later this year.

The CWLTH’s next and final research seminar for this academic year will be on Tuesday 17/06 when Jess Correia will be speaking about her research on ‘Understanding the decision-making process for women with common mental disorders around prescribed psychiatric medication use during pregnancy‘. All are welcome to attend and for more information please contact CWLTH@Bournemouth.ac.uk.

Presenting SERVED at the KCL Veterans’ Mental Health Conference

SERVED – Supporting Evidence-based Research for Veterans Experiencing Dementia

We are pleased to share that Dr Michele Board recently had the wonderful opportunity to present at the Veterans’ Mental Health Conference at King’s College London on 19th May, an event dedicated to sharing research, lived experiences, and innovations aimed at improving mental health outcomes for our veteran community.
Why dementia matters in the veteran community
Dementia is a growing public health concern, and its impact within the veteran population deserves special attention. Military service can expose individuals to unique risk factors — such as traumatic brain injury, PTSD, and heightened stress exposure — which research suggests may influence cognitive health later in life. Despite this, dementia in veterans is still a relatively under-researched and under-acknowledged issue.
Key points from the conference
We were delighted to present some of the work we have been doing with veterans as part of the SERVED project and showcase excerpts of our documentary film, highlighting the need for increased focus on tailored, veteran-specific approaches to dementia care and support.
In the session, Michele shared findings from our research, including the relevance of dementia awareness, as well as findings from the workshops we ran with veterans living with dementia and their carers. One of the striking points Michele raised is that much of the existing research in this field has been predominantly US-based. In fact, a recent literature review found no published studies on UK veterans’ experiences of dementia at the time of searching.
Stigma around dementia remains a challenge within the general public, and it may be even more pronounced in military culture. Combined with increased exposure to risk factors within the military for developing dementia, this makes awareness-raising within veteran communities especially important. Encouraging open conversations about memory concerns and dementia could make a real difference in helping veterans seek support earlier, improving outcomes and quality of life.
What’s next?
Presenting at this conference wasn’t just about sharing our research — it was about starting conversations and building connections. Conversations about how we ensure no veteran feels isolated or overlooked as they age, and how we integrate dementia support into the wider framework of support for veterans. The discussions sparked at the conference led to new interest and increased awareness within the veteran community, highlighting the need to keep pushing this important agenda forward.
Presenting at this conference wasn’t just about sharing our research — it was about starting conversations and building connections. Conversations about how we ensure no veteran feels isolated or overlooked as they age, and how we integrate dementia support into the wider framework of support for veterans. The discussions sparked at the conference led to new interest and increased awareness within the veteran community, highlighting the need to keep pushing this important agenda forward.
Final thoughts
We’re very grateful to King’s College London and the Forces in Mind Trust for providing a platform to shine a light on this important issue, and we look forward to seeing how this conversation continues to grow.

The Wessex Nutrition Research Network and the INFORmED project

Discover how we can work together to improve the lives of people living in Wessex through nutrition research.

We need you for a short meeting: 

Are you Interested in research and nutrition?

Do you want to improve nutritional outcomes across the life course?

If so, please come to one of our engagement events (online or face-to-face) to share your priorities and experiences.

Key dates:

Online: Tuesday 1st July (12.30 – 2.30 pm) or Wednesday 2nd July (9.30-11.30 am)

or

In-person: Wednesday 9th July (10 am to 2 pm, Registration from 9.30 am) Room LE30 at University Hospital Southampton, SO16 6YD

The Wessex Nutrition Research Network and the INFORmED project are a new Wessex Health Partners collaboration led by University Hospital Southampton and Bournemouth University, which aims to improve nutritional health outcomes across the life course.

The‘INFORmED’ project focuses on Improving Nutritional Outcomes for people across Wessex by Engaging Dietitians and Nutritionists in Research. Specifically, we aim to:

Connect dietitians, nutritionists, organisations, patients, the public, and the community with a shared interest in nutrition.

Collaborate to improve the lives of people living in Wessex.

Develop a sustainable, collaborative, inclusive network to tackle key nutritional challenges and priorities across the life-course to improve health and well-being in Wessex.

Grow new research capability in nutrition interdisciplinary research led by underrepresented professions, and in particular, dietitians and nutritionists

‘INFORmED’ engagement events are open to anyone interested in improving nutrition across Wessex. We particularly encourage dietitians, nutritionists, and managers who are interested in getting started or developing their clinical academic journey, as well as those interested in overweight, obesity, and young people.

We are delighted to invite attendees to an event supporting dietitians and nutritionists of all grades (pre- and post-registration; ANutr and RNutr) across Wessex to engage in research and evidence-based opportunities.

Educators, managers, academics, community/council members, interested organisations/individuals, and industry representatives are also welcome.

These events are aimed at anyone interested in starting in or advancing their clinical academic ambitions in nutrition research.

