Category / Research communication

Interactive Digital Narratives for Health Seminar via Zoom

BU research, conferences, Events, Impact, innovation, Research communication, research staff

You are invited to join our lunchtime seminar this Wednesday at 12:30, hosted by the Ageing and Dementia Research Centre, via Zoom.

Title: Interactive Digital Narratives for Health: Approaches to using storygames as intervention and education  

Speaker: Dr Lyle Skains 

Time and date: 16th June @ 12.30pm – 13:30

Abstract: Interactive digital narratives (IDNs) (a.k.a. digital fiction, storygames, hypertexts, interactive fiction) are an emerging form of engaging storytelling adaptable to many devices, platforms, purposes, and audiences. This talk highlights pilot studies in creating and using IDNs as health and science education-through-entertainment on the Playable Comms project (playablecomms.org). As an interdisciplinary network of projects, Playable Comms combines science and arts research and practice to develop a model for creation of health- & sci-comm IDNs, and evaluates their efficacy, attempting to measure message uptake from outright rejection to holistic adoption engendering associated behavioural change. IDNs can be used in schools, GP waiting rooms, on tablets and smartphones; interactivity significantly increases retention, particularly when incorporated into media that audiences voluntarily and eagerly devote attention to.  

Join Zoom Meeting

https://bournemouth-ac-uk.zoom.us/j/86494645871?pwd=QnAxQVVyWjYvSUc5Q3pzSVF3QVRudz09

Meeting ID: 864 9464 5871

Passcode: 7d!kX5LM

Meeting ID: 864 9464 5871

Passcode: 69937258

Find your local number: https://bournemouth-ac-uk.zoom.us/u/kDPhCvAbL

We look forward to seeing you Wednesday.

Best wishes

The Ageing and Dementia Research Centre

Early Career Researchers on their Research

BU research, ECR Network, Events, Featured academics, Research communication

Wednesday June 23rd 16:00 – 17:00

The Early Career Researchers Network (ECRN) at BU provides a forum for Early Career Researchers to meet each other, share experiences and learning, and can lead to collaboration on research projects. This year, we are also providing a platform for Early Career Researchers to present their research and/or their experiences. This June we are pleased to present you with a double bill at the ECRN meeting on 23rd June 16:00 – 17:00.

June’s event features the following :

Evaluation of a hybrid physical activity and talking therapy-based intervention for promoting well-being in young children with Dr. Ashok Patnaik, Postdoctoral Researcher In Sport and Physical Activity

In this presentation, Ashok will describe the BU-led evaluation of the Stormbreak programme. He will introduce the audience to the rationale behind the programme and the philosophy that underpins it. He will then explain how the BU academic team have sought to evaluate the effectiveness of Stormbreak and share some of the data collected so far. Finally, he will talk about the challenges posed by COVID-19 to the conduct of the study and discuss some of the steps taken to address these challenges, e.g. digitisation of the study.

Improving care and support for people living with dementia with Dr. Michelle Heward, Post Doctoral Research Fellow and member of the Ageing and Dementia Research Centre at BU.

In this talk Michelle will discuss her research journey so far in the field of ageing and dementia. With specific examples of studies that she has been involved in that are designed to improve care and support through hearing the voices, understanding the experiences, and facilitating coproduction of people with dementia, family carers, practitioners, and care staff.

These presentations will be followed by Q&A.

If you would like to attend, please contact OD@bournemouth.ac.uk

New Book on Using Interactive Digital Narrative for Health & Science Communication

BU research, Research communication

Book coverNew publication: Using Interactive Digital Narrative for Health & Science Communication

I’m delighted to announce that my new book publishes this week, as it provides an excellent example of the kinds of things we’re trying to do here at Bournemouth through the Sustainable Storytelling Lab and the Science, Health, and Data Communications Research Group: harness the power of narrative storytelling to effect positive behaviour change related to the UN SDGs. It also offers an overview of how two very interdisciplinary teams formed (thanks to a Crucible program) and established successful patterns of working, despite our vastly different spheres of expertise.

