Anna Marsh (MRes, FHSS) with this presentation entitled:Midwives and social media: friend request declined?
Click the image below to watch.
You can view the full poster exhibition and pre-recorded presentations on the conference webpage.
If this research has inspired you and you’d like to explore applying for a research degree please visit the postgraduate research web pages or contact the Doctoral College dedicated admissions team.
Rushan Arshad (PhD, FST) with this presentation entitled: Towards the development of a simulation framework for collaborative process in context of industry 4.0.
Click the image below to watch.
You can view the full poster exhibition and pre-recorded presentations on the conference webpage.
If this research has inspired you and you’d like to explore applying for a research degree please visit the postgraduate research web pages or contact the Doctoral College dedicated admissions team.
Then we want to hear from you! Deadline: 25 January 2022
BU is currently compiling the data for the annualHigher Education – Business & Community (HE-BCI) survey. Data returned is used to calculate our Higher Education Innovation Funding (HEIF) grant and feeds into our Knowledge Exchange Framework (KEF) submission, so it’s really important that we can provide an accurate picture.
We are asked to submit details of all social, cultural and community events designed for the external community – including both free and chargeable events – which took place between 1 August 2020 and 31 July 2021. Event types that should be returned include, but are not limited to:
public lectures
performance arts (dance, drama, music, etc)
exhibitions
museum education
events for schools and community groups
festival activity
media engagement.
Please note that we cannot return events such as open days, Student Union activity, widening participation activity, commercial conferences, talks for academic audiences etc.
All events that were part of the ESRC Festival of Social Science 2020 and the Cafe Scientifique series have been collated on your behalf centrally, so there is no need to add these.
If you have been involved with any other event which could be returned, please go to the HE-BCI Table 5 SharePoint site and input further details about the event. The deadline for entries is 25 January 2022.
Joseph McMullen (PhD, FMC) with this poster entitled: Particulate matter: Regulating an invisible killer.
Click the poster below to enlarge.
Research indicates that exposure to atmospheric pollutants diminishes immune responses and increases viral penetration and replication. Specifically, particulate matter – microscopic solids and liquids suspended in air – represents an unseen and unregulated threat to global human life and welfare. There is no evidence of a safe level of exposure, and particulate matter is linked to respiratory, pulmonary, gastrointestinal, cardiovascular, neurological, and paediatric developmental issues. In spite of this, domestic ambient particulate concentrations are unregulated. This work utilises particulate sampling in order to suggest the creation of a proactive regulatory framework informed by science and integrating post-hoc monitoring. Punitive action is suggested for non-compliance with the proposed legal obligations in addition to punitive measures beyond financial penalties.
You can view the full poster exhibition and pre-recorded presentations on the conference webpage.
If this research has inspired you and you’d like to explore applying for a research degree please visit the postgraduate research web pages or contact the Doctoral College dedicated admissions team.
Taking place online on Monday 13 December, from national experts the NCCPE.
High Quality Public Engagement
13/12/2021 – 10:00-12:30 Online
Public engagement is an open, two-way process that can reap tremendous benefits for our researchers, the university and society. To find out how it can enrich your research, ensure its relevance to your wider public and build trust with partners and stakeholders, sign up for this session on High Quality Public Engagement.
We have teamed up with the National Coordinating Centre for Public Engagement (NCCPE), who will bring their expertise to this bespoke training session for BU researchers.
In this workshop, participants will have the opportunity to examine a series of frameworks and tools that can be used to develop high quality public engagement with research. In applying these tools – through case studies, activities and discussions – delegates will develop a more strategic approach to their public engagement practice.
It is aimed at people with experience of public engagement with research (e.g.: those who are highly experienced in one type of public engagement, those who have tried lots of different types, or those who have done engagement in other contexts) looking to take stock and develop a more strategic approach to their public engagement.
▸ Learning objectives
Explore frameworks and concepts that deepen thinking about People, Purpose and Process
Apply those explorations to your own work
Consider how to take the concepts into your own work in the future
By the end of the session, you will be able to take a more strategic approach to your public engagement activity.
