Category / Research communication

Bournemouth University researchers shortlisted for AHRC’s Research in Film Awards

BU research, Research communication

Two of Bournemouth University’s researchers – Dr Sue Sudbury and Dr Roman Gerodimos – have been shortlisted for the Arts and Humanities Research Council’s Research in Film Awards. The awards are designed to reward and recognise the best of the year’s high quality short films linked to arts and humanities research.

The films selected for the shortlist cover a wide range of topics, from landscape and environmental change to capital punishment, people trafficking and poverty. Some have been developed as a means of disseminating results, while others are forms of practice-based research or records of research undertaken.

Village Tales

Dr Sue Sudbury, a Senior Lecturer in Television and Film Production, has been shortlisted for the Innovation Award for her film Village Tales. Her work tells the story of a group of women in rural India, who have been trained as video reporters as a means of giving women a voice.

Dr Sudbury explains, “Participatory visual research methods are increasingly being used as a way of generating new forms of knowledge and challenging the power differential between the researcher and ‘the researched’. I worked with a group of women in rural India who were being trained by the Indian government as video reporters, giving a voice to women.”

“In ‘Village Tales’, I used observational documentary techniques to film the women as they made their own film and to discover how this Indian government project was changing their lives. However, I also asked four of them if they would use their cameras to film their everyday lives and developed the use of video diary interviews to access the women’s thoughts and feelings.”

“My intention was to locate the ‘third voice’, which is found in participatory research by combining the ethnographer’s view and the subject’s contributions. Through this layering of footage from our different cameras, the audience is given a unique insight into the lives of women in rural India today.”

At the Edge of the Present

Dr Roman Gerodimos, a Principal Academic in Global Current Affairs, has been shortlisted for the Utopia Award: Imagining Our Futures, for his film At the Edge of the Present. The film seeks to understand how we engage with the urban landscape and with each other in public space, and how we can facilitate coexistence in increasingly diverse and dynamic urban communities.

“At the Edge of the Present looks at how we experience the city. It has three acts – Tribes, Lights, and Time – breaking down the concept of a city, looking at its core elements, and what you get is its building blocks. It’s the passage of time, a diversity of people coming together, the creation of identity and community, with boundaries of exclusion and inclusion”, says Dr Gerodimos. The film combines interviews with architects and public space experts, personal reflections and visual material from over 20 cities in Europe and the United States. It is narrated by actor Sam Booth.

“The film is not conventional – we didn’t start with a script and then look for locations; it was completely the other way around! I started with the visuals, ideas and concepts and then built the script around that. You could almost compare the process to sculpting – you realise what it is you want to do and then you dig down through the material until you reach a point where you finally feel you’ve materialised your vision.”

BU at ATLAS annual conference

BU Challenges, BU research, conferences, Events, Research communication, Research news

BU had a strong presence at the ATLAS (Association for Tourism apic1nd Leisure Education and Research) annual conference which took place in the historic town of Canterbury, between 13-16 September, on “Tourism, Lifestyles and Locations”.

BU has been a member of the ATLAS network for many years and Dr Lenia Marques was one of the founders of the Special Interest Group on Events back in 2010. The group is very active and has several ongoing projects and collaborations amongst its members.

Several BU academics presented and discussed their research in Canterbury. Dr Hanaa Osman and Dr Lorraine Brown presented a piece of research which touches upon the status of women in tourism and which provoked debate on intercultural issues. Dr Anya Chapman presented her work on piers, which are so important for UK coastal destinations, such as Bournemouth. Dr Jaeyeon Choe presented her research on tourism and quality of life in Macao and we should congratulate her on her first attendance as the ATLAS Asia representative on the board.

Dr Lenia Marques presented her research on events and communities and practice among expats in a panel organised together with the Department of Events and Leisure and the Department of Tourism and Hospitality dedicated to “Lifestyle and communities: sharing in the digital era”. The panel, put together by Dr. Lenia Marques, Juliette Hecquet and Prof. Dimitrios Buhalis, aimed at discussing new trends in the fields of leisure and tourism connected to lifestyle and the sharing economy.

