Category / BU research

Consumer behaviour in virtual worlds

A prestigious journal has awarded two Bournemouth University (BU) academics the ‘Best Paper’ accolade for their work in the largely unstudied domain of consumer behaviour in digital virtual spaces, including video games, virtual communities and the web.

‘Concepts and practices of digital virtual consumption’, by BU’s Dr Janice Denegri-Knottand Dr Mike Molesworth, was among the most downloaded work published by Consumption Markets and Culture last year.

The paper examines digital virtual consumption (such as owning luxury cars in a video game), the relationship it has within the real material world and the appeal of consumption that is deprived of a material, physically tangible form.

Flying planes in a computer gameDenegri-Knott and Molesworth think of consumption on spaces like eBay, Amazon and World of Warcraft as somewhere between the consumers’ imagination and material consumption, and believe it is charged with transformative potential for its users.

Consumers can fulfil all sorts of daydreams, such as finding a designer dress on eBay, or performing the fantasy of being a powerful wizard. They don’t just look and ask ‘what might it be like’, but may ‘try on’ being an entrepreneur, someone with wealth, a collector, a trader, an advertiser, a criminal, a hero, a warrior, or many other ways of being.

Their roles are enhanced as the scripts available to them expand and can be tested within relatively small timescales. The digital virtual individual may be an avid collector one year, a warrior hero the next, and a successful entrepreneur the year after that. The video game player may be a successful criminal one week and a racing driver the next.

Denegri-Knott and Molesworth believe more emphasis is needed on the relationship between the virtual realm and the real-world and, as digital virtual consumption is largely unstudied, they propose an integrative view for further research.

“The paper was written in the spirit of mapping out potential avenues for research, and also to give us some kind of conceptual frame to make sense of consumption in emerging digital virtual spaces,” said Dr Denegri-Knott.  “We now have a body of work that looks at the way in which users consume through eBay, from which we have been able to draw some insights on the acceleration of consumer desire and the problems this creates. We now would like to develop the theme of transformative potential in digital virtual consumption; that is to see how consumers make sense of their experiences and how they integrate these into their everyday lives.”

The pair are also now researching the experience of owning digital virtual goods, in particular the ways in which consumers become attached to certain goods, and how they maintain their preferential stature.

Dr Denegri-Knott concluded: “We were both delighted and surprised to hear that our paper was so well received by the readers of the journal and by the judging panel.  This is a real achievement for the Emerging Consumer Cultures Group (ECCG).”

Find out how BU research is helping councils improve the delivery of the Olympics and Paralympics

Watch this excellent short video from BU’s Dr Richard Shipway who discusses the 2012 Olympic and Paralympic games and how his research has been used by local councils to improve the delivery of the games in the area.

To see other BU videos on YouTube go to the BU YouTube page!

 

httpv://www.youtube.com/watch?v=Uy_B4Nbzvv4

Funding with a Media Flavour – UK

At a recent Media School meeting attendees asked us to outline some of the common funders, so here is a general overview of those funders with a Media flavour both domestic and further a field.  Part One concentrates on the key UK funders and in the next few days we’ll post information on potential EU funders and schemes.

 

Research Councils

The two primary research councils for media-focused research are the Arts & Humanities Research Council (AHRC) and the Economic & Social Research Council (ESRC) which are responsible for funding the vast majority of arts and humanities in the UK. The success rates for the AHRC are the highest of all RC’s (see the recent blog article) and it offers standard grants,  networking grants, collaborative doctoral awards and early career research grants.

The RCs also focus on particular initiatives to address issues of intellectual and wider cultural, social or economic urgency, these schemes tend to have higher success rates than the standard grants so are always worth consideration. Information on AHRC initiatives can be found here.

An overview  – AHRC Early Career Research Grants:

Early Career Research Grants are intended to assist new researchers at the start of their careers in gaining experience of managing and leading research projects. They look to support well-defined research projects enabling individual researchers to collaborate with, and bring benefits to, other individuals and organisations through the conduct of research.

They also enjoy higher success rates than standard grants, there are no set submission dates, projects can last up to 60 months and should cost between £20,000 and £200,000 fEC.

To be eligible as an early career researcher you must be within eight years of the award of your PhD or equivalent professional training or within six years of your first academic appointment.

Further information on all opportunities can be found here – AHRC ESRCs

British Academy

The British Academy supports excellent ideas, individuals and intellectual resources in the humanities and social sciences.  In particular, the Academy enables UK researchers to work with scholars and resources in other countries, sustain a British research presence in various parts of the world and help to attract overseas scholars to the UK.