Nurudeen Adesina (PhD, FHSS) with this poster entitled: Effectiveness and Usability of Digital Tools to Support Dietary Self-management of Gestational Diabetes Mellitus: A Systematic Review.
Click the poster below to enlarge.
A systematic search of Medline, Embase, CINAHL, Cochrane library and Web of Science using key search terms identified 1476 papers reporting research studies, of which 16 met specified inclusion criteria. The quality of the included studies was assessed using the ErasmusAGE Quality Score or the Mixed Methods Appraisal Tool version 2018. Meta-analysis was not conducted due to the presence of substantial heterogeneity of data across the included studies. Our findings show that adoption of digital tools to support lifestyle improvement relating to healthy diet, health behaviour and adherence to therapy in women with GDM is a usable intervention. However, there was a lack of evidence concerning the effectiveness of the tools to support dietary management of GDM. Our systematic review suggests consideration for ethnic specific dietary advice and evidence-based framework in the development of effective digital tool for dietary management of GDM.
You can view the full poster exhibition and pre-recorded presentations on the conference webpage.
If this research has inspired you and you’d like to explore applying for a research degree please visit the postgraduate research web pages or contact the Doctoral College dedicated admissions team.
Kazeem Balogun (PhD, FST) with this poster entitled: Overview of blackblaze HDD analysis for predictive maintenance.
Click the poster below to enlarge.
With recent studies showing viability of machine learning (ML) among other tools as a better approach in performing Hard Disk Drive (HDD) analysis and enable fault detection models, the adoption of ML in the field of predictive maintenance (PM) becomes more complex. The complexity is not farfetched to the increase in sensor deployment, large volumes of generated data, variances in attributes or parameters and differences in characteristics of data sets. We provide an overview of HDD analysis using Backblaze as a case study and literature review of different ML approaches to HDD analysis for PM. We observed reasonable amount of studies in this direction, but the application of ML towards HDD analysis for PM needs more focus to improve model accuracy and stimulate further work in this area. We shall conclude this study by proposing our ground-breaking state-of-the art HDD analysis and model enhancement.
You can view the full poster exhibition and pre-recorded presentations on the conference webpage.
If this research has inspired you and you’d like to explore applying for a research degree please visit the postgraduate research web pages or contact the Doctoral College dedicated admissions team.
Maureen Kehinde (PhD, BUBS) with this poster entitled: A qualitative inquiry investigation of policy-practice decoupling factors of Environmental sustainability in universities: a case study of North-East Scottish universities.
Click the poster below to enlarge.
This research presents the findings from an investigation of decouplings between policy and practice of environmental sustainability in North East Scottish universities. Embedding environmental sustainability on university campus and into institutional culture requires universities to walk their talks, ensuring that there is strong alignment between policy claims and actual practice. However, the realities of institutional progress suggests that for some universities there continues to be practice discrepancies in the operation of environmental sustainability on campus. This research adopts Institutional theory as underpinning lens and qualitative inquiry multi-case study methodology to address the question what are the factors which further the occurrence of Policy-practice decoupling of environmental sustainability in universities? The research found that bounded rationality, fragmentation of the internal and external environment, outsourcing and centralisation are factors which further the disconnect between policy and practice of environmental sustainability in North East Scottish universities.
You can view the full poster exhibition and pre-recorded presentations on the conference webpage.
If this research has inspired you and you’d like to explore applying for a research degree please visit the postgraduate research web pages or contact the Doctoral College dedicated admissions team.
Fixed PDF forms available for drafting your application. Apologies for any inconvenience accessing these forms previously.
The deadline for both the Research Impact Fund and the new Public Engagement funding stream is 5pm on Friday 10 December. Applications must be submitted via the relevant online forms:
If you wish to discuss your application in more detail, please contact researchimpact@bournemouth.ac.uk or publicengagement@bournemouth.ac.uk to arrange a 30-minute 1-2-1 session with a member of the Knowledge Exchange and Impact Team. Please note that, at this late stage, we will endeavour to but cannot guarantee you an appointment. If you have any further questions about your application, please email Amanda Edwards (Panel Secretary).
Please see below and note that from now any amendment made should be using version 1.6 of the document.