Overall, the discussions at the conference were animated and friendly, raising some of the big issues of our time. Collaborations, projects and further developments will surely continue in the run-up to the next ATLAS annual conference to be held in Viana do Castelo, Portugal (12-16 September 2017) under the theme “Destinations past, present and future”.

pic3 pic2

Prestigious undergraduate research conference comes to Bournemouth

BU research, Research communication, Student Engagement, student research

Next spring, Bournemouth University (BU) will be welcoming undergraduates from all over the country to present their research as part of the British Conference of Undergraduate Research (BCUR).  The prestigious annual conference is a chance to celebrate the valuable contribution of research from undergraduate students across a vast array of disciplines and subject areas.

Undergraduates from all disciplines will be invited to submit papers, posters, workshops and performances as part of the conference.  Abstracts will be peer-reviewed and those accepted will be invited to attend the conference, which is taking place in Bournemouth 25 – 26 April 2017.

Professor Gail Thomas, Head of BU’s Centre for Excellence of Learning says, “BCUR is an excellent opportunity to highlight the research successes of undergraduates from all over the country.  It gives undergraduates their first taste of an academic conference, as well as giving them the opportunity to develop their communication and presentation skills.  It’s also a great place to network with other researchers.”

“Undergraduates will be invited to present research from any aspect of their course,” continues Professor Thomas, “Many will have had the chance to carry out independent research, whether for a dissertation, an assessment, working with an external company or working with a researcher on a particular topic.  If you’re unsure about whether your work fits, it’s best to talk to your tutor first to find out how you can get involved in BCUR.”

Professor John Fletcher, Pro-Vice Chancellor for Research and Innovation at BU comments, “We are delighted to be hosting the next British Conference of Undergraduate Research and look forward to welcoming undergraduates from all over the country to showcase their research.”

“Research is a key driver of economic growth and makes a difference to all aspects of society, so we are keen to celebrate the successes of our next generation of researchers.  Here at BU we really encourage our undergraduates to get involved in research throughout their studies.  Our unique fusion of education, research and professional practice is at the heart of the BU experience, so we hope to see plenty of our students representing BU at BCUR next year.”

The deadline for submitting abstracts is 10 December.  Abstract submission will open in early October.

For more information about the conference, visit www.bournemouth.ac.uk/bcur17.

University of Toyo visits BU to learn more about the UK’s Olympic volunteering legacy

BU research, international, Research communication, Research news

Researchers from the University of Toyo in Tokyo have visited Bournemouth University Lecturer, Dr Debbie Sadd, an expert in events management and community involvement in mega sporting events.

Debbie has been heavily involved in developing volunteer programmes including the setting up of Bournemouth’s Festival Maker programme and the Farnborough Flyers for the Farnborough Air Show.

The team from Japan travelled to Bournemouth to find out more about volunteering at London 2012 and how Tokyo can recruit and train its own volunteers in time for the Games in 2020.

“Volunteering was a really key part of London 2012.  Around 70,000 ‘Games Makers’ volunteered during the Olympics and Paralympics, including myself, and were arguably one of the highlights of London 2012 – you only need to read the headlines at the time to see how well received they were,” explains Dr Sadd.

“BU staff and students were involved in volunteering at the medal ceremonies for the sailing events at Weymouth and Portland as well as helping at other venues such as Eton Dorney Rowing Centre and even working as part of the Olympic Broadcasting Network.  Colleagues from BU went to great lengths to support our students to take part in the Games at Weymouth and Portland.  It was a great opportunity for them and inspired us to set up Bournemouth’s Festival Makers Programme.”

“Based on the highly successful Games Makers, the scheme aims to make local people ambassadors for Bournemouth and get them involved in events such as the Air Show and help visitors to get the most out of their trip,” says Dr Sadd, “Our Events Management students are very much involved in the scheme and get to see how an event is run and how we recruit, train and manage volunteers.”

In December 2015, Dr Sadd was invited by the British Council to travel to Tokyo to give a keynote speech at a conference focused on sharing experiences from London 2012.  It was here that Dr Sadd was able to share BU’s experiences with universities from all over Japan and with members of the Tokyo 2020 organising committee.

