Category / Knowledge Exchange and Impact Team

Innovate UK launch open funding programme

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Are you working with a business that would be interested in this funding opportunity? Research organisations can participate as project collaborators. (The level of total research participation is set at a maximum of 30% of total eligible project costs.)

UK businesses can apply for a share of up to £15 million to deliver transformational innovations with potential for impact on the UK economy.

The competition is now live and open to the best business-led, innovative or disruptive ideas or concepts. These can be drawn from any technology, engineering or industrial area. This area can be one that fits into, or be outside of, any one or more of Innovate UK’s 4 priority sectors for growth. (Emerging and Enabling Technologies, Health and Life Sciences, Infrastructure Systems, Manufacturing and Materials.)

To be in scope, a proposal must:

  • demonstrate transformational or disruptive innovation leading to novel, new products, processes or services
  • articulate a clear, anticipated growth and commercialisation impact for the business(es) with considerable, demonstrable (as you would set out in a pitch to any serious investor) potential to lead to a significant return on investment (ROI)

Priority will be given to proposals that are likely to lead to sustainable gains in productivity and/or access to new overseas markets through export-led business growth.

To lead a project you must:

  • be a UK-based business
  • be a business of any size
  • carry out your project in the UK
  • work alone or in collaboration with others (businesses, research base and third sector) – this could be BU

For more information click here for:

or more information on knowledge exchange at BU contact Jayne Codling within RKEO.

 

Health Innovation Programme – February 2017

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This 3 day course is aimed at innovators and entrepreneurs who are looking to start or expand a healthcare related business.

Dates: 9, 10 & 14 February 2017

Location: University of Southamption Science Park

Deadline for applications:  31 January 2017*  – places will be filled on a first come first serve basis

For more information: click here

To apply: click here

Researcher in residence programme

Technology in the hands

Open call

Digital Catapult and the RCUK Digital Economy (DE) Theme is now accepting applications for the Researchers in Residence Programme, to be hosted at the Digital Catapult Centre in London or at one of the local centres (Northern Ireland, Yorkshire, Brighton and North East & Tees Valley).

Projects can either be applied or more strategic in nature:

Applied projects will generally be user-centred and focused on impact generation in the short to medium term. Proposals should be relevant to one or more of the current Digital Catapult technology layers.

Strategic projects will help shape current Digital Catapult projects, and drive the creation of new activities or projects relevant to Digital Catapult’s overall mission. Proposals that highlight potential new directions, new users and novel means of impact generation are encouraged. The focus should be impact generation in the broadest sense. Projects could be undertaken on either a full time basis or via a series of short secondments to Digital Catapult.

Eligibility: Open to those with a contract of employment at a UK university, or PhD students who have submitted their thesis by the closing date, Sunday 8 January 2017.

Timeline: The closing date is 23:59, Sunday 8 January 2017 with decisions due by early March. The programme will run until 2018, with two funding calls each year. The next round will open for applications in summer.

Funding: all residencies will benefit from a grant of up to £25,000 to cover expenses, including travel and accommodation.

Further information

Newsletter and more information about Digtal Catapult

 

 

SHIVA project progresses with innovation funding

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The SHIVA Project has received Higher Education Innovation Funding (HEIF) that runs for 12 months from August 2016 until July 2017. (HEIF 5+1+1.)

The HEIF funding will be critical in terms of supporting the development of networks locally, nationally and beyond. The key aims will be to link user groups and stakeholders in education, health and wellbeing related to children, young people and adults, through the creative digital innovations offered by the SHIVA project.

This project which brought innovative virtual sculpting tools to children with complex disabilities, enabling them to partake in creative digital activities from which they had previously been excluded was recognised in the Time Higher Awards last November winning the Outstanding Digital Innovation in Teaching or Research Category.

Originally the SHIVA project on 3D modelling and 3D printing for young people with disabilities was funded by the EU Interreg programme with the duration from 2010 to 2015.

The original project team worked with the Victoria Education Centre (VEC) in Poole.  As the project ended in 2015, it was clear there was scope to take this project beyond the initial funding and the SHIVA project has successfully been awarded impact acceleration funding and more recently HEIF funding.