‘What: An updated amendment tool has been released for use when submitting amendments for health research studies
Who: All researchers and sponsors
When: Released 6 December
We’ve also made some other changes to the amendment tool to make it easier to use including:
improved guidance in the submission tab
changes to the radio selection buttons to make it clearer to complete and view once converted to a pdf
changes to help users avoid common mistakes
You can get all details on the changes we’ve made in the Change Record in General Guidance tab on the tool. Please start to use the new version (1.6) for all new amendments from 6 December 2021. We will continue to accept amendments using version 1.5 for two weeks. We will not accept amendments submitted on V1.5 after 20 December 2021.’
Taalia Nadeem (PhD, BUBS) with this poster entitled: Understanding the social representation of uncrewed aerial vehicles (UAVs): how public and stakeholder views empower or constrain pathways to adoption.
Click the poster below to enlarge.
UAVs now support various purposes including within healthcare logistics. There are benefits of using UAVs, but their capabilities are challenged by the public. A solid understanding of public acceptance of UAVs is important to develop appropriate regulatory strategies therefore, the following research questions arise: What is the influence of mass media on UAV perception? What attributes and perceived risks of UAVs influence adoption? How do personal attributes affect views of UAVs? A mixed method approach is proposed including a phase of qualitative research to understand concerns and identify segments according to attitudes, behaviours, or values. This will be followed by a large-scale questionnaire. Studies demonstrate that mainstream media is the main source of information about UAVs, but due to lack of knowledge, the public is unable to make a more informed opinion, and this calls for a deeper understanding of people’s knowledge of UAVs.
You can view the full poster exhibition and pre-recorded presentations on the conference webpage.
If this research has inspired you and you’d like to explore applying for a research degree please visit the postgraduate research web pages or contact the Doctoral College dedicated admissions team.
Zhiqi Li (PhD, FMC) with this poster entitled: Deep learning for scene flow estimation: methods and applications.
Click the poster below to enlarge.
Scene flow estimation aims at obtaining structure information and 3D motion of dynamic scenes. It has long been an interest of research in computer vision and 3D computer graphics. It is a fundamental task for various applications like autonomous driving. Compared to previous methods utilizing image representations, many recent researches build upon the power of deep analysis on point clouds and focus on point clouds representation to conduct 3D flow estimation. In this survey, we comprehensively review the pioneering literature in scene flow estimation based on point clouds, delve in detail into their learning paradigms and present insightful comparison between the state-of-the-art methods using deep learning for scene flow estimation. Furthermore, we introduce various higher-level scene understanding tasks (object tracking, motion segmentation, etc.) which could benefit from the latest progress on scene flow estimation. The paper concludes with an overview of foreseeable research trends for scene flow estimation.
You can view the full poster exhibition and pre-recorded presentations on the conference webpage.
If this research has inspired you and you’d like to explore applying for a research degree please visit the postgraduate research web pages or contact the Doctoral College dedicated admissions team.
Shell Smith (PhD, FHSS) with this poster entitled: Does motorcyclists’ identification, perception, and knowledge towards risk change regarding their motorcycling qualifications and experience?
Click the poster below to enlarge.
Motorcyclists are one of the most vulnerable road user groups in the U.K. with an average of 6 deaths and 94 serious injuries per week. A common collision scenario is a road user driving across the path of a motorcyclist. Consequently, the research questions ask where motorcyclists and car drivers are directing their visual attention and hazard perception and whether there are differences between advanced motorcyclists and advanced car drivers vs standard trained motorcyclists and car drivers. Prior research specifically targeted at motorcycle collision prevention is limited, with only 15 studies using eye-tracking methodology. To target gaps in the literature; this is a mixed methods study using qualitative interviews, questionnaires, and eye-tracking. Initial findings indicate that motorcyclists and car drivers demonstrate different visual attention patterns. Thus, it is possible to change driving and motorcycle test training to teach how to direct visual attention and cognition to hazards.
You can view the full poster exhibition and pre-recorded presentations on the conference webpage.
If this research has inspired you and you’d like to explore applying for a research degree please visit the postgraduate research web pages or contact the Doctoral College dedicated admissions team.
You are warmly invited to join us on Zoom this week for an hour of talking research process.
