Category / Leisure, Recreation & Tourism

Toward a better science of promoting walking: A cross-school Fusion project

 

Samuel Nyman (Psychology, DEC), Andrew Callaway (ST), and Kelly Goodwin (ST) were awarded Research Development Fund – Small Grant funding for 2013 to conduct a study to promote walking among older people. Over the summer they identified a further fusion opportunity so that students from both schools could be involved. They report their experience here:

Co-creation in the School of Tourism

Our study began with the purchase of pedometers (small device to count walking steps) and actigraphs (small device to count walking steps but can also measure intensity, i.e. if walking or running). These were then used by students in the School of Tourism in a group project. Their task was to recruit 10 older people from the local community to take part in a study whereby they wore the devices every day for 60 days to measure how much walking they did. But this was not just a sports science project to look at whether pedometers or actigraphs reported the same results. It was multidisciplinary in that participants were enrolled into an N-of-1 randomised controlled trial (RCT), whereby each day they took part in a different psychological condition. Each morning participants had to set a goal for the day that was either to increase their walking steps or eat more fruit and vegetables (active control condition). They also had to either wear a pedometer that showed them how many steps they had walked so far that day, or a pedometer that was sealed (and so they would not know how many steps they had walked; another active control condition). These different conditions were based on control theory, that suggests that if people set themselves a goal to walk more, and can keep check on how much they have done, then they will be likely to walk more steps on those days than on the other days (when they had to state a goal for fruit and vegetable intake and could not see how many steps they have done). N-of-1 trial designs are recommended by the MRC framework for developing and evaluating complex interventions and help ascertain whether theories work at the individual level.

This part of the project was completed before the summer of 2013, and provided students in the School of Tourism a group project and a very useful learning experience. Students were posed with a more challenging and rewarding project of engaging with older people with the local community. They also had to contend with the challenges of group work, project management, learning and teaching others to use the objective physical activity monitors, and dealing with the challenges of conducting short-longitudinal data collection in the field. The students helped in the co-creation of new knowledge to test if pedometers or actigraphs were better at measuring walking activity, and in testing whether control theory shows promise as a means of behaviour change at the individual level measured by walking activity.

Co-creation in the School of Design, Engineering and Computing

Before launching into the analysis over the summer, the project team (Nyman, Callaway, and Goodwin) identified a further opportunity to enhance the data collected by the above student group project and provide a further opportunity for fusion.

Andrew Callaway identified that published studies in this area simply compare one measure of physical activity with another, as we had done, with no evidence as to which is the closest to a ‘true’ measure of what really happened (both devices will not be completely accurate). He proposed a further study that compares the two measures of pedometers and actigraphs against a criterion measure – a measure that was known to be truly accurate. This entailed the design and implementation of a laboratory-based study whereby students would walk on a treadmill and have their physical activity monitored by several devices simultaneously, including manual and video-recording of steps walked.

The set up entailed volunteers to walk on a treadmill at different speeds (all comfortable walking paces) with pedometers, actigraphs, and a sensewear armband strapped on them, and a video camera recording their walking plus other volunteers manually counting the number of walking steps performed. You will be surprised how difficult it can be to correctly count the number of steps walked in a two minute period! With the combination of all these measures we should arrive at a close to ‘criterion’ measure to compare the devices with.

Third year students from the BSc Psychology framework who had elected to study the Health Psychology unit volunteered to help with this experiment in the Sports Lab. This was a great learning opportunity for the psychology students as none of them had seen the sports lab before or the equipment used for physical activity monitoring. In the session the students also had the opportunity to engage with two members of staff and five third year student volunteers from the School of Tourism to access their expertise in sports science and performance analysis. Dr Nyman also used the sessions as an opportunity to relate the material from the lecture the day before to the seminar sessions, and to demonstrate to students the output that can be obtained from actigraphs (using TV screens) and what this affords in terms of more nuanced health psychology research questions that can be answered. The students had the opportunity to be involved in the co-creation of new knowledge that will challenge the perceived wisdom of the reliability of objective physical activity monitoring.

