Category / Research communication

Open competition for Marie Skłodowska-Curie Actions Awards 2018

While at RKEO we are busy with supporting BU applicants writing proposals for MSCA Individual Fellowships 2018 call (deadline 12 September 2018), the European Commission has opened the fifth edition of the Marie Skłodowska-Curie Actions Awards competition to all current and former MSCA Fellows.

The procedure is rather simple – together with a short video, fellow should submit a current CV including the following information:

  • Full name and contact address/Email address/Telephone number;
  • Current affiliation and organisational address including country;
  • Reference number and title of your grant agreement and the MSCA Action under which your project was/is funded;
  • Link to your project and overall work.

The deadline for submissions of videos and supporting documents is on 31 August 2018.

The competition is organised alongside the MSCA Conference 2018 hosted in Vienna by the Austrian EU Presidency on 1-2 October 2018. Please find more information on competition following this link.

The Marie Skłodowska-Curie actions (MSCA) aim to support the career development and training of researchers in all scientific disciplines through international and intersectoral mobility. By funding excellent research and providing attractive working conditions, the MSCA offer high quality professional opportunities open to researchers of any age, nationality or discipline.

Bournemouth University currently hosts six MSCA fellows. If you have an excellent research project idea and need help in finding EU or other international funding source, please contact Ainar from RKEO Funding Development Team.

VISTA AR – Interreg have released promotional video about the people behind their projects

Bournemouth University as a partner is involved in Interreg project “Visitor experience Innovation through Systematic Text Analytics and Augmented Reality” (VISTA AR).

The project deals with development and implementation of a range of exciting augmented reality and virtual reality experiences for a number of tourist attractions in the South of England and the North of France.

The Vista AR project is featured in a promotional video of Interreg. In the video Prof Andi Smart (project PI, University of Exeter) introduces the project.

You can watch the video on-line here.

 

Research waste and ensuring transparency, HRA blog

The HRA have recently released a blog post, written by their Director of Policy, Juliet Tizzard surrounding Research waste and ensuring transparency. The blog goes into the importance of ensuring that research results, even if unfavourable, are published and disseminated appropriately.

You can read the blog here.

If you are running your own clinical research then get in touch with Research Ethics to discuss registering your study and for assistance with this task.

Come and be a part of cutting edge Spine Biomechanics Research!

Research participants needed! 

The Centre for Biomechanics Research (located at the AECC University College, Parkwood Campus) is currently conducting a study investigating low back joint motion patterns in pain free adults. This study has National Research Ethical approval and aims to establish normal spine motion, which will support future investigations into low back pain and its possible treatments.

To collect the required data, pain free volunteers between 30 and 70 years of age are needed who are willing to have their low backs scanned with a method called ‘Quantitative Fluoroscopy’. This will take place in the AECC University College Chiropractic Clinic and takes no more than 1 hour.

Taking part in this study means that you are helping to advance science which will benefit many patients in the future. Additionally, this is an excellent opportunity for healthcare students and staff to learn more about this emerging technology.

Please contact us at cbrstudies@aecc.ac.uk if you are interested in taking part and we will send you more information about this study. We are looking for approximately 100 more volunteers, so we’d like to encourage you to spread this information to family and friends who can also be welcomed as participants.

 

Kind regards

Alan Breen (Professor of Musculoskeletal Research)
Alex Breen (Post-Doc and Technology Lead)
Emilie Claerbout (Bournemouth University Student)

 

Plastic pollution: could we clean up the ocean with technology?

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www.shutterstock.com

Rick Stafford, Bournemouth University

Our oceans are threatened by three major challenges: climate change, overfishing and pollution. Plastic pollution is of growing concern, and has gained international attention from governments, media and large sections of the public, partly fuelled by last year’s BBC documentary Blue Planet II and its images of sperm whales and seabirds entangled or ingesting plastic debris.

Despite the attention plastic pollution has received, some scientists think this is the least important of the major marine threats, and that climate change and fisheries need more urgent attention.

This is not to say that plastic is not a major issue – it is, especially in some parts of the developing world, and in large open ocean gyre systems where ocean currents meet and all that they carry accumulates. Research has also found that microplastics (small fragments which form as larger plastic pieces are broken down in the sea) are found in seafood, and plastic may even accumulate as it passes up the foodchain.