A new Research Assistant, Michelle Wu, an NCCA graduate (2016), is the latest member to join this team. Michelle will be involved in turning the SHIVA system into a deployable product with proper installation, configuration and usage instructions. This area of work will help make SHIVA accessible to all potential users in the UK and further afield and strengthen the potential for developing networks that will benefit from this award winning technology.

For more information on this project contact Alexander Pasko or Oleg Fryazinov within the Faculty of Media and Communication.

Jayne Codling within RKEO co-ordinates the HEIF project portfolio for BU. Feel free to contact Jayne if you have any questions regarding HEIF at BU or knowledge exchange activities including business engagement and innovation funding.

New projects in the Student Project Bank!

New projects are available in the Student Project Bank! We have a wide variety of projects in the bank with organisations such as Macmillan Caring Locally, Volunteer Centre Dorset, Pause Cat Cafe and Faithworks Wessex. Projects are available to all undergraduate and postgraduate students at BU and can be used for their dissertation, assignment, unit or group work. Members of staff may also choose a project to set to their students.

The complete list of projects is available here.

New projects:

SPB033: Promotional video for Faithworks Wessex

Suitable for: Undergraduate/ postgraduate

Description: Create a video that showcases the work Faithworks does in the local community. There will be the opportunity to interview staff, volunteers and clients of Faithworks. This video will be used to raise the profile of the charity in the community and to attract volunteers.

SPB034: Video series to raise awareness of addiction and The Recovery Course

Suitable for: Undergraduate/ postgraduate

Description: Create a series of short videos to educate people around addiction and to promote St Swithuns Recovery Course. There will be the opportunity to work with the recovery ministry head, observe the course and to interview some members of the recovery course. These videos will be used as part of a national marketing and promotion campaign.

SPB035: Alcohol: Friend or Foe? Research project

Suitable for: Undergraduate/ postgraduate

Description: Identify and review existing research on the impact of alcohol consumption on the drinker and others. Identify gaps in the current literature and create a research methodology to address these gaps. Produce a report on your findings.

Apply now

If you would like to find out more and apply for one of the above projects, send us an email to request a project brief and an application form.

Thrivership UK Convention 2017

Join us for a Q&A session with the founder of Life Changing Events on 6 December to find out more.

In partnership with Life Changing Events, we are inviting staff and students to help shape and run one of the largest cancer survivorship events of 2017 – Thrivership UK Convention.

As part of the Festival of Learning, Bournemouth University will bring together leading organisations representing cancer related charities and survivorship projects, sport and physical activity, NHS and local governments to share best practice, research and innovative ideas to improve the services, experience and outcomes for people living with a cancer diagnosis. This event will also host a health and wellbeing clinic for 200 people living with cancer.

In order to make this event a success, Life Changing Events needs support with:

  • Event development, management, marketing and administration
  • Branding and marketing materials design
  • Website development
  • Social media development and promotion
  • Media capture of event (film/photography)
  • Interviewing participants in the event
  • Event impact evaluation
  • Literature review around improving cancer survivorship
  • Event day support/management

We would like to make these opportunities available to staff and students. This is a great opportunity for BU students to gain real-world project experience, enhance their CVs and contribute to people’s potential to live active and happy lives with and beyond cancer.

Interested in taking part?

Then join us for a Q&A session with the founder of Life Changing Events, Layne Hamerston, on 6 December at 11:00am in the Lawrence Lecture Theatre, Talbot Campus.

Please register to attend by Friday 2 December.

Refreshments will be provided.

Call for expressions of interest: Thrivership UK 2017

Would you like to be a part of the largest collaborative event in 2017 to improve the quality of life for those who have been affected by cancer? Living Well Active and the Student Project Bank are inviting students and staff from across BU to register their interest in helping shape the Thrivership UK 2017 Four Nations Convention: From Survivor to Thriver.

On 13th July 2017 Bournemouth University will bring together leading organisations from the four nations representing cancer related charities and survivorship projects, sport and physical activity, NHS and local governments to share best practice, research and innovative ideas to improve the services, experience and outcomes for people living with a cancer diagnosis. This event will also host a health and wellbeing clinic for 200 people living with cancer.

In order to make this event a success, Living Well needs support with:

  • Event development, management, marketing and administration
  • Branding and marketing materials design
  • Website development
  • Social media development and promotion
  • Media capture of event (film/photography)
  • Interviewing participants in the event
  • Event impact evaluation
  • Literature review around improving cancer survivorship
  • Event day support/management

Interested in taking part?