“This week’s visit is a chance to share our experiences of volunteering as part of London 2012 and beyond and begin to shape a volunteering programme for Tokyo 2020,” says Dr Sadd, “It was great to be involved in the 2012 Olympics and I’m really pleased to be able to use what we learned to help design a volunteering scheme for 2020.”

Student Engagement Opportunity

BU research, Impact, Research communication, Student Engagement

Call for academics! Do you want to engage more students with your research? Then 14:Live is an excellent opportunity to interact with more students, in a relaxed setting and get them involved with what you do. Previous talks including Dr Dan Jackson and Dr Lauren Kita have proved successful and beneficial for both academics and students alike. The talks occur once a month, taking place on the 5th floor of the student centre and we’re looking for academics to lead a session after Christmas. This a great way to get students engaged in your research!

Interested? Get in touch if you’d like to take part and contact Hannah Jones/61214

Public Health England Physical Activity Tool

BU research, Research communication

downloadPublic Health England has launched a Physical Activity Tool which brings together data at the local level for the whole of England on physical activity, including walking and cycling, as well as data on related risk factors and conditions such as obesity and diabetes. The tool also presents trend data and enables easy comparison of local authority data, allowing users to compare regional neighbours and local authorities with similar characteristics. The tool aims to help promote physical activity, develop understanding, and support benchmarking, commissioning and service improvement.

The data is grouped into three domains:

  • Key indicators – a summary overview of physical activity including a number of key outcomes from the Public Health Outcomes Framework (PHOF).
  • Related conditions – such as cancers, diabetes, obesity, hypertension and depression. Regular physical activity can reduce the risk of these.
  • Supporting information – population demographics, life expectancy and deprivation.

In addition PHE has also published a data spreadsheet: Physical activity levels among adults in England 2015, available on the PHE Obesity website. It presents physical activity measures (inactive, low activity, some activity and active) and key demographics from the Active People Survey at national, regional, upper and lower tier local authority and County Sports Partnership level.

Read more at: http://fingertips.phe.org.uk/profile/physical-activity

Are Sustainability Policies Good Indicators of Universities Commitment to Sustainable Development?

international, Research communication, Uncategorized

I have been invited to present as keynote on that question, at the opening of the “3rd World Symposium on Sustainable Development at Universities” (WSSD-U-201) at MIT, in Boston, this month. I will also be presenting a paper.

Organised by the Office of Sustainability at the Massachusetts Institute of Technology (MIT), Manchester Metropolitan University, the Research and Transfer Centre ‘Applications of Life Sciences’ at Hamburg University of Applied Sciences, and in cooperation with the United National University initiative ‘Regional Centres of Expertise on Education for Sustainable Development’ (RCE), the 3rd World Symposium takes the theme ‘Designing Tomorrow‘s Campus: Resiliency, Vulnerability, and Adaptation’, with a view to contributing to further development in this fast-growing field.

More information about the event can be found at https://sustainability.mit.edu/wssd2016

The conference builds on work that I have contributed to for over a decade; getting to present at MIT, after a fairly unusual career, is something that I had never imagined.

It was exciting four years ago, to be involved in the “1st World Symposium on Sustainable Development at Universities” (WSSD-U-2012) in Rio (2012), as a member of the Scientific Committee and a presenter. That first conference was a parallel event to the UN Conference on Sustainable Development (UNCSD), also known as “Rio+20”. “The Future We Want” (an outcome of Rio+20), outlined many of the measures that countries across the world should pursue and implement to address unsustainable development. Universities have a critical role to play in bringing about change but are not always doing enough of the right things – something I have been banging the drum about, since 2005.

I also contributed to the “2nd World Symposium on Sustainable Development at Universities” (WSSD-U-2014), which was held in Manchester, UK in September 2014. Various publications have resulted from these conferences. The Inter-University Sustainable Development Research Programme (which BU has signed up to) has also been established.