Conclusion

After recently completing the laboratory experiment, we now have all the data to begin analysis and writing up. We are pleased with the outcome of the two studies above and feel they are a great example of fusion in terms of cross-school collaboration and co-creation of new knowledge, embedded within existing teaching programmes. Conducting the two studies has also provided us as researchers with new data that will lead to peer-reviewed publications.

We would like to thank the older people and health psychology students that volunteered to help with the studies, and the School of Tourism students that volunteered to help us with the recent laboratory experiment.

 

Students who helped with the project: Front Row (L to R): Sam Sayer, Emma Rylands, Joe Hill. Second row (L to R): Calum Sharpin, James Baum.

 

Dr Samuel Nyman, BUDI and Psychology Research Centre
Andrew Callaway and Kelly Goodwin, Centre for Events and Sport Research

Research website training sessions

 BU’s new research website is an externally facing communications channel. It allows you to add and update research-related content quickly and easily. The site is flexible and accommodates a range of digital media content. You can login with your usual BU username and password and start creating content here.Screen shot of new website

We are hosting a series of 90 minute training sessions, which are open to all BU academic staff, post graduate research students and those supporting researchers in their communications activity.

During the session you will learn the following:

  • Why BU has a new research website
  • How you can upload content to the website
  • How the site can be used most effectively to maximise exposure of BU research.

There are three sessions taking place next month on Talbot Campus and at the Lansdowne. These are hosted by the website designer Matt Northam and me. Sessions are informal and if they fall over lunchtime, do feel free to bring a sandwich!

To book on one of the following sessions please use the links below…

Friday 7 February 2014 12:00-13:30 – S103 Studland House, Lansdowne Campus

Friday 14 February 2014 10:00-11:30 – P131 Poole House, Talbot Campus

Friday 14 February 2014 14:30-16:00 – P131 Poole House, Talbot Campus

If you have any questions about the website or training sessions, please email the research website team.

 

Atrium BRC stand

Emily Loring and I are in the Atrium, Poole House, Talbot Campus today giving out copies of the Bournemouth Research Chronicle (BRC) magazine to academic staff. Do come along and pick up a copy and have a cake with us!

We will be here until 4:30pm today (Tuesday) and again on Thursday between 9am-5pm.

Bournemouth Research Chronicle

The third edition of the Bournemouth Research Chronicle (BRC) is now published. Thank you very much to everyone who contributed.

Front cover of the BRC

This is a glossy ‘coffee table’ magazine with some lovely images.  It is aimed at peer researchers and research collaborators, prospective funders and (perhaps most importantly) research users such businesses, government organisations, policy makers and charities.

We all know that communication is an integral part of the link between research and societal impact and this magazine is a great way to get the message heard by the right people.

Content is presented through BU’s eight research themes. This edition provides a snapshot of some of the work BU submitted to the Research Excellence Framework (REF) 2014. In particular it focuses on the societal impact of our research, which forms a key part of REF2014.

 

DistributionInside cover of the BRC

Every BU academic will receive a copy of the BRC. My colleagues and I will be in the Atrium, Poole House on Tuesday and Thursday next week with a large stash so do pop along, say hello and pick up yours. Otherwise, we’ll put it in the internal post for you.

Throughout January I’ll be sending the BRC to an extensive list of research users, including policy makers, community figures, opinion leaders, businesses and journalists. I will be providing a supply to each School so please do send it to your contacts, collaborators, peers, prospective funders, industry partners or anyone else who has an interest in BU’s research.

R&KEO will keep a larger stock of the BRC. If you would like copies for an event or conference then email me (Sally Gates – Editor) to arrange a delivery.

Thank you again to everyone who contributed and happy reading!

Elevator Pitch – SFC Solutions for Chefs

So what started as a match funded PhD with Solutions for Chefs (SFC), an Austrian software company, has now developed into an exciting portfolio of activity.  Working with DEC we are going to apply for funding through The Global Innovation Initiative (GII) which is a shared commitment of the United Kingdom and the United States to strengthen research collaboration between universities in the UK, and the US. GII will award grants to university consortia focusing on interdisciplinary science, technology, engineering, and mathematics (STEM)-related issues of global significance that foster cutting-edge multinational research and strengthen international partnerships. We are proposing an innovative ICT solution to menu design that can be used as a catalyst for improving human health and wellbeing. This will then lead to an EU RISE bid in January 2015.