There will be a presentation and Q&A session with the founder of Living Well Agency on 6th December at 11:00 in the Lawrence Lecture Theatre, Talbot Campus. Register your attendance here. Refreshments will be provided.

Taking part in this event is a great way for students to enhance their CV, gain real-world project experience and contribute to people’s potential to live active and happy lives with and beyond cancer.

Knowledge exchange framework portal – new HEFCE webpages

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HEFCE have launched a new portal which aims to support higher education institutions to continuously improve their practice in the areas of knowledge exchange.

 

This includes sections on:

HEFCE will continue to populate these pages are further information becomes available.

If you have any queries about the portal and its contents, or wish to discuss any elements of knowledge exchange, please do not hesitate to contact Rebecca Edwards.

New projects in the Student Project Bank

There are new projects in the Student Project Bank for the following subject areas:

  • Business, management and marketing
  • Health and social care
  • Media and communications
  • Computing and information technology

Projects are available to all undergraduate and postgraduate students at BU and can be used for their dissertation, assignment, unit or group work. Members of staff may also choose a project to set to their students. A complete list of projects is available here.

SPB025: Marketing strategy for Pause Cat Cafe

Suitable for: Undergraduate/ postgraduate

Description: Create a marketing strategy for Pause Cat Café. Pause are particularly interested in reaching markets that are not generally aware of the concept of a cat café and markets that could benefit from the therapeutic effects of spending time with cats. They are open to new and innovative ideas. This project can be combined with SPB026 if required.

SPB026: Social media strategy for Pause Cat Cafe

Suitable for: Undergraduate/ postgraduate

Description: Create a social media strategy for Pause Cat Café. Identify new and unusual ways Pause could build upon the current ways cats are featured on social media. The strategy will need to identify ways to approach and resolve negative press that may be directed towards the café. This project can be combined with SPB 025 if required.

 SPB027: Develop a website for Pause Cat Cafe

Suitable for: Undergraduate/ postgraduate

Description: Develop a website for Pause Cat Café to promote their business and share news of their projects.

 SPB028: Research project into the benefits of interaction with cats on mental and physical health and well being

Suitable for: Undergraduate/ postgraduate

Description: Research the benefits of interaction with cats on mental and physical health and wellbeing using quantitative and qualitative methods. Produce a report on your findings.

SPB029: Create a documentary about Pause Cat Café

Suitable for: Undergraduate/ postgraduate

Description: Create a 20 minute documentary about Pause Cat Café that can be used for promotional purposes. The documentary will focus on the welfare and care of the cats that live at the café and the community work the café aims to do in the future.

 SPB030: Create a short documentary about the community living on Bourne estate

Suitable for: Undergraduate/ postgraduate

Description: Create a 6-10 minute video capturing the activities and the voices of the people living on Bourne estate from January-June 2017.  This will be used to demonstrate the success of a six year neighbourhood management project in the area. The film will be shown to the community and local agencies.

 SPB031: Create an app or online platform to increase engagement in the Count On Me community carbon-counting campaign

Suitable for: Undergraduate/ postgraduate

Description: Count On Me (a Transition Bournemouth project) is a community carbon-counting campaign designed to promote and encourage sustainable behaviour. It helps tackle climate change by celebrating the positive steps people are taking. Develop an app for iPhone/Android or an online platform that will capture data from Bournemouth residents about their activities that produce carbon savings such as cycling or eating less meat.

Apply now

If you would like to find out more and apply for one of the above projects, send us an email to request a project brief and an application form.

New projects in the Student Project Bank

There are new projects in the Student Project Bank! Projects are available to all undergraduate and postgraduate students at BU and can be used for their dissertation, assignment, unit or group work. They are also available for extra-curricular experience. Members of staff may also choose a project to set to their students. New projects are listed below, these will be added to the list of available projects on the website shortly.

SPB017: Next Economy Project: How can the resources, assets and influence of historical organisations with social purpose be unlocked to support the growth of a new economy?

Suitable for:     Undergraduate/ postgraduate

Description:     Research project exploring how the resources, assets and influence of historical organisations with social purpose, especially churches, could be ‘unlocked’ to support the growth of a new economy that is sustainable, resilient and more equitable.