The Ocean Cleanup

One reason why plastic pollution seems to get more attention than other threats to the ocean is that the issue may have a technological “fix”. The Ocean Cleanup is the flagship tech solution to marine plastic and proposes using several 600-metre long barriers to float in the ocean current and catch plastic drifting in the surface waters of the gyres.

Invented by a then 19-year-old student, the idea has come in for criticism in recent years with concerns ranging from the project’s ability to reach microplastics to it causing harm to wildlife.

Nevertheless, the Ocean Cleanup has captured imaginations by trying to reverse the problem of ocean plastic on a large scale.

We’re familiar with the idea that we can all do something to prevent plastic ending up in the sea, such as refusing plastic straws and carrying a refillable water bottle. However, while we need to use less, we also need to produce less, and throw away less of it. This means not only individual behaviour change, but changes in industrial processes, and government policies worldwide.

The visual impact of plastic pollution and high levels of public interest might be fundamental to some solutions. In many countries, local beach cleans are a regular occurrence, and are rapidly gaining in popularity. It has also been suggested that despite plastic hotspots in ocean gyres, eventually, many large plastic items will wash up on beaches, and that a significant proportion of plastic waste ending up in the sea comes from coastal or riverside communities.

Most plastic enters the ocean from the shore and accumulates in ocean ‘gyres’, where different currents meet.
www.shutterstock.com

Think global, act local

This provides hope for community networks to be formed that can combat plastic pollution at a local level. These networks need to expand beyond beach or river clean-ups to involve and engage multiple groups and individuals in society.

These stakeholders, who have a shared interest in healthy oceans, should include local retailers who can provide deposit return schemes on bottles and other recyclable materials and even reduce or eliminate the sale of products such as plastic straws, disposable coffee cups, plastic bags and takeaway containers.

Local councils could set up rubbish and recycling facilities for beach goers and enforce penalties for littering and fly tipping near beaches and rivers.

Communities in charge of managing their local environment have been shown to be effective in coastal areas, but issues always arise with the scaling-up of these approaches to national or international levels.

There is clearly a need for policies which support local initiatives, rather than combat them. For example, government policies should immediately call for bans on non-essential plastic packaging rather than “working to a target of eliminating avoidable plastic waste by the end of 2042” as the UK’s 25 year environmental plan currently indicates.

Beach cleanup events can engage communities in halting the flow of plastic into the ocean.
www.shutterstock.com

Remaining non-essential packaging should urgently be made recyclable, and recycling incentive schemes, such as payment for recycling, need to be introduced quickly, beyond the approaches used by local retailers.

Technological solutions can and should form part of our approach to environmental problems, whether plastic pollution or climate change. However, they can only be part of a solution.

Schemes which change attitudes and empower communities at a local level can be effective worldwide, but they need support from national and international policies to bring about real change. At present, pollution and natural resources are dismissed as necessary casualties in the pursuit of economic growth.

The ConversationSupport for seaside communities in policy is missing, and until it is in place, no high tech miracle will step in to save us.

Rick Stafford, Professor of Marine Biology and Conservation, Bournemouth University

This article was originally published on The Conversation. Read the original article.

Can a scientific name save one of Earth’s most iconic freshwater fish from extinction?

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The iconic hump-backed mahseer.
J. Bailey, Author provided

The mahseers are an iconic group of fish found throughout the fast-flowing rivers of South and South-East Asia. Characterised by their large scales, attractive appearance and potentially vast size, the mahseers have long been afforded saintly status as “God’s fishes”. They are also known to anglers as some of the world’s hardest fighting freshwater game fish, earning them the reputation of “tigers of the water”.

But despite lots of interest in mahseers, their future is under serious threat as their rivers become polluted and blocked by hydropower dams in order to support a rapidly growing human population. Those fish that do survive are vulnerable to illegal “dynamite fishing” in which a blast kills or injures all aquatic life, allowing poachers to harvest anything that floats to the surface.

Of the 18 currently valid species of mahseer, the official IUCN Red List of Threatened Species currently lists four as endangered, one as vulnerable, and one as near threatened. The rest either lack enough data to reach a conclusion or haven’t been evaluated.

Recent research published by colleagues and I in PLOS ONE focused on the hump-backed mahseer, the largest and most endangered of all mahseers. The fish was once common throughout the Cauvery river and its various tributaries in southern India, but it is now limited to just a handful of small isolated populations. Weighing as much as a small adult human (55kg), this freshwater giant qualifies as megafauna, yet bizarrely it has remained a taxonomic enigma without a valid scientific name.