Book description:

Both the United Nations and the World Health Organization stress the need to address numerous increasingly urgent ‘global challenges’, including climate change and ineffectiveness of medication for communicable diseases.

Despite climate change resulting from human activity, most humans feel their contribution is minimal; thus any effort made toward reducing individual carbon footprint is futile. Likewise, individual patients feel their health is their own problem; current increases in outbreaks of formerly controllable diseases like measles and tuberculosis show that this is not the case. There is a dire need to instil a stronger sense of personal responsibility, to act as individuals to resolve global issues, and the pilot studies presented in Using Interactive Digital Narrative in Science and Health Education offer an entertainment-as-education approach: interactive digital narrative.

The researchers on these teams cross diverse disciplinary boundaries, with backgrounds in chemical engineering, microbiology, romantic studies, film studies, digital design, pedagogy, and psychology. Their approach in Using Interactive Digital Narrative in Science and Health Education to interdisciplinary research is discussed herein, as is the practice-based approach to crafting the interactive narratives for health and science communication and for specific audiences and contexts.

BU leads 5G Rural Dorset extension on coastal cliff monitoring

Awarded & submitted bids, BU research, Fusion themes, Impact, innovation, Research communication

Earlier in May, 5G Rural Dorset announced a new project expansion to monitor land stability and cliff movement at key points along the Jurassic Coast.

The extension to this DCMS-backed project takes its funding to £8 million and sees the British Geological Survey (BGS) join the project to work on this research area.

Coastal landslides and cliff failures represent a significant hazard to local residents, workers and the 12 million people who visit Dorset’s coast each year. Cliff falls are a hazard worthy of research and development trials, as they can be expensive and time consuming to monitor using traditional methods.

This highly interdisciplinary work brings together key 5G industry players Vodafone and Neutral Networks, experts in computer science from Bournemouth University and geological expertise from the British Geological Survey and Dorset Council.

It is hoped that the research can prove that by using 5G connected sensors, the process of data collection can be made safer, more cost effective, responsive, and efficient and contribute to coastal resilience in the face of climate change and sea level rise.

The sensors will collect data such as ground movement, temperature and rainfall, which will then be processed using Big Data Analytics and Machine Learning. The system will be trialled at Lyme Regis and Burton Bradstock; coastal sites with active landslides posing public safety risks for the local community and especially visitors using the beach. The current management and monitoring systems at Lyme Regis represent a significant cost to Dorset Council.

This work complements the studies already being trialled by the project into coastal public safety and agritech which also use connected sensors and Edge computing for processing.

It also demonstrates how 5G connectivity can benefit rural communities in a wide variety of use cases including coastal safety and for local councils in reducing costs for managing the natural environment.

Dr. Marios Angelopoulos, Principal Academic at Bournemouth University, commented: “We are excited to work on this collaborative and multidisciplinary project as it gives us the opportunity to apply our 5G and IoT research to the benefit of our region with clear social and economic impact. Also, this is a fine example of how universities synergise with Industry to develop and trial new technologies in innovative use cases, thus helping to further expand the UK’s world-leading R&D infrastructure. 5G networks are usually perceived to refer only to urban environments. With this work, we will demonstrate the great added value that 5G networks can bring in a variety of use cases also to rural areas.”

Dorset Council Deputy Leader Peter Wharf said: “Cliff failures present a very dangerous problem not only in Dorset but other coastal regions which see huge numbers of visitors every year. This research, along with the coastal public safety trials, is critical to people’s safety and the long-term prosperity of the area. Current monitoring methodologies are also very costly for the council and this new technology will hopefully provide significant savings in future.”

Digital Infrastructure Minister Matt Warman said: “5G is about more than just having a faster mobile phone and this project in Dorset is one of the innovative trials the government is funding to find new ways it can improve people’s lives. I look forward to seeing how it can boost public safety in our coastal communities and position the UK as a true world leader in 5G.”

Original announcement was edited by James Pryce and can be found here.