The third conference in Boston will result in a set of books published by Springer, as part of their award-winning “World Sustainability Series”. My role in blind-review papers, finding reviewers, editing and responding to authors etc. has been challenging. I am not a great fan of editorial work but I really have enjoyed communicating with academics across the world, about their research and sustainability projects. I am looking forward to meeting them in person when I get to Boston.

And the answer to the topic…. well, it depends!

But, at BU we are doing better than most – there is much further to go!!

 

CQR Kicks Off “In Conversation” Seminars this Wed 7 Sept

BU research, Events, Knowledge Exchange, PG research, Research communication, Research Training

Centre for Qual ResearchThe Centre for Qualitative Research is kicking off its new seminar series on Wednesday 7 September at 1 pm in Royal London House RLH 201 Masterclass Suite.

New to BU and FHSS, Prof. Sam Porter (Head of Social Work & Social Sciences Dept. at FHSS) will join CQR’s Kip Jones and Caroline Ellis-Hill “in conversation” about “The Relationship between the Arts and Healthcare”.

Because CQR is keen to make information available to students and staff about qualitative METHODS, the seminars will be arranged somewhat differently than the typical lunchtime seminar.

We are asking TWO (or more) presenters to agree to present each research method as a CONVERSATION…first, between each other, and then with the audience.  We are also asking that no PowerPoint be used in order that it is truly a conversation and NOT a lecture. The conversations will be about a particular research method and its pros and cons, NOT research projects or outcomes.

The “In Conversation with …” Seminar Series will be held on the FIRST WED of each month for nine months beginning in September. They will run from 1 pm until 1:50.

We are then hoping that many will join us for a CQR ‘KoffeeKlatch’ following at Naked Cafe next to RLH after the seminar.

We anticipate that by making the CQR Seminar Series really unique and exciting that they will inspire students and academics alike to investigate the wide range of qualitative methods and expertise available at CQR, and enrich their research projects by doing so.

See the list of all nine CQR Seminars over the Academic Year.

Research in the news: ‘Making a difference in stroke care: the human aspects of care and practice’

BU research, Publishing, Research communication

Research team at RBH BU researchers Dr Caroline Ellis-Hill and Dr Carole Pound, from the Centre for Qualitative Research have been working with a team of older people with experience of stroke and staff from the Royal Bournemouth Hospital stroke team to explore the human dimensions of stroke care.

In August the team launched a Humanising Care Toolkit in a celebration attended by service users, relatives, staff and Board members at the Royal Bournemouth Hospital Foundation NHS Trust. The toolkit is a flexible resource which can be used by staff members once they have been through their own humanisation development. It includes a DVD of stories of humanising care, a set of creative materials to use in workshops and a pack of humanising care cards as well as a user manual and electronically produced presentations and handouts. Feedback from the launch event suggests hospital staff and managers are keen to explore ways the framework and toolkit may enable different units and staff groups across the Trust to notice, value and reconnect with compassionate, human centred care and practice.

‘It’s absolutely fantastic work that is going to be crucial to developing an inclusive human culture in the Trust.’

 Service user stories also highlighted the value they placed on both humanising care and being part of a research team. For example, Wynn New one of the service user participants commented:

When I first joined the action research group I was terrified of having another stroke. I thought I would never go out by myself again.  Taking part in the group allowed me to share my experiences and feedback – what worked and what truly made a difference to my recovery. I finally have my confidence back and my fear has disappeared. I count my blessings everyday.’ 

Funded by the Burdett Trust for Nursing and inspired by the ground-breaking work of Les Todres (Emeritus Professor of Health Philosophy at BU) and Kate Galvin (Professor of Nursing PractHumanising care treeice, Brighton University) the research team explored experiences of both stroke service users and providers in relation to a conceptual framework of humanising care. This framework, described in a seminal paper by Todres et al (2009) describes eight interacting dimensions that help capture the depth and breadth of being treated as human within complex, busy healthcare systems.  The work is part of a larger study led by Professor Kate Galvin.  A second site in Yorkshire worked with service users and NHS providers in a Dermatology out-patient department in order to look at the transferable aspects of humanisation theory and learning.