The Cauvery and its tributaries flow through the states of Karnataka, Kerala and Tamil Nadu.
Central Ground Water Board, India

Until now. Colleagues and I discovered that the hump-backed mahseer is actually the same species as Tor remadevii: a mahseer that previously lacked a common name. Scientists first described Tor remadevii as a new species in 2007, based on a small sample of juvenile fish from the most southerly tributary of the Cauvery catchment in the state of Kerala. Little did they realise that the small fish they had discovered from this remote sub-catchment was the same as the monster mahseer found in the upper and middle reaches of the main river Cauvery.

The rise and fall of a freshwater icon

The hump-backed mahseer was first brought to the attention of the world’s anglers in Henry Sullivan Thomas’s 1873 classic, The Rod in India. During British rule, several huge specimens were recorded, including the still-standing world rod-caught record, a 120lb (54kg) monster captured in 1946 by a taxidermist from Mysore known as de Wet Van Ingen. Indian independence followed soon after, and the mahseer was largely forgotten by the outside world, with many believing the fish had been dynamited to extinction.

Although larger fish have been reported, this catch by de Wet Van Ingen still stands as the official world record.

That was until 1977, when the Trans World Fishing Team – comprised of three Englishmen –travelled to India and spent several months exploring the country’s rivers before reaching the Cauvery. There they found the hump-backed mahseer very much alive, and realised their sporting dreams by recording individual catches up to 92lbs (42kg).

This reignited global interest, and catch-and-release anglers from around the world flocked to the River Cauvery in search of the legendary fish. Local villagers found employment as angling guides, cooks or drivers, some of them rehabilitated poachers who realised that a live mahseer had renewable value, unlike the single value of a dead one at market. Patrols were set up to protect the species 24/7, allowing the ecology of the river to flourish.

Martin Clark of the Trans World Fishing Team with one of the fish caught in 1978.
Trans World Fishing Team, Author provided

But all was not what it seemed. Since their establishment in the 1970s, the angling camps had been collecting invaluable data which shed new light on the situation. When colleagues and I analysed these detailed catch records, we realised the hump-backed mahseer had almost disappeared. Although overall mahseer stocks were rising, the humpback itself was being rapidly replaced by a non-native and highly invasive species of mahseer, which had been deliberately introduced to the River Cauvery to boost stocks in the late 1970s. This led us to publish a paper in 2015, outlining the threat of imminent extinction facing the hump-backed mahseer.

So, what’s in a name?

The hump-backed mahseer has been known around the world by its common name, but confusion over its scientific name has prevented its inclusion in the IUCN Red List of threatened species. Given the fish is on the edge of extinction, it proved a significant challenge finding wild specimens from which to collect the DNA and associated evidence required to support a formal taxonomic clarification. Only after three years of expeditions was our team finally successful in finding a small population of humpbacks in a remote jungle section of the River Moyar, a tributary of the Cauvery.

The paper we recently published fixes the scientific name as Tor remadevii and should see the iconic species assessed as “critically endangered” in the next update of the Red List. The significance of the research published will afford this iconic fish the recognition and legislative protection it so urgently requires to develop robust conservation planning.

The ConversationHowever, in the long term, the fish’s future rests in the hands of the three Indian states with stakes in the highly-contested Cauvery river system – Tamil Nadu, Kerala, and Karnataka. One hope is that the humpback mahseer will become a unifying force and bring these states together to protect the rich biodiversity and natural function of the Cauvery from further decay, allowing the river to continue to support the many millions of people who depend on it.

Adrian Pinder, Associate Director, Bournemouth University

This article was originally published on The Conversation. Read the original article.

NIHR figures and good news

The NIHR have recently released some staggering figures, revealing that 725,333 participants were recruited into clinical research last year! This is the highest number since records began, showing an 8.8% yearly increase.

Related to this, the NIHR supported 5,486 research studies last year, with the aid of 11,000+ support staff in the NHS. You can read the latest blog from the NIHR’s Director of Nursing, Dr Susan Hamer.

Follow the NIHR’s Twitter account for news, updates and training opportunities, and as always, if you’re interesting in running your own research in the NHS, get in touch with Research Ethics.

British Academy Funding Call: Knowledge Frontiers: International Interdisciplinary Research Project

 

The British Academy is inviting proposals from UK-based researchers across all disciplines within the social sciences and humanities to develop international interdisciplinary research projects with development impact, in collaboration with colleagues from the natural, engineering and/or medical sciences.