Research Meets Strategy: Tales from the Traverse – by Prof Julian McDougall
This talk will share some reflections on recent projects working with industry / government funders (ITV, BBC and DCMS) with a clear strategic pathway in mind for what media literacy can do to solve a problem for them. This is very different to other studies we have worked on within the same research field (eg with AHRC, EU, British Council). It’s not the research design or the conceptual framework that’s different, but what the findings need to do for the funder. So, the idea is to talk through this experience, offer some suggestions and invite insights from others who’ve hiked the same traverse.
The delayed 2020/21 Women’s FA Cup final is finally taking place. Two London rivals, Arsenal and Chelsea, and some of the best players in the world make this a sporting event worthy of a grand stage such as Wembley Stadium. The timing of the final, December 5, is significant and ironic, as on December 5 1921 the Football Association banned women’s football.
The ban was because sports were believed to be unsuitable for females. Fifty years on from the end of this ban, women’s football is now where it belongs, at the “home of football”.
This is just one of many significant developments in women’s sport that have happened recently.
In summer 2021, English cricket’s new Hundred tournament attracted the highest attendance for a women’s cricket event ever, with a total attendance at the games of 267,000. The opening game of the American women’s soccer Challenge Cup, meanwhile, became the most-watched match in league history with 572,000 viewers, a 201% increase on the previous record. And in England, a “landmark £7m deal” was struck with broadcasters to show Women’s Super League football matches on free-to-air and subscription services.
It’s been claimed that interest in women’s sport is thriving. However, there are concerns regarding the future of women’s sport due to the COVID-19 pandemic. More needs to be done to assure its future.
The need for caution
We research key governance aspects of women’s sport and, while we agree there has been much improvement, our research also suggests that areas of inequality remain and more needs to be done by governing bodies, organisations and policymakers. While women’s sport is currently popular, changes are needed for its success to be sustained.
For instance, when men’s and women’s sports are governed by the same organisation, the decisions made typically prioritise men’s sport. Recent accusations of institutional racism highlight the issues when sports are run by hypermasculine, failed male athletes – they make decisions that benefit themselves and those that resemble them (men).
This is an issue that has worsened over time. Historically, many women’s sports were governed separately and run wholly or mainly by women – for example, the Women’s Football Association was in charge of English women’s football until the Football Association took over in 1992, and the Women’s Cricket Association ran women’s cricket until 1998 when the England and Wales Cricket Board gained control. But since the 1990s, women’s sport has typically been run by men with little knowledge of women’s sport, who tend to prioritise what they know.
This privileging of men’s sport was particularly the case at the start of the COVID-19 pandemic. The exception to this was in North America where women’s football has its own governing body, and where during the pandemic, women’s football was prioritised – a new tournament introduced and new commercial partners found. In other countries, women’s sport was simply cancelled.
Another area of concern is that sports media coverage, which is now the way most people access sport, continues to be dominated by men’s sports. This pattern is not helped when those who talk and write about sport remain predominantly men. Our research shows that when women have greater involvement in sports journalism there’s greater coverage of women’s sport. The challenge is breaking into the “boys’ club” of sports journalism.
We also found that women’s sport is both under-valued and under-sold. Women’s sport often receives less investment in marketing and promotion. As a result, spectators see it as less exciting and less spectacular than men’s sport.
This research also found that women’s games are often scheduled in the middle of the workday or early on weekdays, rather than primetime slots on weekday evenings or weekend afternoons. This scheduling creates problems because spectators are often not able to attend when games are during work hours or when children’s sport is taking place.
Women’s sport is often only accessible on pay-TV, limiting the potential audience. Recent research shows that when matches are moved onto free-to-air channels, the sky is the limit. A study for the Women’s Sport Trust recently showed that the broadcast audience of women’s sport in the UK has grown from 46.8 million in 2019 to 51.1 million in 2021. Much of this increase comes from new coverage of women’s cricket and women’s football, and gender-parity in Olympic coverage.