Bearing in mind Fusion, SFC have also agreed to sponsor a fourth year consultancy project and the visit this week by one of the partners was both inspirational and supportive of BU.

Sodexo Partners with Bournemouth University and Montclair State University (USA) on menu labelling

Montclair State University (MSU) is working with Sodexo on an international menu-labelling collaboration. Dr. Charles Feldman of MSU, Dr. Heather Hartwell of Bournemouth University in England, and Sodexo at MSU are researching the effectiveness of menu-board icons in promoting healthy-meal selections by students. The findings from this research are helping Sodexo design computer-aided menus with helpful nutrient information.

Based on the research, a prototype ‘traffic light system’ has been implemented at MSU on paper menus, and on menu boards to help students determine healthy and unhealthy options – red meaning less healthy, green meaning healthy, and yellow meaning an “okay” choice.  Menus designed to promote good nutrition may have the potential to encourage healthier decisions through hidden persuaders, without restricting students’ freedom of dietary choice.

This research relationship has also resulted in student exchange and virtual interactive lectures between the two institutions. Both USA and UK cohorts are able to see and interact with each other throughout the lecture and can ask questions and debate current food topics as though they were in the same room. However, it isn’t all about work and our students are able to find out more about being at Montclair and were especially interested in the Fraternities and Sororities (fraternal social organizations for undergraduate students).

It is the second time that the School of Tourism has hosted such an activity and is certainly something that we hope to repeat in the future.

Research website training sessions

On Monday many of you will have seen Rebecca Edwards’ blog post giving more information about the new research website. It explains why BU is developing it, when the site will be live, how it will work and addresses some frequently asked questions that have cropped up in discussions.

If you missed this post you can view it here.

The new website will have a host of additional features, making it easier for you to update and add your own content. It provides a considerably improved platform for integrating a wider variety of content, such as image galleries and videos.

Research website screengrabTraining sessions are taking place over the next two months. You can book a session online or contact Rebecca Edwards for more information.

Using the website is surprisingly easy and in the sessions you’ll learn how to upload, edit and tag content. Rather than carrying out training sessions with ‘dummy’ test material, we would like to use the time for you to upload relevant content to your research theme.

We’d be grateful if you could please have something available that you can upload during the training session. Examples could include:

–          New or recent images

–          Videos

–          Details of a new research project

–          Details of successful grant applications

–          A profile of a post graduate researcher

–          Information about planned or recent public engagement activity

Rebecca Edwards or I will be happy to answer any questions in the meantime, so do get in touch. We look forward to seeing you at one of the training sessions.

Leisure, Recreation and Tourism Seminar

Wednesday 4th December, 3.30 – 5.00, TAG32.

Emma Kavanagh and Andrew Adams: ‘Treating performance athletes as human beings: Whose rights, whose responsibilities?’

and Ian Jones (Dr): ‘Why we carry on when things go wrong: Social Creativity, Sport and Leisure.’

 

Sign-up to this theme to get seminar notifications.

 

 

 

 

BU academic at United Nations expert meeting

un

Dr Maharaj Vijay Reddy from the School of Tourism was invited to present to an expert group meeting on ‘Sustainable Tourism: Ecotourism, Poverty Reduction and Environmental Protection’, at the United Nations Secretariat, New York (29-30 October 2013). This expert group meeting was organised by the United Nations Division for Sustainable Development.

Vijay’s presentation was on the topic of planning for sustainable tourism, and highlighted six emerging global challenges in sustainable tourism.

The UN General Assembly, at its 67th session (2012-2013), adopted a resolution on the promotion of ecotourism for poverty eradication and environmental protection, which further elaborated on the close linkages and potential for ecotourism to contribute to poverty alleviation and sustainable development. In this regard, the United Nations invited the UN system and other relevant international organizations, the public sector, private companies and other stakeholders to create capacity for well managed ecotourism with minimal negative environmental and cultural impacts, through dissemination of good practice, tools and guidelines. The conclusions and recommendations emanating from this meeting will be of value to UN member states aiming to develop eco-tourism potentials, including, among others, Small Island Developing States as well as other countries with coastal, mountainous or forest, lake or desert tourism resources.