Aims
The purpose of each project will be to develop new ideas and methods to bear on existing international challenges and to deliver policy-relevant outputs. Projects will need to demonstrate an innovative and interdisciplinary partnership internationally (between researchers in the social sciences or the humanities on the one hand and counterparts in the natural, engineering and/or 2 medical sciences on the other), yielding new conceptual understanding and policy-relevant evidence on questions of international significance.

The complexities of global change and the proliferation of diverse communities of knowledge, practice and intelligence highlight the necessity of collaborative engagement between communities of practice, disciplines, capacities and borders. The British Academy is keen to support and work with proposals that strengthen understanding of challenges in this context and engage with questions concerning the relationship between expertise, public understanding and policy delivery. We are interested in projects of interdisciplinary nature that examine encounters between academic, professional and lay knowledge, and how valid knowledge, knowledge associations and evidence are built and developed, communicated and disseminated, and the factors which can serve as barriers to this in different political or cultural settings.

Eligibility Requirements
The lead applicant must be based at a UK university or research institute, and be of postdoctoral or above status (or have equivalent research experience). International co-applicants are strongly encouraged.

Value and Duration
Awards are of 18 months in duration and are available for up to £50,000. Funding can be used to support research and/or clerical assistance (postdoctoral or equivalent); research expenses and consumables; travel and subsistence; and networking, meeting and conference costs. Awards are not funded on a full economic costs basis, with contributions to overheads an ineligible cost.

Application Process
Applications must be submitted online using the British Academy’s Grant Management System (GMS), Flexi-Grant®. For the assessment criteria please see the detailed scheme notes.

Application deadline: Wednesday 3 October 2018 (17.00 UK Time)

Host Institution deadline: Thursday 4 October 2018 (17.00 UK Time).

Funding for the projects will begin on 31 January 2019.

Contact Details

Please contact internationalchallenges@britac.ac.uk or call 020 7969 5220 for further information.

If you are interested in applying to this call then please contact your RKEO Funding Development Officer, in the first instance at least 3 weeks prior to the stated deadline.

 

British Academy Funding Call: The Humanities and Social Sciences Tackling the UK’s International Challenges

The British Academy is inviting proposals from UK-based researchers in the humanities and social sciences to develop interdisciplinary projects which bear on our understanding of the UK’s international challenges and opportunities (past, present and future). Proposals will relate to the themes of Conflict, Stability & Security; Europe’s Futures; Justice, Rights & Equality; and Urban Futures. This call for proposals is the third round of this programme, following the first two rounds in 2016 & 2017.

Aims
The purpose of each project will be to bring original interdisciplinary research ideas from the humanities and social sciences to bear on our understanding of the international challenges and opportunities which the UK has faced, is facing and will face. The projects awarded will aim to deliver specific academic, public, cultural and/or policy-relevant outputs.

For this scheme originality can arise also from looking at material (such as archival material) in new ways or bringing forth new understanding from material that has previously been unknown or less well known, or innovative combinations of researchers (and/or practitioners) in an interdisciplinary manner.

Eligibility Requirements
The lead applicant must be based at a UK university or research institute, and be of postdoctoral or above status (or have equivalent research experience). International co-applicants are strongly encouraged.

Value and Duration
Awards are of 18 months in duration and are available for up to £50,000. Funding can be used to support research and/or clerical assistance; research expenses and consumables; travel and subsistence; and networking, meeting and conference costs. Awards are not funded on a full economic costs basis, with contributions to overheads an ineligible cost.

Application Process
Applications must be submitted online using the British Academy’s Grant Management System, Flexi-Grant®.

Application deadline: Wednesday 3 October 2018 (17.00 UK Time)

Host Institution deadline: Thursday 4 October 2018 (17.00 UK Time)

Funding for the projects will begin on 31 January 2019.

Contact Details

Please contact internationalchallenges@britac.ac.uk or call 020 7969 5220 for further information.

If you are interested in applying to this call then please contact your RKEO Funding Development Officer, in the first instance at least 3 weeks prior to the stated deadline.

How culture influences children’s development

Monkey Business Images/Shutterstock

By Dr Ching-Yu HuangBournemouth University.

From educational toys to governmental guidelines and detailed nursery progress reports, there are lots of resources available to help parents track and facilitate their children’s development. But while there are tricks we can use to teach children to talk, count, draw or respect others, a surprisingly big part of how they develop is determined by the culture they grow up in.