 SPB018: Produce a series of articles exploring the challenges facing the Voluntary, Community and Social Enterprise Sector (VCSE)

Suitable for:     Undergraduate/ postgraduate

Description:     Dorset Community Action is working with Dorset Communities Forum to raise awareness of the challenges facing the Voluntary, Community and Social Enterprise sector (VCSE) through a series of stories/ case studies linking the work of local VCSEs, and relating the challenges they face, with public sector service cuts, and the importance of the role of VCSE organisations in how public services will be delivered for years to come. There is potential these articles will be published in local magazines and online.

SPB019: Create a brand identity for Dorset Communities Forum’s campaign to raise awareness of challenges facing Dorset’s Voluntary, Community and Social Enterprise (VCSE) sector

Suitable for:     Undergraduate/ postgraduate

Description:     Create a brand identity than can be used to promote Dorset Communities Forum’s campaign. This will be used to influence the look and feel of their website and marketing materials.

SPB020: Create a website for Dorset Communities Forum’s campaign to raise awareness of challenges facing Dorset’s Voluntary, Community and Social Enterprise (VCSE) sector

Suitable for:     Undergraduate/ postgraduate

Description:     Create a website than can be used to promote Dorset Communities Forum’s campaign. The website will host a series of articles and case studies about Dorset’s VCSE sector.

SPB021: Create social media campaign strategy for Dorset Community Action and Dorset Communities Forum’s campaign to raise awareness of challenges facing Dorset’s Voluntary, Community and Social Enterprise (VCSE) sector

Suitable for:     Undergraduate/ postgraduate

Description:     Design a social media campaign to raise awareness of challenges facing Dorset’s Voluntary, Community and Social Enterprise (VCSE) sector

SPB022: Create an evaluation strategy for Dorset Community Action and Dorset Communities Forum’s campaign to raise awareness of challenges facing Dorset’s Voluntary, Community and Social Enterprise (VCSE) sector

Suitable for:     Undergraduate/ postgraduate

Description:     A series of articles will be published in local magazines, as well as a social media campaign and a website to raise awareness of the challenges facing the VCSE sector. Create a strategy to evaluate the reach, impact and efficacy of this campaign.

SPB023: Create a short promo video introducing Ododow and The Community Pledge

Suitable for:     Undergraduate/ postgraduate

Description:     Ododow is an interactive community map that aims to make it easier for people in crisis to find the right support at the right time. Create a short (approx. 3 minutes) two-part promo video introducing Ododow and The Community Pledge. The video will be able to be split into two sections, one for introducing Ododow and one for The Community Pledge.

 SPB024: Develop a marketing campaign to raise awareness of Ododow and The Community Pledge

Suitable for:     Undergraduate/ postgraduate

Description:     Ododow is an interactive community map that aims to make it easier for people in crisis to find the right support at the right time. Develop a marketing campaign to raise awareness of Ododow and The Community Pledge.

Apply now

If you would like to find out more and apply for one of the above projects, send us an email to request a project brief and an application form.

Royal Academy of Engineering – SME Leaders Programme

Royal Academy Engineering

 

Are you working with engineering companies that would be interested in this funding opportunity?

Why not send them this information in order that they can consider making an application ?

The Royal Academy of Engineering, sponsored through the Enterprise Hub, invites applications for its small- and medium-sized enterprises leaders programme. This supports promising leaders of high growth engineering SMEs. Recipients receive a grant of between £10,000 to £15,000 towards the cost of training courses and executive education for themselves.

This scheme is open for applications  by SMEs until 4pm on 24 November 2016. For further details on the scheme click on this link.

 

 

 

Welcoming Dr Caitlin Potter to the BU Eco-Coding team

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We would like to welcome Dr Caitlin Potter who joined our Eco-Coding team from Bangor University on the 31st October. Her previous work has been on microbial communities of peatlands using metagenomic techniques and she will bring expertise and experience to the Eco-coding project.

Now that Caitlin is with us we look forward to the next stage of the project; discovering what our urban pollinators have been feeding on.

Click here for more information on this project and check out our new project page on the BU Research Website.

CaitlinPotter

Stern review of the REF – what next?

ref-logoThe Stern review of the REF was published in July 2016. The government have accepted the main recommendations, and we are expecting in November a HEFCE technical consultation on implementation – to affect the next REF exercise (probably in 2021). It is expected that the new arrangements will be settled by the summer of 2017.