EGM ST1 cropped

Vijay commented that “the meeting was a big success and it concluded well. The participants of this expert group meeting delivered many cutting-edge presentations addressing the global challenges and the opportunities that sustainable tourism offers. The key areas we discussed at the UN include: the need for global engagement, the situation of Small Island Developing States and LDCs, developing the market for sustainable tourism services, assessing socio-economic benefits, employment generation and poverty reduction from sustainable tourism and initiatives related to Green Economy transition”.

 

BU Lecturer wins ‘Best Emerging Presenter’ award

Congratulations to Emma Kavanagh, Lecturer in Sport Psychology and Coaching Sciences, who has been awarded the prestigious Celia Brackenridge Prize for the best emerging presenter at the Brunel International Research Network for Athlete Welfare (BIRNAW) Symposium at Brunel University.

The prize was awarded on the basis of Emma’s two presentations at the event. The first introduced a conceptual framework for understanding virtual maltreatment in sport and the second introduced a humanization framework for enhancing understanding of athlete welfare.

Receiving the award is great achievement given that the symposium consists of the leading researchers worldwide in the area of athlete welfare.

Sport Students Learn About Employability Of Their European Peers – And More

Once again, beginning of October the Sports group hosted senior academics from some of its European partner universities in order to provide students with international insights into topics of their study and future career. In addition, the visitors worked with BU staff on progressing international research agendas and teaching models, such as intercultural mixed-group student management games partly facilitated via online conferencing.

Dr Stefan Walzel (German Sport University Cologne) and Gerco van Dalfsen (Hanzehogeschool Groningen and Secretary General European Association for Sport Management) presented and discussed with students of all UG/PG levels and all Sport pathways topics of neuromarketing, sport city strategies, leadership and provided insights into the employability and career prospects of their own respective graduates. Both visitors stressed the need for their universities to include an array of international activities and learning experiences into their students’ curriculum in order to lift their competitiveness on an increasingly international job market.

Together with BU sport management colleague Dr Tim Breitbarth, they also progressed a collaborative international study on community perceptions of professional sport clubs’ social responsibility initiatives by collecting further data in Bournemouth. A fourth set of data was collected in the USA end of October.

Gerco and Stefan were also very interested to meet with BU sport students who will study in Cologne and Groningen in semester 2, and receive feedback from the Sport group’s ever-first incoming Erasmus exchange student in order to manage expectations and processes for future exchanges, such as the four students arriving in Bournemouth for semester 2.

 

Dr Stefan Walzel presenting on sport, neuroscience and marketing

Sport students of all levels and Sport pathways during Dr Walzel’s presentation in the Fusion Seminar Series

Gerco van Dalfsen with Level I students of all Sport pathways

Gerco van Dalfsen with sport management Masters student Andreas Stylianides and Philip Smith (from left to right)

European visitors and incoming/outgoing Sport students get-together.

Meeting the Dalai Lama

What a defining moment it was to be addressed by the Dalai Lama, winner of the Nobel Peace Prize and one of the world’s most popular spiritual leaders. The occasion was The Global Spa and Wellness Summit (GSWS) in New Delhi, where for the first time world-renowned tourism experts got together to discuss, define, and shape, the best strategies to grow, this new and emerging tourism sector.

The Global Spa & Wellness Summit (GSWS) is an international organization representing senior executives and leaders from over 40 countries, joined by a common interest to drive economic development and understanding of the spa and wellness industries. Delegates from diverse sectors, including hospitality, tourism, health and wellness, beauty, finance, medical, real estate, manufacturing and technology, attended the organization’s annual Summit, which is held in a different host country each year. Ministries of tourism and ambassadors were in Delhi to share their current strategies and future plans to attract more business and leisure wellness travellers; however academics were rather thin on the ground!

Personally and professionally it was the experience of a lifetime.

Congrats Courtney!

Courtney Lee, a Level H, BA Events and Leisure Marketing student has been appointed Social Media Manager for the Festival Impact Monitor.