Suicide reporting toolkit shortlisted for Scottish award

BU research, Fusion, Fusion themes, Impact, Knowledge Exchange, Knowledge Exchange and Impact Team, Research communication, Research news

A collaborative project between Bournemouth University and the University of Strathclyde has been shortlisted at this year’s Herald Higher Education Awards.

The Scottish awards, organised by The Herald newspaper and recognising excellence in the HE sector, has shortlisted the Suicide Reporting Toolkit, produced by both universities, in its Research of the Year category.

Created by Dr Ann Luce (Bournemouth University) and Dr Sallyanne Duncan (University of Strathclyde), the Responsible Suicide Reporting model enables journalists – and journalism students – to make ethical decisions about their storytelling whilst under pressure from various news processes. It embeds global media reporting guidelines on suicide — World Health Organisation (WHO), Samaritans, Independent Press Standards Organisation (IPSO), National Union of Journalists (NUJ) and Society for Professional Journalists (SPJ) — within journalism practice and functions within the storytelling process so journalists can question their choices as they produce content.

The toolkit has been supported by IPSO, The Dart Centre for Journalism and Trauma, The Ethical Journalism Network and the Public Media Alliance. It has also been endorsed by the American Association of Suicidology and has been used by thousands of journalists worldwide.

Dr Ann Luce, Associate Professor in Journalism and Communication at BU, said, “I am absolutely thrilled and honoured that The Suicide Reporting Toolkit has been shortlisted for the Herald Higher Education Awards in the Research Project of the Year category. Responsible media reporting of suicide can changes lives for the better. It can tackle stigma, point to helplines and support and can give those with lived experience a voice.

“We know from research that reporting suicide responsibly requires sensitivity and compassion. Journalism has the potential to cause harm to vulnerable people if journalists do not report suicide responsibly and ethically. The Suicide Reporting Toolkit offers practical resources for both journalists and journalism educators to help them achieve just that.”

The Herald is owned by Newsquest, with the media group showing strong support for the toolkit. The Awards will take place virtually on 17 June 2021.

The toolkit can be found at www.suicidereportingtoolkit.com and for more information about communication and journalism courses, visit the BU website.

Conversation article: UK-India trade deal: why the timing is crucial for both nations

BU research, Research communication, the conversation

The UK and India have announced a new enhanced deal on trade at a virtual summit. The deal aims to double trade between the two countries by 2030 and declares their joint commitment to start working towards a comprehensive free-trade agreement, for which discussions are due to commence in the autumn.

Britain and India announced £1 billion of new trade and investment as part of this new Enhanced Trade Partnership. Indian investments worth £533 million will be made in Britain, including £240 million by the Serum Institute for production of Oxford-AstraZeneca vaccines and sales business. At the same time, £446 million worth of export deals were announced by British businesses in India. This builds on a trade relationship that was already worth £25.5 billion in 2019.

At the summit the UK prime minister, Boris Johnson, and his Indian counterpart, Narendra Modi, also launched a Roadmap 2030 to expand and deepen bilateral cooperation in five areas: people-to-people relationships, trade and prosperity, defence and security, climate action and healthcare cooperation.

Deeper ties

The new deal is expected to generate additional employment in both countries, grow bilateral trade and unlock new opportunities in sectors such as food and drink, business services such as law and accounting, advanced engineering, defence, education, energy, life sciences and healthcare. It will also reduce barriers, both tariff and non-tariff, for businesses at a time when the prospects for global growth after the COVID-19 pandemic remain uncertain.

The deal is particularly interesting due to its size and intended scope. The UK and India are the 5th and 6th biggest economies in the world. India is the largest single market, of about 1.4 billion people, that the UK has committed to negotiating a free-trade deal with to date.

India is Britain’s sixth-largest non-EU trading partner, whereas Britain is barely inside India’s top 20. This points to significant scope for growth on both sides. Once agreed, the free-trade deal is likely to be extremely significant, fostering innovation and technology cooperation as well as skills transfer and knowledge-sharing between the two nations.