Child development is a dynamic, interactive process. Every child is unique in interacting with the world around them, and what they invoke and receive from others and the environment also shapes how they think and behave. Children growing up in different cultures receive specific inputs from their environment. For that reason, there’s a vast array of cultural differences in children’s beliefs and behaviour.

Language is one of the many ways through which culture affects development. We know from research on adultsthat languages forge how people think and reason. Moreover, the content and focus of what people talk about in their conversations also vary across cultures. As early as infancy, mothers from different cultures talk to their babies differently. German mothers tend to focus on their infants’ needs, wishes or them as a person. Mothers of the African tribal group Nso, on the other hand, focus more on social context. This can include the child’s interactions with other people and the rules surrounding it.

Masai children. Syndromeda/Shutterock

This early exposure affects the way children attend to themselves or to their relationship with others – forming their self image and identity. For example, in Western European and North American countries, children tend to describe themselves around their unique characteristics – such as “I am smart” or “I am good at drawing”. In Asian, African, Southern European and South American countries, however, children describe themselves more often around their relationship with others and social roles. Examples of this include “I am my parents’ child” or “I am a good student”.

Because children in different cultures differ in how they think about themselves and relate to others, they also memorise events differently. For example, when preschoolers were asked to describe a recent special personal experience, European-American children provided more detailed descriptions, recalled more specific events and stressed their preferences, feelings and opinions about it more than Chinese and Korean children. The Asian children instead focused more on the people they had met and how they related to themselves.

Cultural effects of parenting

Parents in different cultures also play an important role in moulding children’s behaviour and thinking patterns. Typically, parents are the ones who prepare the children to interact with wider society. Children’s interaction with their parents often acts as the archetype of how to behave around others – learning a variety of socio-cultural rules, expectations and taboos. For example, young children typically develop a conversational style resembling their parents’ – and that often depends on culture.

European-American children frequently provide long, elaborative, self-focused narratives emphasising personal preferences and autonomy. Their interaction style also tends to be reciprocal, taking turns in talking. In contrast, Korean and Chinese children’s accounts are usually brief, relation-oriented, and show a great concern with authority. They often take a more passive role in the conversations. The same cultural variations in interaction are also evident when children talk with an independent interviewer.

Children in the Western world question their parents’ authority more. Gargonia/Shutterstock

Cultural differences in interactions between adults and children also influence how a child behaves socially. For instance, in Chinese culture, where parents assume much responsibility and authority over children, parents interact with children in a more authoritative manner and demand obedience from their children. Children growing up in such environments are more likely to comply with their parents’ requests, even when they are reluctant to do so.

By contrast, Chinese immigrant children growing up in England behave more similarly to English children, who are less likely to follow parental demands if unwilling.

From class to court

As the world is getting increasingly globalised, knowledge regarding cultural differences in children’s thinking, memory and how they interact with adults has important practical implications in many areas where you have to understand a child’s psychology. For instance, teachers may need to assess children who come from a variety of cultural backgrounds. Knowing how children coming from a different culture think and talk differently can help the teacher better interview them as part of an oral academic test, for example.

Another important area is forensic investigations. Being aware that Chinese children tend to recall details regarding other people and be brief in their initial response to questions may enable the investigator to allow more time for narrative practice to prepare the child to answer open-ended questions and prompt them with follow up questions.

Also, knowing that Chinese children may be more sensitive and compliant to authority figures – and more obedient to a perpetrator within the family – an interviewer may need to spend more time in building rapport to help the child relax and reduce their perceived authority. They should also be prepared to be patient with reluctance in disclosing abuse within families.

While children are unique and develop at their own pace, the cultural influence on their development is clearly considerable. It may even affect how quickly children reach different developmental milestones, but research on this complicated subject is still inconclusive. Importantly, knowledge about cultural differences can also help us pin down what all children have in common: an insatiable curiosity about the world and a love for the people around them.


Dr Ching-Yu Huang, Lecturer in Psychology, Bournemouth University

This article was originally published on The Conversation. Read the original article.

Anthill Podcast 27: Confidence

Shutterstock

By Annabel Bligh, The Conversation; Gemma Ware, The Conversation, and Holly Squire, The Conversation.