If you would like to attend, please complete this ‘Eventbrite’ https://www.eventbrite.co.uk/e/1394795052549?aff=oddtdtcreator

and a short survey (https://forms.office.com/e/j8dP8BHPey). The survey includes a short scoping survey that will be used at the engagement event.

 

Survey link:

https://forms.office.com/e/j8dP8BHPey

Postgraduate Research Summer Social – 2 weeks to go!

PG research

2 weeks to go till the Postgraduate Research Summer Social. We’re so excited to welcome you to the Branksome Dene Room for an afternoon of patio games, delicious food and sunshine by the beach! 

We’ve booked this stunning location for the exclusive use of PGRs and Supervisors for the afternoon to unwind and reconnect up with your fellow researchers and academics.

The Doctoral College PGR events at Branksome Dene Room are always a hit so we hope you can join us!

We are pleased to offer a Greek style lunch menu including a pita with your choice of filling (chicken souvlaki, vegetarian or vegan) served with chips, a salad bar, teas, coffees and soft drinks! You are also welcome to bring your own refreshments to enjoy.

Register here

Ticket: £5

Please note there are limited spaces available, so please book as soon as possible if you would like to attend. 

If you have any questions, please do get in touch: pgrskillsdevelopment@bournemouth.ac.uk

LinkedIn: Doctoral College – Bournemouth University

X: @BUDocCollege | #BUDoctoralCollege

RSA: Getting Started, Securing Funding, and Advancing Your Career

Join the BU Research Staff Association (RSA) for the 2025 Away Day on Thursday 19th June, Talbot Campus 10:00 – 14:30

This in-person event will take place over lunch and is dedicated to providing support, inspiration, and encouraging meaningful connections among research staff across all faculties.

There will be expert advice on getting started and securing funding, along with practical tips from peers who will share case study examples of successful grants and lessons learned. By the end of the session, you’ll have valuable tools to navigate funding opportunities and plan your next steps—whether in academia or beyond. It is also a great opportunity to connect with colleagues and be part of a supportive research community.

Open to all BU ‘research only’ staff, no matter where you are in your research journey.

For further information on this event please contact Pooja Shah shahp@bournemouth.ac.uk or Gladys Yinusa, yinusagg@bournemouth.ac.uk

BOOK YOUR PLACE HERE

New systematic review published by PhD student

PG research, Publishing

PhD student Barbara Pope, supervised by Dr Leslie Gelling, Dr Chantel Cox and Dr Sharon Holland, has published a new systematic review in the Journal of Clinical Nursing. This review seeks to explore current evidence on the experiences of spouses when their partner with dementia moves into a care home. Analysis of the eight research studies included in this review identified three broad themes: (a) loss of a shared life, (b) visiting their partner in a care home and (c) grief, depression and ‘unable to move on’. The full paper can be viewed HERE. For more information about the review, please contact Barbara (bpope@bournemouth.ac.uk).

Enterprise and Innovation sessions for BU researchers

PG research

We are pleased to announce that Matt Desmier [Business Engagement and Knowledge Exchange Manager] will deliver two insightful sessions on Enterprise and Innovation. While these sessions have been specially arranged for the PGR community, all BU researchers are warmly invited to attend.

Communicating with Business and Personal Branding – REGISTER HERE

Tuesday 10 June 9.30-11.30 (Create LT, Fusion Building)

Whether you are planning an academic career, or a career in industry, you will be interacting with businesses and third sector organisations regularly. To do this successfully, it is vitally important to be able to communicate effectively and to build a personal brand. This session will teach you the crucial steps you need to communicate successfully with business: how to understand what their motivations are and align yours with theirs; recognise how you can add value; and know what language to use and when.

Alongside this, it’s vitally important to build credibility and relationships with business, to be visible in the spaces where they are. Predominately this means – but is by no way limited to – having an active presence on LinkedIn. Whilst the algorithm that powers this platform remains a closely guarded secret, this session will show you tried and tested ways to ensure it works in your favour and to create your personal brand.

Developing a Business Idea and Pitching – REGISTER HERE

Wednesday 11 June 9.30-11.30 (Create LT, Fusion Building)

The goal of the most of your interactions with industry will be to get them to do something for you. Whether that’s engage with your research, fund your new product idea, buy some of your consultancy or drop by to speak to your students.  Each ‘ask’ is a pitch and this needs careful crafting to get a positive response. Understanding how and when to pitch is a skill in and of itself. Thankfully it’s not as scary as it sounds. This session will give you the skills you need to pitch successfully.

To enable you to develop a business idea we’ll deliver training based on the two recognised frameworks: the Business Model Canvas and the Innovation Canvas. Both frameworks have been designed to enable individuals and teams to describe their ideas, identify areas that need more development, and understand what value will be delivered and to whom.

 

Best wishes,

The Doctoral College