An overview  – International Partnership and Mobility Scheme:

Aims to support the development of partnerships between the UK and other areas of the world where research excellence would be strengthened by new, innovative initiatives and links. Awards are for research partnerships between scholars in the UK and scholars in Africa, Latin America and the Caribbean, Middle East, South Asia, or East Asia.

Partnerships might include a range of related activities, and mobility should form an integral part of proposals. Workshops and seminars should form an integral part of the programme. The main purpose of the funding is to cover travel and maintenance costs, although costs related to other eligible activities will be considered. Partnerships including a training element and involving scholars in the early stages in their career will be looked on favourably.

Grants are offered up to a maximum of £10,000 per year for a period of one year or three years. The submission deadline is 8th February 2012.

Further information can be found here – British Academy International Partnerships

In addition to these big UK funders, there are also some smaller more focused funders which may appeal to the interests of specific research groups within the school. For instance conference grants offered by the The Modern Humanities Research Association (MHRA) could be of interest to the Narrative Research Group – information can be found here MHRA.

 

New round of the BU Fusion Fund now open!

This week BU is proud to launch a new round of the BU Fusion Fund to support staff innovation around the fusion of education, research and professional practice. Details and the application process for the fund are set out in the attached documents and the fund forms part of BU’s Higher Education Innovation Fund (HEIF) Strategy.

The idea is to support innovative ideas which lead to employer, business or industry engagement enhancing core BU activity of research and education. Availability of funds are modest in the first year (although build in subsequent years) but the key is to provide an opportunity for staff to explore innovative ideas around Fusion. Ideas for new courses, enterprise ventures, industry secondments, or employer engagements can all be explored by this fund.

It is designed to enable staff to develop new ideas and innovations around FUSION!

The deadline for the next call is 13 January 2012 – good luck!

Available documents:

 You can access the BU2018 Vision and Values website here: BU2018 website

Fusion event 14 December – draft agenda now available!

On the afternoon of the 14 December 2011 we will be launching the Fusion Seminar series with an event focused around launching the eight BU Research Themes.

The event will combine time for cross-BU networking within these themes, with sessions led by theme champions focusing on defining the challenges in education, research & practice within each theme.

The draft programme is now available here: Fusion event 14/12/11 DRAFT programme

You can register for the event and sign-up for the themes most relevant to you using the form below.

    Your Name (required)

    Your Email (required)

    Your School / Professional Service (required)

    Staff or PGR student? (required)

    StaffPGR

    Please select the themes that you are interested in (required)

     

    Ground-breaking report published by BU research centre

    A new report that will serve as a blueprint for effective leadership in social work and social care has just been published by the Centre for Post-Qualifying Social Work at BournemouthUniversity.

    Entitled ‘Leadership and Management Development for Social Work and Social Care: Creating Leadership Pathways of Progression’, the ground-breaking report is co-authored by Professor Keith Brown, Director of the Centre, and Jane Holroyd MBE on behalf of Learn to Care, the body which represents workforce development managers from all local authorities in England.

    Leadership & Management Development for Social Work & Social CareThe report provides the UK’s first framework for establishing an effective Leadership and Management pathway in social work and social care.  It addresses the major concerns and recommendations identified following the Peter Connelly case by the Social Work Reform Board (2009) and the Munro Review of Child Protection Services (2011) in terms of the call for a clear leadership and management strategy for front line social work managers.

    This new framework has been developed over the past 18 months and has involved rigorous testing and piloting. A new underpinning theory and approach, Self-Leadership, which critically emphasises the quality of thinking and developing the abilities to manage self as part of improving personal and organisational performance, has been developed by Professor Brown and Jane Holroyd. Holroyd suggests this model is applicable to all professions, whatever their managerial position, as all professionals will be leaders within their own sphere of influence.

    The report also highlights the critical role of assessment and evaluation to demonstrate that individuals have reached the required levels of competence and that a return on the investment is evidenced.

    Conor Burns, MP for Bournemouth West, has hailed the framework as enormously important for the future of long term care in the UK.

    “Reputationally for Bournemouth University, this is an incredibly important breakthrough. What we are currently doing with social work and social care training is teaching without testing and training without measuring the impact,” he said.

    “As a state, we are spending millions and millions and not questioning the effectiveness of that spend”.

    The Centre for Post Qualifying Social Work at Bournemouth University is at the leading edge of post qualifying social work education in the UK. It works with over one third of all local authorities in England and over 70 major employers, including training social workers within the armed forces.

    The Centre’s portfolio of courses are designed to raise standards in social work practice and help those in social work and social care demonstrate their competence to work within complex situations with the most vulnerable in our society.