Includes interview with BU’s Professor Keith Brown discussing confidence artists in financial scamming. [31:50 – 36:38]

This episode of The Anthill podcast digs into the concept of confidence. We start by finding out how scientists define confidence and how it works in the brain.

Producer Gemma Ware takes a confidence calibration test with the help of psychologist Eva Krockow at the University of Leicester, who also shares some of her research findings on whether expressing confidence about something is a good marker of being right about it. And neuroscientist Dan Bang from the Wellcome Trust Centre for Neuroimaging, UCL, helps explain how a person’s brain computes their level of confidence about certain tasks – and why we need to be aware of the variety in people’s levels of confidence when making decisions as a group.

Then we take a look at how confidence can get us ahead in life – and in the workplace especially. Can you really fake it until you make it? Westminster University’s Chantal Gautier shares some of the findings from her book, The Psychology of Work, where she interviewed a number of industry leaders to discover what it is that makes organisations successful. Confidence is important. But that includes the confidence to admit your shortcomings and ask for help when you need it, she says.

With numerous studies suggesting that men show more confidence than women, we also examine the extent that this explains the gender pay gap. Are women just not leaning in enough?

Lean on in. Shutterstock

Recent research by Amanda Goodall at Cass Business School found that women are actually asking for pay rises at the same rate as men. They’re just not getting them. She helps us unpick the idea that you can fake it ‘til you make it and explains why leaders that are real experts in their field are better than those who aren’t.

Lastly, we turn to the dark side of confidence. The Conversation’s Holly Squire delves deep into the murky world of confidence tricksters, to find out what makes a con man (or woman) tick. Professional magician Gustav Kuhn at Goldsmiths University of London, details the deception involved in card trick scams. And Keith Brown from Bournemouth University explains the reality of financial scamming – and the terrible impact it can have on victims.


The Anthill theme music is by Alex Grey for Melody Loops. The song “I Have Confidence” is sung by Julie Andrews from the musical The Sound of Music by Rogers and Hammerstein. Music in the confidence definition segment is Into the Clouds by Nicolai Heidlas Music via YouTube.
Music in the confidence trickster segment is Curtains are Always Drawn by Kai Engel, and Land of Magic by Frank Dorittke from the Free Music Archive.

Click here to listen to more episodes of The Anthill, on themes including Twins, Intuition, and Pain. And browse other podcasts from The Conversation here.

Thank you to City, University of London’s Department of Journalism for letting us use their studios to record The Anthill.


Annabel Bligh, Business + Economy Editor, The Conversation; Gemma Ware, Society Editor, The Conversation, and Holly Squire, Commissioning Editor, The Conversation

This article was originally published on The Conversation. Read the original article.

Photo of the Week: Understanding Digital Immersion within Streaming and E-Sports

Digital Tethering: Understanding Digital Immersion within Streaming and E-Sports

Our Photo of the Week series features photo entries from our annual Research Photography Competition taken by BU academics, students and professional staff, which gives a glimpse into some of the fantastic research undertaken across the BU community.

This week’s photo of the week is by Charlie Simmons, a final year undergraduate student on a BA (Hons) Business Studies with Marketing programme. This project was co-created with Dr Elvira Bolat, Senior Lecturer in Marketing in the Faculty of Management, and won a prize for the Centre for Excellence in Learning (CEL) co-creation awards. Charlie’s work is around digital tethering, particularly in understanding digital immersion.

Immersion is used outside of digital space as a term to measure the degree of involvement in a specific activity. Digital immersion is now a ubiquitous phenomenon that can be observed in all human activities starting with consumption of services and products as well as professional tasks. Overall academic literature, in particular business and management literature, lacks understanding of digital immersion, perhaps due to methodological challenges associated with researching this area. Using the context of e-sport, this research study revealed that in the context of digital connectivity immersion is not only a feeling but a state of mind; it causes behavioural changes in its e-sport players and keeps them habitually absorbed. At the heart of digital immersion are people, streamers (influencers) and community whom have the power to manipulate individuals’ behaviour.

At the heart of digital immersion is community; the more an individual is experiencing community and feels part of that community, the more likely they are to be immersed in the digital environment. Entertainment within content is also irrelevant to the digital immersion, which is contrary to existing research. Content allows users to escape from reality and forget about real world problems, and learning in combination with community factors found to have a strong and positive impact on digital immersion. Findings of this research have implications beyond its contextual focus, e-sports. Businesses can utilise learning, escape and community effects to improve online presence and stimulate much more meaningful engagement with a digital content.