The project used action research methods with a focus on creative methods and collaborative sharing of stories and experiences. The team aimed to explore the relevance of the humanising care framework and get beneath the surface of what makes care feel more or less human. The stories, techniques and findings were then collated into a resource to support a new wave of busy NHS practitioners to understand and sustain humanising care in practice and become ‘Humanising Care Champions’.

For more information on the Humanising Care Toolkit contact Carole Pound cpound@bournemouth.ac.uk or Caroline Ellis Hill cehill@bournemouth.ac.uk

For further information about the breadth of work at BU inspired by the humanisation framework please visit the Humanisation pages of the Faculty for Health and Social Care.

The launch of the toolkit was reported in a number of local papers, including the Blackmore Vale magazine.

New Research Grants – July 2016 Edition

Awarded & submitted bids, BU research, Featured, Post-award, Research communication, Research news

As part of our ongoing commitment to celebrating awarded competitive research projects we are pleased to announce a new monthly post that will provide information about recently awarded grants.

Faculty of Science and Technology

Project Title: Development of a tranining program for the improvement of quality of life of persons with alzheimer through “serious games”.

Principle Investigator: Ben Hicks

Project Description: Ben Hicks, Jan Wiener (Bournemouth University Dementia Institute and Psychology Department) and Wen Tang (Department of Creative Technology) will be working in collaboration with 5 European partners across Spain, Slovenia, Romania and Greece to develop and evaluate a training program that supports the use of ‘Serious Games’ for people living with Alzheimer’s Disease. The project has been funded by the European Commission Erasmus+ and will run for two years starting in September 2016. The research aims to work in collaboration with people living with Alzheimer’s Disease to develop ‘serious games’ and technological training that will promote their Quality of Life. The specific objectives of the study are:

  • Create awareness and motivation about the importance and possibilities of “Serious Games” as a tool for improving Quality of Life.
  • Inform and make available a selection of “Serious Games” that address the specific needs of people living with Alzheimer’s Disease.
  • To train persons, families and professionals to use “Serious Games” as part of a therapeutic process.
  • To create training packages that will enable people with Alzheimer’s Disease to explore the use of ‘Serious Games’.
  • Increase the integration and social inclusion of people with Alzheimer’s Disease, through the participation of families in the use of “Serious Games” in domestic environments.

 

Project Title: Activities for schools and the general public, and continuation of research of the rare aquatic habitats inthe East Stoke area (Dorset).

Principle Investigator: Genoveva Esteban

Project Description: This project will enable the continuation of world-class research into the microbial communities of the rare aquatic habitats in the East Stoke area near Wareham (Dorset).  The scientific community in general will benefit from this research through discoveries that will be published in specialised peer-reviewed journals. The project also aims at embedding outdoor activities into first and second schools’ Curriculum in order to;

  • Improve children’s wellbeing
  • Provide intellectual challenge
  • Unleash the ‘scientist’ inside them

Other benefits are to inspire school children to have an interest in the life sciences; reveal the wondrous life of organisms hidden from the naked eye; and last but not least, to engage with the general public to highlight the importance of protecting natural aquatic habitats.

Faculty of Media & Communication

Project Title: 2016 Referendum Analysis: media, voters and the campaign

Principle Investigator: Dan Jackson

Project Description: We are very pleased to announce the publication of “EU Referendum Analysis 2016: Media, Voters and the Campaign”, edited by Daniel Jackson, Einar Thorsen (both BU) and Dominic Wring (Loughborough University).

Featuring 80 contributions from 100 leading UK academics, this publication captures the immediate thoughts, reflections and early research insights on the 2016 Referendum on UK Membership of the European Union from the cutting edge of media and politics research.

Published 10 days after the election, these contributions are short and accessible. Authors provide authoritative analysis of the campaign, including research findings or new theoretical insights; to bring readers original ways of understanding the referendum and its consequences. Contributions also bring a rich range of disciplinary influences, from political science to fan studies, journalism studies to advertising.

For more information on this project please visit the following BU Research Blog posts.