At present, however, India is facing a particularly devastating health threat following the latest outbreak of COVID-19. The UK government and the diaspora have been supporting India with things like ventilators, oxygen generation units and a clinical advisory group, but the subcontinent is so large and populous that there is only so much that can be achieved.

The new agreement can potentially help by easing the pain of economic contraction for India in 2021, while supporting both partners as they commence rebuilding efforts to recover from the pandemic.

Britain and the Indo-Pacific

The deal will likely strengthen the geopolitical positions of both nations in a part of the world that is dominated by China. The UK’s recent Integrated Review of Security, Defence, Development and Foreign Policy articulated the importance of an Indo-Pacific region with “open societies”.

The UK signalled a willingness in the review to play a larger role in the region, committing to a larger naval presence to ensure freedom of navigation. It has applied to join the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), a free-trade bloc of 11 Pacific nations including Japan, Australia and Canada.

The UK has also become an official dialogue partner of the ten-member Association of Southeast Asian Nations (ASEAN), which includes Indonesia, Malaysia, Singapore and Vietnam. All this, including the trade deal with India, seeks to help the UK to “unlock opportunities in the region” and establish an outward-looking global Britain.

Finally, announcing an UK-India agreement before the EU-India summit on May 8 gives the UK a first-mover advantage over the trading bloc that it has just left behind. In keeping with the UK-India deal, facilitating investment, regulatory cooperation and trade barriers are at the top of the agenda at the summit. The EU is also seeking to make progress on a free-trade agreement, as well as several other treaties on specific aspects of trade. Modi had been due to visit Porto, Portugal for the occasion, but this has been cancelled due to the pandemic.

The UK-India declaration for an Enhanced Trade Partnership symbolises the commitment of both countries to bolster what Modi has referred to as “living bridge” between the two countries in light of their shared history, culture and democratic values. It is these common attributes – together with complementary skills and capabilities – that make the UK and Indian natural partners despite the geographical distance, especially at a time when both the economies will have to address the economic rebuilding agenda after the pandemic.

Sangeeta Khorana, Professor of Economics, Bournemouth University

This article is republished from The Conversation under a Creative Commons license. Read the original article.

BUBS Consumer Insights Research Theme

BU research, Knowledge Exchange, Research communication, Research news, research staff

BUBS Consumer Insights Research Theme based in the Department of Marketing Strategy and Innovation draws together a team of 13 researchers addressing how consumers think, feel, and behave.

We adopt a broad interpretation of the consumer, including Business to Business and Business to Consumers, and include foci from the consumption of products or services to understanding the way consumers think, their attitudes and behaviours. Consumer Insight bridges the gap between research and practice by providing relevant and actionable insight that resonates with business and delivers societal impact. Consumers are at the heart of all organisations and this gives the Theme a strong core purpose with wide and diverse application.

This theme bridges the gap between academic research and practitioner needs providing awareness to enable businesses to efficiently target their resources. In addition, we also provide a better understanding of how consumers think and behave and thereby enable organisations to respond more effectively to their needs. There is significant grant crafting and project management expertise and we find that a consumer perspective is often a useful addition to funding applications rooted in a range of disciplines.

The range and diversity of Consumer Insights are demonstrated by our involvement with projects that span, for example: Food waste reduction in the EU; The legalised Canadian cannabis retail market allowing online stores to advertise CBDDY: buy pure cbd oil; Online branding of charities; Food consumption patterns; Learning gain in marketing education; Religion and retail banking; Ethical consumption; Consumer identity; Fashion/luxury branding. Find out if insurance covers medical marijuana in Florida on DocMJ’s website.

The theme members include: Ediz Akcay; Samreen Ashraf; Sean Beer; Elvira Bolat; Julia Hibbert; Hiroko Oe; Kaouther Kooli; Danni Liang; Juliet Memery; Maria Musarskaya; Helen O’Sullivan;

The theme is convened by: Chris Chapleo (cchapleo@bournemouth.ac.uk) and Jeff Bray (jbray@bournemouth.ac.uk).

Please do get in touch if you are interested to hear more about the work of the theme or would like to discuss any potential collaborations.