For more information about this research, please contact Dr Elvira Bolat here.

Digital Me is an online collection of research publications/narratives within the domain of digital, written by BU academics and students. This research covers various disciplines, i.e. management and marketing, health and social science, computing and media, education and more; and spreads through various topics, i.e. digital consumption, digital business, education and digital and more. Find out more here.

How farms can help improve the lives of disadvantaged young people

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A visiting farmer tends the animals. Future Roots, Author provided

By Dr Sarah Hambidge (Post-Doctoral Researcher), Bournemouth University.

A couple of years ago, I met Adam (not his real name) at a farm in Dorset. Adam was 14 and had been excluded from mainstream education due to behavioural difficulties and a disruptive home life. He had consequently become involved in regular underage drinking and antisocial behaviour. Adam was being exploited and groomed as a drug runner for a London drug gang infiltrating rural areas. He told me that he had been given a knife by gang members and encouraged to use it to protect himself if necessary against rival gangs or local drug dealers.

The farm where I met him is not a normal farm, but a social one, where the therapeutic use of farming practices and animal assisted therapy is used to provide health, social and educational care services for disadvantaged young people that have become disengaged with mainstream education. Stories such as Adam’s are growing increasingly familiar to staff at the farm he attended, who see other vulnerable young people referred to their service.

Learning new skills. Sarah Hambidge

Many of the young people living in rural Britain who are being exploited by these gangs are, like Adam, those who are disengaged with mainstream education and are at risk of becoming, or currently are, NEET (not in education, employment or training). There are 808,000 young people (aged 16-24) in the UK who are NEET.

Being NEET has a long-term impact on a young person’s life, leaving them vulnerable to substance misuse, offending behaviour, physical and mental health problems, academic underachievement and reduced employment. These young people are subsequently regarded as a concern to the police, health, education and social care professionals.

Yet current interventions are failing to reduce the number of young people becoming NEET. These interventions typically focus on providing the young person with vocational education, despite the fact that the most common vocational qualifications in the UK have very little or no relevance to the labour market.

Interventions that offer a restorative approach, with therapeutic support and a focus on learning, however, are acknowledged to be more successful.

Farm animal therapy. Sarah Hambridge

A green future

Earlier this year, the government launched a 25-year environment plan. The plan acknowledged the importance of connecting children and young people to nature through learning, as well as the benefits of a physical, hands-on experience as a pathway to good health and well-being. The government has pledged £10m to support local strategies which use the natural environment and has further committed to a national expansion of social farming by 2022. This will treble the number of available places to 1.3m per year for children and adults in England.

On social farms, health, social or specialist educational care services for vulnerable people are delivered through structured programmes of farming-related activities. Social farming is established in numerous European countries. Norway currently operates 1,100 social farms, compared to 240 in the UK.

Taking a break on the farm. Sarah Hambidge

Young people participate in a variety of seasonal farming-related activities, including animal husbandry, crop and vegetable production and woodland management. Social farming has been found to have a positive impact on physical and mental health along with the opportunity to develop transferable skills, personal development, social inclusion and rehabilitation.

Social farming

When I met Adam, I was in the midst of a research project evaluating whether a year-long farming intervention can prevent disengaged young people from low-socioeconomic backgrounds becoming NEET. Participants typically attend a four-hour session once a week at the farm.

Future roots, the farm I researched, employs a mix of teachers, youth and social workers and therapists. It offers a different model of learning for those struggling in mainstream education. My research demonstrated that the use of the natural environment as a mechanism for change was effective in reducing the risk of becoming NEET.

The young people learn to care for a variety of animals. Sarah Hambidge

The young people I followed displayed a significant reduction in self-reported mental health risks and behavioural regulation difficulties; improved social relationships and coping; improved life and work skills; and re-engagement with learning. All of the young people were in employment or training six months after their time at the social farm finished.

Indeed, the social farm was the only place where Adam said he felt safe. He was able to develop a sense of belonging and trust which enabled him to talk about the difficulties he was experiencing in his life. Without the social farm intervention, staff said that Adam would likely have proceeded to harm himself or others. The farmer refers to the changes seen in the young people as a “chrysalis butterfly effect”: the positive transformation seen in these young people as they turn their lives around to look to the future are truly inspiring.


Dr Sarah Hambidge, Postdoctoral Researcher, Bournemouth University

This article was originally published on The Conversation. Read the original article.