BU academics launch EU Referendum Analysis report within ten days of the vote

EU Referendum analysis report launched at Westminster

Faculty of Health and Social Sciences

Project Title: Understanding the barriers and facilitators to implement and embed a new procedure for nurses on good nutritional care in older people living in community settings.

Principle Investigator: Jane Murphy

Project Description: Dr Jane Murphy has been awarded a grant from the Burdett Trust to examine the issue of malnutrition in older people.  Malnutrition continues to be a real problem for the UK’s ageing population, with more than 3 million people thought to be at risk.  Around 93% of these are people living in the community, where it may be harder for health professionals to spot and diagnose malnutrition.

The aim of this new 18 month study is to develop a new procedure to help community nurses to deliver good nutritional care in the community.  The team intend to deliver training to embed this new procedure and evaluate its success and any barriers or enablers for its implementation.

The project is a collaboration between Bournemouth University, the Wessex Academic Health Science Network (WAHSN) and Southern Health NHS Foundation Trust.  The team aim to work with the local community – both older people and nursing staff – to carry out their research.

Bringing FUSION to Nepal

BU research, Fusion, innovation, international, Knowledge Transfer, Publishing, Research communication, Research Integritiy, Research news, student research, Training, Uncategorized

FUSION abroad 2016We have written in many previous BU blogs about progress of our THET-funded project in southern Nepal (e.g. here AND here ). Today’s blog reflects on the use on BU’s unique FUSION approach in our project ‘Mental Health Training for Maternity Care Providers in Nepal‘.

DSC_0151Our BU-led project brings highly experienced health professionals, such as midwives, health visitors or mental health nurses, to Nepal to work as volunteer trainers. The training is aimed at community-based maternity care practitioners and addresses key mental health issues relevant to pregnancy and for new mothers and offers the required communication skills. These health professionals will bring their experience as health care providers as well as trainers in the field of mental health and maternity care/midwifery, mental ill-health prevention and health promotion. They volunteer for two to three weeks at a time to design and deliver training in southern Nepal.

logo THETThe Centre for Midwifery & Maternal Health (CMMPH) collaborates in this project with Liverpool John Moores University (LJMU), the Department of Health, and Physical & Population Education at Nepal’s oldest university Tribhuvan University’s (TU). The project is supported in the field by a local charity called Green Tara Nepal. Our project is part of the Health Partnership such as Nepal. HPS itself is funded by the UK Department for International Development and managed by THET (Tropical and Health Education Trust).

Fusion Diagram Our maternal mental health project is a good example of BU’s FUSION approach as it combines EDUCATION (through the training of Auxiliary Nurse-Midwives in Nepal) by UK volunteers (representing PRACTICE) through an intervention which is properly evaluated (representing RESEARCH) is a perfect example of BU’s FUSION in action. Moreover, the project will be partly evaluated by FHSS’s Preeti Mahato as part of her PhD thesis research. This PhD project is supervised by Dr. Catherine Angell (CEL & CMMPH), BU Visiting Professor Padam Simkhada (based at LJMU) and CMMPH’s Prof. Edwin van Teijlingen.BU’s focus on the FUSION of research, education and professional practice is a unique variant of the way UK universities (and many abroad) blend academic teaching, research and scholarship. FUSION is a key concept derived from BU’s strategic Vision & Values).

 

Prof. Edwin van Teijlingen

CMMPH

Living with a long-term condition: new paper

BU research, open access, Publishing, Research communication

A new open access paper by Jennifer Roddis (RKEO, HSS), Immy Holloway (HSS) and Carol Bond (HSS), in collaboration with Kate Galvin from the University of Brighton, has been published in the International Journal of Qualitative Studies on Health and Well-being. The paper – Living with a long-term condition: Understanding well-being for individuals with thrombophilia or asthma – discusses the findings of Jenny’s PhD study.

Much of the research undertaken indicates that those affected by long-term conditions experience this as being problematic. However, qualitative research may offer alternative insights, suggesting that these individuals are able to achieve well-being. This research identified a theory about how those with a long-term condition can adapt to it and learn to get on with their life. The paper makes recommendations as to how both individuals affected by such conditions, and healthcare professionals working with them, may use the findings.