Courtney brings a great deal of experience to the role. During her placement she worked for the Hong Kong Tourism board, where she worked within the organisation’s Trade Development Team  and also provided support with public relations. Courtney has already designed a comprehensive social media plan for the project which she will launch in early November. This includes the rechristening of the project as FestIM and the design of a logo. She will be accompanying the project’s Principal Investigator, Nigel Williams to key events and presentations to ensure that both the project’s live and virtual media are in sync and key messages are delivered across all the project’s media platforms.

Courtney is open to working with others interested in a social media role and would welcome enquiries from students wishing to be social media assistants.  Interested students should e-mail nferdinand@bournemouth.ac.uk.

The Festival Impact Monitor is funded by the BU Fusion Investment Fund. For more click on this link.

 

The Journal of Promotional Communication – Inaugural Issue and a Call to Action!

We are delighted to launch the first edition of the Journal of Promotional Communication, an open-access; peer-reviewed, online journal edited by Corporate and Marketing Communications (CMC) academic group in the Media School, which publishes original research produced by undergraduate and postgraduate students. We welcome you to read the six papers selected for publication in the inaugural issue after a rigorous review process, and share them with your students, academic colleagues and practitioner contacts.

 http://promotionalcommunications.org/index.php/pc/issue/view/3

 Manuscripts published in Volume 1, Issue 1 of the Journal of Promotional Communication broadly speak to the theme of ‘People and Promotional Communication’, including an exciting mix of methodological and conceptual approaches which bring to the fore the humanness and everydayness in the production and consumption of promotional communications.

Our aim with this journal is to provide a platform for students from BU and other universities to publish work that demonstrates a critical understanding of their subject, whilst being creative, imaginative and interesting to read for academic and practitioner audiences alike. We are looking for examples of work which has the potential to challenge existing ideas and practices and seeks to inspire new ways of understanding and practising promotional communications.

The Journal of Promotional Communications is published two times per year (April, October) and the call is now open for papers for the next issue – deadline Friday March 7th, 2014. Submissions should be made online via http://promotionalcommunications.org/index.php/pc/about/submissions, where full ‘Author Instructions’ can also be found. If you have recently supervised work that you think should be considered for publication in the journal, why not encourage your students (UG, PG or PhD) to submit a manuscript for review? Diverse perspectives and approaches to the study of promotional communication are welcomed. Papers published in the Journal of Promotional Communication will draw on a variety of disciplinary areas covering, but not exclusive to, Marketing, Advertising and PR theory as well as Consumer Culture and Behaviour, Political Communications, Media Studies, Sociology, Cultural Studies and Management. From within BU, students submitting papers might come from a broad range of Academic Schools and subject areas; the Journal of Promotional Communication is not Media School exclusive!

We look forward to receiving submissions.

Dr Janice Denegri-Knott

Dr Carrie Hodges

Dr Dan Jackson

Dr Richard Scullion

 

 

Bournemouth University represented at the Launch of International Sport Coaching Framework in Durban, South Africa

Lecturer in Sport Psychology and Coaching Sciences, Emma Kavanagh was recently present at the launch of the International Sport Coaching Framework at the International Council for Coaching Excellence (ICCE) 9th global coaching conference in Durban, South Africa.  This marked a worldwide initiative to launch the ICCE global coaching strategy and standardise the practice of sports coaching across the world.

 

Whilst attending the conference as a delegate, Emma also presented a research paper in collaboration with Dr Abbe Brady from the University of Gloucestershire entitled “Humanization in High Performance Sport: Introducing a Value-based Framework for Coaches and Practitioners”.  This paper provided a vocabulary for articulating one of the foundations of the international coaching framework; creating an athlete centred coaching environment.

 

The paper was well received by both national and international delegates including some of the world’s leading experts in the field of sport and coaching sciences.  The paper was described as an area of fruitful and exciting opportunity for future research in coaching and performance. This has further enhanced Bournemouth Universities reputation as an emerging centre of innovative research in sport and coaching sciences.  In addition the conference has provided opportunity for further external collaborations with a number of national and international partners.