    Of particular note, this leadership framework has been developed to meet the requirements of the NHS Leadership Qualities Framework and it is anticipated that this will be of real value, especially as we see increasing integration between the NHS and Local Authority community services in the coming months.

    You can order a copy of the publication by emailing kbrown@bournemouth.ac.uk

    Congratulations to our first BU Research Development Fund winners!

    Congratulations to the winners of the first round of the new BU Research Development Fund – Small Grants Scheme!

    We received 14 applications in total of which only 5 were funded so this is an excellent achievement for all of the BU staff listed below 🙂

    Dr Joanne Mayoh, School of Tourism – Jo is an early career researcher and is currently developing her research career through targeted networking, publishing journal papers and presenting at conferences. The funding will support her to present a paper at an international conference in 2012.

     

    Dr Richard Shipway, School of Tourism – The School has already established strong links with the College of Hospitality, Retail and Sport Management at the University of South Carolina (USC). The funding will enable Richard to visit USC to further this collaboration with a view to establishing a strategic international partnership between BU and USC. This will have two main benefits: 1) the development of a research network for joint funding and publications; 2) to set up a programme of placements and staff/student exchanges.

    Dr Heather Hartwell and Dr Ann Hemingway, School of Tourism and School of Health and Social Care – Through a cross-School collaboration, Heather and Ann will use the funds to develop a theoretical framework for the synergistic alliance of tourism and public health. It is hoped this will lead to published outputs, local and national collaborations, and to support the new Health, Wellbeing and Ageing BU research theme.

     Dr Sarah Bate and Dr Ben Parris, School of Design, Engineering and Computing – Sarah (an early career researcher) and Ben will be using the funds to conduct a psychological experiment to see whether the inhalation of the hormone oxytocin can improve the identification of perpetrators in a video identification parade, after prior exposure to a crime.

     

    Dr Lorraine Brown and Prof Barry Richards, School of Tourism and Media School – Lorraine and Barry will work collaboratively across Schools to investigate the impact of media representations on Muslims and of Islam on the lived experiences of international Muslim students. They aim to publishthe results in journal papers and present at international conferences during 2012.

    We will be featuring updates on these internally funded projects in future on the blog!

    The next round of the Research Development Fund – Small Grants Scheme closes on 28 February 2012. You can find out more about the fund and details of how to submit a proposal here: BU Research Development Fund

    For details of all internal funding opportunities visit the BU Internal Funding Opportunities page on the blog.

    RDU meet and greet event a great success!

    I can’t believe it has taken me nearly three months to blog about the RDU meet and greet event held in early September in the Atrium, but it has.

    The event was a great success and gave us the opportunity to talk to a lot of academic colleagues about the services offered by the RDU (such as the RPRS, the Open Access Publication Fund, the Research Development Fund, EU funding opportunities, the REF, BU’s new research management system BRIAN, etc).

    It also gave you the opportunity to tell us what else you’d like us to do and what we could do better.

    And we all ate research blog cakes 🙂

    We’re aiming to hold more of these type of informal events so would love to hear your feedback and suggestions as to how they could work in future.

     

     

    Using computational intelligence to develop predictive modelling that benefits organisations

    Watch this excellent short video from BU’s Professor Bodgan Gabrys on the Computer Intelligence EU grant (INFER project) used to develop predictive modelling that’s applicable to multiple industries.

    To see other BU videos on YouTube go to the BU YouTube page!

     

    httpv://www.youtube.com/watch?v=8r5zGqCtVSc

    Grant Writing Workshops for Staff – Research Councils Focus

    Next week the Research Development Unit are organising 2 full day workshops on preparing applications for the research councils.  The workshops will be run by Martin Pickard, who has 25 years experience of writing, supporting and managing literally thousands of research proposals and has worked across Europe with a large number of universities, research institutes, industrial firms and international companies.

    • 23rd November will be focused on social sciences and humanities research council bids. 
    • 24th November will be focused on applied and natural sciences research council bids, including engineering.

    There are still one or two places left on the 23rd and several places on 24th.  If you would like to attend please contact Susan Dowdle asap.

    Research Funding, Society & Research @ BU

    Over the last decade, but particularly in the last five years, BU has matured into a university with a strong research track record with some of the most talented researchers anywhere in the world.  It is a fantastic success story and one to be justifiably proud.  Take a look at the graph which shows the growth in our published output as depicted by Scopus data; it truly something!  Our output has grown at a rate of over 13% compared to 3.7% for the UK as a whole.

    RAE2008 was a milestone in this journey – the fourth most improved University was the well-deserved headline!   There is much to shout about but we also have to think carefully about how we can continue this trajectory building on this foundation.