 

Reference:

Roddis, J.K., Holloway, I., Bond, C. and Galvin, K.T., 2016. Living with a long-term condition: Understanding well-being for individuals with thrombophilia or asthma. Int J Qualitative Stud Health Well-being, 11: 31530 – http://dx.doi.org/10.3402/qhw.v11.31530

New Paper by Dr Elvira Bolat and BA (Hons) Business Studies Graduate Jack Strong

BU research, Publishing, Research communication, Research themes, student research

Dr. Elvira Bolat and her research supervisee, Jack Strong (BA Business Studies 2015 graduate), in the Faculty of Management published her latest paper today in the Journal of Customer Behaviour. The paper is more focused version of Jack’s final year research project which focused on Panasonic where Jack had done his placement during the third year of the studies. This paper explores customers’ perspectives on branding and the role of digital technologies in Business-to-Business context. Branding is a well-researched notion in the business-to-customer (B2C) environment but a concept which is unexplored in the business-to-business (B2B) context. Conceptually, similar to B2C organisations, digital communication via digital tools and devices allows B2B organisations to experience the benefits of exposing their brands to a wider audience. In reality, questions of whether branding is purposeful in the B2B context and what role digital technologies play in B2B branding remain open. This study explores branding in the B2B context, using Panasonic as a case study, to consider the value of B2B branding from the B2B customer (buyer) perspective. Results indicate that B2B branding is of importance in the B2B context, in particular for an organisation such as Panasonic where reputation is a driving force in attracting new B2B customers and nurturing long-term relationships with existing B2B customers. Moreover, this study concludes that whilst use of digital technologies enables the portrayal of brand perceptions of Panasonic, digital technologies have yet to be fully embraced for the purpose of branding in the B2B context.

Full reference to the article: Strong, J. and Bolat, E., 2016. A qualitative inquiry into customers’ perspectives on branding and the role of digital technologies in B2B: A case study of Panasonic. Journal of Customer Behaviour, 15 (1), 97-116.

Read full paper at http://dx.doi.org/10.1362/147539216X14594362873613

New Book Published by Dr Pawel Surowiec “Nation Branding, Public Relations and Soft Power: Corporatising Poland”

Research communication, writing

I am pleased to announce the publication of a new book – the first in the English-speaking world research monograph analysing the link between nation branding and the governance of Poland’s soft power. The book covers the following themes: Poland’s foreign and public affairs; the marketization of statecraft and its implications for exercising soft power by Poland and other Central and Eastern Europe (CEE) states; shift in the governance of soft power resources – avenues of changes from propaganda to marketing communication; the mediation of state identities, national identities and soft power; the significance of nationalism(s) and promotional culture for Poland’s soft power; the role and position of Poland in European affairs.

Nation Branding, Public Relations and Soft Power: Corporatizing Poland provides an empirically grounded analysis of changes in the way in which various actors seek to manage Poland’s national image in world opinion. It explores how and why changes in political economy have shaped these actors and their use of soft power in a way that is influenced by public relations, corporate communication, and marketing practices.

By examining the disourse and practices of professional nation branders who have re-shaped the relationship between collective identities and national image management, it plots changes in the way in which Poland’s national identity is communicated, and culturally reshaped, creating tensions between national identity and democracy. The book demonstrates that nation branding is a consequence of the corporatization of political governance, soft power and national identity, while revealing how the Poland “brand” is shaping public and foreign affairs.

This monograph analysing nation branding in Poland’s soft power has been described as “a major intervention into debates surrounding transition and Europeanisation” (for more details about the book see: https://www.routledge.com/Nation-Branding-Public-Relations-and-Soft-Power-Corporatising-Poland/Surowiec/p/book/9781138818835; ISBN 978-1138818835; hardcover).

 

Dr Paweł Surowiec
Senior Lecturer
Bournemouth University
Faculty of Media and Communication
Fern Barrow, Poole
Dorset, BH12 5BB, UK
Tel. 01202 965236
Email: psurowiec@bournemouth.ac.uk