So what did Stern recommend – and what is likely to be in the consultation?

  1. The main thing that Stern might have done, but did not do – following widespread concern in the sector – was move to a metrics-based approach for the REF. Peer review and case studies will remain and there will be an opportunity to celebrate success wherever it is found in the REF – not a metrics based ranking. There may be new metrics, and a new Forum for Responsible Research Metrics has been launched, but the key is that these metrics should be used responsibly and carefully.
  2. All research active staff should be returned in the REF (and allocated to a unit of assessment).
  3. Outputs should be submitted at Unit of Assessment level with a set average number per FTE, but with flexibility for some faculty members to submit more and others less than the average. A total cap should be set based upon two outputs on average per FTE with an individual cap (e.g. six) and a minimum per FTE (potentially 0).
    There has been some concern expressed about these changes – Maddalaine Ansell (University Alliance) via Wonkhe and James Wilsdon in The Guardian, 29th July 2016. At BU, our strategy is that all academic staff should be active in research as part of Fusion, so we will not be moving towards teaching only contracts. We hope the sector will not do so either – we will consider pressing for all staff to be included and remove any risks around the definition of “research active” to avoid this
  1. The total number of outputs per UoA should be adjusted so that it does not significantly exceed the 190,000 reviewed in REF2014. This may require the average number of outputs submitted per faculty member to be below two.
  2. Outputs should not be portable. The review proposes that outputs should be submitted by the HEI where the output was demonstrably generated and that work should be allocated to the HEI where they were based when work accepted for publication. There may be some flexibility around maximum numbers when staff have moved- e.g. maximum three outputs from those who have left.
    Concern has been expressed that this will restrict employment options for early career researchers, e.g. Paul Kirby. James Wilsdon again “the broader move to reduce output numbers and decouple them from individuals should reduce pressure on those at the start of their career, or who take time out of research because of childcare, illness or caring responsibilities” Other views: – it might be fairer to early career researchers who will be recruited on potential not previous publications
  1. Institutions should be given more flexibility to showcase their interdisciplinary and collaborative impacts by submitting institutional level impact case studies
  2. Impact should be based on research of demonstrable quality. However, case studies could be linked to a research activity and a body of work as well as to a broad range of research outputs
  3. Guidance on the REF should make it clear that impact case studies should not be narrowly interpreted, need not solely focus on socioeconomic impacts but should also include impact on government policy, public engagement and understanding, cultural life, academic impacts outside the field and impacts on teaching – the report recommends that research leading to impact on curricula and/ or pedagogy should be included. BU welcomes these changes and we look forward to seeing more details of these plans.

So watch this space – once the consultation is launched the Research and Knowledge Exchange team will be working with the policy team to prepare a BU response. You can read more about BU’s policy and public affairs work on our intranet pages.

Interested in helping bees and other pollinators thrive in our towns and cities?

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The newly launched Pollinator Exchange is your one-stop resource

With pollinator numbers in decline in rural areas, there has been increasing focus on the many ways in which towns and cities can be made more pollinator-friendly. Urban green spaces such as amenity grassland in parks, gardens, verges or roundabouts offer plenty of opportunities for pollinators, provided they are managed correctly.

While much academic research has gone into this field in recent years, this is not always readily available to the people in charge of managing urban green spaces. Local councils, highway agencies and other authorities need clear, evidence-based practical advice to turn our towns and cities into places abuzz with pollinators.

The Pollinator Exchange website, www.pollinatorexchange.org developed by Bournemouth University, fulfils this role. It provides an interactive database of the latest research, practical guidance and projects connected to pollinators in urban areas. All resources come with a brief summary of their main points, allowing those with limited time to follow recent developments and implement key recommendations. Website users can browse the existing catalogue and also add their own resources, thereby contributing to ongoing knowledge exchange on this important topic.

Gill Perkins, Chief Executive at the Bumblebee Conservation Trust, was one of many staff from conservation and land management organisations who generously gave their time to help test and develop the website. She said: ‘Bumblebee Conservation Trust recognises that urban environments are becoming crucially important to reverse the decline in pollinators. The Pollinator Exchange site will facilitate communication and knowledge exchange between groundsmen and contractors, biodiversity officers and everyone who influences decisions on what to grow, making it a vital resource for all to learn best techniques.’