    To do this we will need to find more income.  Our research income per academic FTE remains modest at around £6.5k compared to a sector average of £50k per FTE.  To grow our research base further we need to up our game.  You may ask why?  Well to make another step change and ensure that we are not just left in the stocks as a teaching-only university as the sector shifts in the coming years we need to grow our learning community of research students, research assistants and post-doctoral fellows which are the lifeblood of a successful research active university.   To do this we will need to attract much more external research income.  It is not, however, just a question of bidding more, but critically of increasing the quality of our bids and thereby our success rates.

    There are many reasons why a shift to a research culture driven by societal need is important, not least of which is to give something back as a public institution to society, but it is also important to ensure our ability to bid more successfully for funds in the future.  Let me use my own career as an illustration.  My first passion is glacial geology and I spent much of the 1990s studying the esoteric discipline of sediment transport in Arctic glaciers.  It was a fantastic period in my life in which I was perpetually scraping together funds for my next field trip and never more at home than on some frozen glacier.  Money was not easy to come by because in truth there was little funding available for such work, to be blunt it has little or no societal relevance.  It was not until I joined BU in 2002 that I started to reinvent my research direction working for the first time in the field of contaminated land as an environmental geologist and starting to work first in Central America and then in Africa on aspects of human evolution.  During this second part of my career my success rate with Research Councils increased three-fold, as did the total amount of research income I generated.  In essence I shifted from a field with little societal relevance to one with huge value. My passion for research remains but is just directed slightly differently!  At the heart of this story is the fact that I was able to transfer my skills as sedimentologist – someone who studies dirt – from one discipline to another.

    Within BU we have a lot of active and talented researchers some of whom are working in fields of societal importance but some whom are not, preferring to pursue their own, often narrow, research agenda.  By shifting to a more societal focus for the majority of our research our ability to generate income and achieve societal impact is likely to be much greater and this is a shift that we need to make together over the next year or so.  A shift which is something that is essential if we are to make BU2018 a reality.

    During the last year BU has been through a process of defining societal research themes and it is worth refreshing ourselves about this journey.  The initial candidate set of themes was generated from a trawl of all the priority funding areas for all major research funding bodies (Research Councils, European Commission, major charities, etc).  This list was debated and refined by the BU Professoriate and subject to an all staff survey, in which candidate themes where put to the public vote.  The remaining ten themes were scoped out and defined and then whittled to eight earlier this year via debate on this blog.  These are the research themes on which BU has chosen to focus its societal research effort.  But crucially they are still up for debate, evolution and further discussion.  To this end I recently invited all staff to an event on the 14 December 2011 at which the research themes will be scoped further and networks of researchers created.  If you have not signed up yet I would encourage you to do so!

    To register your place at the Fusion Event on 14 December complete this form:

      Your Name (required)

      Your Email (required)

      Your School / Professional Service (required)

      Staff or PGR student? (required)

      StaffPGR

      Please select the themes that you are interested in (required)

      See the BU Research Themes brought to life with our excellent short videos!

      Over the next couple of weeks we will be posting a series of YouTube videos to the blog which illustrate examples of the excellent research being undertaken at BU within each of the 8 BU Research Themes.

      The first video went live today in the Recreation and Leisure section of the blog, and features Prof Alan Fyall (School of Tourism) discussing the research he has undertaken with the Malaysian Tourism Board to develop a sports tourism policy.

      The videos were produced internally by the Marketing & Communications team and provide excellent, colourful and lively examples of BU research brought to life. They are intended to give an insight into the research going on within the Themes.

      We’d love to receive your feedback on the videos! Just add a comment to this post 😀

      To see other BU videos on YouTube go to the BU YouTube page.

      Discrepancies in guidance from funders

      We in RKE Operations have recently become aware of some discrepancies within funders’ guidance notes. In some instances, separate sets of guidance for the same call have provided different information. In others, guidance notes relating to a specific call have been released a while after the call notes, and have included important and relevant information for writing the bid. In order to guard against this, we recommend:

      –          Checking back regularly – up to the date of submission – on the funder’s website in case they have released amended or supplemental  guidance.

      –          Where amended guidance is released, always using the most up-to-date version.

      –          Ensuring that all guidance notes are read thoroughly – important information may be found hidden where you least expect it.

      –          If bids are submitted through an electronic system, this includes reading the guidance notes relevant to and attached to the e-system as well.

      –          If different sets of guidance for the same call give conflicting information, check with the funder (or ask us to do so).

      If the guidance isn’t clear or doesn’t give you the information you need, funders are generally happy to help – as are we in RKE Operations – so feel free to pick up the phone.