A roadmap for sustained success
So, while the future of women’s sport looks bright, inequalities remain. We propose a five-point “roadmap” detailing the changes that are needed for the success of women’s sport to be sustained:
• Ensure that the governance of women’s sport has women in visible leadership positions, to prioritise it and ensure that any decisions support the interests of women’s sport. Otherwise, if men run both men’s and women’s sport they will continue to prioritise the male version.
• The sports media workforce needs greater diversity. Although we focus on gender here, sports media is dominated by white men.
• The marketing and presentation of women’s sport need to be on a par with men’s sport. While men’s sport has greater investment in these areas it will continue to be seen as superior to women’s sport. There needs to be unity in how sports clubs communicate with fans about their men’s and women’s teams.
• Women’s sport needs consistent prime time scheduling (as seen with women’s football in England this season), rather than during the day when the majority of fans are at work and cannot attend.
• Coverage of women’s sport needs to be on free-to-air television – if it is not, awareness of it will drop.
If these points can be addressed, we believe that women’s sport will continue to thrive, not just now, but well into the future.
Rosie Harper (PhD, FHSS) with this poster entitled: Nudging: a theoretical concept for a very practical approach to pelvic floor muscle training.
Click the poster below to enlarge.
A third of women suffer from stress incontinence which affects their physical, mental and social wellbeing. Pelvic floor exercises are the gold standard treatment, but women’s adherence to these exercises is poor. It is suggested behaviour change techniques, including nudge theory, could be used to improve adherence. The research will explore the role of nudge theory in causing predictable changes in behaviour in antenatal women, gain insight into antenatal women’s experience of digital nudges and allow a better understanding of the influence of digital nudges on pelvic floor muscle training adherence. The first phase involves a literature review to explore the effect of digital nudges on exercise adherence in antenatal women. Phase two of the study involves qualitative data collection and analysis to explore women’s experience of digital nudges. The third phase of the study will be a feasibility study which includes a pilot of the intervention – digital nudges.
You can view the full poster exhibition and pre-recorded presentations on the conference webpage.
If this research has inspired you and you’d like to explore applying for a research degree please visit the postgraduate research web pages or contact the Doctoral College dedicated admissions team.
Sitsada Sartamorn (PhD, BUBS) with this poster entitled: Hybrid social media marketing; How metaverse and other cutting-edge technologies impact on consumer experiences by reducing borders between real and virtual space in Thai organic food market.
Click the poster below to enlarge.
The pandemic of COVID-19 has affected us in a world-changing way, a world where people cannot unite. However, this obstacle is now diminishing, thanks to the concept of globalisation and advanced technology development. This study aims to explore the impact of the “metaverse” and other cutting-edge innovative technologies on the marketing space of the future and consider how these advanced technologies should be integrated into the design of marketing strategies and propose a way forward. This study focuses on the organic food market in Thailand and explores how technology can integrate the boundaries between the real and the virtual, increase consumer experience and enhance the effectiveness of marketing strategies based on advanced technology. This study will use a qualitative research method to strategically design hybrid social media marketing.
You can view the full poster exhibition and pre-recorded presentations on the conference webpage.
If this research has inspired you and you’d like to explore applying for a research degree please visit the postgraduate research web pages or contact the Doctoral College dedicated admissions team.
Samantha Everard (MRes, FHSS) with this poster entitled: How do people with multiple disabilities experience, engage with and participate in self-employment support.
Click the poster below to enlarge.
“Seeing every individual for their ability, especially those with hidden impairments, makes good business sense” (Kirby, 2014a), but when a person with multiple disabilities decides to experience, engage with and participate in self-employment support, there is currently a lack of clarity and guidance to meet the individual needs of disabled people wanting to engage in self-employment. An internet search will bring up numerous results with websites and organisations offering generalised support, but there is very limited information offering a person-centric service. This research aims to identify gaps within the general self-employment support model and work towards a more cohesive level of accessible information, advice, guidance and resources. My research is focussed on gathering qualitative data through one-to-one interviews using Photovoice as this allows the participants with multiple disabilities to openly engage with the topic and tell stories about their experiences in their own individual ways.
You can view the full poster exhibition and pre-recorded presentations on the conference webpage.
If this research has inspired you and you’d like to explore applying for a research degree please visit the postgraduate research web pages or contact the Doctoral College dedicated admissions team.
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