The Pollinator Exchange was funded through the Higher Education Funding Council for England’s knowledge exchange programme: the Higher Education Innovation Funding scheme. (HEIF 5+1 August 2015 – July 2016.)

Please visit www.pollinatorexchange.org for a closer view.

For more information on this project please contact the  Project Lead Kathy Hodder.

 

 

 

Business collaboration & networking

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Need help with networking? – why not book onto the business engagement and networking session on 2 November for some hints and tips that you can put into practice.

Date: Wednesday 16 November

Location: The Fusion Building, Bournemouth University

Event information:

Building on the successful Game Changer event held earlier in the year, Bournemouth University and NHS Dorset Clinical Commissioning Group present The Game Changer Reloaded – promoting innovation and fostering collaboration across Dorset. Join Richard Dolan, Dr Phil Richardson and Professor Jim Roach and a diverse collection of speakers to learn more about the art of the possible and the power of innovation to transform health services within the region.

Places are going fast for both sessions so make sure you book your space. Academics are encouraged to attend both sessions but if you are looking for potential funding partners / research collaborators session 2 is a must.

It’s free: book now for sessions 1 and/or 2

Timings:

Session 1 – 9.00 am -3.00 pm: Speakers from BU and external organisations share their innovation journeys throughout the day providing inspiration and ideas to those attending as to how to get involved.

Session 2 – 3.15 pm  – 4.15 pm: Facilitation and networking: This session offers the opportunity to share ideas and develop future collaborations. There’s also the chance to begin to consider research ideas that could subsequently be progressed in order to obtain external funding in the future.

Each session will need to be booked separately.

Throughout the day there’s a pop-up innovation exhibition for guests to enjoy and to share and refine ideas.

It’s free: book now for The Game Changer Reloaded 

This event forms a number being run at the university as part of the Festival of Enterprise.

Need help with networking? – why not book onto the business engagement and networking session on 2 November.

Innovation awards

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SME innovation awards (2016) – small business were honoured on Tuesday evening at  an awards ceremony at the Houses of Parliament.

The awards recognise the many innovative successful projects that Innovate UK has co-funded. They celebrate the projects and companies that show the impact of innovation on business growth and the economy.

There were 5 categories – 4 specific and 1 overall award for inspirational innovation. Could we consider research and collaboration at BU for such an award? KTP’s also form part of this funding and contributed to Mech Tool Engineering Ltd, Gaist Solutions Limited and University of York and Phasefocus being shortlised.

Read the blog post in full including the winners and organisations shortlisted and how their areas of innovation became award winning.

Live funding competitions.

How to apply for funding.

Case studies.

Are you using technology for social good?

Technology in the hands

Digital technologies and the internet are providing new opportunities to address social challenges.  This phenomenon is known as digital social innovation (DSI). To explore what DSI is, who is working on it, and how they can be supported, a website has been launched www.digitalsocial.eu in partnership with the Waag Society and SUPSI, with funding from the European Commission DG Connect. The website features stories and case studies of DSI, along with information on funding and events for DSI. It also helps people and projects working on DSI to showcase their work and find new collaborators.

Two years on, DSI has come a long way. New organisations, projects and collaborations are popping up across Europe. Terms like crowdfunding, making, sharing economy and digital democracy are entering the mainstream. The number of incubators, accelerators and investment funds focused on tech for good has grown. Emerging technologies like blockchain and widely accessible 3D-printing have given DSI new potential.

How can you get involved?

  • Sign up: With over 1,000 organisations and 700 projects signed up,  it’s quick and easy to register and is your access point to the world of www.digitalsocial.eu.
  • Submit funding and events: There are two really simple forms which you can fill in  about funding and events. It doesn’t matter if you’re responsible for them, or if you just came across them on Twitter.
  • Talk to each other: The website allows you to see which organisations work with each other and which projects they work on. Please do reach out to organisations you work with and use the site to find new partners who you think might be able to help you. You never know what might result from a serendipitous conversation on  the website.
  • Spread the word: Please tell other digital social innovators about the website and encourage them to sign up. From Meet-ups to conferences and online communities, this  community is huge.
  • Provide  feedback: about the site.

To find out more about the types of projects showcased on this site and the blog post in full  – click here . A great way to start developing collaborations and identfying ways in which your research could influence policy and generate impact in the future.